Republic of the Philippines

Apostolic Vicariate of Calapan Parochial Schools

IMMACULATE HEART OF MARY ACADEMY
Madrid Blvd., Pinamalayan, Oriental Mindoro

THE PERCEPTION OF ABM STUDENTS UPON THE

DIFFERENCE BETWEEN BRANDED AND
IMITATION PRODUCTS FOR
THE S.Y. 2017-2018

A Research Paper

presented to

the faculty of the Senior High School

at Immaculate Heart of Mary Academy

In Partial Fulfillment

of the requirements for

Practical Research and Inquiries, Immersion and Investigation

by

Ms. Ma. Karren Mae L. Salamat

Research Adviser

OCTOBER 2017
 ACKNOWLEDGEMENT

The researchers, as complier of this project, would like to

extend their heartfelt gratitude to the following persons for
their unbound love, considerations, and support for the
realization of this study:

First and foremost to their Research teacher, Ms. Karren

Mae L. Salamat, for her patience, kindness, and understanding she
had unconditionally given us;

To the Grade 11 and 12- ABM students of Immaculate Heart of

Mary Academy for their unequal consideration and cooperation;

To their loving parents who continually sustain their

financial needs and understand their studies as they take journey
in their high school life;

To their friends and classmate who always care to sake of

each other;

To themselves who work hard to accomplish this project to

attain the deadline given by their teacher;

And above all, they are giving back all their happiness,
praise, and glory to the almighty God for his generosity of
blessings and grace. Without His divine providence, we will never
have the strength to overcome some difficulties in making this
research.
 Dedication

This compassionate work of honesty and nuance is for

all those people who inspire us to understand and love.
 ABSTRACT

This study aimed to determine the effect of financial

problem to the academic performance of students.

For better comprehension of the study, the researchers

specifically provided the following questions:

1. What is the perception of selected grade-12 students

upon buying branded product in terms of:

1.1 Quality

1.2 Price

1.3 Trend

2. What is the perception of selected grade-12 students

upon buying imitation product in terms of:

1.1 Quality

1.2 Price

1.3 Trend

3. Is there any significant difference between branded

and imitation products?

Summary of Findings

The following were the findings of the study:

1. Perception of the ABM students Upon Buying Branded

Products
 1.1 Quality

“Buy branded products due to the materials used”

obtained the highest rank as indicated by its mean score of

4.29 described as agree while indicator “branded product’s

features usually appealing” obtained the lowest rank as

indicated by its mean score of 3.82 described as agree. The

overall mean score of 3.99 described as agree implies that

the quality of branded products affects in the perception

of ABM students.

1. 2 Price

The highest mean score of 4.16 is indicated to number

5 which states that the students “include the value in

buying branded products”. However, indicator “buy branded

products due to its price” has the lowest mean score of

3.44 described as fair. The overall mean score of 3.78

shows that the price of branded products affects the

perception of ABM students.

1. 3 Trend

The indicator “prefer branded products due to its

uniqueness” obtained the highest means score of 3.98

described as agree while indicator “look for the good

 image of a product” got the lowest mean score of 3.44

also described as fair. The overall mean score of 3.66

described as agree implies that the trend of a branded

products affects the perception of ABM students.

2. Perception of ABM students Upon Buying Imitation

Products

2. 1 Quality

“Imitation product’s features usually appealing”

obtained the highest rank as indicated by its mean score of

3.53 described as agree while indicator “imitation

product’s has modern looking equipment” obtained the lowest

rank as indicated by its mean score of 3.35 described as

fair. The overall mean score of 3.44 described as fair

implies that the quality of imitation products affects in

the perception of ABM students.

2. 2 Price

The highest mean score of 3.90 is indicated to number

1 which states that the imitation products offers

discount to consumers. However, “the item of imitation

products are always in a fix price” has the lowest mean

score of 3.34 described as fair. The overall mean score

 of 3.56 shows that the price of imitation products

affects the perception of ABM students.

2. 3 Trend

“I look for the good image of a product” obtained the

highest rank as indicated by its mean score of 4.16

described as agree while indicator “imitation products are

well- advertised and well- promoted” obtained the lowest

rank as indicated by its mean score of 3.40 described as

fair. The overall mean score of 3.60 described as agree

implies that the trend of imitation products affects in the

perception of ABM students.

3. Difference between branded products and imitation

products.

The researchers conclude that there is a significant

difference between branded products and imitation products.

Many of the respondents’ consider the quality of a

branded products and trend of an imitation products in

terms of quality price and trend. The null hypothesis

should be rejected.
Conclusion

From the aforementioned finding, the following conclusions were

formulated:

1. The majority of the respondents agree that quality

affects in buying branded products.

2. The majority of the respondents agree that trend

affects in buying imitation products.

3. There is a significant difference between branded and

imitation products. The null hypothesis should be

rejected.

Recommendations

1. The researchers recommend that in buying branded

products quality must be prioritized.

2. The quality should be the first thing to consider when

buying a certain product.

3. The researchers recommend to the marketers that in

buying branded products they consider the quality of it and

when it comes to imitation they consider the trend of a

product.

4. The researchers recommend to the future researchers to

conduct parallel study. The use of more respondents and

other indicators about the difference between branded and

imitation product are recommended.

 TABLE OF CONTENTS

TITLE PAGE

ACKNOWLEDGEMENT

DEDICATION

ABSTRACT

CHAPTER I

INTRODUCTION

THE PROBLEM AND ITS BACKGROUND

STATEMENT OF THE PROBLEM

STATEMENT OF THE HYPOTHESIS

CONCEPTUAL FRAMEWORK

THEORETICAL FRAMEWORK

SCOPE AND LIMITATION OF THE STUDY

SIGNIFICANCE OF THE STUDY

DEFINITION OF TERMS

CHAPTER II

SURVEY OF RELATED LITERATURE AND STUDIES

RELATED LITERATURE

FOREIGN

LOCAL

RELATED STUDIES
FOREIGN

LOCAL

CHAPTER III

RESEARCH METHODOLOGY

RESEARCH DESIGN

REDPONDENTS OF THE STUDY

SAMPLING TECHNIQUE USED

RESEARCH INSTRUMENT

THE SCALING AND QUANTIFICATION

RELIABILITY OF THE RESEARCH INSTRUMENT

DATA GATHERING PROCEDURE

STATISTICAL TREATMENT OF DATA

CHAPTER IV

PRESENTATION, ANALYSIS, AND INTERPRETATION OF DATA

CHAPTER V

SUMMARY OF FINDINGS, CONCLUSIONS AND RECOMMENDATIONS

BIBLIOGRAPHY

APPENDICES

APPENDIX A

APPENDIX B

CURRICULUM VITAE