A COMPREHENSIVE STUDY OF DEPARTMENTS AND

SURVEY BASED RESEARCH

AT
EVENT 360 PANJIM

Summer Internship Project submitted to Goa University

in the partial fulfillment of the requirement
for the degree of
Bachelor of Business Administration

By

Bryan Sean Britto

DB/BBA/17-18/06
Student of F.Y.BBA
2017-2018
 DBSHEP’S
Don Bosco College
Panaji – Goa
(Affiliated to Goa University, Goa)
2016 - 2017

CERTIFICATE
This is to certify that the Summer Internship Project submitted to Goa
University
in partial fulfillment of the requirement
for the degree of Bachelor in Business Administration
has been successfully completed
by
Bryan Sean Britto
DB/BBA/17-18/06
Student of F.Y.BBA

Internal Examiner External Examiner Principal

 DECLARATION

I, Bryan Sean Britto, hereby declare that the following Summer Internship project report
entitled “A Comprehensive Study of Departments and Survey-based Research at Event 360 Panjim”
is submitted to the Goa University in the partial fulfillment of the requirement for the degree of
Bachelor of Business Administration.

I further state that no part of this project has been previously submitted to any University or
Institution for the award of any degree or diploma.

Place: Panaji, Goa __________________

Date: 3rd July 2018 Bryan Sean Britto
DB/BBA/17-18/06
 ACKNOWLEDGEMENT
I would like to express my special thanks of gratitude to my teacher Ms. Valerie Carvalo as
well as our principal Mr. Cedric Silviera who gave me the golden opportunity to do this wonderful
project, which also helped me in doing a lot of research and I came to know about so many new
things, I am really thankful to them.

I am using this opportunity to express my gratitude to everyone who supported me

throughout the course of this BBA project. I am thankful for their aspiring guidance, invaluable
constructive criticism and friendly advice during the project work. I am sincerely grateful to them for
sharing their truthful and illuminating views on a number of issues related to the project.

I express my warm thanks to (Write the name who you were working under) for
his/her/their support and guidance at Event 360.

Bryan Sean Britto

 EXECUTIVE SUMMARY
Event 360 is a full- service Event Management Company based in Panjim for Corporate
Events, Conferences, Branding, Expo & Trade Shows and Weddings.

The main aim of this project is to understand and educate myself about the event
management industry and to have a clear understanding of the overall processes involved in event
planning.

This project consists of the company profile, event management and its marketing strategies,
my learning and contribution during my internship at Event 360 Panjim.

This project contains all my work that I have accomplished during my internship at Event
360 Panjim
 INTRODUCTION TO EVENT MANAGEMENT INDUSTRY
The economy of India is growing by aps and bun and there are various ever – growing
industries that are contributing to increasing the Nation’s coffers. One such industry is that of event
management. This industry has come a long way since the last 10 years or so. and today it’s no less
than a multi-crore industry, as a whole. Moreover, the size of the company varies from the rather
small ones that manage small functions such as birthday and weddings, to the larger players, who
organize national and international occasions. During the early part of the 1900s, the industry had to
spend up to Rs. 20 crores, per annum on functions. In the last couple of years, all the companies are
spending to the tune of approximately Rs. 1,800 crores, per annum.

Today, there are a number of people, who have entered the field because they realize the
potential of the market where demand and supply is concerned. In fact, the most profitable aspect
of this field is the need for creativity and that is how and where one earns. There are people, who are
part of this profession on an individual basis, or then as a company, having pooled in together
resource- financial and work force.

The industry in India involves the requirement of various skills that have cause it to grow the
way it is in recent such. These skills include:

Organizational Skills
Technical Knowledge
Public Relations
Marketing and Advertising
Catering
Logistics
Décor
Human Relations
Budgeting
And so on.
 EVENT 360 PANJIM
Event 360 is a full-service event management company based in Panjim,
Goa, India. A team of young, creative, dynamic & dedicated professionals
specializes in taking your event from concept to production. Event 360 symbolizes
the indomitable human spirit of creating win-win situations for their patrons in
the areas of Event Management.

Event 360 is an associate company of Sean AdEvent, Panjim, Goa, which is

a 26-year old leading brand management entity providing impeccable services in
the areas of Advertising and Events, specializing in devising effective Media
solutions, Media Strategy, Media Planning, Media Campaigns & Event
Management services for clients through professional expertise. They have
creative, dynamic & efficient professionals, who has urge to deliver more than the
client's expectations, which has always been their top priority. Hence, it is "One
Stop Shop" for any and every requirement of Advertising & Event Management
services.

