Professional Documents
Culture Documents
Heet Final Project 2019 (1) New
Heet Final Project 2019 (1) New
PROJECT PROPOSAL
ON
A STUDY OF PUBLIC RELATION
WITH REFERENCE OF NASHIK MERCHANT CO OPERATIVE
BANK LTD.
Submitted to
SUBMITTED BY
HEET SANJAY SHAH
T.Y.B.COM
ROLL NO - 529
GUIDED BY
DR. AVINASH CHINTAMANI
1
ACKNOWLEDGEMENT
2
INDEX
SR TITLE PAGE
No No
1 Introduction
2 Organization profile
3 Service profile
4 Theory of public relation
5 Data Analysis & interpretation
6 Finding and recommendation
7 Summary and conclusion
8 Appendix
3
CHAPTER 1
INTRODUCTION
4
INDEX
SR TITLE PAGE
No No
1.1 Introduction
1.2 Need of Study
1.3 Objectives of Study
1.4 Project Methodology
1.5 Limitations
1.6 Chapter Schemes
5
1. INTRODUCTION:
6
Organization. Public relation is the idea of creating coverage for clients for free,
rather than marketing
And advertising .Public relation is a way of maintaining the brand image in the
eyes of its audience, stake
Holders, investors and all other associated with it
When we look at the history of banking approximately 57 years ago, it is very
difficult to get finance from banks not only in Nasik but the other parts of the
Maharashtra for a common man or a small industrialist or a small merchant for
their true needs.
In those days Banks policy was to collection of deposits from the rural areas and
distribute these deposits as a loan to specific industries as loan and to collect more
and more profits from it in the name of secured banking. So the actual needy
people are not getting the benefits of banking from such policies.
To this tradition, some prominent and hard working social activists came together
to remove such barricades between a common and needy people and the Bank, and
so "NAMCO", as it is popularly called, took birth on 11 June 1959 on a auspicious
day of Nagpanchami, in house no.99,Gaidhani Wada, at auspicious hands of
Principle S.G.Puranik. Other enthusiast social workers like late Visukaka
Kshatriya, late DadasahebPotnis, Memsahib Shukla, PrabhakarpantModak,
Gopalrao Pathak, Annasaheb Kulkarni, M.S.Aurangabadkar, BabubhaiRathi,
G.V.Ashtaputre, Narayan Vaishya and many other social workers gave an
excellent contribution .It is very difficult journey from 1959 to 1975 to emerge as a
bank for the common man.
2. NEED OF STUDY:
Following is the need to study Public Relation of Nashik merchant co operative
bank.
To study the human connection and interaction
To find out what Public Relation work is presently being done.
To study public relation in Bank
7
To study the major public relation problem overcoming in Bank.
4. PROJECT METHODOLOGY:
Project methodology the word methodology means method +logic. It means that
the method which is logically used for completion of project is called project
methodology .In project methodology the researcher will focus on following
aspects collection of data
8
There are basically primary source and secondary source of data which is
considered to collect.
1. Primary data
Data observed or collection directly from first-hand experience. Published data and
the data collected in the past or other parties is called secondary data.
We had lot of primary on the subject and could make an educated guess about the
reasonsbehind the outcome.
If you want to forecast how project might play out you must be able to understand
the primary data.
If you want to know what to expect from the project you need to gather all the
primary data you can before starting
Interview
Observation
Schedule
The researcher has to decide to use observation method to collect primary data
form the respondent.
2. Secondary data:
Secondary data means which is already available in printed from.
This data will be collected by using primary and secondary sources.
5. LIMITAIONS:
the project is limited up to period of three years only
the project is related up to information and data of Nasik district only.
The project work is based on the public relation department and the Bank only.
9
6. CHAPTER SCHEME:
The researcher will classify with collection information I following chapter scheme
may be as under:
1. Project methodology
2. Public relation
3. Organization profile
4. Data analysis and interpretation
5. Finding, conclusion and recommendation
CHAPTER 2
ORGANISATION PROFILE
10
11
INDEX
SR TITLE PAGE
No No
2.1 Introduction to Nasik Merchant
Co.op.Bank Ltd.
2.2 Features of Nasik Merchant Co.op.Bank
Ltd.
2.3 Shareholders Criteria under Nasik
Merchant Co.op.Bank Ltd.
2.4 Deposit Scheme under Nasik Merchant
Co.op.Bank Ltd.
