Professional Documents
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A Study On
A Study On
PROJECT REPORT
ON
“MARKET POTTENTIAL”
AT
ASIAN PAINTS PVT LTD
Submitted to
OSMANIA UNIVERSITY
In partially fulfillment of the requirement for the award of the Degree of
MASTER OF BUSINESS ADMINISTRATION (MBA)
Submitted
By
AK AKHIL
Mr.JAGADISH REDDY
HABSIGUDA.UPPAL
2016-2019
DECLARATION
I hereby declare that this project report titled “MARKET POTTENTIAL” submitted
undertaken by me and it is not submitted to any other university or Institution for the award of
I take this opportunity to express my heartful thanks to all the people directly and indirectly
First I take this opportunity to thank ASIAN PAINTS PVT LTD providing me the
I take this opportunity to thank Mr. RAJIV REDDY for lending me support and during the
project.
I thank my guide Mr.JAGADISH REDDY. for dynamic. valuable guidance and constant
encouragement without which the project should not have been possible.
I acknowledgement my sincere thank to the management of silver jubilee college of arts &
AK Akhil
HT NO: 1220-16-684-001
CONTENT PAGE
Research methodology
Chapter-4 35-44
DATA ANALYSIS &
INTERPRETATION OF THE STUDY
Chapter -5 45-50
FINDINGS OF THE STUDY
SUGGESTIONS & CONCLUSIONS
Bibliography
Questionnaires
ABSTRACT
Expose definitions are regularly related together while surveying market potential. Mighty
examination proposes the evaluation of procedures identifying with a central brand, thing, crucial
specialty unit (SBU), or firm concerning present and potential foes in its market or industry.
Focused examination is tried before the separating and movement of masterminding system,
spurring powers, and advancing blend procedures. It is besides gotten a handle on for another
brand or thing, especially, going before its dispatch in another market. Commanding examination
can be performed utilizing distraction theoretic models. Compelling examination in a
new‐product portion setting consolidates a strong awareness of a structure that contains the
determinants of new‐product segment system, its interrelationship with enemy reaction, and the
drivers of contender reaction. Research on intense examination in the new‐product setting offers
principal structures and bits of learning. Focused examination can be upgraded by including
strong benchmarking, mixing examination, and competition examination.