Bijaya Marashini

Merged Companies

Merged companies Reason

Century commercial and alpine development
bank
Jyoti Bikas Bank Limited and Raptibheri
Bikas Bank Limited
Western Development Bank Limited &
Namaste Bittiya Sanstha Limited
Kamana Bikas Bank Limited and Sewa Bikas
Bank Limited
Shangrila Development Bank Ltd. & Cosmos
Development Bank Ltd.
To meet up the capital requirement and gain
the better image.
To cut the cost
To meet the capital requirement as stated by
NRB.
To meet the paid-up capital requirement and
serve as much customers as they can
To increase market share and required capital

Companies having strategic alliances

Companies Reason
GoPro & Red Bull While GoPro and Red Bull have collaborated on many events
and projects together, perhaps the biggest collaboration stunt
they've done was "Stratos," in which Felix Baumgartner
jumped from a space pod more than 24 miles above Earth's
surface with a GoPro strapped to his person. Not only did
Baumgartner set three world records that day, but he also
embodied the value of reimagining human potential that define
both GoPro and Red Bull.
Pottery Barn & Sherwin- Customers could coordinate paint colors with picture-perfect
Williams Pottery Barn furniture for a mutually beneficial partnership --
and style assistance for both brands' customers to boot. "Paint
Landing," Pottery Barn's landing page for the partnership,
contains helpful blog posts and how-to ideas for do-it-yourself
painting and decorating.
Casper & West Elm It helps both brands appeal to a broader group of shoppers --
after all, Casper doesn't sell furniture, and West Elm doesn't
sell mattresses. It also provides shoppers with options -- to try
a mattress before buying, or to feel what it would be like
sleeping in a bed frame.
Taco Bell & Doritos Taco Bell and Frito Lay advertised the Doritos Locos Taco by
wrapping the taco in a classic Doritos bag, reflecting the co-
branding partnership and appealing to both brands' audiences.
The Doritos Locos Taco's extraordinary success is yet another
example of why co-branding can boost reach and sales for both
brands.
Kanye and Adidas Adidas' co-branding relationship with Kanye and the resulting
cult-like Yeezy following led to a stellar year for the company:
in 2019, Adidas' net income climbed 19.5% to $1.9 billion.

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