COLEGIO DE DAGUPAN

Arellano Street, Dagupan City

School of Business and Accountancy

COURSE SYLLABUS
First Semester, School Year 2019-2020

I. COURSE INFORMATION

Course Name : Franchising Pre-Requisite : MKTG1

Course Code : MKTMGT11 Co-Requisite : N/A
Course Credit : 3 units Date of Implementation : July 2019 – November 2019
Contact Hours : 54 hours Setting :

COURSE DESCRIPTION

The course is an introduction to franchising as a method of retail business in which the investor/franchisee makes an investment in the form of a franchise fee in
exchange for the right to promote goods, services, and/or processes directly to the public. It provides a discussion of the necessary steps to successfully enter
franchising, basic operations of franchise systems and the legal context in which they operate. It also examines the franchisor-franchisee relationship that brings with
it an interdependent contractual obligation that is legally binding upon both parties. Current issues of vital importance to franchising are also explored.

COURSE OBJECTIVES

At the end of the course, the students should be able to:

1. Explain fundamental concepts, principles, practices and processes in franchising.
2. Identify and examine emerging trends and issues as they impact on franchising, both local and global.
3. Develop and present a franchisee business plan.
4. Inculcate the value of ethics and social responsibility in franchising as a method of doing business.

II. COURSE REQUIREMENTS:

 Hand-outs

III. COURSE COVERAGE

Time Frame
Methodological Strategies Assessment
Course Objectives/Learning Outcomes Topics
Week Day
1 1
Inculcate the institution’s philosophy, vision, Colegio de Dagupan’s Philosophy, Vision, Interactive lecture/discussion Recitation
mission and objectives. Mission and Objectives
Course Orientation

 Define franchising and explain the nature PRELIMS:

of the franchising method of business. MODULE 1 2 Interactive lecture/discussion Brainstorming
 Identify different types of franchising. Seatwork
 Know the advantages of franchising.
 Discuss challenges in Franchising.
 Answer the question “What is a good
franchise business?”
 Give the qualities to be considered to a
be good a franchisee.
 Cite the things to consider before buying
a franchise.
2 1 Interactive lecture/discussion Brainstorming
 Identify what are the contents of a
Seatwork
Franchise Agreement.
Quiz
 Enumerate the agencies to go for help in
franchise business.

 Identify and explain the elements of a 3 1 Interactive lecture/discussion Brainstorming

franchisor business plan. The Franchisor Business Plan Recitation

 Explain the importance of a feasibility

study of the franchise concept, resources 2 Interactive lecture/discussion Case study
 to be utilized, and market sought.

 Explain the functions of management in MID-TERMS: 4 1 Interactive lecture/discussion Brainstorming

a franchising context. Quiz
Franchisor Management: Organization
 Discuss the importance of quality and and Administrative Policy
quantity controls in franchised firms. 2 Interactive lecture/discussion Brainstorming
Recitation

 Relate the market functions and activities The Franchising Market Process 5 1 Interactive lecture/discussion Brainstorming
to strategic planning in franchising. Seatwork

 Explore the process of developing a

marketing mix for the franchise. 2 Interactive lecture/discussion Case study

 Examine the role and use of channels of

distribution.

 Explain why a franchisor has a Franchisor’s Operations Process 6 1 Interactive lecture/discussion Quiz
promotional and an operations process.

 Identify and explain the components of a

promotional package Interactive lecture/discussion Assignment
2 Seatwork
 Discuss how the franchisor develops the
operations process.

 Discuss intellectual property and its SEMI-FINALS: 7 1 Interactive lecture/discussion Brainstorming

importance in business. Quiz
Trademarks, Copyrights, Patents, & Trade Assignment
 Present ways on how to protect Secrets
trademarks, copyrights, patents and
trade secrets and the role they play in 2 Interactive lecture/discussion Brainstorming
franchising Recitation
 Determine and evaluate franchise Investigating Franchise Opportunities 8 1 Interactive lecture/discussion Brainstorming
opportunities. Assignment
 Point out where to find information about
franchisors and franchisees. 2 Interactive lecture/discussion Brainstorming
Recitation

 Outline the financing requirements of a Financing Your Franchised Business 9 1 Interactive lecture/discussion Brainstorming
franchisee. Seatwork

 Identify possible sources of funding for a Marketing the Franchisee Business

franchisee.
2 Interactive lecture/discussion Brainstorming
 Discuss the role of marketing for the Quiz
franchisee.

 Describe the approaches to local

marketing available to most franchisees.

 Explain contractual duties and FINALS: 10 1 Interactive lecture/discussion Brainstorming

responsibilities of a franchisee. Recitation
Managing the Franchisee Business
 Identify and explain the essentials of the 2 Interactive lecture/discussion Quiz
management process in a franchised
business.

 Enumerate and discuss the four phases The Franchising Relationship 11 1 Interactive lecture/discussion Brainstorming
of the franchisor – franchisee Recitation
relationship.

 Illustrate the importance of 2 Interactive lecture/discussion Brainstorming

communication, awareness, rapport and Franchisor Support Services Quiz
expertise in a franchising relationship

 Discuss the value of franchisor support

services to the franchisee.
  Identify and discuss key social Social Responsibility and Business Ethics 13 1 Interactive lecture/discussion Brainstorming
responsibility and ethical issues in in Franchising Recitation
franchising.

 Describe ways in which franchising is at 2 Quiz

the forefront of social responsibility
programs of action in business.

 Present a franchisee business plan for Group Presentation of Franchise Business 14 1 Presentation of Franchise
an existing franchise chain. Plans 2 Business Plans Project

IV. GRADING SYSTEM

CLASS STANDING: FINAL GRADE:

PRELIM GRADE: MIDTERM GRADE:
V.
Quizzes : 50% TFG1 = [(CS x 2) + SFE + FE] / 3
PG = [(CS x 2) + PE] / 3 TMG = [(CS x 2) + ME] / 3
Others : 40%
Attendance : 10%
MG = (TMG x 2) + PG FG = (TFG2 x 2) + MG
3 3
TMG = Tentative Midterm Grade
ME = Midterm Exam TFG = Tentative Final Grade
MG = Midterm Grade SFE = Semi-Final Exam
FE = Final Exam
VI. References: FG = Final Grade
 Judd and Justis. Franchising 4th ed. Cengage Learning Asi Pte Ltd. Singapore. 2012
 Kotler, Philip and Gary Armstrong. An Introduction to Marketing. McGraw-Hill Higher Education, USA. 2011
 Journal of Marketing Management
 Journal of Consumer Research (http://ejcr.org)
 http://www.pfa.org.ph/index.php?option=com_content&view=article&id=12&Itemid=9
Prepared by: Noted by: Recommending Approval Approved by:

JENNIFER C. DELA ROSA, MBA MR. DANIEL GONZALES,CPA DR. REYNALD JAY F. HIDALGO DR. FELIZA ARZADON-SUA
Faculty Dean, SBA Director for Academic Affairs Vice President for Academic Affairs

Date Prepared: June 2019