Professional Documents
Culture Documents
Wrike Operational Excellence Report 2018
Wrike Operational Excellence Report 2018
Excellence Report
2018
Table of Contents
Introduction 3 6. Unseen Costs of Poor Operations 26
In the age of digital, it’s excellence or obsolescence. Company culture and employee retention take a dive when
operations are rocky.
Methodology 4
How the survey was conducted. 7. Can Automation Bring Balance? 30
Automation reduces busy work and helps empower people.
1. Managers and Workers Disagree 5
Are managers blind to the operational problems of their teams? Conclusion 33
Operational Excellence helps leaders deliver results.
2. The Principles of Operational Excellence 10
Seven principles for stronger execution and better results.
4. Challenges in Execution 20
Consistency, capacity, and accuracy of work are the biggest roadblocks.
5. Cross-Organizational Operations 24
While collaboration takes more time, it’s critical to produce
exceptional results.
2
OPERATIONAL EXCELLENCE REPORT 2018
Introduction
In every market, competition is fierce and it’s survival of the fittest. After helping more than 15,000 companies become even
Some companies bank on a winning strategy to survive, while more successful, we’ve distilled the essence of Operational
others rely on a superior product or better access to capital. Excellence practices of high-performing teams into seven
Regardless of their secret sauce, a core requirement for any key principles. These principles serve as a blueprint for how
company in today’s competitive environment is superior execution. businesses can develop a culture of excellence. This report
examines the state of these principles in business today, how
The Harvard Business Review recently published findings from workers feel about them, and the barriers to implement them.
an extensive, 10-year study of 12,000 companies on the importance
of Operational Excellence and found that companies able In presenting the results of our research, our hope
to achieve a high standard of excellence delivered $15M is that you’ll gain insight on the current state of operations
in larger profits, 25% higher growth rate, and a 75% increase within organizations and understand the most common barriers
in productivity on average compared to other companies. to excellence. By recognizing these patterns in your own
business, you can begin to find a path for improvement.
Successful companies have made it an imperative The cost of doing nothing to improve your team’s operations
to implement, cultivate, and maintain Operational Excellence is high. When poor operations flourish in a company, it
throughout their organization. But what is Operational can have a lasting and costly impact on businesses, including
Excellence truly? Distilled to its basic components, it’s but not limited to project delays, failure to innovate,
the ability to plan, complete, and manage projects. In other working disengagement, and staff turnover.
words, it’s how companies accomplish work and tasks.
3
OPERATIONAL EXCELLENCE REPORT 2018
Methodology
How the survey was conducted
Our research was conducted by Atomik Research with a sample
of 1,048 respondents in the United States. We targeted individuals
employed by organizations of more than 100 employees.
Respondents consisted of 503 marketing leaders and individual
contributors, along with 533 other industry leaders and individual
contributors. The online survey was conducted between October
8-16, 2017 with a 3.5% margin of error. Atomik Research
is an independent creative market research agency that employs
Management Research Association-certified researchers.
4
Section 1
Q: How satisfied are you with your team’s ability to plan, manage, and complete work?
50%
45% 46
%
40%
32%
30%
21%
20%
16%
13 %
10%
6% 5% 7% 10%
0%
Very Dissatisfied - “It’s Somewhat Dissatisfied - Neither Dissatisfied nor Somewhat Satisfied - “We’re not Very Satisfied - “We are a
a miracle anything gets “There is order to the chaos, Satisfied - “Things get done, perfect, but I sleep well knowing well-oiled machine that
done around here.” but it’s still chaos.” so I don’t really think about it.” we are on top of our work.” could scale easily.”
The good news from this question is that very few respondents We should clarify that our goal was to understand the readiness
in both categories said “It’s a miracle that anything gets done” of businesses to compete in the digital economy. That’s why
in their workplaces. While a low bar, it’s a good one to pass. the results of the following question were also surprising
However, the 11% differential between managers and non- in the disparity they revealed between managers and contributors.
managers who said their teams are “a well-oiled machine”
is cause for concern. (Chart 1.1)
6
OPERATIONAL EXCELLENCE REPORT 2018
On one hand, the question revealed less pessimism across and individual contributors about team operations, which could
the board than we anticipated. Still, a 15% difference in positive mean that workers aren’t given channels to share feedback,
responses is certainly significant. (Chart 1.2) We feel this disparity or that managers aren’t listening to those channels.
shows a lack of communication between management
Q: Does your company operate with greater efficiency than your top competitor?