2.5 Service charges & fees under Nasik
Merchant Co.op.Bank Ltd.
12
INTRODUCTION TO NASHIK MERCHANT CO OPERATIVE
BANK
When we look at the history of banking approximately 57 years ago, it is very
difficult to get finance from banks not only in Nasik but the other parts of the
Maharashtra for a common man or a small industrialist or a small merchant for
their true needs.
In those days Banks policy was to collection of deposits from the rural areas and
Distribute these deposits as a loan to specific industries as loan and to collect more
and more profits from it in the name of secured banking. So the actual needy
people are not getting the benefits of banking from such policies.
To this tradition, some prominent and hard working social activists came together
to remove such barricades between a common and needy people and the Bank, and
so "NAMCO", as it is popularly called, took birth on 11 June 1959 on a auspicious
day of Nagpanchami, in house no.99,Gaidhani Wada, at auspicious hands of
Principle S.G.Puranik. Other enthusiast social workers like late Visukaka
Kshatriya, late DadasahebPotnis, Mamasaheb Shukla, PrabhakarpantModak,
Gopalrao Pathak, Annasaheb Kulkarni, M.S.Aurangabadkar, BabubhaiRathi,
G.V.Ashtaputre, Narayan Vaishya and many other social workers gave an
excellent contribution .It is very difficult journey from 1959 to 1975 to emerge as a
bank for the common man.
13
In the new edge of technology, there are vast customer services options to provide
better banking solutions. In India's 500 topmost software companies, 25% software
companies are in our Maharastra as well as 40% people using internet. In a such
situation the computerized banking concept is not only limited for the
cosmopolitan cities but it started on the rural areas too. So reach more and more
customers and provide them the fastest way of services, the Bank moves towards
the Core Banking Solutions. And successfully completed his core banking
solutions and implemented for all branches in March 2007. Because the strong
technology base bank is always ahead in banking.
To improve the strength of staff and officers bank arranges time to time training
schedules for the advance banking and better customer care. In the results we
proud to say that The Nasik Merchants C0-Op bank Ltd., is the first bank having
his own data centre with Core Banking solutions in North Maharashtra. At
celebration of 57 glorious year, Bank working as bridge between common man and
easy Banking with newest technology in a customer friendly way
14
FEATURES OF NASHIK MERCHANT CO OPERATIVE BANK
First Bank of North Maharashtra, having its own Data Centre with Core Banking
Solution.
15
SHAREHOLDERS CRITERIA UNDER NAMCO
Types Of Shares :
A. Individual
B. Partnership Firm
1. Two Passport Size Photo For I card And Original Shares Form
3. Ration Card
5. For New Shares Rs.1001/- Pay Order In The Name Of Bank [Rs. 1000/- For
Shares And Rs. 1/- As An Entrence Fee. If The Shares Require For HUF, Then
Family Members Declaration Is Must.
2. Business Proof
7. For New Shares Rs.1001/- Pay Order In The Name Of Bank [Rs. 1000/- For
Shares And Rs. 1/- As An Entrance Fee.
1. Memorandum Of Articles
2. Association Of Articles
6. For New Shares Rs.1001/- Pay Order In The Name Of Bank [Rs. 1000/- For
Shares And
• Partnership Firm / Organization/ Trust Etc. Will Not Get Share I card.
17
DEPOSIT SCHEME UNDER NASHIK MERCHANT CO
OPERATIVE BANK
18
Service charges & fees under Nasik Merchant Co.op.Bank Ltd.
Revised Service Charges Rate
Sr.No. Particular
(Including GST)
1 Stop payment charges Per instrument Rs. 60.00
Minimum Balance Charges (Current Every 3 month Rs . 150.00 (Minimum
2
A/c) balance Rs.2000/-)
Every 3 month Rs . 100.00 (Minimum
3 Balance Rs. 500/- and for Cheque book &
Minimum Balance Charges (Saving A/c) ATM Card Rs. 1000/-)
First 20 pages cheque book no charges
4
Cheque Book charges for Saving account after that Rs. 01.20 per instrument.
5 Cheque Book charges for Current & Rs. 01.50 per instrument .
Other account Above 100 cheques Rs. 5/- per instrument
6 Unused cheque charges at the time of
Per instrument Rs. 12.00
a/c closure
7 Non operative current a/c Rs. 60.00 Every Year
8 Cheque Book charges for Finance Rs. 12.00 per instrument
For all A/c uptoRs. 1,00,000/- no charges.
