Espejo, Krista Marie, L.

BSBA-MM-2-4D
Definition of Advertising
Advertising is a means of communication with the users of a product or service.
Advertisements are messages paid for by those who send them and are intended to
inform or influence people who receive them, as defined by the Advertising Association
of the UK.

Description: Advertising is always present, though people may not be aware of it. In
today's world, advertising uses every possible media to get its message through. It does
this via television, print (newspapers, magazines, journals etc), radio, press, internet,
direct selling, hoardings, mailers, contests, sponsorships, posters, clothes, events,
colours, sounds, visuals and even people (endorsements).

The advertising industry is made of companies that advertise, agencies that create the
advertisements, media that carries the ads, and a host of people like copy editors,
visualizers, brand managers, researchers, creative heads and designers who take it the
last mile to the customer or receiver. A company that needs to advertise itself and/or its
products hires an advertising agency. The company briefs the agency on the brand, its
imagery, the ideals and values behind it, the target segments and so on. The agencies
convert the ideas and concepts to create the visuals, text, layouts and themes to
communicate with the user. After approval from the client, the ads go on air, as per the
bookings done by the agency's media buying unit.
Difference between Advertising and Sales Promotion
Advertising and sales promotions are two of the key components of a business, but they
are distinct concepts that people often misunderstand. Advertising promotions are done
to build brand image, and the results become apparent though the passage of time.
Sales promotions are much more immediate and focus on getting revenues into the
business bank account right now.
Public Relations
Public relations is the practice of deliberately managing the spread of information
between an individual or an organization and the public. Public relations may include an
organization or individual gaining exposure to their audiences using topics of public
interest and news items that do not require direct payment.
What is Publicity?
Publicity can be defined as a form of public relations that provides news or information
in the media. Publicity is also how a business or organization is perceived in the media.
Due to their closeness in nature, publicity is often misconstrued with two other forms of
mass communication: advertising and marketing. How can anyone tell the difference
between all of these? Let's take a look at how publicity distinguishes itself from
advertising and marketing.
Difference of Public Relations and Publicity
Publicity and public relations are often wrongfully considered one and the same. In
fact, publicity is just one aspect of public relations. Publicity concerns a company,
organization or individual's presence in the media. ... As a management
function, PR focuses on building relationships and managing an image.