BUSINESS COMMUNICATION Preliminaries

Course Title: Business Communication

No. of Units: 3

Course Description:

Business Communication aims to provide students with advanced understanding of the concepts and principles of professional business communication and to support the
development of students’ skills in interpersonal, spoken and business related communications through practice and feedback.

Business Communication is a three-unit course that introduces students to the theories, concepts and processes of communication, and their application within organizational
and business settings. It also aims to develop students’ interpersonal, oral and written communication skills at individual, group and organizational levels. Students will also gain
an understanding of the implications of different cultures on the communication process.
Learning Outcomes
At the end of the course, the students should be able to:

1. Analyze business communication issues

2. Increase the level of self-awareness and understand how self-awareness influences communication

3. Communicate with others and improve conflict resolution and negotiation skills

4. Communicate as a member of a team and identify and resolve communication problems in teams

5. Understand communication patterns in organizations

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Number of Hours: 3 hours every week for 18 weeks or 54 hours in a semester

Course Outline and Time Frame

Week Topics

1 Introduction to business communication

1-3 The art of effective communication

4-6 Putting words to work

7-9 Communication in the technology age

10-12 Mapping out your marketing message

13-15 Communications with spoken components

16-18 Communication in charge

BUSINESS COMMUNICATION Learning Plan

Learning Outcome Topics Methodology Resources Assessment

 Analyze business  The art of effective  Lecture and class discussion  LoCicero, J. Business  Quizzes and seat work on
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 communication issues
 Increase the level of self-
awareness and understand
how self-awareness
influences communication
 Communicate with others
and improve conflict
resolution and negotiation
skills
 Communicate as a member
communication
 Putting words to work
 Communication in the
technology age
 Communications with spoken
components
 Communication in charge
 The art of effective
communication
 Putting words to work
 Communication in the
technology age
 Mapping out your marketing
message
 Communications with spoken
components
 Communication in charge
 The art of effective
communication
 Putting words to work
 Communication in the
technology age
 Communications with spoken
components
 Communication in charge
 The art of effective
analyzing business Communication. Avon: analyzing business
communication issues United States of America, communication issues
2007.
 Group work on identifying  Quizzes, seat work and
business communication dialogue on determining the
issues: definition, and principles of effective
categories communication skills
 Group work on practising
verbal and non-verbal
communication skills
 Lecture and class discussion  LoCicero, J. Business  Quizzes, seat work and
on the different terms of Communication. Avon: presentation/s on self-
business communication United States of America, awareness and understand
2007. how self-awareness
 Group work on identifying
influences communication
business communication:
definition, and categories
 Group work on practising
verbal and non-verbal
communication skills
 Lecture and class discussion  LoCicero, J. Business  Quizzes, seat work and
on improving conflict Communication. Avon: presentation/s on improving
resolution skills and United States of America, conflict resolution and
negotiation skills 2007. negotiation skills
 Group work on identifying
improving conflict resolution
skills and negotiation skills
 Group work on practising
verbal and non-verbal
communication skills
 Lecture and class discussion  LoCicero, J. Business  Quizzes, seat work and
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 of a team and identify and communication
resolve communication
 Putting words to work
problems in teams
 Communication in the
technology age
 Communications with spoken
 Group work on identifying
components
 Communication in charge
 Understand communication  The art of effective
patterns in organizations communication
 Putting words to work
 Communication in the
technology age
 Communications with spoken
components
 Communication in charge
BUSINESS COMMUNICATION Course Map
on identifying and resolving Communication. Avon: presentation/s on identifying
communication in teams United States of America, and resolving communication
2007. problems in teams
 Group work on identifying
and resolving communication
in teams
and resolving communication
in teams
 Lecture and class discussion  LoCicero, J. Business  Quizzes, seat work and
on understanding Communication. Avon: presentation/s on identifying
communication patterns in United States of America, and resolving communication
organizations 2007. problems in teams
 Group work on
understanding
communication patterns in
organizations
 Group work on
understanding
communication patterns in
organizations
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 GE LEARNING OUTCOMES WORKPLACE ENGLISH IN THE HOSPITALITY INDUSTRY 1

KNOWLEDGE

1. Analyzes “texts” (written, visual, oral, etc.) critically L

2. Demonstrate proficient and effective communication (writing, speaking, and use of L

new technologies)

3. Use basic concepts across the domains of knowledge L

4. Demonstrate critical, analytical, and creative thinking L

5. Apply different analytical modes in problem solving L

VALUES

1. Appreciate the complexity of the human condition O

2. Interpret the human experience from various perspectives O

3. Examine the contemporary world from both Philippine and global perspectives O

4. Take responsibility for knowing and being Filipino O

5. Reflect critically on shared concerns O

6. Generate innovative practices and solutions guided by ethical standards O

7. Make decisions based on moral norms and imperatives O

8. Appreciate various art forms

9. Contribute to aesthetics

10. Advocate respect for human rights

11. Contribute personally and meaningfully to the country’s development O

SKILLS

1. Work effectively in a group P

2. Apply computing tools to process information effectively L

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3. Use current technology to assist and facilitate learning and research L

4. Negotiate the world of technology responsibly P

5. Create solutions to problems in various fields P

6. Manage one’s knowledge, skills, and values for responsible and productive living O

7. Organize one’s self for lifelong learning O

L = Learned P = Practiced O = Opportunity to learn

BUSINESS COMMUNICATION Required Readings and Other Materials

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LoCicero, J. Business Communication. Avon: United States of America, 2007.

BUSINESS COMMUNICATION Suggested Readings and References

Cidro, M.G., Montenegro-Gasulas, A.L., Lusica, F.G., et. al. Integrated English for Effective Communication. Quezon City: Phoenix Publishing House, 2016.
Ramos, N.A. Filipino-English English-Filipino Dictionary. Unknown: Harmony Publishing House, 2008.
Santos, M.L. and Uychoco M.T. Communication for Society: Purposive Communication. Quezon City: Rex Book Store, 2018.
Underhill, J.A. English-Filipino Dictionary. Unknown: Harmony Publishing House, 2008.

BUSINESS COMMUNICATION Course Policy

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On Attendance:

1. The rating of attendance shall be based on the number of absences incurred. A perfect attendance shall be equivalent to 100. For every absent incurred a demerit of 8 point
shall be deducted from 100 and for every late or tardiness incurred a demerit of 4 will be deducted. A total rating shall be the result of the combined application of demerits to
absences and tardiness.

2. A student who has incurred absences of more the 20 percent of the required total number of class hours in a given semester shall not be given credit and is considered
“Dropped”.

3. A student who for unavoidable reasons absents oneself from classes must present an excuse letter signed by the parent or guardian. In case of illness, a medical certificate
must be secured from the physician.

BUSINESS COMMUNICATION Grading System

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1. Class Standing

a. Attendance - 20%

2. Major Examinations
(Prelim, Mid-term, Pre-Final and Finals) - 50%

3. Projects - 30%

a. Presentations
b. Group work

Final Rating is weighted as follows:

Prelim Grade - 20%

Midterm Grade - 20%
Pre-Final Grade - 20%
Final Grade - 40%
____________
100%

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