No charges upto Rs.1,00,000/- after that
per lac Rs 60/
or Rs 15 per packet whichever is higher
No charges uptoRs. 25,000/- for Saving
Accounts
Cash Handling Charges Above Rs.25000/-for Saving Accounts
9 For Home Branch and all other A/cs
For ABB Branch for any amount per thousand Rs. 2/- for
receipt ,
Payment uptoRs. 25000/- no charges
above Rs.25000/- Rs.1 per thousand
Exclude cash handling charges for
following:
i) Borrowers who utilize sanctioned limit
19
75% and above
ii) Term Loan Installment accounts
iii)Cash deposited for fixed deposits.
1) Minimum Balance in C/A Rs. 2.00 lacs
or more depending upon average number
Non remunerative Current A/cs( Cash of transactons
Deposit in the A/c and same day outward
10 2)For RTGS / NEFT etc. use of funds on
RTGS/NEFT , Inward CTS cheques in
same day Rs 60/ per lac or Rs. 15 per
huge quantity)
packet whichever is higher.
3)For CTS debits will be allowed on
opening balance of the day.
Up to Rs 10,000 Rs. 4.00 per transaction
10,001 to 1,00,000 Rs.6.00 Per transaction
11 NEFT Charges 1,00,001 to 2,00,000 Rs.18.00 Per
transaction
Above Rs. 2,00,000 Rs.30.00 Per
transaction
12 RTGS Charges Rs. 2,00,000 upto 5,00,000 Rs. 30 per
transaction,
Above Rs. 5,00,000 Rs. 60 Per
transaction.
up to Rs 5000.00 = Rs. 6
Above Rs. 5000.00 = Per Thousand
Pay Order & PNB Bank DD 0.60 paise
13
commission
20
Loss/ Damage of ATM/Debit Card
Rs.200.00 per card
New Issue ATM/Debit Card to New
16 ATM Charges customer –Free
Yearly service charges for ATM/Debit
Card Rs.120/-
Pin Reissue Charges Rs.50/-
For Current A/c. Rs. 120/- per month
If minimum balance is not in the A/c (Minimum balance Rs. 5000/-)
17
for ECS For Saving A/c. Rs. 120/- per month
(Minimum balance Rs. 2000/-)
18 O/w Cheque return Charges Per instrument Rs. 120.00
21
Renewal of C/C & other A/c 0.50% every
three year.
List of Loan document verificaton for
24 Rs.1000/- Per Account
takeover by other bank /institutions
25 Custody Charges Every 6 month Rs . 30.00
CBDT Charges (Vat,Income Tax, Service
26 Rs.100/- Per Challan
Tax etc.)
NOC Charges / Signature Verification
27 Rs. 60.00 Every time
Charges
Unlimited Visits and Unlimited Operation
Locker Size
Yearly Locker Rent
(In inches)
a 4.6 X 6 X 22 Rs. 540/-
6X8X
b Rs. 900/-
22/20
4.6 X 13 X
c
22/20 and
Rs.1080/-
7 X 10 X
22/20
6 X 16 X
d
22/20 and
Rs.1620/-
28 Locker Rent 12X 8 X
22/20
10 X 13 X
e
22/20 and
Rs.2340/-
7 X 20 X
22/20
12 X 16 X
f Rs.2880/-
22/20
12 X 20.5 X
g
22/20
Rs.3780
15 X 20 X
22/20
15 X 23 X
H Rs.5220/-
22/20
22
CHAPTER 3:
SERVICE PROFILE
23
INDEX
SR TITLE PAGE
No No
3.1 Introduction to Service Profile
3.2 Services by Nasik Merchant Co.op.Bank
Ltd.
3.3 Retail Banking Services
3.4 Treasury.
3.5 Limitations of the Strategy
24
INTRODUCTION TO SERVICE PROFILE
In the days of intense competition, the banks are no different from any other
consumer marketing company. It has become essential for the service firms in
general and banks in particular to identify what the customer's requirements are
and how those customer requirements can be met effectively. In the days where
product and price differences are blurred, superior service by the service provider
is the only differentiator left before the banks to attract, retain and partner with the
customers. Superior public relation enables a firm to differentiate itself from its
competition, gain a sustainable competitive advantage, and enhance efficiency
.The benefits of public relation include increased customer satisfaction, improved
customer retention, positive word of mouth, reduced staff turnover, decreased
operating costs, enlarged market share, increased profitability, and improved
25
financial performance. The construct of public relation has therefore been a subject
of great interest to service marketing researchers.
