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HR Practices For Retainn of Employees Hundai Car Company
HR Practices For Retainn of Employees Hundai Car Company
EXECUTIVE SUMMARY
Most employees feel that they are worth more than they are actually paid.
There is a natural disparity between what people think they should be paid and
what organizations spend in compensation. When the difference becomes too
great and another opportunity occurs, turnover can result. Pay is defined as the
wages, salary, or compensation given to an employee in exchange for services
the employee performs for the organization. ([n a work place where employees
are not able to use their full potential and not heard and valued, they are likely
to leave because of stress and frustration. In a transparent environment while
employees get a sense of achievement and belongingness from a healthy work
environment, the company is benefited with a stronger, reliable work-force
harboring bright new ideas for its growth.
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OBJECTIVES OF THE STUDY:-
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MOTIVATION AND RETENTION OF EMPLOYEE
Introduction
An effect by a business to maintain a working environment which support
current staff in remaining with a company. Many employee retention policies
are aimed at addressing the various need of employees to enhanced their job
satisfaction and reduce the substantial costs involved in hiring and training of
new staff.
In a business, the goal of the employee is usually to decrease employee
turnover thereby decreasing training cost recruitment cost and loss of talent and
organizational by implementing learned from key organizational behaviour
concepts employee can improve retention roles and decreases the associated
costs of hire turnover howover this isn't always the case employee can seek
"Positive turnover" whereby they aim to maintain only those employee who
they consider to by high performance. Here are some of the best HR practices
that help in the creation of a highly satisfied and motivated work force.
Work Environment
A safe and happy workplace makes the employees feel good about being
there. Each one is given importance and provided the security that gives them
the motivation and incentive to stay. This is usually achieved through internal
surveys to find out whether they are satisfied and if not what they think needs to
be changed.
Open Management
Employees don’t like the feeling of being kept in the dark about what is
happening in the company. They feel motivated and develop enthusiasm only
when the management opens up to them and discusses the company policies,
sales, clients, contracts, goals and objectives. This encourages participative
management. Asking them for ideas on how to improve will get their creative
juices flowing. Being open about everything related to the company will help in
building trust and motivating the employees. This open management policy can
be practiced using several tools.
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Performance Incentives
Every good performance is appreciated in the form of a pat on the back,
bonuses or giving some other compensation for a job well done. Organizations
that struggle to keep up with the attrition rate are mostly those that think
employees are “just” doing their job. Even if it is the employee’s job,
completion in an appreciable manner calls for an incentive, and this goes a long
way in boosting the staff morale. These incentives can be implemented at the
individual as well as the team level and it has been seen that this works wonders
in getting the best out of the employees. But it is important to keep in mind that
these bonuses should not be given without a reason, unless it is a commitment
for annual bonuses or some such thing. Doing so will only reduce the perceived
value of the bonuses.
Performance Feedback
This is one the methods that is being followed by many organizations.
Feedback is not only taken from the boss, but also from other seniors and
subordinates. Previously, appreciation was only sought from the immediate boss
or the management, but now organizations understand the importance of
collecting performance feedback from several quarters. The opinion of everyone
matters, especially for someone who is in a leadership role at any level. Each
person in the team is responsible for giving constructive feedback. This kind of
system helps in identifying people who can perform well as leaders at higher
levels in the organization. Even the senior level managers can use this system to
their advantage, as a tool to improve themselves.
Employee Evaluation
Every company has an employee evaluation system in place but a good
system links individual performance to the goals and priorities of the
organization. This works well when achievements are tracked over an year. For
a fair review of each employee, the evaluation, apart from being done by the
boss, should be done by another person at a higher level, for whom the
employee’s contribution is important. Ratings can also be obtained by other
employees. This ensures a fair and accurate rating of each and every employee.
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Sharing of Knowledge
Knowledge sharing is a wonderful strategy that helps in the betterment of
the employees and their work. Keep all the knowledgeable information in
central databases that can be accessed by each and every employee. For
example, if an employee is sent on some training, the knowledge that is
acquired by that employee can be stored in these databases for others to learn
from it. Even innovative ideas that the management deems fit for employees to
see, can be stored here for all to see.
