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Delights Cakes, Pastries and Partyshoppe Is A Good Name For A Business in Buug
Delights Cakes, Pastries and Partyshoppe Is A Good Name For A Business in Buug
Chapter 1
INTRODUCTION
and partyshoppe. This is so, as the combination is not yet existing in the local area.
Delights Cakes, Pastries and Partyshoppe is a good name for a business in Buug
as it is easy to memorize and say. Besides, the word delights can be so alluring with
customers expecting of their happy and satisfying experience. Thus, the name is
factor of the business success as it affords the would-be consumers high purchasing
they promise automatic success, this feasibility study is conducted not only for the
sake with this feasibility undertaken, the proponents are hopeful that its viability
will serve as a road map guiding them to pursue this venture in due time.
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Chapter II
allure the would-be customers, the word Delights is attached as it promises not only
happy experience of the patrons and customers but also delectability of the business
proponents have decided to choose an area within the heart of the municipality --
along the National Highway, Poblacion Buug, Zamboanga Sibugay -- in front of the
(IBT) Buug Integrated Terminal and Buug Public Market. This place is believed to
be a good business area as lots of people are expected to swarm for a dining
The project has its major food offering – snack product that everybody
will surely enjoy. Cakes and pastries are always part of people’s enjoyment. Hence,
the products mentioned as house specialty are so delicious and delectable. Besides, it
will offer a space for parties which will surely win the patronage of those who want
to set out their important life events – birthdays, weddings, anniversaries, and a lot
more.
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The main objectives of the NJ Cakes, Pastries and Partyshoppe are the
and contribute to business development in the area; and, 3. Gain profit in due time.
partnership business.
down. Quick, prompt attendants will get the diners’ orders and will notify the
counter for the kitchen to prepare. When the orders are ready, the attendant shall
deliver them with friendly and accommodating service. When customer are done,
same attendant will ready the bill to not delay the paying customers.
The business operates eleven hours a day (7:00 am until 8:00pm), seven
days a week.
2. Mode of Financing
The business will be managed and run by the proponents namely Neal and
Jhomar. As to monetary need to let rise the business, it will be financed by the
total borrowed amount whose payment in due time will be equally shared by the
proponents.
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Chapter III
MARKET STUDY
A. Market Environment
1. Demographic Factor
Bayog on the north, Kumalarang on the east, Diplahan on the west, and Malangas
The name Buug was derived from the word Bog, a Subanen word for
second-growth forest which the same as the Cebuano-Visayas term buog. Buug
Talamimi, Villacastor (Golit). One forms the center of the city where as the other
of 2015 Census is 36,634. Buug is a 3rd class municipality in the province of the
multiplied. Appliance center and merchandises with main branches in big cities
have invested in the area. Cottage industries have sprouted. Buug being
strategically located at the boundary of Zamboanga Del Sur has likewise become
experience through the years. The proof of its progressing economic status is
through the help of the establishments and businesses that are booming within the
area. There are lots of commercial centers such as Lucky 10, Moraga
Jeans and Shirt, WM Shopping Center, Grace Minimart, the newly opened RRJ
and many others. Its also have drugstore, banks and has its first hotel named
Golden View Hotel, Buug Palace, and other inns like, Star Inn, Tribu Inn and ect.
Also, a lot of places to dine in and have a snack like Green Palace, Tribu Grills,
into two sectors: First, Agriculture that includes farming, livestock & poultry, and
Fisheries and Second, the Service Activities such as trade/commerce & industry,
The municipality of Buug celebrates its fiesta on February 25-27. With its
take part in this celebration. The festivity highlights BOG FESTIVAL, a festival
of crop harvest.
They shall exercise and perform the legislative powers and duties as
provided for under Republic Act. 7160, otherwise know as the Local Government
Code of 1991. Shall consider and conduct through study all matters brought to
introduce recommendations.
Buug when it comes to the legality of the businesses that are raised in the
local terrain is very particular with the proper and exact processing of legalizing
businesses.