Public relation has been defined by various experts in various ways as: 'Public
relation is the difference between customers' expectations for service performance
prior to the service encounter and their perceptions of the service received.'
According to Gefan „Public relation is the subjective comparison that customers
make between the qualities of service that they want to receive and what they
actually get.' Parasuraman says, 'Public relation is determined by the differences
between customer's expectations of services provider's performance and their
evaluation of the services they received.
Public relation is 'the delivery of excellent or superior service relative to customer
expectations. Public relation is recognized as a multidimensional construct. While
the number of dimensions often varies from researcher to researcher, there is some
consensus that public relation consists of three primary aspects: outcome quality,
interaction quality, and physical service environment quality. Outcome quality
refers to the customer's assessment of the core service which is the prime
motivating factor for obtaining the services (e.g. money received from ATM).
Interaction quality refers to the customer's assessment of the service delivery
process, which is typically rendered via a physical interface between the service
provider, in person, or via technical equipment, and the customer. It includes, for
instance, the consumer's evaluation of the attitude of the service providing staff.
The physical service environment quality dimension refers to the consumer's
evaluation of any tangible aspect associated with the facilities or equipment that
the service is provided in/ with. It includes, for example, the physical conditions of
an ATM machine.
The most popular dimensions of public relation--features five dimensions:
tangibles, reliability, responsiveness, empathy, and assurance. The tangibles
26
dimension corresponds to the aforementioned physical environment aspect, the
reliability dimension corresponds to the service outcome aspect, and the remaining
three represent aspects of interaction quality. Both the costs and the revenue of
firms are affected by repeat purchases, positive word-of-mouth recommendation,
and customer feedback. Moreover, there is strong evidence that public relation has
either a direct influence on the behavioral intentions of customers and/or an
indirect influence on such intentions, mediated through customer satisfaction.
RATER is an instrument that might be used to define and measure banking public
relation and to create useful quality-assessment tools.
The RATER may finally provide the following benefits to the NAMCO bank:
1. It is the first approach to add and mix the customers‟ religious beliefs and
cultural values with other quality dimensions.
28
SERVICES BY NAMCO BANK:
Wholesale Banking Services The Bank's target market ranges from large, blue-
chip manufacturing companies in the Indian corporate to small & mid-sized
corporates and agri-based businesses. For these customers, the Bank provides a
wide range of commercial and transactional banking services, including working
capital finance, trade services, transactional services, cash management, etc. The
bank is also a leading provider of structured solutions, which combine cash
management services with vendor and distributor finance for facilitating superior
supply chain management for its corporate customers. Based on its superior
product delivery / service levels and strong customer orientation, the Bank has
made significant inroads into the banking consortia of a number of leading Indian
corporates including multinationals, companies from the domestic business houses
and prime public sector companies. It is recognised as a leading provider of cash
management and transactional banking solutions to corporate customers, mutual
funds, stock exchange members and banks.
29
Retail Banking Services
The objective of the Retail Bank is to provide its target market customers a full
range of financial products and banking services, giving the customer a one-stop
window for all his/her banking requirements. The products are backed by world-
class service and delivered to customers through the growing branch network, as
well as through alternative delivery channels like ATMs, Phone Banking, Net
Banking and Mobile Banking.
The NAMCO Bank Preferred program for high net worth individuals, the NAMCO
Bank Plus and the Investment Advisory Services programs have been designed
keeping in mind needs of customers who seek distinct financial solutions,
information and advice on various investment avenues. The Bank also has a wide
array of retail loan products including Auto Loans, Loans against marketable
securities, Personal Loans and Loans for Two-wheelers.
It is also a leading provider of Depository Participant (DP) services for retail
customers, providing customers the facility to hold their investments in electronic
form. NAMCO Bank was the first bank in India to launch an International Debit
Card in association with VISA (VISA Electron) and issues the Mastercard Maestro
debit card as well. The Bank launched its credit card business in late 2001. By
March 2010, the bank had a total card base (debit and credit cards) of over 14
million. The Bank is also one of the leading players in the “merchant acquiring”
business with over 90,000 Point-of-sale (POS) terminals for debit / credit cards
acceptance at merchant establishments. The Bank is well positioned as a leader in
various net based B2C opportunities including a wide range of internet banking
services for Fixed Deposits, Loans, Bill Payments, etc.
