EVIDENCIA 2: MARKET PROJECTION

JULIO CESAR CASAS CARREÑO

APRENDIZ – SENA

MARLENY PARRA GONZÁLEZ

CLAUDIA BIBIANA MARTÍNEZ DOCUARA
DOCENTES

SENA
CENTRO DE COMERCIO Y TURISMO
TECNOLOGÍA EN NEGOCIACIÓN INTERNACIONAL
REGIONAL QUINDÍO
2018
Elabore en inglés un mapa conceptual del tema visto 8 STEPS
en el material complementario indicado.

SUCCES

EXPLORE YOUR CUSTUMER ARE YOUR ANALYSE YOUR COMPETITOR

BEST CONSULTANTS

COMPETITORS COMPETITORS AS
MANY MARKETING WELL AS THE MARKET
SCENARIO

EXPLORE THE ANALISE BUSSINESS PLAN MARKETING PLAN PREPARE YOUR

ANALISE
CURRENT YOUR THIS STEP CHANGES AS YOU MARKETING
YOURSELF
TRENDS OF THE COSTUMER COMES FIEST ANALISE YOURSELF PLAN

IMPLEMENT READY TO IMPLEMENT FOLLOW UP

THE PLAN

EXPLORER OTHER THESE 8 STEP MAKE SURE YOU STEPS CAN BE CARRIED OUT IN
OPPORTUNITIES ARE COVERING VARIED PRIORITIES

NEED TO
STUDY ITS
COMPETITORS

STRONGMARKETING PLAN
WHICH ITS TARGETS (TG)
Realice un resumen en inglés que
contenga como mínimo dos
párrafos, de la lectura del segundo
material complementario
mencionado anteriormente.

Market Share Projection Tips for Small Businesses

Market Share Projection Tips for Small Businesses is a document about the shape how the
smallbusinesses work in increase their sales and win a position in the market. So, initially, the text
tacklesthe mains reasons by which the small businesses point market share projection. Thus, for
this isnecessary having a process of strategic planning, aiming of increase sales in a current market
share.The document is dividing in three parts, first, explaining a comparison the process necessary
formarket share projection and the process of gap analysis, second, present the fundamental steps
to

Determine the market’s size and the company’s

Position in this, finally, evidence the ask that at smallbusiness de done to become a recognized
company in its market.

Market Share Projection is Similar to a Gap Analysis

The document depicts an example about a company, this determine each customer in terms
ofcurrent business and identify the amount of remaining business. The company uses a step
to achievethis projection. However, is important that the company have a pertinent date about its
market, sodetermine the potential business. These steps are:1.

Determine Market Size:

this is not an easy process, because, accurately predict

market’s

size imply know if it is a small and long market. But, the fundamental step is calculated
thepotential consumption within the market.

2. Determine Current Business Relative to Potential Business:

Determine the potentialbusiness of the product that the small company produced.

3.Determine Current Market Share:

Identify the current market share is simply involves,because, only, dividing current business by
total market size.

How Can a Company Project its Future Market Share?

In the projection of the Market Share is important recognize that every market is different, owing
to itsdynamics and its size. So, the Future Market Share’s projection
is adjusted to own circumstances.Nevertheless, the text present a basic questions for determine
the potential business

1. Does the small business have a cost advantage it could use to steal more business? If so,how
much could it realistically steal?

2. Does the small business currently have contractual agreements on supply with customersand
are those customers looking to increase their consumption?

3.Can the small business capitalize on any errors made by its competition?

4. Have customers indicated that they’ll be buying more in the coming year and have

thesenumbers been captured in sales forecasts?

5. Does the small business have a new product and have customers indicated they’ll move

Forward with orders? If so, what are the volumes?

6. Has the small business improved its marketing approaches and seen better, more qualifiedsales
leads?

7.Does the small business have a technological advantage, or even a cost-peruse benefit to
itsproducts, that they could leverage to secure more sales?These questions are based in
information about the market, customers, market´s size, the productoffered, technological
advantage. Thus, these questions are necessaries for have a projection in the

increase sales and market’s position.

Bibliography

SENA (2017). Expressing opinions and preferences. Taken

from:https://senaintro.blackboard.com/bbcswebdav/institution/SENA/Ventas/122702/Contenido
/DocArtic/Market%20share%20projection%20tips%20for%20small%20business.pdf SENA (2019).
Market Share Projection Tips for Small Businesses. Taken
from:https://senaintro.blackboard.com/bbcswebdav/institution/SENA/Ventas/122702/Contenido
/DocArtic/Market%20share%20projection%20tips%20for%20small%20business.pdf