40%
36%
33 %
33%
29% 30%
20% 21%
20%
12%
8% 10%
6 %
3%
0%
Strongly Disagree Disagree Neither Disagree nor Agree Agree Strongly Agree
7
OPERATIONAL EXCELLENCE REPORT 2018
A sign of Operational Excellence is the ability of an organization to handle on additional work could be considered flattering to individuals on their
an increase in volume of work. Such swells may occur thanks to seasonal teams. However, we have to speculate that such optimism has resulted
demand or an increase in marketing budget. On one hand, you could in unrealistic expectations within their organizations at some time
say the optimism of executives about their team’s bandwidth to take or other. (Chart 1.3)
Q: Could your team handle a 20% increase in workload with relative ease?
40%
35%
31%
30%
23% 23%
21% 20%
18% 20%
11% 12%
10%
7 %
0%
Strongly Disagree Disagree Neither Disagree nor Agree Agree Strongly Agree
C-levels and managers again were more likely to rank their companies
8
OPERATIONAL EXCELLENCE REPORT 2018
50%
42% 42%
40%
32%
30%
24%
21%
18 %
20%
10%
10%
6%
2% 3
%
0%
Poor Fair Average Good Excellent
However, leaders should pay attention to the difference in perception operating at high levels of excellence, they’re not communicating
between managers and non-managers, who were less sanguine this to their teams. And if non-managers are correct in identifying
than managers in rating their company’s Operational Excellence. While areas of improvement, managers are failing to notice the problem.
it’s difficult to say whose views reflect reality more accurately, the gap
between the perceptions of the two groups suggest a communications To get a better understanding of exactly what’s happening, let’s look
breakdown. If managers are correct and their companies are already deeper into what it takes to build Operational Excellence in a business.
9
Section 2
The Principles of
Operational Excellence
After working with more than 15,000 enterprise clients, we’ve
distilled the essence of Operational Excellence that has made high-
performing companies successful into seven principles. Those
principles are Predictability, Agility, Single-Source-of-Truth, Automation,
Collaboration, Analytics, and a Culture of Excellence.
11
OPERATIONAL EXCELLENCE REPORT 2018
Q: Single Source of Truth - Does your team use a Single Source of Truth, where core work activity takes
place on a single work-management system used by everyone, instead of on email and spreadsheets?
38% 40%
20%
17% 18
% 20%
14% 13% 13%
12 %
10% 9% 9% 10%
6%
0%
Strongly Disagree Disagree Neither Disagree nor Agree Agree Strongly Agree
Marketing Managers Marketing Non-Managers Non-Marketing Managers Non-Marketing Non-Managers Chart 2.1
12
OPERATIONAL EXCELLENCE REPORT 2018
4. Automation 5. Collaboration
Automation is the use of computerized processes to reduce Very little work in an enterprise is done within a single team.
human effort on routine, repetitive work. Teams can improve Marketing and sales must collaborate to drive revenue. Product
their operations and focus on higher value tasks by relying and marketing must collaborate to target customer segments. And
on automation to do this lower skill work. One common example sales and customer service must collaborate to deliver packages
of automation is using your phone’s camera with an AI app to turn to customers. These are just a few examples. But collaboration is not
photos of receipts into expense report items. More advanced innate within an enterprise; rather, it is a value that must be instilled
automations may involve automatic marketing or sales emails, in an organization through leading by example.
or re-scheduling project dates automatically when one changes.
Q: Collaboration - Does your team’s work get done in a highly collaborative manner, where members give input
and you get buy-in from across the team? Do team members work in parallel and are they well coordinated?