30
Treasury
Within this business, the bank has three main product areas - Foreign Exchange
and Derivatives, Local Currency Money Market & Debt Securities, and Equities.
With the liberalization of the financial markets in India, corporate need more
sophisticated risk management information, advice and product structures. These
and fine pricing on various treasury products are provided through the bank's
Treasury team. To comply with statutory reserve requirements, the bank is required
to hold 25% of its deposits in government securities. The Treasury business is
responsible for managing the returns and market risk on this investment portfolio.
31
LIMITATIONS OF THE STRATEGY:
The study is only for the NAMCO Bank confined to a particular location and
a very small sample of respondents. Hence the findings cannot be treated as
representative of the entire banking industry.
The study can also not be generalized for public and private sector banks of
the country.
Respondents may give biased answers for the required data. Some of the
respondents did not like to respond.
32
Chapter 4
INTRODUCTION OF PUBLIC RELATION
33
INDEX
SR TITLE PAGE
No No
4.1 Introduction to public relation
4.2 Importance of public relation
4.3 Definition of public relation
4.4 Need of project work
4.5 Features of public relation
4.6 Advantages of public relation
4.7 Disadvantages of public relation
4.8 Scope of public relation
4.9 Role of public relation
4.10 Project methodology
4.11 Conclusion
4.12 Reference
34
4.1INTRODUCTION OF PUBLIC RELATION
35
PleaseEvery company needs a public relations department, or they must at least
outsource this work to a PR consultant or agency. It is an essential part of
maintaining and enhancing the organization and brand’s image in the public eye,
and sending a message to general public, customers and investors that you care.
This kind of positive approach will help improve trust and that adds directly to
your bottom line.
Every organization, no matter how big or small, needs public relations in some
way. In a climate of intensive competition, image and reputation is important for
36
businesses to set themselves apart from their competitors. Smaller businesses often
hire a PR firm to manage their public communication, bigger businesses and
corporations often have their own PR departments. The processes in PR are similar
to those in project management. A PR process usually comprises of 4 steps:
37
4.5FEATURES OF PUBLIC RELATION
38
business organisation, Public Relation activity is also performed under the same
series of activities. This is the reason why all big organisations establish Public
Relation Department separately.
No direct control – unlike advertising, you can’t exactly control how your
business is portrayed by the media, when your message will appear, and where it
will be placed.
No guaranteed results – you may spend time and money on writing a press
release, getting suitable photography and speaking with journalists, but you can
never guarantee your story will be published. This can result in a poor return-on-
investment.
Evaluation – it can be difficult to measure the effectiveness of PR activities. You
can count media mentions and published stories, but it’s harder to determine the
impact this has on your audience.
39
4.8SCOPE OF PUBLIC RELATION
From speeches to annual reports, PR professionals are often the company writers.
PR pros also write marketing copy for emails, brochures and web content.
PR professionals closely monitor media and share relevant news with leadership.
They help prepare background information to equip company executives for key
moments, whether it’s a media interview or speaking engagement.
40
4.9 ROLE OF PUBLIC RELATION
It is often misunderstood that the organizations practice public relations only for
the purpose of publicity. But instead, the discipline of public relations (PR) deals
with shaping and maintaining the image and reputation of the organization in the
eyes of its various publics. It is the deliberate, planned and sustained effort to
institute and maintain mutual understanding between the organization and its
publics. It uses information to influence opinion for creating and maintaining
goodwill. It is the practice of managing communication between the organization
and its publics.
Publics, in PR terms, are the ones who ever have or ever will form an opinion
about the organization. Publics are the interested audiences that are important in
some way to an organization including current and potential customers, current and
potential employees and management, investors, vendors and suppliers, media,
government, and opinion leaders etc. They can be internal within the organization
or external to the organization.
The method adopted for the data gathering was the workshop a heuristic approach
to elaborate on certain topic. In our case we wanted to deal with the concept of
good quality in certain areas.
41
The goals is to cause the development of new ideas, the clarification of practice
and to make transparent the practices not structured consciously by discussions in
meeting
4.11 CONCLUSION
The researcher got to know the fact that the public relation is an essential
part of management which applies to the public and private sectors
connected public Relation is a two way street : not only must you
present your organisation and colleagues. Help them understand how the
public perceives their actions PR work should serve both your
organisation and the news media and also be a valuable contribution to
the greater public good
4.12 REFERENECE
1.www.ipr.org.uk
2.www businessdictionary.com
42
CHAPTER 5
DATA ANALAYSIS AND INTERPRETATION
43
44
INDEX
45
5.1 INTRODUCTION
Analysis of data is a process of inspecting cleansing transforming and modeling
data with the goal of discovering useful information suggesting conclusion and
supporting decision making. Data analysis has multiple facets and approaches
encompassing diverse techniques under a variety of names in different business
science and social science domains.
