REPORT ON INDUSTRIAL VISIT

TO

BULL SMART CONSTRUCTION

EQUIPMENTS PVT LTD
 INTRODUCTION

Bull Machine Pvt Ltd is the company that manufactures a wide range
of low cost cum high quality tractor attachments such as front-end
loader, back-hoe dozer, back-hoe loader, aerolite, biomass / garbage
shredder, harvester, etc. More than 4000 BULL material handling
tractor attachments are running successfully across the country. The
company has a strong nationwide network of 600 dealers including
sales and service centres facilitating prompt delivery and customer
support.
Bull Machine Pvt Ltd is a private incorporated on 02 December 1988.
It is located at Trichy road, Coimbatore .It is classified as Non-
government Companys and is registered at Registrar of Companies,
Coimbatore. Bull has two world-class manufacturing plants with state
of the art manufacturing facilities. The construction equipment plant
has a capacity of 3000 vehicles per annum.

Bull is innovation driven organisation with strong R&D team and holds
many patents to its credit. Monthly 100 machines are supplied in India.
It takes 7 hours to complete process of formation of a vehicle. More
than 30000 Bull products are running across the globe. At Bull
innovation is a way of life where quality is first priority. More than 700
employees are working in this organisation.
At Bull quality is the first and overriding priority with strong quality
systems driven on SAP and maintains standards similar to car
manufacturing industry. Bull has excellent team dedicated to quality.
The company is ISO certified company 9001 & 2008.
At Bull, R&D forms the core of all the departments. The success comes
from the indomitable strength of the R&D team. R&D engineers
working towards surpassing customer expectations from across the
globe. In 2004 the company was recognized as an in-house R&D
company by the Ministry of Science and Technology, Government of
India.
The company was started by Navy group forty years back. Agriculture
attachment was initially started. Bull construction equipment company
was started in the year 2002 and the equipment were only used for
construction purpose. JCB is the competitor of BULL .Based on the
customer needs they are providing back loader and broder machines.

MISSION (10 years)

To be among the top 5 players in BHL industry in the world.

VISSION
 Be in 40 countries in 4 years
 Be the number 2 player in India in the BHL segment.

SLOGAN
Customers only pay your salary and feed our 700 families, if you
are not doing quality job, quality parts, quality services or help the team
who support our genuine customers then we don’t need you.
-Managing Director
 BULL PHILOSOPHY

Bull philosophy reflects the culture of Bull machines. The same is the
mantra and ritual for every Bull employee and we are bound by it.

AT BULL - LOW AIM IS A CRIME.

AT BULL - I BELIEVE IN MYSELF.

AT BULL - QUALITY IS THE FIRST PRIORITY.

AT BULL - I BELIEVE IN INNOVATIONS.

AT BULL - I BELIEVE THAT EVERY PROBLEM HAS

A SOLUTION.

AT BULL - I BELIEVE IN GOD AND FOR EVERYTHING

ELSE I DEMAND DATA.

AT BULL - I AM HUNGRY FOR KNOWLEDGE

AT BULL - I BELIEVE THAT KNOWLEDGE IS

HIDING IN PROBLEMS

AT BULL - I ENJOY CHALLENGING AND SOLVING

THE PROBLEMS.
AT BULL - I BELIEVE IN SIMPLIFYING THE COMPLEXITIES.

AT BULL - I BREAK BARRIERS AND RULES TO

ATTAIN OBJECTIVES.

AT BULL - I AM CUSTOMER CENTRIC AND OBJECTIVE

DRIVEN.

AT BULL - I PLAN AND EXECUTE WITH SENSE OF URGENCY.

AT BULL - I TAKE RESPONSIBILITY BECAUSE I AM A LEADER.

AT BULL - I AM READY TO CHANGE ANYTHING, EXCEPT FOR

OUR HONESTY AND INTEGRITY.

AT BULL - I AM SELF DISCIPLINED AND CONSISTENT.

AT BULL - I TRUST MY TEAM AND BELIEVE IN TEAM WORK

AT BULL - I AM TIME CONSCIOUS AND COST CONSCIOUS.

AT BULL - I BELIEVE THAT I CAN IMPACT THE WORLD

AT BULL - I BELIEVE IN RCA - CAPA WHICH ARE OUR WAY

OF OUR LIFE.

AT BULL - UNDYING POSITIVE ENERGY IS WHAT I BREATH.

AT BULL - THE WORD CAN'T IS REMOVED FROM

OUR VOCABULARY.
 BULL TEMPLE

Bull temple represents the foundation, structure and the core values of
the company.
 MILESTONE

2015 - Most Powerful machine in India among its Category Bull

HD 100 Backhoe loader machine was launched.
2013 - Bull HD 76 Backhoe loader machine was
launched in International Exhibition Excon 2013.
2012 - Harvester technology transferred to an
Indian multinational company.
2011 - World’s first Bull Smart - 60Hp hydrodynamic
driven Backhoe loader was launched in
International Exhibition Excon 2011.
2010 - Second state of the Art plant constructed with
3000 vehicle per annum capacity.
2009 - First Backhoe loader prototype tested
2008 - Tie up with world leader in tractor market
2006 - “Bull Smart” Backhoe loader project was kick
started and the design work started.
2004 - Recognised as in house R&D by ministry of science
and technology and continuing.
2003 - Mahindra markets the products and sells in name
of - Bull Mahindra
2001 - Became the Indian Leader in its segment of
tractor attachments.
1998 - Manufactures tractor attached Backhoe loader/dozers.
1997 - BULL machines pvt.ltd starts its operation for
manufacturing tractor attached loaders.
1962 - Mother company foundry was founded.
BENEFITS OF INDUSTRIAL VISIT

Education institutes in India are largely adapting

industrial visits as a value added learning method for management
students. Learning from text books, Lectures and other study
materials does not suffice for holistic learning. Practical hands – on
learning is essential for better understanding for work process and
business functions.