Publicize Good Performances
Every company has some employees who outperform others. Such
performances should be highlighted and displayed where other employees can
look at them; such as on the display boards and intranet etc. This will encourage
others to give their best. A proper system should be set up to make a list of high
performances at specific times in a year.
Discussions
Successful organizations nurture ideas and they understand that
employees who are actually working and know the business can provide the
best ideas. The management should have discussions with employees to get
these ideas out of them. There can also be suggestion boxes to capture these
ideas. Through this system, managers can find talented employees and develop
them.
Rewards
While recognition of talent is highly important, this recognition has to be
made public and what better way than holding ceremonies and announcing to
the whole world (the employees), the achievements of a fellow employee. There
can be nothing better for an employee than the heady feeling from a resounding
applause.
The Surprise Factor
Who doesn’t like a surprise? Surprise deserving employees – when they
are least expecting it. It could be a gift certificate or a small reward of some
sort. This surprise doesn’t have to be limited to the best performers, but it can be
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randomly given to others as a motivating factor too. Anyone can be given this
surprise reward.
Such healthy HR practices encourage the growth of the organization as
employees after all play a major role in the well-being of a company. Making an
employee feel like a million dollars pays in the form of the success of an
organization.
4. The employee working for a longer period of time are more familiar
with the companies policies, guidelines and thus they adjust better.
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EMPLOYEE RETENTION STRATEGIES
1. Lower level retention strategies.
(i) Appreciating and recognizing a well done job.
(ii) Rewards (gift, certificates, monetary and non monetary rewards.)
(iii) Celebrate birthday, retirement, promotions etc.
(iv) Holiday, parties, like Diwali, Holi, Dushera, etc.
(v) Organize get together.
(vi) Organizational picnic and trips.
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Retention of employee followed at Prestige Hyundai.
(i) Setting down certain effective rule and regulations to be followed in
the organization.
(ii) Reward gifts, certificate are given to employees.
(iii) Holidays, parties, festivals like Diwali, Holi are celebrated.
(iv) Organizational picnic and trips are held for the employees.
(v) Looking into employees need and seeing that they are comfortable in
their work environment.
(vi) There should work related goals set from time to time.
(vii) There are many motivational games for employees that you can
choose from today and help improve working environment in the
organization, there games indeed motivate the employees and help
them achieve better targets.
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FACTORS AFFECTING RETAINING OF EMPLOYEES
2. Rewards-:
The literature meaning of the word reward as, “it is something the offered
by the organization to the workers in response of their performance and
contributions which are expected by the workers”. That amount of pay, benefits,
or equivalents employee received in return for the services which employee
render to organization in business environments rewards are offered in several
forms e.g. recognition, cash bonuses, awards, free trips and free merchandise
etc. However, reward is the thing which offers by the organization in any form
in response of employee’s contribution, to become employees motivated for
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doing well with positive behavior in future. Reward is very important because
its has enduring impression on employees and support the perception of
employees that they are valued Organizations that are more committed to their
workers typically made more investments as compared to similar organization
in progressive Human Resource practices i.e. education, training &
development and compensation packageThese organizations also adopt
deserving practices on rewards distribution and distribute the rewards more
generously and equitably. compensation offer recognition, but nonmonetary
forms of recognition are also not ignored and important. Recognition from
bosses, team members, coworkers and customer enhance loyalty. Employee
participation in decision making and influence in actions are also important and
give insights into what workers want to do, their words about the rewards and
their feelings regarding the work and reward matters. The recent research
studies on talent management also support assumption that well and broad
implemented reward practices help in talent retention and motivation.
