Professional Documents
Culture Documents
Analysing Texts
Analysing Texts
These are some key questions you can ask yourself when analysing media texts.
Nearly all of these questions can be applied (by changing the context) to any media
text.
Photography
What can be said about the size and quality of the photographs?
How have the photographs been cropped?
Why have they been cropped in this way?
How do we know that cropping has taken place?
How do the photographs relate to the rest of the stories and the front page?
Why have these particular picture been selected?
What symbolic codes used in the pictures?
Why does the picture grab your attention?
Marketing
What 'world' is being sold?
How effective is it in enticing you to buy or like the 'product’?
What strategies are used to ensure that the ‘product’ is noticed?
What is the target audience?
Adverts
What is being advertised?
What is your first impression of the ad?
At whom is the advert aimed?
What appeal is being made in this ad?
What emotional appeals are made in these ads?
How and where was the product advertised?
When was this advert shown? When was the product available?
What meaning does the advertiser wish you to read into this picture and how is this
meaning promoted?
How does the mise-en-scene used in the advertisement affect your impression of the
product?
What expectations and pleasures does the advert imply?
Whose interest does the advert serve?
How has the meaning of the advert changed over the years?
What judgements might be made about the truth, accuracy or effect of this advert?
How does the advert fulfil the expectations of its audience?
What pleasure does the target audience gain from the advert?
Models
What is implied by the model’s manner: their pose and facial expression?
How does their appearance: hairstyle, outfit and make-up contributes to the message?
What does the image the model projects tell you about the product?’
What types of people are present and which are absent?
What types of people do these models represent?
How are people represented- age, race, gender etc?
Production
What was the production process for the media text?
Who made the media text?
What other media texts have they made?
When and where was as the media text produced? How does this affect our
understanding?
How was it financed and by whom?
What does the media text tell us about the people who made it and when and where
they made it?
What is the competition and how does it affect it?
Film
What genre is it?
How are the shots constructed to put the sequence together?
What have other people said about the film?
How did this lend its credibility to the films or did it not?
What values does the film offer directly or indirectly?
What conclusions can be drawn from the issues raised in the film?