Outreach & Engagement Objective: Improve health literacy in the public and private sectors through clear health

communication outreach and engagement initiatives

What do we need to do to make it Activity 1 Who needs to be on board?

happen? Outreach & Engagement

ƒ Identify hospital programs, Raise the Awareness for the need for
community health centers, local clear health communication. CHC members, OSU AHEC Staff, &
health departments, public libraries, identified program staff
etc.

ƒ Target messages & information to

the identified programs.

ƒ Plan direct mail marketing print

piece

ƒ Investigate availability of mailing

lists of key groups, i.e. health
educators throughout the state.

ƒ Brainstorm state-wide meetings

where CHC Program should exhibit

ƒ Prepare HL/CHC bulletins

 How could we get started?
ƒ Identify and market Health Literacy
information/services through
various vehicles such as: ODH
website, newsletters, bulletin board
messages, contacts, etc. Interface
with public libraries.
ƒ AHEC Office staff prepares draft
print piece and distributes to
Collaborative members for input
ƒ Obtain mailing list for direct mail
marketing
ƒ Develop tentative schedule for
professional meeting exhibits
ƒ Accumulate email distribution list for
HL/CHC Bulletins; determine
content for bulletins
Actions/dates?
Identify services or information to be
disseminated by December 2009.
Prepare draft of direct mail marketing
piece by Jan 1, 2010
ƒ Ready mailing lists, email
distribution lists by Feb 1, 2010
ƒ Decide on Spring, Summer,
Fall 2010 professional
meetings to attend and exhibit
by Mar 1, 2010
Communication/check-in?
• Decide on future meeting
dates.
Next Meeting?
How to measure & share
success?
ƒ Make documentation of those
requesting health literacy
training/information.
ƒ Maintain log of direct mail sent
and to what target audiences
ƒ Log professional meetings
where CHC Program was
exhibited and approx number of
contacts made
ƒ Monitor and report usage of
online HL modules
What do we need to do to make it
happen?
• Identify contacts, recruit
personnel to be champions for
health literacy at hospital unit
levels, community health
centers, local health
departments, public libraries,
etc.
How could we get started?
• Become a voice and market
health literacy services,
resources & training.
Activity 2
Outreach & Engagement
Serve as champions for clear
communication initiatives in Ohio.
Actions/dates?
• Provide a list by December
2009.
Communication/check-in?
• Decide on future meeting
dates.
Next Meeting?
Who needs to be on board?
Health Literacy (HL) Resource
workgroup.
Center for Health Communication
(CHC) members.
How to measure & share success?
ƒ Documentation of trainings that
have occurred.
ƒ Documentation of those who
have utilized services.
What do we need to do to make it
happen?
_______________________________
• Identify contacts and target
health literacy training and
messages to these identified
programs.
How could we get started?
• Market health literacy services.
Activity 3
Outreach & Engagement
Advocate for improving health literacy
through clear health communication
initiatives to influence public and
private sectors.
Actions/dates?
• Contact programs/agencies by
December 2009.
Communication/check-in?
• Decide on future meeting
dates.
Next Meeting?
Who needs to be on board?
Ohio Collaborative for CHC and staff
of the OSU AHEC Clear Health
Communication Program
How to measure and share
success?
• Document those that have
been contacted and utilized the
services and training.