The literature considered that compensation is one of the largest factor for
the retention of employees. Compensation plays significant role in attracting
and retaining good employees,specially those employees who gives outstanding
performance or unique skill which is indispensable to the organization because
company invest heavy amount on their training and orientation .Many
organizations implement very good employees retention strategy without
offering high compensation or pay based retention strategy,. In such
circumstances, a wide number of factor seems successful retention of
employees. The existence of other retention factors cannot be ignored.;
indicated that Pharmaceutical sales force rated pay and fringe benefits as the
most important retention factor which is supported by the findings of past
studies In addition, it indicated that pay and fringe benefits is highly valued by
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the sales force of all demographic backgrounds. Its possible explanation could
be that pay and fringe benefits enable salespersons to fulfil their physiological
as well as esteem needs. Thus, critical review of the current incentive schemes
is required to make them more effective to cater the needs of the sales in both
multinational and local pharmaceutical companies to retain their talent workers.
4. Supervisor Support:-
6.performance appraisal-
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ORGANIZATION STRUCTURE OF PRESTIGE HYUNDAI
2 Director
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ABOUT HYUNDAI MOTOR INDIA LIMITED (HMIL)
HISTORY
For more than a decade till Hyundai arrived, Maruti Suzuki had a
complete dominance and monopoly over the Passenger Cars segment because
TELCO and M&M were solely Utility and Commercial Vehicle Manufacturers.
HMIL's first car, the Hyundai Santro was launched in 23 September 1998
and was a runaway success. Within a few months of its inception HMIL became
the second largest automobile manufacturer and the largest automobile exporter
in India.
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Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of
Hyundai Motor Company (HMC), South Korea and is the largest passenger car
exporter and the second largest car manufacturer in India.
HMIL has set up a research and development facility in the cyber city of
Hyderabad.
As HMC’s global export hub for compact cars, HMIL is the first
automotive company in India to achieve the export of 10 lakh cars in just over a
decade. HMIL currently exports cars to more than 120 countries across EU,
Africa, Middle East, Latin America, Asia and Australia. It has been the number
one exporter of passenger cars of the country for the sixth year in a row.
To support its growth and expansion plans, HMIL currently has a 307
strong dealer network and 627 strong service points across India, which will see
further expansion in 2010. In July 2012, Arvind Saxena, the Director of
Marketing and Sales stepped down from the position after serving the company
for 7 long years.
Hyundai Vision
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"Life time Automobile partners and Beyond". To becomes a trusted lifetime
partners of our customers we will bring a new prospective to automobile
thought innovative mobility solution based on human centric eco-friendly
technology and services.
Knowing Hyundai Motors India
1. THE START 1996.
(i) HMIL (Hyundai Motors India Limited) established in 1996 at
Chennai.
(ii) Milestone (1998)
Santro launched world debut in India.
(iii) Milestones (1999)
Santro wins BS motoring "Cars of the year Award".
(iv) Milestones (2000)
Santro "Zip Drive" launched.
(v) Milestones (2001)
Santro wins BS motoring "Cars of the year Award" again.
(vi) Milestones (2002)
Accent Viva & Accent CRDi launched.
(vii) Milestones (2003)
Terra car launched.
(viii) Milestones (2004)
Accent Viva & Accent CRDi launched.
(ix) Milestones (2005)
Santro Embera launched.
(x) Milestones (2006)
Hyundai Verna launched.
(xi) Milestones (2007)
Getz prime launched
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Verna wins "Car of the year" award by overdrive.
(xii) Milestones (2008)
i10 sweeps "Car of the year" award including "Indian car of the year"
award.
(xiii) Milestones (2009)
Hyundai i10 clocks the fastest 3 lacks i10 sales since its launch on 31th
October 2007.
Launched of i20 diesel and 1.42 petrol.
(xiv) Milestones (2010)
i20 wins the design of the year award at the NDTV profit Car & Bike
awards 2010.
(xv) Milestones (2011)
Santro fe wins "SUV of they car 2011 by BSM."
Launched of "EON".