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As for the would be business, it will abide all the rules and regulations
local government in order for the business to run smoothly without any
hindrances.
5. Technology
to offer. In terms of communication, it has been benefiting social media by the use
of internet connection; it has different towers providing phone signals such as the
Buug as the forms of communication. With the technologies, it is evident that the
6. Competition
The competitors will serve as motivators of this newly proposed project to help
the proponents become inspired of coming up with products and services to make
their own goals and objective in order for them to have an increasing members of
patrons as time goes by. This will also help for them to be competitive in terms of
their service and to elevate quality products that will put satisfaction to every
x t where n is the total no. of seats, t is the serving time and s is the seats turn
over.
Seat Occupancy
Buying Maximum Capacity Estimate Percentage Seat Occupancy
Period
Morning 90 30% 27
Afternoon 180 35% 63
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Cakes
Cake (1 layer per day) --------------------------------------------------- Ᵽ 450.00
Total Sales per Week ----------------------------------------------------- Ᵽ 3,150.00
Total Sales per Month ----------------------------------------------------- Ᵽ 12,600.00
Total Sales per Year ----------------------------------------------------- Ᵽ 151,200.00
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Balloon Packages
Balloon (1 dozen per day) --------------------------------------------- Ᵽ 410.00
Total Sales per Week ----------------------------------------------- Ᵽ 2,870.00
Total Sales per Month ------------------------------------------------ Ᵽ 11,480.00
Total Sales per Year ----------------------------------------------- Ᵽ 137,760.00
Venue Rental
Total Rental per Function (for 4 hours) --------------------------- Ᵽ 5,000.00
Total Rental Thrice a Month ---------------------------------------- Ᵽ 15,000.00
Total Sales per Year ---------------------------------------- Ᵽ 180,000.00
B. Marketing Mix
1. Market
The business will see to it that it has to utilize the principle of marketing
mix by means of satisfying the target market with a lot of techniques. Delicious
satisfaction.
strategic ways of introducing the proposed business to the market. Such will
attract and gain more customers to awaken their curiosity regarding the business
and will give them the idea of dining and inspire them to try out the new business
some flyers in the immediate neighborhood and some selected offices and schools
around one (1) month before the official opening of the business. Tarpaulins will
also be displayed to catch the attention of the passers-by. Radio and cable
advertisements are also a big help in promoting the opening of the new business
3. Pricing
up with competitive prices. Products and services must be cheap in order to draw
more patrons.
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Thus, the proponents should observe proper costing to ensure that the
4. Channel of Distribution
NJ Cakes, Pastries and Partyshoppe will cater every individual not just
only in the municipality of Buug but also to those who would like to visit and dine
in from nearby municipalities. Thus, individual and groups will be the main
channels of distribution who decide to spend their time in the business location or
take products out. Channel of distribution can also happen through phone calls –
C. Market Analysis
1. Market Survey
A market study was conducted in the municipality with most of the local
residents as respondents. However, it did involve some individuals who are not
living in the municipality like students studying in the locality yet are residents of
nearby municipalities.
This survey activity was done in order to determine if the propose project
All the needed data and information are gathered through this survey and
I. Method of Survey
A. Locale
Zamboanga Sibugay.
the data needed in the proposed project. The participants were students, teachers,
divided into two parts: The first part is the demographic characteristics of the
respondents, and the next part is the economic viability of the proposed project.
The data gathered from the respondents were tallied and tabulated and
analyzed by the proponents. The analysis data used frequency and percentage
covers 69% of the total respondents and the rest of 31% of the total respondents
are from the neighboring areas. The data show that more probable market would
Table 2 shows that out of 80 respondents, majority are those who are
employed individuals which covers 44%, and the 34% of the respondents are
students and the rest of 22%, is self-employed. This means that people who
have jobs will be the first who will patronize this business. Yet, all others will be
considered.
