DALLAS WARD

12700 Orpington St. Orlando, FL 32826

Dallas96@knights.ucf.edu (904) 718-1062

PERSONAL STATEMENT
Tenacious individual looking to add value through the use of marketing and brand management strategies to support
effective marketing operations. Highly skilled in social media platforms and promotions with a passion for contributing
to the development of marketing campaigns and brand communication strategies. Strong experience working and
collaborating with others to accomplish desired objectives in business, academic, athletic, and volunteer settings.

SKILLS
• Hootsuite • Adobe Photoshop • Flexibility/Adaptability
• Time Management • Detail Oriented • Communications,
• Organizational Skills • Interpersonal Skills (Written & Verbal)

WORK EXPERIENCE
Member Services May 2015 to May 2019
UCF Recreation and Wellness Center (RWC)
Orlando, FL

• Provided quality customer service to all patrons using the facility and its equipment
• Led and helped organize meetings to promote team engagement and the development of a cohesive work
environment amongst staff
• Ensured effective teamwork and communication with fellow RWC staff to provide a safe and enjoyable
experience for each guest
• Trained new staff members to maintain high quality performance and consistency amongst the team
• Participated in the hiring process by interviewing and evaluating candidates for open positions
• Engaged and interacted with guests for marketing research purposes

Social Media Intern January 2019 to April 2019

ASD Adult Achievement Center
Orlando, FL

• Assisted in managing the organization’s social media presence on Facebook, Instagram, Twitter, and LinkedIn
• Oversaw content schedule and generated engaging and shareable content to spread awareness of the brand
• Gained insights to further learn about the target audience and interacted accordingly
• Monitored and measured the growth of follower count and the interactivity across all digital channels

Social & Digital Communications/Marketing Intern September 2018 to January 2019

Orlando Sports Foundation (AutoNation Cure Bowl)
Orlando, FL

• Developed and enhanced social media content to further promote the AutoNation Cure Bowl and its cause
• Regulated media credential approval system and served as the credential manager lead
• Composed final game recap materials and led coordination of postgame quotes for the Cure Bowl website
• Oversaw and assisted the foundation in executing promotional events
 DALLAS WARD
12700 Orpington St. Orlando, FL 32826
Dallas96@knights.ucf.edu (904) 718-1062

Marketing/Experiential Innovation Intern August 2017 to May 2018

UCF Athletics Association Inc. & May 2019 to Present
Orlando, FL

• Provided support with in-game management duties at all sporting events, including contests, giveaways,
special recognitions, and halftime activities
• Developed content and graphics to further marketing campaigns and in-game display
• Established, coordinated, and implemented promotional efforts for the UCF Athletics Marketing Department
• Worked closely with staff and office personnel to generate increased event attendance and provide applicable
game promotions
• Supported in-office preparation, gameday operations, and other athletic events including set-up and break down
• Identified, analyzed, and interpreted trends in complex data sets for future scheduling and promotional purposes

Marketing & Entrepreneurial Intern May 2017 to August 2017

Hoop Brothers
Orlando, FL

• Supported social media efforts by creating quality content to spark company growth and improve outreach
• Provided high quality customer service skills to elicit leads/potential customers
• Strengthened visibility on YouTube using best SEO practices
• Networked with college coaches on behalf of the clients
• Collaborated in the production of quality highlight videos for clients

EDUCATION
University of Central Florida May 2019
Bachelor of Science in Business Administration, Marketing
Minor in Mass Communication
GPA: 3.44

EXTRACURRICULARS
Volunteer Endeavors:
• Orlando Magic FOX Sports Shootout - Top • NCAA Division 1 Women’s Soccer
performer for multiple events worked Tournament (College Cup ’17)
(’18 & ’19) • Knights Give Back (’16 & ’17)
• NFL Pro Bowl Experience (’17 & ’18) • Ron Jon Beach ‘N Boards Fest (’18)

Miscellaneous:
• UCF RWC Philanthropy Committee
• UCF RWC Member Services Team Development Committee
• UCF RWC Training and Development Team
• American Red Cross First Aid and CPR/AED Certified

- References Available Upon Request -