Wednesday, November 21, 2018 S5
Gift ideas for
fitness fans
The fitness industry is boom-
ing and attracting new devotees
every day. Research from the
International Health, Racquet
and Sportsclub Association
says 2017 was a strong year for
the health and fitness industry,
and several health clubs have
built on that success in 2018.
The growth of the fitness
industry has included a surge
in boutique fitness regimens.
While major clubs offer classes,
separate boutique clubs also
are thriving. Clubs focusing
on ballet barre, Cross-Fit¨ and
Orangetheory¨ are just some
examples of the booming bou-
tique fitness industry.
Holiday shoppers with fit-
ness fans on their list can look
to their loved ones' love of
physical activity when seeking
inspiration for holiday gifts.
Purchasing gifts for someone
with a specific hobby or interest
can often be daunting because
enthusiasts may have firm ideas
of what they like and want to
use. While the same can be said
for athletes and people who
live active lifestyles, there are
Bowflex launches AI-driven coaching and personalized in-home workouts
The Associated Press
VANCOUVER — Fitness
just got personal. Nautilus,
Inc., a leader in innovative
home fitness equipment, today
announced the launch of the
Max Intelligence™ platform.
The company’s cloud-based,
adaptive coaching technology
uses artificial intelligence (AI)
to help Bowflex ® Max Trainer
® cardio machine users. The
proprietary technology pro-
vides coaching that is as unique
to each person as their fin-
gerprint, and will be available
through the Max Intelligence
app for the new Bowflex Max
Trainer M6 and M8 machines.
The M8 is also available as part
of a M8 Performance Pack,
which comes equipped with a
Samsung Galaxy Tab E.
The Bowflex Max Trainer®
M6 and M8 cardio machines
feature compatibility with the
Max Intelligence™ platform
to provide users with unique,
personalized workouts.The Max
Intelligence platform brings
“Max” to life as a personal
fitness coach, making a con-
nection with users via spoken
instruction, motivation and
praise, encouraging them to
complete their personalized
workouts. Through an initial
fitness assessment and predic-
tive analytics, Max tracks and
collects data from the user’s
previous sessions, learns their
capabilities and customizes
workouts every day to help
them achieve results. In addi-
tion, Max is capable of assessing
each user’s fitness data to serve
up appropriate trainer-led
videos and educational con-
tent. Max’s communications
are grounded in fitness funda-
mentals and fun “Maxisms,”
like “Awesome! There went
100 calories.” and “Bring the
fire!” to provide the instruc-
tion and motivation people
may need.“We developed this
product because fitness hasn’t
changed much over the years.
It’s still the same machines and
videos designed for everyone.
But fitness isn’t one size fits all,”
said Chris Quatrochi, Senior
Vice President, Innovation
at Nautilus, Inc. “The Max
Intelligence platform offers
an AI-driven solution unlike
others on the market. With this
innovative technology, we can
offer workouts to our custom-
ers that are as unique to them
as their fingerprint.”The Max
Intelligence platform gener-
ates custom programs based
on how the individual is feel-
ing, how much time they have,
their past performance and
their feedback from previous
workouts. The platform also
offers a library of trainer-led
videos and educational con-
tent recommended based on
the user’s workout history
and preferences. Features and
plenty of gifts that will appeal
to those who embrace fitness as
part of their lifestyle.
• Bluetooth headphones:
Music can inspire and get fit-
ness buffs motivated. Bluetooth
headphones connect wire-
lessly to most devices, and such
headphones won't get tangled
up while running or hitting the
elliptical at the gym. Select a
pair that are lightweight and
comfortable and securely
fit in the ears for ultimate
convenience.
• Reversible yoga mat:
Active yogis know just how
much a stretch session can
work up a sweat. Throw in an
hour of hot yoga, and per-
spiration will certainly be
flowing. Everyone recognizes
Lululemon for their comfort-
able workout attire, but the
company also has a revers-
ible yoga mat that wicks away
moisture during yoga sessions.
When gifting yoga mats, throw
in a yoga mat carrier as well.
• Fitness tracker: Active
people often like to track their
progress during a workout or to
The Bowflex Max Trainer® M6
and M8 cardio machines feature
compatibility with the Max
Intelligence™ platform to provide
users with unique, personalized
workouts. [THE ASSOCIATED PRESS]
content will be added regularly
via over-the-air updates.