 Industrial visit brings clarity to important management concepts,

as students practical experience first-hand how these concepts
are put into action.
 Industrial visit bridge the gap between classroom theoretical
training and practical learning in a real-life environment.
 It provides an opportunity for students to ask questions related
to their area of interest.
 With regular industrial visits, the students are able to identify
their prospective area of work like marketing, finance, logistics,
etc.
 This also gives students a platform to enhance their
interpersonal skills.
 The students get to see the best practices opted by different
companies for similar work.
 Since the IV’s are planned in various sectors, students find it
easy to select relevant organizations for their assignments.
 Using the case study approach within the visit to bring out
critical thinking among students.
 PROCESS INVOLVED

The processes involved in operation department in Bull Smart

Construction Equipments are widely classified in three different
section and they are followed by various sub-classification.
 Welding Shop
 Painting Section
 Assembly Section

Welding Section

These processes use a welding power supply to create and

maintain an electric arc between an electrode and the base material
to melt metals at the welding point. They can use either direct
current (DC) or alternating current (AC), and consumable or non-
consumable electrodes. The welding region is sometimes protected
by some type of inert or semi-inert gas, known as a shielding gas,
and filler material is sometimes used as well.

Painting

Painting of the various components is carried out at the painting

section. When the painting process is over they are made dried by
using oven heating.
Two types of painting were involved at painting of various parts
they have to kept dried at heating section which is taken place at
oven heating.
Assembly Section

Assembly lines are designed for the sequential organization

of workers, tools or machines, and parts. The motion of workers is
minimized to the extent possible. All parts or assemblies are
handled either by conveyors or motorized vehicles such as fork
lifts or gravity, with no manual trucking. Heavy lifting is done by
machines such as overhead cranes or forklifts. Each worker
typically performs one simple operation.

LAYOUT DESCRIPTION
 The industrial area of Bull Smart Construction Equipment
are widely classified into four section based on different type of
operations performed in it.

 Raw Material Inventory section

 Laser cutting section
 Welding section
 Painting section
 Assembly section
 PDI section

Raw Material Inventory section:

In this section all the raw material which are ready for the process
will be available. Hence it is much easier to shift the raw material
from the proceeding sections where there is another set of works
are carried out.

Laser Cutting section:

Cutting on the required shapes are taken place by the process of
laser cutting technique. In which the cutting profile is already
marked and they are proceeded cutting process.

Welding section
The welding process of various components and parts are done and
they are being carried with the technique if MIG (Metal Inert Gas)
welding. After the welding process is completed it is proceeded to
painting section

Painting section
Painting of the various components is carried out at the painting
section. When the painting process is over they are made dried by
using oven heating. Liquid or powder types of painting were
 involved at painting of various parts they have to kept dried at
heating section which is taken place at oven heating

Assembly section
Assembly lines are designed for the sequential organization
of workers, tools or machines, and parts. The motion of workers is
minimized to the extent possible. All parts or assemblies are
handled either by conveyors or motorized vehicles such as fork
lifts or gravity, with no manual trucking. Heavy lifting is done by
machines such as overhead cranes or forklifts.

PDI Section
PDI stands for Pre Delivery Inspection. This happens at the final
stage after building up of a complete product. At this section cross
checking of all the parts of the product is carried out so that the
organisation can be able to achieve zero defects while delivering
each and every product.

Different types of machines produced

 Construction Equipments
 BULL HD 76_4WD
 BULL HD76_2WD
 BULL HD 96_4WD
 BULL HD 100
 BULL LOADER HD76
 BULL SMART 60BHL
  BULL HP 60 Smart Loader

 Light Equipment

 Bull Barrow

 Tractor Loader Attachments

 Agri Bull
 Front End Loader
 Backhoe Loader &Dozer
 V2 Sugarcane Loader
 Ultra Loader
 HD Ultra Sugarcane Loader
 Telescopic Loader
 Radial Loader
 Bull Dozer
 GROUND REPORT

According to the route and time plan two buses of 120 students and 4
faculty (60 students and 2 faculty each bus) were departed at 9:30am
and reached the Bull Smart Machine Pvt ltd at 11:00am. The security
officer guided us for the entry to the office. We are not allowed to take
our mobile phones inside. After completing all formalities we were
divided into two groups i.e., girls & boys and girls were headed to
seminar hall and boys were taken to see the plant. The lecture given to
us was very informative with the information of the company profile
and principles. The manufacturing process, mission and vision were
explained. Many students have asked the queries and the instructor has
given the answers for the questions very politely. After the seminar we
were taken to the plant, there they provide snacks and tea. After that
the instructor take us to various process like cutting ,welding,
fabrication ,grip, coating etc. and explains what all things are done in
each process. After that we took photographs with the instructor. The
buses were departed from the organisation at 1:15pm and we had our
lunch on the way back and we reached college at 4pm safely.

LEARNING OUTCOME

 Industrial visit brings clarity to important management concepts,

as students practical experience first-hand how these concepts
are put into action.
 Industrial visit bridge the gap between classroom theoretical
training and practical learning in a real-life environment.
 It provides an opportunity for students to ask questions related
to their area of interest.
 With regular industrial visits, the students are able to identify
their prospective area of work like marketing, finance, logistics,
etc.
 This also gives students a platform to enhance their
interpersonal skills.
 The students get to see the best practices opted by different
companies for similar work.
 Since the IV’s are planned in various sectors, students find it
easy to select relevant organizations for their assignments.
 Using the case study approach within the visit to bring out
critical thinking among students.