Chapter 4: Research Methodology

4.1 Introduction of Research Methodology:

Research is a logical and systematic search for new and useful information on a particular topic.
Research methodology is a systematic way to solve a problem. It is a science of studying how
research is to be carried out. Essentially, the procedures by which researchers go about their
work of describing, explaining and predicting phenomenon are called research methodology.
4.2 Objectives:
1. To analyse customer’s perception towards Goods and Services Tax (GST).
2. To assess customers view regarding GST on loans and advances at GIFT City,
Gandhinagar.
3. To find out the perception and their views on new implemented taxation system.

4.3 Research Design

 Exploratory Research
The present research is exploratory in nature. Since GST is a new phenomenon in India, there
are hardly any studies in this area. Especially there is a huge gap of empirical and behavior
studies on GST in India. The study tries to find the significance of popular perception regarding
GST.
 Descriptive Research

The research design that we used in our research is descriptive research design because if the
research is concerned with finding out who, what, where, when or how much, then the study
is descriptive. In our report, we have found out what is the perception of customer’s towards
GST with reference to loans and advances. And then we work upon findings

4.4 Statistical tool:

SPSS software and Microsoft Excel for data analysis.

4.5 Data Collection:

Primary Data: It is collected through Questionnaire.

Secondary Data: Information about tax system, GST, Financial Services and Loans and
Advances and their impact comes under secondary data and is collected through various
internet sites.
4.6 Data analysis techniques:

Frequency and One Way Anova