(xvi) Milestones (2012)
Launch of "New santro"
Launch of "iGen, i20"
Launch of "The neo fluoride Electra "
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Research methodology
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The questionnaire for the research was framed in a clear manner such that
it enables the respondents to understand and answer the question easily. The
questionnaire was designed in such a way that the questions are short and
simple and is arranged in a logical manner.
Sample size
Research instrument
Were being asked to fill the responds were contacted by face to face
conversation and through questionnaire.
Area of study
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LIMITATIONS
3. Because of the busy working hours some of the employee were not able
to give enough time for the survey.
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QUESTIONNAIRE
1. Excellent
2. Very good
3. Good
4. Poor
SAMPLE SIZE - 40
1. Excellent 18 45%
3. Good 8 20%
4. Poor 2 5%
Interpretation – From the above chart we can see that 45% employees say that
they have excellent relationship with their reporting manager.
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Q2. According to you what is the level of satisfaction with the working
Culture of the organization -
1. Satisfactory
2. Average
3. Not satisfactory
SAMPLE SIZE - 40
1. Satisfactory 32 80%
2. Average 6 15%
3. Not satisfactory 2 5%
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1. STRONGLY AGREE
2. NEUTRAL
3. DISAGREE
SAMPLE SIZE - 40
2. Neutral 8 20%
3. Disagree 2 5%
5%
20%
strongly agree
neutral
disagree
75%
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Q4. DO you receive rewards and recognition on your Achievement?
1. Yes
2. No
SAMPLE SIZE - 40
1. Yes 36 90%
2. No 4 10%
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Q5. Which type of incentives motivate you more?
1. Incentive awards
2. Promotion
3. Appreciation letters
SAMPLE SIZE - 40
2. Promotion 16 40%
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1. Party
2. Leave
3. Picnic
4. Increment
SAMPLE SIZE - 40
1. Party 8 20%
2. Leave 8 20%
3. Picnic 12 30%
4. Increment 12 30%
Interpretation – From this graph we can interpret that there are equal number
of employees who are encourages to work harder through picnics and increment
after achieving organization goals.
Q7. Which of the following factors motivate you the most ?
1. Salary increase
2. Promotion
3. Leaves
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4. Motivational talks
5. Recognition
SAMPLE SIZE - 40
2. Promotion 8 20%
3. Leaves 8 20%
5. Recognition 8 20%
Interpretation – From this graph we can interpret that there equal number are
employees who are motivated by all the above mentioned factors.
Q8. Do you get opportunities to share your ideas at work?
1. Yes
2. No
SAMPLE SIZE - 40
1. Yes 34 85%
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2. No 8 15%
Interpretation – It can be interpret that 85% of employees says that they get
opportunities to share their ideas at work.
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Q9. Do you think that incentives and other benefits influence your
performance?
1. Yes
2. No
SAMPLE SIZE - 40
1. Yes 36 90%
2. No 4 10%
10%
yes
no
90%
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Q10. Does the top management involve you in decision making which is
connected to your department?
1. Yes
2. Occasionally
1. Yes 28 70%
2. No 12 30%
30%
yes
occasionally
70%
Interpretation – It can be interpret that 70% of employees fully that the top
management in was them in decision making connected to their department.
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Q11. When do you feel that you are self motivated?
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Q12. For you, motivation is needed -
3. To increase my productivity
Interpretation – From this graph it is clear that for most of the employees i.e.,
35% motivation is needed to explore there hidden skills and talents.
1. Task performance
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2. Competence
3. Job –status
SAMPLE SIZE - 40
2. Competence 8 20%
3. Job-Status 8 20%
20%
task performance
competence
20% 60% job -status
Interpretation – this graph shows that majority of employees i.e., is 60% belief
that for them, the best motivational organization reward is task performance.
Q14. Did any company’s policies, procedures or any other obstacles make
your job more difficult?
1. Yes
2. No
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3. Sometimes
SAMPLE SIZE - 40
1. Yes 12 30%
2. No 8 20%
3. Sometimes 20 50%
30%
yes
50% no
sometimes
20%
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15. In your opinion performance appraisal is .