Motto - We always believe to provide our clientele absolute value for their
money spent. We conceptualize & execute high end Event Management Services
for our respected clients

Event 360 conceptualize & execute high end Advertising & Event
Management Services for our respected clients

Event 360 prides itself on its holistic approach, in dealing with and in executing
any creative or routine work assigned to it. We at Event 360 believe, to maintain a
truly valuable service with tangible benefits, requirements and objectives. To
achieve this, we are equipped with strong links with the business community
offering them

Event 360 is a preferred advertisement and event agency as well as the

favored event management company for numerous corporate houses and a
multitude of Government departments.

Event 360 has worked with some of the top organizations and brands and
talents including multinational companies, government agencies, associations and
federations to create amazing experiences in locations both large and small. Their
specialty is creating extraordinary events with innovative designs, entertainment,
and exemplary service in the areas of Corporate Events, Conferences, Promotional
Events, Product Launches, Brand Activation, Expo & Trade Shows, Awards
Functions and Weddings.
 Event 360 is currently empaneled with a few government organizations.

CLIENT PROFILE

 Department of Information and Publicity

 Department of Tourism, Government of Goa
 Goa Tourism Development Corporation
 Goa Football Development Council
 Department of Planning, Statistics and Evaluation
 Kadamba Transport Development Corporation
 GKB Hi Tech Lenses Pvt Ltd
 Glenmark Pharmaceuticals
 Goa Engineering College
 Saraswat College
 St. Xavier’s College
 International Institute of Hotel Management, Kolkata
 IAM Hotel School, Goa, Kolkata
 Heritage Institute of Hotel and Tourism, Agra
 Nestle India
 Angels Resort
 NIIT
 Panjim Traditional Festival Committee
And many more
 SERVICES
Corporate Events
Promotional Events
Leisure Events
Live Shows
Personal Events
Cultural Events Wedding

Services provided as a part of the events executed by Event 360

Creating Innovative Concepts
Detailed Itinerary Planning
Budgeting
Venue Selection
Accommodation Arrangement
Travel and Transport Arrangement
Hosting Theme Events
Activity Program Design and Management

Corporate Events: We provide flawless services like Trade Shows, Consumer

Exhibitions, Company In-House Events, Organizing Road Show, Product
Launch, B2b & B2c Exhibitions Set-Up, Award Ceremonies & Gala Dinners,
Conferences

Exhibition and Trade shows: Our services are provided for Domestic as well
as Overseas Trade fairs such as Complete Stall Designing & Fabrication,
Managing Exhibition Octanorm Structures, Pre-Fabricated Stalls–Including
Tables, Chairs, Carpet, Spotlight & Facia, Staging, Complete Solution
Branding & Signage, Light and Sound, Audio - Video Solutions, Managing
Ushers - Host, Hostess & Emcee, Logistics Solutions

Promotional Events: Event 360 is adept in organizing all types of Brand

Building Opportunities.

Services Include, Conceptualizing, Planning and Executing innovative

programes and events to meet the organizations objectives, Developing effective
Promotional Message, Developing the Promotion Budget, Executing required
set-ups, media management, communication about the promotional event to
target audience. It also includes Organization of Seminars, Buyer-Seller Meet,
Booth Design and Construction, Providing all necessary support services such
as Transportation and Accommodation, Release Advertisement in India and
Abroad, Determining Campaign Effectiveness.

Cultural and Leisure Events: Event 360 brings forth their team’s bubbling
creativity in organizing a wide range of Cultural and Leisure Events, by
designing and executing unique festivals, memorable outdoor spectacles,
accessible entertainment and unexpected arts, working on both government
and private programs. We organize Carnivals, Sports Events, Celebrations or
Festivals, Theatre And Arts, Traditional Folk Evenings, Talent Hunt Shows,
Music and Concerts, Religious Ceremonies and Any traditional event as per a
community’s cultural style

Personal Events: Event 360 handles both indoor as well as outdoor personal
events with creativity that will bring a party to life. Specializing in creating
theme based parties, rain dances & general parties, with color patterns,
spectacular backdrops and lighting effects, variety of music, venue
management, marquee erecting, menu planning and live entertainment
including laser shows, artist, emcee and dance troupe management. We also
manage D.J.'s, light & sound equipment, fabrication of elegant set-ups, live
projection screens, photography and videography, pyrotechnics, etc. to ensure
an enchanting experience for the guests present at the event.

We can help you out to plan your special moments!

 Anniversary Parties
 Engagement Parties
 Birthday Parties
 Christmas Party
 Graduation Party
 Kids Party
 Launch Party
 New Year Party
 Theme Parties
 Family reunion and lots more
Wedding: With Event 360, you can be assured to make the BIG day of your
life, more colorful. Event 360 has produced some amazing events and our
reputation is based on our ability to exceed our clients’ expectations while
leaving guests with the 'wow' factor. Goa has become the ideal destination for
the most important day in a couple’s life together. Goa offers unique backdrops
that have made this beautiful small state of India the most sought after
wedding destination. Your special day becomes that much more special.
Wedding ceremonies, destination excursions and guest performers are all
possible with Event 360. Our team can incorporate all of your religious and
cultural requirements into one package.