Many people may become
discouraged by the difficulty of
pre-programmed workouts, so
the Max Intelligence platform
was designed to create work-
outs that matter. One workout
… your workout.A CES 2019
Innovation Award honoree in
the Software and Mobile Apps
category, the Max Intelligence
platform with its unique fea-
tures and capabilities has been
recognized by a panel of adju-
dicators. The app is available
for download in the Google Play
and iOS Stores, and a subscrip-
tion costs $14.95 per month or
$149 per year.“At Nautilus, we
are relentless in our commit-
ment to continuous innovation
and ensuring we deliver the best
solutions to help people achieve
their health and fitness goals.
The Max Intelligence platform
architecture not only provides
for adding a steady cadence of
new features and content, but
also allows for future expansion
into other fitness products,”
said Bruce Cazenave, CEO of
Nautilus, Inc. “A big part of
bringing this platform to market
is working with trusted part-
ners and technologies, and our
collaboration with Samsung
Holiday shoppers with fitness fans on their list can look to their loved ones’ love of physical activity when seeking
inspiration for holiday gifts. [METRO CREATIVE]
see just how much they've been
moving during the day. Fitness
trackers are ideal for this.
Different brands come at vari-
ous price points to make giving
easier on the budget.
• Personal blender: Diet
plays a big role in fitness, and
many fitness enthusiasts enjoy
protein shakes and smoothies
as part of their daily regimen.
A personal blender makes
enough for a single bottle at
a time. Some are designed so
the blender tube is actually the
receptacle that can be carried
and using the Samsung Galaxy
Tab E will provide a new level of
value and an enhanced experi-
ence for our customers.”The
Max Intelligence platform
makes its debut in tandem
with two new models of the
Bowflex Max Trainer: the M6
and the M8. The M8 is avail-
able for stand-alone purchase
or as part of a M8 Performance
Pack, which includes a Samsung
Galaxy Tab E, offering a large,
easy to read display and high
performing 1.2GHz quad-core
processor, 1.5GB of RAM and
16GB of memory. Nautilus,
Inc. has leveraged Samsung
on the go.
• Suspension training kit:
Many workouts are based
on counterbalancing body
weight to drive up resistance.
Suspension training, like the
workouts from TRX, utilize a
network of straps so athletes
can put their body weight to use
in a variety of exercises. A por-
table kit can be set up wherever
it's needed.
• Dumbbell set: Weight
training can boost metabo-
lism and strengthen bones and
muscles. When athletes can't
Knox Configure, Samsung’s
proprietary customization and
management tool for broad scale
mobile device deployments, to
deliver a custom experience for
each Samsung Galaxy Tab E.
Users get a consistent, up-to-
date experience, as updates are
centrally managed and shared
over-the-air. Samsung Knox
mobile security platform is
built into each device, protect-
ing them from malware and
other malicious attacks that
might compromise end user
performance.The Bowflex Max
Trainer M6 features 16 resis-
tance levels and Bluetooth ®
make it to the gym, a home set
of dumbbells can ensure they
still get their strength-training
sessions in.
• Workout bag: A durable
duffel bag that can tote a
change of clothes, towel,
equipment, and more to and
from workouts is a gift any fit-
ness enthusiast can enjoy.
Outfitting fitness enthusi-
asts with the tools of the trade
is a surefire way to purchase a
holiday-gift hit.
 Metro Creative
compatibility along with Max
Intelligence compatibility. It
stores up to two user profiles
to allow multiple people in the
same household to utilize the
machine. The M6 is available
for purchase online for $1,699.
The Bowflex Max Trainer M8
features 20 resistance levels,
Bluetooth compatibility, a
burn rate display, enhanced
dual-mode LCD/LED screens,
multi-grip dynamic handles,
aerobars and a premium media
rack. It stores up to four user
profiles. The M8 is also available
with the M8 Performance Pack,
which includes the custom-
ized Samsung Galaxy Tab E
tablet, a Bowflex mat and an
armband heart rate monitor.
The M8 is available for purchase
online for $2,299, and the M8
Performance Pack is available
for $2,599.“Across industries,
companies are realizing the need
to deliver a more intelligent,
connected experience in order to
engage and retain their cus-
tomers,” said John Curtis, Vice
President, B2B Sales, Samsung
Electronics America. “That
type of experience relies on
leveraging the most advanced
technologies, and we are proud
to partner with Nautilus on
the continued digitization of
their fitness products.”For
more information on the Max
Intelligence platform and the
Bowflex Max Trainer M6 and
M8 models, visit: www.bowflex.
com/max-trainer.
Metro Creative