School PULANG DAGA HIGH SCHOOL Grade Level Grade 12

DAILY LESSON LOG

Pulang Daga High Teacher ROY RANDOLPH P. QUINONES Learning Area ENTREPRENEURSHIP
School Teaching Dates & Time Quarter 4th Quarter
Tuesday Wednesday Thursday Friday

DATE: MARCH 6, 2019 11:00-12:00 noon

I. OBJECTIVES

A. Content Standards The learner demonstrates understanding of environment and market in one’s locality/town.

B. Performance Standard The learner independently creates a business vicinity map reflective of potential market in one’s locality/town.
1. Describe the Marketing Mix (7Ps) in relation to the business opportunity vis-àvis:
a. Product
b. Place
c. Price
d. Promotion
C. Learning Competencies/ e. People
Objectives. Write The LC Code of
each
f. Process; and
g. Physical Evidence
2. Appreciate the 7Ps of Marketing Mix as used in Business/Entrepreneurship

3. Applied the 7Ps of marketing in the Proposed Business Plan

1. Market (locality/town)
II. CONTENT 2. Key concepts of market
3. Players in the market
(competitors)
4. Products and services available in the market
III.LEARNING RESOUCES
A. References
1. Teacher's Guide pages
2. Learner's Materials Pages
3. Textbook Pages p. 76-79
4. Additional Materials from
Learning Resource (LR) Portal

B. Other Learning Resources www.youtube.com

IV. PROCEDURES
A. Reviewing previous lesson or
presenting the new lesson
B. Establishing a purpose for the
lesson
C. Presenting examples
/instances of the new lesson
D. Discussing new concepts and
practicing new skills # 1
E. Discussing new concepts and
practicing new skills #2
F. Developing Mastery (leads to
formative Assessment 3)
G. Finding practical application of
concepts and skills in daily living
H. Making Generalization and
abstraction about the lesson
I. Evaluating learning
J. Additional Activities for
application or remediation
V. REMARKS
Review or recap the topic on the content of Business Plan.
The teacher states the content to be discussed and the objectives for the day.
Teacher will ask a motive question. How important marketing is in a business?
There will be video clip to be shown about the 7Ps of Marketing Mix.
Thorough discussion on the 7Ps of Marketing Mix by giving example of one of the famous fast food services and beverages which applies the 7Ps
of marketing.
From the group formed, each one of them will be applying the 7Ps of Marketing to their Proposed Business Plan. The teacher will enumerate one
by one the 7Ps and each group shall write it in their plan. The activity shall take for 30 minues only including checking.
Ask students what are their reflection about the 7Ps of Marketing? Does it helps in the development of business plan?
Together with your groupmates, look for entrperneurs in your area who offer these products and services. Ask them how they apply the 7Ps of
marketing by using the following guide questions.
1. How do you
develop your product/service to the costumer?
2. How do you price fairly?
3. How do you provide the right place for the costumer to
access and experience your product/service?
4. How do you promote your product/service to create an impact, differentiate from competitors and
further brand image?
5. What is the process you use to deliver your product/service to the costumer?
6. Who are the
people who represent your company and what are the skills that they need?
7. How do you provide physical evidence of the superior nature of
your product/service?
 VI. REFLECTION

A. No of learners who earned

80% in the evaluation

B. No. of learners who require

additional activities for
remediation who scored below
80%

C. Did the remedial lesson work?

No of learners who have caught
up with the lesson.

D. No. of learners who continue

to require remediation.

E. Which of my teaching
strategies work well? Why did
these work?
F. What difficulties did I
encounter which my principal or
supervisor can help me solve?

G.What innovation or localized

material did I use/discover which
I wish to share with other
teachers?

Prepared and Demonstrated by:

ROY RANDOLPH P. QUINONES

Teacher I

Observer:

DR. DIANNA A. MAQUILAN

Head Teacher I/ School Head