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above; 35%, aged 26-35; and, 19%, 15-25 years old. The results simply convey
that the would be business has its impact more on the younger ones.
respondents’ gender further revealed that 71% of the respondents are females,
while 29% are males. However, the difference between male and female
respondents shows just slight difference, hence, results are conclusive of the fact
that both gender would love and expected to be patrons of the business.
while 43% are married. This explains that 57% of the respondent who are singles
are having more fun of eating, drinking beverages and buying party favors than
Roman Catholic, the minority with 40% belong to non-Roman Catholic. The
respondents answered “yes” and only 3% answered “no”. This means the project
is feasible.
“yes”. Only 6% answered “no”. This means that the business will push through.
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service; 26%- price; 15%-facilities; and, 11%-word of mouth. This means that
every week; 35%, everyday; and, 21%, twice a month. This means that every
week and everyday are close in responses, thus, can mean a good start of the
business.
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2-3pm; 32%, 4-5pm; and 23%, 9-10am. With the responses that are not too distant
with each other, the three schedule of snacks time will be carefully studied by the
proponents.
price; 34%, ambiance; and, 30%, taste. Though price proves the highest, all other
factors will be considered as the responses on the three factors are not far from
Table 7. Respondents’ Answers on the Question, “How much are they willing
to spend for your snacks?”
Response Frequency Percentage
Ᵽ 50.00 34 43%
Ᵽ 100.00 29 36%
Ᵽ100 above 17 21%
Total 80 100%
Ᵽ50; 36% answered Ᵽ100; and, 21%; Ᵽ100 and above. With the data, all price
Table 8. Respondents’ Answers on the Question, "How much are you willing
to spend for a party?”
Response Frequency Percentage
Ᵽ500-1,000 12 15%
Ᵽ1,500-5,000 31 39%
Ᵽ 6,000-1,0000 37 46%
Total 80 100%
Ᵽ6000-10000; 39%, Ᵽ1500-5000; and 15%, Ᵽ500-1000. With the data, the would-
business to succeed.
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“yes”. Only 11% answered “no”. This means that the business will push through.
“yes”. Only 6% answered “no”. This means that the business will soon expand as
Chapter IV
MANAGEMENT STUDY
A. Organizational Chart
Manager/CBA
(Certified Balloon Artist)
Assistant Manager/Cashier/
(
Purchaser
B. Ownership
Jhomar A. Lauron and Neal Aiden John Y. Fuerzas will be the owners of
this new proposed business, NJ’s Cakes, Pastries and Partyshoppe. Though putting
up a business into reality has so many risks to take, yet, with the positive result of
this study, with prayers and guidance of the families of both the proponents, this
C. Basic Consideration
To start this business, it will run with a total of (5) five personnel. These
personnel will do multi-tasking work in order to save labor expenses and costs with
D. Type of Operation
NJ’s Cakes, Pastries, and Partyshoppe will operate using the counter type
service as the customers have to pay first for their order before settling at their
chosen seat and entertain the customer when they are going to book their chosen
package in party package and balloon package. It starts the operation at 9:00 in the
morning and closes at 6:00 in the evening. NJ’s Cakes, Pastries, and Partyshoppe
employees would be given a one (1) day for their day-off per week.
