Gandhi Institute of Technology and Management, popularly known as GITAM was

founded in 1980 by an inspired group of eminent intellectuals and industrialists of

Andhra Pradesh led by Dr. M.V.V.S.Murthi, Former Member of Parliament and
popular philanthropist. Their mission was to set up a world-class technology and
management institution in the picturesque city of Visakhapatnam The avowed
objective of GITAM is to train qualified professionals to shoulder the responsibility
of contributing to the development of India as a “Knowledge Society”.

GITAM University, with its main campus at Visakhapatnam, Andhra Pradesh, is a

Deemed University recognized by the University Grants Commission (UGC) under
section 3 of the UGC Act, 1956 in August 2007. After becoming a Deemed
University, GITAM has launched many new and innovative UG and PG
programmes as well as M.Phil and Ph.D programmes. Today GITAM University
comprises four constituent institutions Vishakhapatnam, (1). Institute of
Technology (2) Institute of Management (3) Institute of Science, and (4) Institute of
Pharmacy. Recently, the University has started an Off-campus at Hyderabad with
the approval of UGC which offers four year B.Tech, two year MBA and three year
MCA programmes with effect from the academic year 2009-10.

GITAM Institute of Management (GIM) started in 1988 as College of Management

Studies offering Under Graduate and Post Graduate Programmes in Management
of Andhra University. Soon after AICTE approval in 1994, a Post Graduate
Programe in Human Resource Management was started in 1996. The erstwhile
GITAM Institute of Foreign Trade was started in 1997 in academic collaboration
with IIFT New Delhi offering Post Graduate Programme in International Business.
NAAC accreditation with Grade A was accorded in 2005 to the Institute was
recognized as a research centre by the Andhra University in the same year. Two
new programmes BBA (Hons.) and PG Diploma in Risk and Insurance Management
(Part time) were also launched in 2006.

GITAM Institute of Management

Master of Business Administration (MBA)
Retail management

The MBA programme seeks to train individuals to think effectively about

management problems. The emphasis is on learning the principles of problem
solving, which leads to effective decision-making.

Curriculum

Trimester I Trimester II Trimester III

Principles and Practice of Mgt. Business Laws Business Ethics

Written Analysis and
Communication
Managerial Economics
Indian Business Environment
Financial Accounting
Organizational Behavior
I.T. for Business
Quantitative Methods – I
Oral and Presentation Skills
Managerial Communication
Management Information System
Human Resource Management
Financial Management- I
Operations Management
Marketing Management
Quantitative Methods – II
Current Business Affairs
Soft Skills
Business Policy & Strategic Mgt.
Operations Research
International Business
Environment
Financial Management – II
Entrepreneurship Development
Research Methodology
E-Business
Current Business Affairs
Minor Project
Viva-Voce

Retail Management Course outline IV Retail Management Course outline V

Trimester Trimester

Introduction to Retailing / Retailing Retail Finance

Role, Relevance & Trends HR in Retail
Retail Environment SCM in Retail
Retail Store Operations Retail Technology
Retail Formats E tailing
Retail Locations Store Design, Layout & Visual merchandising
Retail Buying & Merchandise Mgt. Category Management in Retail
Retail Communication & Promotion Ethical Legal Issues in Retailing
CRM in Retailing

GITAM Institute of Management

 Please contact:

T. Venketeswarlu Student coordinator

MBA, PGDITM Abdul Hafeez
Assistant Professor Ph: 9703690691
10 years experience in Industry and email: abdulhafeez990@yahoo.com
2 years in Teaching
Marketing & Retail Management
Phone :( O) 09703688403
(M) 09296050587,
email: tvlu2187@yahoo.com

GITAM Institute of Management