TOP 100 MOST VALUABLE

INDONESIAN BRANDS 2017

1 2 3 4 5

Brand Value Rating Brand Value Rating Brand Value Rating Brand Value Rating Brand Value Rating
AAA- AA AA+ AA AAA
4,335 BV/EV 3,813 BV/EV 2,557 BV/EV 2,251 BV/EV 1,896 BV/EV
14%. 17%. 11%. 21%. 6%.

6 7 8 9 10

Brand Value Rating Brand Value Rating Brand Value Rating Brand Value Rating Brand Value Rating
AAA- AA+ AA AA AA
1,887 BV/EV 1,156 BV/EV 859 BV/EV 844 BV/EV 651 BV/EV
9%. 15%. 14%. 20%. 19%.

© Brand Finance (USD millions)

MOST IMPROVED BRAND HIGHEST INTANGIBLE VALUE

(by absolute value) (BV/EV ratio)

Brand Value/Enterprise Value

US$1,746m 40%

HIGHEST RANKING GROWTH BEST #23

(with positive growth) NEW
ENTRANTS
(ranking)
#32

26 places #36

Contact us: bfs@brandfinance.com Full ranking: brandirectory.com

 STRONGEST INDONESIAN BRANDS
1 2 3 4 5

85.3 85.5 85.2

82.1 81.6
79.9 79.8 80.0 79.1
78.1 2017
2016

AAA AAA- AAA- AAA- AA+

*The strongest brands are awarded based on Brand Finance’s Brand Strength Index (BSI).

Total Brand Value Industry Value

Banks 31% Food 8%

US$32.3billion Tobacco 23% Retail 4%
44% Telecoms 18% Others 16%

The TOP 10 brands make up 63% of the Indo Top 100 brand value.
51- 100th (9%)
31- 40th (3%)
31- 40th (5%)

21- 30th (7%) value

breakdown Top 10 (63%)
11- 20th (13%)

© Brand Finance

Contact us: bfs@brandfinance.com Full ranking: brandirectory.com