50%
0%
Strongly Disagree Disagree Neither Disagree nor Agree Agree Strongly Agree
Marketing Managers Marketing Non-Managers Non-Marketing Managers Non-Marketing Non-Managers Chart 2.2
13
OPERATIONAL EXCELLENCE REPORT 2018
6. Analytics
The simplest way for a business to grow is to replicate what works
and eliminate what doesn’t. For example, a convenience store may
stop carrying a soda that isn’t selling and use the extra shelf space
to stock a more popular item. Or an online business may simplify
its checkout process to encourage more sales. These are both
examples of changes to a business that fuel growth, but require
analytics to execute.
14
OPERATIONAL EXCELLENCE REPORT 2018
Q: Analytics - Does your team measure all aspects of its work and can generate real-time reports on metrics
like velocity, throughput, and quality? Do you use these analytics to understand and troubleshoot
performance, and predict future performance?
50%
44%
41%
39% 40%
31% 33 %
30%
27% 30%
22% 21%
15% 18% 17% 20%
15%
11% 12
%
7% 8% 10%
5 %
2% 3 %
0%
Strongly Disagree Disagree Neither Disagree nor Agree Agree Strongly Agree
Marketing Managers Marketing Non-Manages Non-Marketing Managers Non-Marketing Non-Managers Chart 2.3
7. Culture of Excellence
A growth mentality fuels a culture of excellence and results in the future. It means using everything that happens as a teachable
in constant, incremental improvements to oneself and to teams. moment, and finding new opportunities to reduce waste and errors,
It means analyzing projects and learning to avoid previous mistakes and keep quality and consistency of work high.
15
Section 3
Q: Does your organization have the following principles of Operational Excellence in place?
40%
34%
32% 30%
29% 30%
25 %
24% 23%
21 %
21 %
0%
Collaboration Culture of Excellence Agility Analytics Automation Predictability Single Source
of Truth
17
OPERATIONAL EXCELLENCE REPORT 2018
Q: How strongly do you agree with the following statements as they relate to the efficient operations of your team?
18% 20%
16%
15%
5% 5% 5% 5%
4% 5%
0%
Single Source Automation Predictability Analytics Agility Collaboration Culture of Excellence
of Truth
18
OPERATIONAL EXCELLENCE REPORT 2018
To understand the impact of operational excellence on revenue, to their teams. Within those results, we can see a positive
we broke out only respondents who said they “agree” or “strongly correlation between the achievement of revenue goals
agree” that the principles of operational excellence apply and operational excellence. (Chart 2.6)
Q: Do you agree or strongly agree that the following Operational Excellence principles apply to your team?
76% 80%
74% 73% 73% 71 %
63%
58% 58 %
60%
55%
49 %
46% 43%
39% 37% 40%
20%
0%
Collaboration Culture of Excellence Analytics Agility Predictability Automation Single Source
of Truth
We did not meet our revenue goals We exceeded our revenue goals Chart 2.6
The ultimate “so what” of operations is its impact on revenue. published in the Harvard Business Review: Better-managed firms
A positive correlation between revenue and operational excellence are more profitable, grow faster, and are less likely to die. Moving
practices is visible on this chart. The ability of businesses to operate a firm from the worst 10% to the best 10% of management practices
effectively at scale is a defining factor in meeting revenue goals. is associated with a $15 million increase in profits, 25% faster annual
Our survey findings reiterate the findings of a study recently growth, and 75% higher productivity, according to the study.
19
Section 4
Challenges in Execution
Understanding the state of operations in today’s enterprise requires
knowing the challenges that both workers and managers face in planning,
managing, and executing projects. We know that challenges can arise
from culture, tools, expectations, and countless other sources. And these
could stymie growth for any company.
