MARKET SEGMENTATION

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1. Market segmentation
The crossword puzzle

To Match

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2. Food around world
Reading comprehension

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3. Countable and uncountable

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4. Listening comprehension

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 5. Business proposition

Market segmentation strategy

a. Product Contextualizatión

The service offered are dance classes, lessons of various rhythms will

be taught such as: merengue, tropical, porro, salsa, with their

respective divisions such as: salsa online, salsa casino, romantic salsa

and salsa caleña, bachata also with its divisions such as: sensual

bachata, dominican bachata and electronic bachata, chachacha,

bolero, pasodoble, tango, milonga, reggaeton and kizomba.

The teacher in charge of teaching these classes is a professional in the

area, since he has been in the dance market for many years, so the

service offered is of high quality.

As described above, it is believed that the service is competitive for the

market cited by Albert Roberts.

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b. Strategy

We are convinced that the service offered is suitable for this

region, since the dance has a great reception anywhere in the

world, you just have to know how to choose the rhythms

according to the potential market, so we will prepare an analysis

of each one of the market segmentation variables, this is the

work out that will be carried out

SEGMENTATION

 Geographic segmentation

In this city the geographical segmentation applies, because it has

8 million inhabitants, which is a good figure, in the region we will

look for strategic points to be in the neighborhoods that most love

the dance, we will agree several variables to make an integral

analysis, that the objective of the service company is to be one of

the most competitive and that is considered corners the market.

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 Gender segmentation

In this item, we must take into account that there are more women

than men, for this reason great campaigns will be launched.

 Age and life – cycle Segmentation

At this point it was found that despite the fact that the population is

fairly distributed, dance rhythms can be offered for each part of the

population, for children dance initiation is offered, for teenagers the

fashion rhythms such as bachata, salsa and reggaeton and for people

who are older than twenty, who are the ones that interest us the most

because we have more people within the range, we offer tropical and

salon rhythms depending on their age.

 Income segmentation

In this variable it can be seen that 80% of the population has enough

income to pay for dance courses with relative ease, so money is not a

problem, we must take into account that in addition to having good

income, the sector of the elderly has free time, since 60% of its

population is already retired, which makes it a potential market to

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 develop our plan, with a proposal so new that our target market

considers us Cutting edge

 Psychological segmentation

In this variable you can see how there is divergence of urban tribes,

different social classes and different lifestyles, taking advantage of

these contrasts that different personalities have to launch so

impressive advertising campaigns that are seen by our target audience

and that these consider us as a Blockbuster

 Occasion segmentation

In this variable you can offer dance presentation for those people who
are on birthday and marriages, since it is appreciated by the population
of this city on important dates and spends a lot of money

 Benefit segmentation

In this variable we must offer to the client what he expects from our

service, so that he acquires our product ,not only quality but also our

moderate prices, punctuality, security, etc. our future client could

qualify the service offered with countable and uncountable nouns,

among them we have the local company, the flyers that contain the

publicity, etc.

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  Behavioral segmentation

In this variable we can predict certain tastes and behavior patterns of the

inhabitants of the city, since you can appreciate their inclination for

entertainment such as: parks, cinemas and malls.

We are sure that dance classes can compete in the market without any
problem.

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