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A Buyer Is A Buyer Is A Buyer. Once I've
A Buyer Is A Buyer Is A Buyer. Once I've
Cold
2] Design pre-frame bridge
3] Qualify subscribers
If people aren’t willing to give their email addresses at this point,
they are highly unlikely to give me money later. Qualifying subscribers is done through
an opt-in or squeeze page that offers something of value in return for contact
information.
Let’s say I have one thousand visitors who come to my site each day. If I have a 30%
conversion rate at this point, then I know I have about three hundred people who will be
interested in my information. Now I have a list of warm leads, and I can continue to
move them through the rest of my funnel.
4] Qualify buyers
A buyer is a buyer is a buyer. Once I’ve
identified who the buyers are, then I can market to them differently. I can pick up the
phone and talk to them; I can send them a postcard or add them to a separate email
sequence. At this point, I have two lists: subscribers and buyers. Each list is unique and
gets treated differently.
What are you going to do. You know you’re not just going to post pretty
pictures on Facebook. Make sure your client knows that too.
How are you going to do it? Which tactics and methodologies will you use to
achieve
Who’s going to do the work? Which of your team members will be working on
the account?
Why does this all benefit your client, anyway? How is their business going to
be transformed as a result of working with you?
How much is this is all going to cost? If you’re good, your services probably
don’t come cheap. Show why you’re worth it, and clients will be much more
willing to sign.
QUESTIONS to design a custom marketing plan for CLIENT
EXTRA QUESTIONS
What tactics provided the highest ROI for your business last
year?
What tactics were least successful?
Tell me more
Really? Why?
Offer Hour
1] Would you like us to build you a custom marketing
blueprint for FREE
You will collect the clients Facebook page, website, Instagram and other relevant info
upfront PRIOR to creating this proposal.
STATE the good, bad and the ugly about your clients’ content.
Increasing profits
Retain customer
Lead generation
Brand awareness
2] Targeted traffic. EVERYBODY is NOT your customer. Create your "Ideal Customer
Avatar". Find Your Own Prospects, Pay For Them And Convert Them Into Customers!
Facebook/Instagram/Whatsapp
3] Pre-Sell Content: The Strategy of Pre-Eminence is the art of giving away so much
value UPFRONT to a PROSPECT so that you are positioned as an expert authority.
Your pre-sell content can either be an article or a video.
- What are the most URGENT things your prospect want to know about your subject
matter?
Give them ALL the steps, except the last one, for free right there in the video or
article.
3] Custom Audience
i] An audience of people who have bought your product
4] Lookalike Audience
THREE: Craft a compelling Headline or first line of your ad that is difficult to resist.
1]
2]
3]
Different Result Will Be Produced By The Funnels Even When You Invest
Same Advert Spend
The Plan of Action
A paid advertising strategy call with the client to discuss ad campaign and strategy.
Competitor market research (e.g., Where are competitors running ads? What type of ads
are they running? Etc.).
Create a lead capture page on your website featuring your free ebook.
Regular split-testing of ad copy and creatives to determine “winners” and increase the
profitability of ad performance.
Website Optimization
The Scope of Work
Designing ad creative.
We may recommend changes to your website, Instagram account and/or Facebook Page
occasionally. These additional services will be provided at a fee
Your Investment
Our pricing is set in a way that it won't actually cost you anything. Our guarantee makes
sure that if it doesn't work then you don't pay.
What happens if the Facebook algorithm tanks or you get in over your head? Will you
have the money to pay an expert to help you save the campaigns?
Along with a monthly retainer, you’ll want to include a setup fee in your proposal. This
covers the time you’ll spend onboarding the client, attending strategy sessions and
gathering all the assets.
Payment
You might be able to send them 50 high-quality leads a day, but if they are unable to
close the sale, you’ll likely be blamed.
The only caveat to this is you must be prepared to spend the recommended amount.
Timeline
“I’ll get you 10,000 followers in 2 days”
The Reporting
We agree to provide the Client with monthly reporting that outlines [KEY METRICS]:
Termination
Creating a termination clause allows both parties to end the relationship if it’s not
working out as expected. The Client may terminate the services with 72 hours’ notice.
The Client will pay the time charged up to that point, for that month.