Data mining is a particular data analysis technique that focuses on modeling and
knowledge discovery for predictive rather than purely descriptive purpose.
Business intelligence covers data analysis that replies heavily on aggregation
focusing on business information. For this reason it is Important to pay attention
when data analysis is presented and to think critically about the data and the
conclusion which were drawn.
5.2 DATA
All programs relating public relation run successfully in Nashik merchant co
operative bank or not
Only communication literate people
The history about the Nashik merchant co operative bank
The organized setup and working system of Nashik merchant co operative
bank.
1. Internet
2. Reference book
3. Visit
46
QUESTION NO 1
Table 5.1 sex of respondent
Sex FREQUENCY PERCENTAGE
Male 35 67
Female 17 33
Total 52 100
SEX OF RESPONDENT
35
30
25
20
15
SEX OF RESPONDENT
10
5
0
MALE 67%
FEMALE
33%
ANALYSIS
The sex of the respondent on the table above shows that 35 out of all respondent
which represent 67% are male and 17 people represents 33% are female
INTERPRETATION
The above chart shows that there are more males than females in NASHIK
MERCHANT CO OPERATIVE BANK.
47
QUESTION NO 2
TABLE 2 MARITAL STATUS OF RESPONDENT
STATUS FREQUENCY PERCENTAGE
SINGLE 14 26.9
MARRIED 38 73.1
DIVORCED - -
TOTAL 52 100
5
0
SINGLE
26.9% MARRIED
73.1% DIVORCED
0%
ANALYSIS
The diagram indicates that out of 52 respondent 14 people representing 26.9%
are single 38 people representing 73.1% are married and there was no divorced
respondent.
INTERPRETATION
The above diagram shows that maximum staff in Nashik merchant co operative
bank is married that is 73.1%.
48
QUESTION NO 3
TABLE 5.3 AGE OF RESPONDENT
AGE (YEARS) FREQUENCY PERCENTAGE
BELOW 30 08 15
31-40 14 27
41-50 18 35
51-60 12 23
TOTAL 52 100
AGE OF RESPONDENT
18
16
14
12
10
8
6 AGE OF RESPONDENT
4
2
0
BELOW 30.
31-40. 27%
15% 41-50. 35%
51-60. 23%
ANALYSIS
The age of respondent on the diagram indicates 8 people representing 15% of the
respondent that are below 30 years 14 people representing 27% are between the
ages of 31 and 40 18 people representing 35% are between the age of 41and 50
and people representing 23% of the 51 and 60 years
INTERPRETATION
The above diagram clearly shows that age group between 41 and 50 are more in
numbers.
49
I
QUESTION NO 4
TABLE 5.4 EDUCATIONAL QUALIFICATION
RESPONSE FREQUENCY PERCENTAGE
FSLC 6 11.5
SSC 11 21
DEGREE/MASTER 35 67.5
TOTAL 52 100
EDUCATIONAL QUALIFICATION
35
30
25
20
15
10
5
0 EDUCATIONAL QUALIFICATION
ANALYSIS
On the table above on educational qualification 6 respondent 11.5% are FSLC
holders 11 respondent 21% are SSC holders 35 respondent 67.5% are
DEGREE/MASTER holder.
INTERPRETATION
The above diagram shows that maximum staff in the bank is
degree/master holder. It means there is more educated staff in the
bank.
50
QUESTION NO 5
PERIOD OF EMPLOYMENT
25
20
15
10
Sales
5
0
1-5YEARS
46.2% 6-10YEARS
25% 11-15YEARS
17.3% 16AND ABOVE
11.5%
ANALYSIS
The diagram above indicates that 24 people representing 46.2% of
employed respondent between 5 and 10 years have been in work 9
people respondent 17.3% represents 11.5% of employed respondent
between 16 years and above.
INTERPRETATION
The above diagram interprets that 46.2% people are employed for 1to 5
years.