 Indian Weddings
 Western Weddings
 Beach Weddings
 Theme Wedding
o Flower Wedding
o Valentine Wedding
o Bollywood Theme Wedding
o Cinderella Theme Wedding
o Carnival Theme Wedding
o Vintage Theme Wedding
o Royal Theme Wedding
o Color Theme Wedding

Services provided by us a part of a Wedding executed by us:

 Wedding Car/ Carriage

 Wedding Animals
 Wedding Decoration
 Wedding Photography & Videography
 Wedding Venue Selection
 Wedding Invitation Card
 Wedding Center Pieces
 Wedding Stage
 Wedding Dancers, MC
 Engagement Ceremony
 Mehendi Ceremony
 Sangeet Ceremony
 Var Mala Ceremony
 Mandap Ceremony
 Tilak Ceremony
 Vidai Ceremony
 RESEARCH UNDERTAKEN

TITLE OF THE STUDY

 A study on Employee Job Satisfaction at Event 360.

PROBLEM STATEMENT

 The research was done to find out various factors that affect employees
satisfaction and indeed forcing employees to leave the jobs increasing
employee attrition rate

OBJECTIVE OF THE RESEARCH

 To find out whether employee are satisfied with their current job they
perform.
 To find out reasons for employees to resign from the company.
 To know what changes employees want to bring in the existing work
environment.

RESEARCH DESIGN
Exploratory Design
The Exploratory Design was conducted to know the unknown facts of Employee Job
Satisfaction which can be the main problems for absenteeism, lower productivity and high
attrition rate in the organization. A questionnaire was prepared to be followed.
1. Overall How Satisfied Are You Working In The Company?

Satisfied with job

strongly agree agree neutral disagree strongly disagree

6%
20%

26%

12% 36%

Interpretation:
a. Job enrichment must be implemented.
b. Creating a supportive corporate culture.
2. Is Your Job Secured?

Job Security
yes no

38%

62%

Interpretation:
a. HOD’s should guide the employees on the expected
performance
b. Timely performance feedback
3. I Am Actively Looking For Employment Elsewhere?

Seeking Employment Elsewhere

yes no

48%
52%

Interpretation:
a. Salary trend in the market.
b. Carrier growth
4. How Is The Flow Of Communication?

Flow Of Communication
Excellent Good Neutral Bad Very Bad

8%
28% 10%

22%

32%

Interpretation:
a. Quarterly meetings should be conducted.(Goals presentation)
b. Developing the MIS system for performance related
information and intranet facilities.
c. Delegation of decision-making authority to employees and
team building strategies.
 5. Compared To The Other Organizations In The Area, The Pay
Package Is Competitive?

Competitive Benefit Package

strongly agree agree neutral disagree strongly disagree

10%
18%

38%
32%

2%

Interpretation:
a. Pay for performance should be implemented.
b. Modification of salary based on the market trend
6. I Receive Adequate Recognition And Reward For A Job Well
Done?

Adequate Recognition And Rewards

strongly agree agree neutral disagree strongly disagree

36% 32%

16%
12%
4%
Interpretation
a. Managers should acknowledge employees performance
timely.
b. Monetary and non monetary benefits like cash prize, gift
voucher etc. should be given to the employees whose
performance is excellent.
c. Transparency in the performance appraisal system
7. My Supervisor Treats Me With Respect?

Respect From Supervisors

strongly agree agree neutral disagree strongly disagree

14%
36%
16%

34%

Interpretation:
a. Providing communication training to the supervisors.
8. I Like The People With Whom I Work?

Work Place Relationships

Strongly agree agree neutral disagree Strongly disagree

12%
20%
6%
14%
48%

Interpretation:
a. An seminar on healthy workplace could be conducted stating
various benefits employees will get due to maintaining good
relationships with others.
CONTRIBUTION TO THE ORGANIZATION
 CONCLUSION

I can honestly say that my that my time spent interning with Event 360
resulted in one of the best summers of my life. Not only did I gain practical
skills I also had the opportunity to meet many fantastic people. The
atmosphere in the office was always welcoming which made me feel like home.
Additionally, I felt like I was able to contribute to the company by assisting and
working on projects throughout the summer.
Overall, my internship at Event 360 has been a success. I was able to gain
practical skills, work in a fantastic environment and make connections that will last a
lifetime. I could not be more thankful.
 SUGGESTIONS

Appreciate and Reward Staff based on individual interest.

Monetary and Non-monetary benefits for employees.

Job-Security

Effective Promotional Activities

Target New Customer Markets.

 BIBLIOGRAPHY

www.event360.co.in

www.seanadevent.com
ANNEXURES