60%
50%
45% 48%
38% 40%
36 %
34% 32%
27 %
25% 25%
24% 23%
20%
0%
Managing the capacity of Setting accurate Being able to consistently Having plans or Getting team buy-in Managing
the team so everyone is fully delivery dates deliver high quality work requirements change of goals stakeholder
utilized throughout midway through the project expectations
21
OPERATIONAL EXCELLENCE REPORT 2018
2018
37%
34%
30% 29% 30%
28 % 29% % % 2015
%
27 27
26 25 %
24% 24%
%
21
19% 18% 19% 2010
%
% 18 %
16 14% 16 15 %
14%
% 13%
11 12
%
11 %
%
8% 8% 9 2005
2000
Getting other Too many I’m over Lengthy approval Slow or Poorly defined I don’t always Being able to Too many Lack of single
teams to do the distractions from capacity cycles from other outdated processes know the tell where work “fire drills” source of truth
work I need done other projects, managers technology prioritization of is getting stuck
teams or systems projects / tasks
Because of stereotypes regarding generational relationships with Questions we need to consider are:
technology, we decided to break this chart out by generation. Does the team know this work is waiting to be completed?
(Chart 3.2) “Getting other teams to do the work I need done,” Do they have the capacity to execute these tasks in time?
was the number one response for challenges in completing work. Does our culture support free-flowing requests between teams?
This is an interesting challenge, as it could be rooted in visibility,
capacity, or culture.
22
OPERATIONAL EXCELLENCE REPORT 2018
Q: What’s the top reason that prevents your team from executing flawlessly?
30%
27%
23%
21%
20%
18% 17%
16% 15% 16
%
11%
8% 10%
7%
6%
4% 4%
3% 3%
0%
Work is done across Our market and/or Lack of clarity and None of the We don’t have We’re not empowered We don’t have a single, We don’t have
too many systems customer moves so understanding of above a single, agreed to make decisions agreed upon set of an approach and
creating duplication fast that consistent, key objectives and upon process or and fix problems tools to do our work methodology to
of work and predictable delivery is goals set of processes that we see continuously improve
communication hard our processes
Executives and individual contributors differ on a few Managers are also far less likely than non-managers
interesting points in this chart. (Chart 3.3) to say that empowerment is an issue. This is likely because
of their authority to make executive decisions without
Managers feel more strongly than non-managers that “too the weight of process or approvals.
many systems” are preventing their teams from executing.
Perhaps that makes executives more likely to recognize the need Market speed, clarity, and tools were all top responses
for implementing a single source of truth in their organizations. for both, which again reiterates the importance
of a single source of truth, which allows teams to easily
find the information they need to execute rapidly.
23
OPERATIONAL EXCELLENCE REPORT 2018
Section 5
Cross-Organizational
Operations
24
OPERATIONAL EXCELLENCE REPORT 2018
Directors and Managers have a lot of freedom to establish Marketers collaborate more frequently because of their need
and maintain Operational Excellence within their respective to coordinate with other departments. They must align their
sub-organizations. Few projects, however, are executed entirely initiatives with sales, product, and operations. A marketer operating
within the silo of a single team. Cross-organizational excellence within a silo will struggle with meeting not only his/her goals, but
is critical to keep work flowing through an entire company also those of the company. And more likely than not, a siloed
and requires transparency and collaboration at every turn. In our marketing effort will buckle under competitive pressure.
survey, we asked several questions about cross-organizational
operations to see how workers feel their businesses are performing Marketing non-managers were about 11% more likely than non-
in this regard. marketing non-managers to agree that collaboration increases
the quality of work, but were 12% more likely to agree
About 72% of respondents overall said they feel their companies that collaboration makes work cycles longer.
encourage cross-departmental collaboration, with non-marketing
non-managers reporting that well below average at just 67%.
25
Section 6
11% 12
%
9% 10%
0%
Strongly Disagree Disagree Neither Disagree nor Agree Agree Strongly Agree
The data above suggests that managers may be less likely Poor operations may stymie a company’s ability to compete
to initiate process changes. They may fear that new processes in the future, and managers may be more blind to the negative
will lead to short-term lost time. Or they may fear that new impact on their organizations than front-line workers. We found
processes will narrow the scope of their own work, bypassing their that management was 9% more likely to “agree” that their teams had
authority. Either way, the significant additional anxiety that C-level the bandwidth to complete their work and innovate on new ideas.
execs and managers feel compared to non-managers is one The effect on a company to these conditions may be invisible, but
of the more startling discoveries in our research. (Chart 4.1) in the fast-paced evolution of digital work, such innovation is critical
in avoiding disruption from small, nimble startups.