51
QUESTION NO 6
ANALYSIS
The diagram above indicates that out of 52 respondent 41 respondent
representing 78.8% accept that this bank have experienced crisis with
its workers / employees 7 representing 13.5% of the respondent
disagree while 4 respondent representing 7.7% had no idea whether
they have experienced or not.
INTERPRETATION
The diagram above indicates that there are some crisis which are faced
by maximum workers or employees .
52
QUESTION NO 7
TABLE 5.7 : DO YOU AGREE INTOLERANCE AMONG STAFF CAUSES CRISIS BETWEEN THEM ?
ANALYSIS
The diagram above indicates that out of 52 16 respondent representing 30.8%
strongly agree that intolerance among staff causes crisis between them 26
respondent representing 50% agree 8 respondents representing 15.4% have
nothing to say while 2 respondent representing 3.8% do not agree.
INTERPRETATION
The above diagram indicates that 50% staff agree that there are crisis created due
to intolerance amongst staff in the organisation.
53
QUESTION NO 8
ANALYSIS
The above diagram indicates that 38 respondent representing 73.1% agree that
public relation was one of the tool used in maintaining peace in Nashik merchant
co operative bank 4 respondent representing 7.7% do not agree while 10
respondent representing 19.2% do not have any idea.
INTERPRETATION
The above diagram indicates that 38 respondent representing 73.1% agreed that
public relations are one of the tools used in maintaining peace in Nashik merchant
co operative bank.
54
QUESTION NO 9
25
20
15
ANALYSIS
The diagram above indicates that 26 respondent representing 50% strongly
agreed that public relation plays a vital role in crisis management 13 respondent
representing 25% agree that public relation plays a vital role 8 respondent
representing 15.4% disagree that public relations plays a vital role in crisis
management.
INTERPRETATION
The above diagram represents that 26 respondent representing 50% strongly
agree that public relation play a vital role in crisis management.
55
QUESTION NO 10
30
25
20
15
PUBLIC RELATION PREVENT
10 CRISIS
5
0
YES 61.5%
NO 21.2%
NO IDEA
17.3%
ANALYSIS
The diagram above indicates that 32 respondent representing 61.5%
said public relation functions can prevent crisis 11 respondent
representing 21.2% said it’s does not prevent crisis while 9 respondent
representing 17.3% do not have any idea whether it prevent or not.
INTERPRETATION
The diagram indicates that 61.5% respondent believe that public
relation can prevent crisis in an organisation.
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QUESTION NO 11
30
25
20
15 PUBLIC RELATIONS ENSURES
10 HARMONY
5
0
YES 63.5%
NO 19.2%
NO IDEA
17.3%
ANALYSIS
The diagram above indicates that 33 respondent representing 63.5% agreed that
effective use of public relation can ensure harmony 10 respondent representing
19.2% disagree while 9 respondent representing 17.3% do not have any idea.
INTERPRETATION
The diagram above indicates that 33 respondent representing 63.5% agreed that
effective use of public relation can ensure harmony
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CHAPTER 6
FINDING AND RECOMENDATION
58
INDEX
SR.NO TITLE PAGE
No
6.1 Introduction
6.2 Findings
6.3 Recommendation
6.4 Conclusion
59
6.1 INTRODUCTION
The effectiveness of public relation function in the company can be improved
through two basic approaches:
● Management Development : where you seek to develop the practitioners
themselves.
● Organisation Development: where you can work at improving their situation.
Most Organisation Development (OD) programs are generated by some kind of
probl3m, often crisis facing the organisation. The company can directly relate
changes to the current crisis.
The company can look at making changes in some areas like personnel
management there is still scope for innovative reforms in Employee Relations and
Employee Motivation techniques. More participation of employees in the decision
making process should be encouraged with established of upward channel of
communication. The company has a lot of scope in developing it's press Relations.
Some reliable press people could be developed. This would not only help in the
normal course of External public Relation but also would be of immense help
during crisis situations. All this could be done in making with the company poliCy
6.2 FINDING
1- More facilities and services of the organisation is useful for banking
2- the organisation will build setup
3- the department is accurate
4- it is helpful for future in job or any business
6.3 RECOMENDATION
1- there should be more automation in the Namco bank
2- they should be friendly and polite with the person those who are coming in the
bank
3- all the work should be done in a fast and systematic way in this bank
4- the staff should give proper information to the customer
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5- to keep cordial relations with visitors hospitalisation is necessary
6.4 CONCLUSION
The researcher came to know about the problems faced by the bank employees
during the working hours and researcher tried to suggest some ideas to avoid those
issues in future and for the growth of the company
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CHAPTER 7
CONCLUSION
62
INDEX
SR.NO TITLE PAGE
No
7.1 Introduction
7.2 Conclusion
7.3 Summary
7.4 Conclusion on project work
63
7.1 INTRODUCTION
almost every part of public relation revolves around the content. It is how you
market yourself and your bank to the public and its crucial that your bank have
engaging content to capture ur public's eye Ultimately you want to leave them
wanting more.