1. evaluating of employees
2. promotion of employees
3. job satisfaction of employees
4. motivation
Sample size 40
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16. DO you think that performance of employees improve after process of
performance appraisal.
1. yes
2. No
Sample size-40
1 Yes 36 90%
2 no 4 10%
Interpretation- From this chart it can be interpret that 90% of employees think
that performance of employees improve after process of performance appraisal.
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Finding
2. All the policies factor and strategies are beneficial for the employees.
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Conclusion
The Human Relations Movement posits that social contacts will motivate
workers. Mere knowledge about the theories of Retention will not help manager
their subordinates. They need to have certain techniques that help them change
the behavior of employees. One such technique is reward. Reward, particularly
money, is a motivator according to need-based and process theories of
Retention. For the behavioral scientists, however, money is not important as a
motivator. Whatever may be the arguments, it can be stated that money can
influence some people in certain circumstance. Being an outgrowth of
Herzberg’s, two factor theory of Retention, job enrichment is considered to be a
powerful motivator. An enriched job has added responsibilities. The makes the
job interesting and rewarding. Job enlargement refers to adding a few more task
elements horizontally. Task variety helps motivate job holders. Job rotation
involves shifting an incumbent from one job to another.
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SUGGESTIONS AND RECOMMENDATIONS
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BIBLIOGRAPHY
WEBSITES
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ANNEXURE
1. Excellent
2. Very good
3. Good
4. Poor
Q2. According to you what is the level of satisfaction with the working culture of
the organization -
1. Satisfactory
2. Average
3. Not satisfactory
1. Strongly Agree
2. Neutral
3. Disagree
1. Yes
2. No
1. Incentive awards
2. Promotion
3. Appreciation letters
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Q6. What encourages you to work harder after achieving organizational
goal?
1. Party
2. Leave
3. Picnic
4. Increment
1. Salary increase
2. Promotion
3. Leaves
4. Motivational talks
5. Recognition
1. Yes
2. No
Q9. Do you think that incentives and other benefits influence your
performance?
1. Yes
2. No
Q10. Does the top management involve you in decision making which is
connected to your department?
1. Yes
2. Occasionally
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3. After the increment in salary terms
3. To increase my productivity
1. Task performance
2. Competence
3. Job –status
Q14. Did any company’s policies, procedures or any other obstacles make
your job more difficult?
1. Yes
2. No
3. Sometimes
1. Evaluating of employees
2. Promotion of employees
4. Motivation
Q16. Do you think that performance of employees improve after process of performance
appraisal.
1. Yes
2. No
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Project Report On
STUDY CENTER :
INDIRA GANDHI NATIONAL OPEN UNIVERSITY
SUBMITTED BY :
Prachi Sharma
MBA (HR)
Enrollment No. – 111262560
Session : 2013-14
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Acknowledement
The project defines and signifies the shear mannerism in which
numerous interacted tasks are performed by a team composed of
committed members . Each member bearing their own importance
and providing Contribution, which is nothing short of being
invaluable.
Last but not the least , I wish to remember with the deep sense
of gratitude the encouragement provided to us by our friends and
batch mates.
By : Prachi Sharma
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Declaration
I here by declare that the project entitled "THE STUDY ON HR
PRACTICES FOR RETAINING EMPLOYEES IN THE
ORGANIZATION" AT PRESTIGE HYUNDAI JABALPUR" Which
is being submitted in partial fulfillment of the requirement for the award of
the degree of MBA of Indira Gandhi National Open University is an
authentic record and all the information furnished by me are true to my
knowledge and information and facts furnished by me are based on my
own findings and as per the information collected through primary
research and secondary research .
Place: Jabalpur
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Certificate
Guided by :
Dr. Gyanandre Tripathi
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INDEX
S.NO DESCRIPTION
1 EXECUTIVE SUMMARY
5 RESEARCH METHODOLOGY
9 SUGGESTIONS
10 BIBLIOGRAPHY
11 ANNEXURE
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