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NJ’s Cakes, Pastries, and Partyshoppe will open at 9:00 in the morning and
All phone and gadgets will be deposited to the manager/ assistant manager
Eating, drinking, and smoking during working hours are strongly prohibited,
Loitering is prohibited
Salaries are due every 15th and 30th day of the month
F. Job Analysis
1. Job Description
A. Manager/CBA
of NJ’s staff
the business
of the business
B. Assistant Manager/Purchaser/Cashier
Controls resources
management
C. Baker
D. Assistant Baker
the kitchen
E. Food Attendant/Utility
Presents menu to the guests and answers question about the menu
appeal to them
service operation
2. Job Specification
A. Manager/CBA
Male or female
assistant manager
B. Assistant Manager/Cashier/Purchaser
Male or Female
C. Baker
Male or Female
25 – 36 years old
products
Multi tasker
Must be an NC Holder
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D. Assistant Baker
Male or Female
Must be an NC Holder
products
Multi tasker
Female or male
Multitasker
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B. SSS Contribution
Position Monthly Rate Employer’s Employee’s Total
SSS SSS Contribution
Contribution Contribution
Manager/ Ᵽ 5,980.00 Ᵽ 442.00 Ᵽ 218.00 Ᵽ 660.00
Purchaser/
CBA
Asst. Manager/ Ᵽ 5,460.00 Ᵽ 405.20 Ᵽ 199.80 Ᵽ 605.00
Purchaser/
Cashier
Baker Ᵽ 5,200.00 Ᵽ 368.30 Ᵽ 181.70 Ᵽ 550.00
Assistant Ᵽ 4,680.00 Ᵽ 331.50 Ᵽ 163.50 Ᵽ 495.00
Baker
Food Ᵽ3,900.00 Ᵽ 294. 70 Ᵽ 145.30 Ᵽ 440.00
Attendant/
Utility
Total Ᵽ25,220.00 Ᵽ 1,841.70 Ᵽ 908.30 Ᵽ 2,750.00
C. PhilHealth Contribution
Position Monthly Employer’s Employee’s Total
Rate PhilHealth PhilHealth Contribut
Contribution Contribution ion
Manager/ Ᵽ 5,980.00 Ᵽ 137.50 Ᵽ 137.00 Ᵽ 274.50
CBA
F. Employees Snack
Cost of Snack =5 ᵡ 1 ᵡ 20.00 = Ᵽ 70.00
Chapter V
SOCIO-ECONOMIC STUDY
This food business can help the local residents who are qualified to apply
as employees or personnel of the new business. Thus, they are not only employed
but also receive monthly income. They too have benefits to enjoy such as SSS, Phil.
B. Taxes
The business, though has to start small shall already pay tax due, in time.
As the business grows, tax payments are expected to rise. As such, the business can
help the municipal government in the local revenue which can be used to finance
projects for socio-economic upliftment. Thus, the proponents will be pious enough
to pay taxes.
C. Supply of Commodities
procured in the local area. However, in cases of unavailability, Pagadian City will
be the alternative.
D. Demand
and affordability of prices to maintain the demand. Besides, the management will
patrons will be given preferential attention to further create and sustain demand of
Chapter VI
TECHNICAL STUDY
A. Product Description
NJ’s Cakes, Pastries and Partyshoppe will offer different varieties of hot and
cold refreshments, baked goods, desserts, party favors and party packages where
B. Menu
The menu shall be provided to every costumer who patronize the business. The
NJ’s Cakes, Pastries and Partyshoppe will provide both freedom and privacy to
its customers with the best facilities for cozy ambiance in the three areas of the business
Since the proponents are dealing with a cakes, pastries and partyshoppe
business, the proponents too will procure equipment and materials that are highly
Thus, facilities and equipment should not only be branded but also pass quality
check.
D. Labor Requirements
employees and employer-owner/manager. Thus this business will just have five (5)
employees including the manager to run the operation. High class training and proper
orientation will be done to all hired employees to ensure quality service. All employees
are require to have their PhilHealth and SSS so that the necessary salary deduction will
E. Waste Disposal
is easy. NJ’s Cakes, Pastries and Partyshoppe with the help of their utility personnel
who regulates proper waste disposal and with the other employees will conduct daily
management will assure that NJ’s Cakes, Pastries and Partyshoppe will never use
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plastic utensils that greatly affect the environment. There will be trashcans labelled
F. Utilities
When building the establishment, utilities are core part of the business. Water,
electricity, internet, phone etc. are part of it. To succeed, the proponents will ensure the
Sur Electric Company) will supply the electricity). The Local Water District in the
municipality will supply the water. Telecommunication will be used for there has been
G. Drainage
performed to ensure and maintain proper drainage system for sanitation purposes.