Throughout this series of intern blogs there has been a lot of focus of content via
social media, which is no coincidence. Social media has become the most
influential and efficient tool for connecting your bank to your bank's specific
public. For some it has become the primary tool for public relations professional to
release content quickly and efficiently.
While social media is a great tool to use to display content, there are other
mediums that might better correspond to the audience or demographics of your
bank/agency/firm. Whether it is newspapers, newsletters or email systems, there
are a wide variety of media to suit your needs. There is quite a lot of hype
surrounding social media today, and while social media is a great and cost efficient
method of releasing content, it is not the only way
With so many ways to push out content, you just have to find out what works best
for you or your bank, develop a content sharing strategy for your bank, and use
each platform to its greatest advantage.
7.2 CONCLUSION
From this topic selected for my project report he has came to know the importance
of public relation for the organisation and also know how the organisation
establishes a better relationship with the public within organisation and also public
outside organisation.
With the help of this project he has learn the different tools and techniques of
public relations. Which are used by this organisation
Every Bank has to keep healthy relation with the internal as well as external public
to achieve the goals of organisations.
This is possible only if the communication in an organisation is good in nature. At
the end he comes to conclusion that public relation is very Important role in
64
modern democratic business world. The whole publication transition depends upon
the public relation.
7.3 SUMMARY
Public relation is the practice of conveying messages to the public through the
media on behalf of a client with the intention of changing the public's actions by
influencing their opinions. PR practitioners usually target only certain segments of
the public (audiences) since similar opinions tend to be shared by a group of
people rather than an entire society. However by targeting different audiences with
different messages to achieve an overall goal PR practitioners can achieve
widespread opinion and behaviour change.
7.4 CONCLUSION ON PROJECT WORK
On the basis of information and data collected through the primary and secondary
sources we get to know about the bank and their management in detail. The service
need bright young and dedicated people with a high sense of morality integrity and
love for the nation who can readily adapt to challenges in India's economic
framework in th process of liberalization and globalization
65
CHAPTER 8
APPENDIX
66
INDEX
SR.NO TITLE PAGE
No
8.1 Questionnaires
8.2 Bibliography
67
8.1 QUESTIONAIRE
1. Sex :
a) Male
b) Female
2. Marital status:
a) Single
b) Married
c) Divorced
3. Age:
a) under 30 years
b) 30-40 years
c) 41-50 years
d) 51-60 years
4. Educational Qualification:
a) First School Leaving Certificate
b) Secondary School Certificate
c) Degree Certificate
d) Professional Degree
5. How long you have been employed here ?
a) 5 years below
b) 6-10 years
c) 11-15 years
d) 16 years and above
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6.Has the nashik merchant co operative bank ever experienced crisis
with its workers ?
a) Yes
b) No
c) No idea
7. Do you agree that intolerance among staff and customer causes
crisis amongst them ?
a) Strongly agree
b) Agree
c) Disagree
d) Strongly disagree
8. Was public relation one of the tools used in promotion ?
a) Yes
b) No
c) No idea
9. Do you believe that public relation plays an important role in
welfare of organisation ?
a) Strongly agree
b) Agree
c) Disagree
d) Strongly disagree
10. Can public relation prevent crisis in organisation ?
A) Yes
b) No
c) No idea
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11.Do you agree that an effective use of public relation can ensure
harmony in nashik merchant co operative bank ?
a) Strongly agree
b) Agree
c) Disagree
d) Strongly disagree
8.2 BIBLIOGRAPHY
To enhance my project report more fulfilling and informative. I referred to
various books like and various websites time to time.
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8.3 EXECUTIVE SUMMARY
Every year student gets the opportunity to do a work on various subject and he
selects the subject NASHIK MERCHANT CO OPERATIVE BANK AND
PUBLIC RELATIONS.
The purpose of the framework is to raise stable, low-cost funding for the
government and to support the government's debt strategy objective of
maintaining a well-functioning market for Government of Canada securities.
71