Distance between Mumbai and Thiruvananthapuram

- 1543 kms

No of Television Stations
- None

Population
- 20 million and climbing
Average Number of News / Events of this Region
covered in National Press per Day - ???

No of Regular Press Representatives of National

Media - 3-5%

No. of Stories of the Region featured per Day

- Insignificant
 GOA TV
An Eyeball of an Idea
for the Unexplored West

© Ajay Thakur
Why are we reading this…
 300+ Licensed Satellite Channels in India…Not One
Specific to Konkan Region
 300+ Licensed Satellite Channels in India…Not One
in Konkani
 300+ Licensed Satellite Channels in India…Not One
Specific to Konkan Region of Maharashtra,
Karnataka & Adjoining Areas
 Because Television Business is simpler, sharper &
lucrative than we thought it was

© Ajay Thakur
Why are we reading this…
 Because the Myth of Television Broadcast needs to
be demystified
 Because Decentralisation of Television Coverage is
the Future of the Business
 Because Technology is simpler and cheaper than we
thought
 Because Turnaround Time & Untapped Content
WILL BE the Money in here

© Ajay Thakur
Myth 1: Goa is Small
 Travel from Mumbai /
Bengaluru to the Region on
the right is difficult
 Access from Goa is easier
 STV Goa News was launched
for Goa but had widespread
audience & reporting in these
areas
 Culturally & Socially too this
Region has remarkable
similarities

© Ajay Thakur
Myth 2: Small Population
 Goa - 14,00,000+
 Ratnagiri - 16,96,777+
 Kolhapur - 12,27,547+
 Solapur - 38,49,543+
 Belgaum - 42,14,505+
 Hubli - 8,40,214+
 Dharwad - 7,00,000+
 Karwar - 1,00,000+
 Mangalore - 4,00,000+
 The above are mostly Urban
Population and we haven’t
counted the Rural Numbers

© Ajay Thakur
Myth 3: No Common Market
 NamMa TV is a Cable based Television Channel clocking
highest viewer-ship in Coastal Karnataka

 Konkan TV is a Web Based YouTube like Internet TV with

a good recall value

 STV Goa News is the most successful model nearer home

that a dedicated viewer-ship even as against established
Marathi Channels in Maharashtra and Kannada Channels in
Karnataka purely because of its local reporting approach

© Ajay Thakur
Myth 4: Local, not Regional TV
 North Goa is consolidated under One Cable Network while South Goa
has two Networks. Similarly Konkan has seen seen numerous M&A
which has created large size Cable Networks owned by Hathway, IN &
DEN.
 According to Media Partners Asia, Cable TV penetration in India will go
up from 62 % in 2007 to 65.4 % in 2010 and revenue will shoot up from
$ 5.1billion in 2007 to $ 7.7 billion in 2010
 NamMa TV, Coastal Karnataka’s biggest TV Channel is Cable based
and can be accessed in most Urban TV Homes
 Konkan TV, is an Internet TV watched worldwide for local snippets and
events on Konkan
 Even Goa has 3 Channels broadcasting round-the-clock programming.
Proof that these Channels can traverse cross regional cable TV networks.

© Ajay Thakur
Myth 5: Satellite TV? I’m-possible
 The Region has no possibility/need for a Satellite Channel as Konkan
Region is 60% rural
 A TAM Media Research states that the switch to DTH services provided
viewers 43 channels more than cable TV services. What's surprising,
however, is that the survey found that penetration of digital services in
rural areas is four times higher than in the urban areas of the country
 Mostly, inaccessible terrain would delay cable based broadband hence DTH
& its Cheaper version
 Broadband based Cable in Urban will access Satellite Channels through
Internet TV also besides the bouquet offered
 Satellite TV has the advantage of reaching the Expats from Maharashtra,
Karnataka (Ranked 3,4 in Emigrants abroad) as well as Goans

© Ajay Thakur
Myth 6: TV Tech is Expensive!
 Case 1: IPT Suitcase (40 kgs / 50
lakhs) on the Right can be used
for live transmission instead of an
OB Van (3 tons / 1.50+ cr )

 Case 2: Laptops (15K) +

Handycams (12K) + Broadband
(2K@2Mbps / mth) for faster
news gathering

 Case 3: Remote + Single Window

News Production & Management
of quick, slick news as seen on the
Right

© Ajay Thakur
Myth 7: News 24? Sustainable
 Mathematics 1 - 1 News = 3 min, 1 Hour / Newscast = 19 News, 1
Day = 12 Newscast (Fresh rest Repeats) = 200 Approx News

 Mathematics 2 - 200 News / 10 Cities + Adjoining Regions = 20

News…POSSIBLE ;)

 News by definition is what is NEW (thanks to extensive coverage /

reporters everywhere); is UNUSUAL (smart television thanks to a
stolid newsroom); is INTERESTING (TV news has to hold attention
with formats, graphics & content….possible but not tried out); is
SIGNIFICANT & is ABOUT PEOPLE (there is an absence of TV
that talks about the people around us and what they aspire / suffer)

© Ajay Thakur
Myth 8: Where is the Content?
 Tiatr, Jatras, Goan / North & Coastal Canara Folk Art, Konkan
Maratha Theatre, Music Videos, Modern Music Forms, Serials,
Telefilms, Feature Films

 LIVE Coverage - Gram Sabhas, Legislative Assemblies, Sports,

Zatra & Feasts, Commodity Markets, Events based in the Region,
IFFI, etc

 Travelogues, Interviews, Chats, Opinion based Programmes, Target

Audience

 All formats in English / Konkani / Marathi / Kannada

© Ajay Thakur
Myth 9: Xpensive Biz, No Returns
 Mathematics of Expenditure
Cost / Year Cost / Month Cost / Day Cost / Hour
36,000,000 3,000,000 100,000 8,333.33
 Mathematics of Returns
Projected Air Time
Hours / Fresh Content / Slots / Day Minutes / Day Spots /
Day Day Day
24 12 24 120 720

Amt / Spot Earn / Day Earn / Year

140 100800 36792000

© Ajay Thakur
Myth 9: Xpensive Biz, No Returns
 Mathematics of Expenditure - Space Selling or Revenue
Sharing of Scrolls etc with Cable TV Networks to reduce
hosting costs, DTH hosting Costs have reduced, Technology
can be leased instead of outright purchase

 Mathematics of Returns - Selling Programme Space, DTH

Operators to share revenue as a part of bouquet, Selling thru’
Media Selling Outfits, Content Syndication and Selling,
eCommerce twinning with Website / Internet TV

© Ajay Thakur
Myth 10: Experts? People Cost?
 Multitasking helps cut people cost in Production
 Lack of Technical Experts, Cheap Technical Expertise -
Sri Lanka, Nepal offers cheaper but more skilled labour at
a lesser cost
 Outsource Programming
 Sell Programming Space
 CTC only for News / Current Affairs / LIVE related
function
 Channel to safeguard quality control only

© Ajay Thakur
Myth 11: Permission = Red Tape
 Step 1 : Start  Takeover  Run - a Cable Network based
Channel
 Step 2 : Acquire Machinery, Smoothen Operation, Train
Personnel, Build Classy Graphics, Build Content
 Step 3 : Apply for Satellite & IPTV license directly (90
working days) or Consultant like BECIL, EsselShyam or
MediaGuru (lesser than 75 days)
 Step 4: Hit the Ground running ;)

© Ajay Thakur
 Thank You

GO1 (pronounced Goan) is a Concept to take / make local Konkan Television global class

© Ajay Thakur