Chapter 1:

Background of the Study

Introduction

The project is the manufacturing and marketing of a common fruit preserve called

Banana jam with honey. Jam is made from fruit mixed with sugar and pectin. It contain

both fruit juice and pieces of fruit (pulp, skin and seeds) and typically are less chunky

than preserves, while still offering plenty of texture. Unlike jelly, the fruit used in jam

comes in the form of fruit pulp or crushed fruit and is less stiff than jelly as a result. It is

well-liked spread in bread and flavoured in different fruits.

Saba Banana is a triploid hybrid banana cultivar originating from the Philippines.

It is primarily a cooking banana, though it can also be eaten raw. It is one of the most

banana varieties in Philippine cuisine. Saba Banana is a little long shape with yellow,

when ripe and dark green when unripe and soft like a skin.

Banana usually tastes sweet and it is tender so it is easy to crushed and make it

jam. For its sweetness, instead of mixing sugar, honey captures the combination. Honey

is a sweet food made by bees using nectar from flowers so it is fresh and nutritious to

use.

Nutritionally, Banana (Saba) is one of the high calorie tropical fruits. It contains

good amounts of health benefiting anti-oxidants, minerals and vitamins. It has the

highest contents of nutrients because it has the deepest roots among other fruits, which

can absorb more nutrients from the soil. Bananas are rich in potassium, they help the

body’s circulatory system deliver oxygen in the body. This also helps maintain a regular
heartbeat and a proper balance of water in the body. The project foreseen to do

something new and enhance the skills of producing a product made by local fruits which

will helps the exceeding food business to make out more in the country.

Brief Background Of the Study

This chapter represents the historical thought on how to make banana jam and it

emphasizes on how banana jam became available in the market. It aims to produce the

product in the market and captures the heart of the customer in its affordable price and

good quality. This can be a subsidiary to exclusive spread sell in the market in more

reasonably price. As any other projects, one of the main intentions is to gain mark up

and be available in the market and uplift the knowledge in making innovative goods

from the local products in the country. Making jam out something or ideally in fruit is

gradually making its name in the market to help farmers in fabricating their harvested

goods, such as bananas, not just in exporting them but to find a way that its quality can

be seen in the country. The project will be targeted towards the young and adults who

are extremely engage in this kind.

Definition of Terms

The ff. is defined conceptually according to their use in the study:

Saba (Cardaba) - it is a yellow color when ripe and dark green when it is not ripe and

covered with a cone- shapes seed. The color of fruit saba is white inside, and

meat will feel soft, sweet and smooth and tasty enough to be eaten directly. In

this study, refers to the main fruit.

Pure honey Bee - is produced by bees as a food source, this is one of the most

commonly referred to.

Jam - is made of chopped or crushed fruit and sugar and spreads easily. in this study,

refers the main product this business venture will produced

Potassium - is also helps for reducing strokes and regulating blood pressure because

of the way it promotes circulatory health. In this study, refers to proper circulation

of the body.

Packaging - the activities of designing and producing the container or wrapper for a

product. Refers to the outer part of the product.

Target market - is a group of customers toward which a business has decided to aim its

marketing efforts and ultimately its merchandise. In this study refers on how the

product they will get.

Vitamin B6 - is a very good sources, it has a beneficial role for the treatment of neuritis

and anemia. In this study refers to the levels within the body.

Preserves - are spreads containing small, whole fruit or uniform-size pieces in a clear,

slightly gelled syrup. The fruits should be tender and plump. ( Practical Food

Preservation and Processing, pg. 96)

Jellies - are thick, sweet spread by cooking fruit juice with sugar. A good product is

clear and firm enough to hold its shape when turned out of the container, yet

quivers when moved.

Objectives of the study:

This study is aimed to:

1. To determine the market potential of the product.

2. To determine the technical effectiveness of the project by identifying the most

appropriate machineries, equipment, and supplies to be used.

3. To determine the management feasibility by identifying the applicable

organizational structure.
4. To determine the initial capital requirement needed in putting up in business and

how much the contribution of each partner.

5. To discuss the possible socio-economic contribution of the firm to the community.

Scope and limitation of the study

This study dealt with the production of banana ham where in it is a closest variety

of fruit preserves. The marketing and financial assumptions were basically for the first

one year of the production. The researchers aimed to promote the product within the

vicinity of Brgy. Malabanan, Balete, Batangas.

Several factors were considered pertaining to the market, technical,

management, financial and socio- economics aspects of the study.

 Market feasibility emphasizes the customers’ needs and wants and the

willingness of the customers to accept the kind of product the firm will promote. It

determines the demand and supply analysis of the product which is the basis to decide

on whether it is really rational to establish the project or not.

The technical feasibility pertains to the efficient way of allowing available

resources to attain a certain level of output during a specified period. The output

expectation from the production of a plant should correspond to the demand figure

derived from the market study.

This study is limited to the time study performed by the proponents. It is essential

to consider the time consumption for every operation in order to evaluate how long the

production will be.

Management feasibility describes the technique and expertise to achieve

organizational goals. The selection of employees is based on the specified job

qualifications. The salaries and wages are in compliance with the government

standards.

The financial study includes a thorough coverage of all monetary information of

the enterprises. It covers the detailed information on the total projected cost, initial

capital requirements, sources of financing, financial statement and financial analysis.

This study would be limited to the financial assumptions and the total projected

cost. It explicates the product’s profitability. Assumptions are based on the ordinary

course of business and the total costs consist of the fixed and variable cost. Financial
statements are based on accepted policies. Unexpected changes may also occur

regarding the operation’s laws and policies which may lead to necessary revisions.

Socio-economic aspect covers the projects and programs which are for benefits

of the public. This includes the employment of the people and the taxes to be generated

that can contribute to the funds of the government with regards to the social and

economic factors that the company may undertake.

Every single detail of the product was taken extra for consumers to have a

carefree and delicious jam in the form of fruit, specially the Banana Jam.

With presence of all this merits, the study would still be affected by unforeseen

and uncontrollable variables and changes that might occur in the near future.

The proponents tested if saba fruit can also be used in making another variety of

jam. Since Saba banana is a very nutritious fruit and a great source of natural energy, it

can be more popular to consumer particularly to those who are health conscious

person. Another important point in pursuing is to add a new variety of the product to

generate higher income retailers. The proponents can also participate in trade shows to

promote the product to earn more knowledge and strategically methods that will

possibly place them to success if ever this business venture will find a good market

position.