27
OPERATIONAL EXCELLENCE REPORT 2018
When effort and mission become misaligned, too much time Because front-line workers spend the most time on the ground
is spent on work that doesn’t drive the company toward its and mired in the day-to-day operations of their organization,
high-level goals. Over 8% of our respondents said their teams it is critical to give them a voice. According to our research,
spends less than 50% of their time on work that aligns with their about half of individual contributors feel they have
company’s primary business goals. Another 19% felt neutral. the power to suggest a process improvement and see
This raises the question, “where is time being spent?” and we’ll that suggestion implemented. However, when we broke those
dig into that question deeper in our section on automation. results out by gender, we could see that men were much more
confident in the strength of their voice than women. (Chart 4.2)
Q: If you were to suggest an improvement on how your team operates, what would be the most
likely outcome?
60%
55%
48%
40%
37%
34 %
20%
9% 11
%
3% 4
%
0%
I don’t have a channel to suggest My suggestion would My suggestion would be considered My suggestion would be considered
operations improvements not be considered but unlikely to be implemented and likely to be implemented
28
OPERATIONAL EXCELLENCE REPORT 2018
It’s important to note that this date is reflective of the respondents’ Providing a channel for workers to submit feedback is important
perception of conditions within their company, and not necessarily in their happiness, and ultimately their staff retention. It’s critical
the conditions themselves. We don’t know exactly why women were to provide a channel and actively solicit feedback, and also to ensure
less confident than their male counterparts, but it is worth noting that those suggestions are being regularly reviewed, considered,
that over two-thirds of the respondents to this survey were female, and implemented when they represent true opportunities
so this is no statistical blip and something to keep top-of-mind. for improvement. The cost of failing to improve operations is high.
Q: What have you done out of frustration due to lack of operational efficiency at work?
50%
46%
42%
38% 40%
34 %
27% 30%
22%
18% 20%
12%
8% 10%
0%
Searched for a new job Became disengaged with work Quit a job
Workers admit to taking drastic measures out of frustration with and with their skills in technology often coveted by leading brands,
operations. Amongst millennials in particular, it is not uncommon ensuring that operations meet the satisfaction of your teams
for workers to quit a job or become disengaged with work. With is critical in worker retention. (Chart 4.3)
millennials now making the largest percentage of the US workforce,
29
Section 7
of these tasks and help create a single source of truth. (Chart 5.1)
20%
For those afraid that automation will create a world of mass
employment, our research indicates that employers aren’t
as excited about the power of automation in downsizing 10%
Chart 5.1
31
OPERATIONAL EXCELLENCE REPORT 2018
60%
53 %
48%
18% 20%
10%
0%
Free my team of low- Reduce total work hours thereby Reduce the amount of time Allow my company to reduce
level repetitive work improving work/life balance I spend correcting mistakes our total employee headcount
Such findings are probably not a huge surprise in the digital age, when
the ability to complete a large volume of projects is critical at scale.
Consistency and process become crucial. Contrary to popular opinion,
reducing headcount is the least important reason for companies
to employ automation. Instead, freeing workers for more
creative and valuable work is viewed as a bigger benefit.
32
Conclusion
One thing is clear in our research: Poor operations has a negative We hope these findings in our report will help business
impact on revenue, staff retention, employee engagement, leaders foster excellence throughout their teams.
and quality of work. All of these can create barriers for organizations Because doing so will empower organizations to produce
hoping to compete in the face of fierce competition. Flawless amazing products and services that will have customers
execution between departments becomes crucial, especially coming back for more. And the companies that execute
as an organization grows and teams become more disperse. at the highest level possible will thrive in the digital age.
Our principles of Operational Excellence can serve as that roadmap To find out which stage of Operational Excellence your team
to start improving execution across your organization. Once is at, take our interactive Operational Excellence Assessment:
again they are Predictability, Agility, Single Source of Truth,
Automation, Collaboration, Analytics, and Culture of Excellence. Start the Assessment
SHARE