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Raoul Eshelman - Performatism or The End of Postmodernism
Raoul Eshelman - Performatism or The End of Postmodernism
Raoul Eshelman
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Contents
Introduction ix
Chapter One Performatism, or the End of Postmodernism 1
Performatist Framing 3; Performatist Subjectivity 8; Theist Plots 13;
Theist Narrative 19; Theist Creation in Architecture and the Visual
Arts 21; Performatist Sex 23; Performatist Time and History 29;
History 30; Cinematographic Time 33; Summary 36
Chapter Two Performatism in Literature 39
Checking out of the Epoch: Hotel World vs. “The Hotel Capital”
Hotel World 40; “The Hotel Capital” 44; Pi’s Believe It or Not 53;
Sad Sacks vs. Smiles: Ingo Schulze’s Simple Stories 58; Beautiful Oth-
erness: Arundhati Roy’s The God of Small Things 63; The End of
Posthistory: Bernhard Schlink’s The Reader 67; Conclusion 76
Chapter Three Performatism in the Movies 79
Framing in Performatist Film 81; From Deism to Theism 89;
Performatist Cinematography 96; The Man Who Wasn’t There 99;
The Russian Ark 104; Memento 113
Chapter Four Performatism in Architecture 117
Transcendent Functionalism and the Spatial Representation of
Ostensivity 118; Performatist Architecture in Berlin 128
Chapter Five Performatism in Theory: The New Monism 161
Pragmatic Performatism: “Against Theory” 162; Paranoid
Performatism: Boris Groys’s Under Suspicion 164; Effervescent
Performatism: Peter Sloterdijk’s Spherology 168; Phenomenological
Performatism: Jean-Luc Marion’s Being Given 175; Summary 193
Chapter Six Performatism in Art 195
Performatist Performance Art: Vanessa Beecroft 201; Performatist
Photography: Andreas Gursky’s Aesthetic Theism 206; Thomas
Demand: Bracketing the Real 213; Performatist Painting 215; Closed
and Open Horizons: Bulatov, Gursky, and Eitel 217; The Aesthetic
Workshop of Neo Rauch 222; Concluding Remarks 226
Index 265
Acknowledgments
Chapter Three (Movies) combines two articles, one written for Anthro-
poetics and the other for the internet journal Artmargins:
Acknowledgments vii
Raoul Eshelman
Hausmehring (Upper Bavaria)
November 2007
xvi Performatism, or the End of Postmodernism
Chapter 1
Performatist Framing
animal but also between the immanent, real world and an outside,
possibly transcendent one. Although empirically unprovable one way
or another, the transcendent explanation of the sign remains an origi-
nary fact that we, too, as secular individuals have no choice but to
take seriously.5 Finally, in his hypothetical scenario Gans suggests that
the originary sign is also perceived as beautiful because it allows us to
oscillate between contemplating the sign standing for the thing and
the thing as it is represented by the sign. We imagine through the sign
that we might possess the thing but at the same time recognize the
thing’s inaccessibility to us, its mediated or semiotic quality.6
The diagram below shows how the originary scene arises as a dou-
ble frame – the inner frame of the sign makes possible the outer frame
of the human, which in turn makes it possible to generate still more
signs or inner frames.
1. Protohuman 1 2. Protohuman 2
emits a sign that accepts the sign,
refers to a desired thus deferring the
thing and at the thing conflict.
same time repre-
sents it.
Protohuman 1 Protohuman 2
floats through the air during Lester’s farewell address. As Ricky’s ut-
terances make clear, he sees in the bag nothing less than an embodi-
ment of the divine:
It was one of those days when it’s a minute away from snowing.
And there’s this electricity in the air, you can almost hear it,
right? And this bag was just... dancing with me. Like a little kid
begging me to play with it. For fifteen minutes. That’s the day
I realized that there was this entire life behind things, and this
incredibly benevolent force that wanted me to know there was
no reason to be afraid. Ever.9
insist on rejecting the basic premise contained in both the inner and
outer frame, you’ll find yourself in an unpleasant bind. You’ll have
“exposed” the work on a dispassionate epistemological level but you’ll
have missed out on the aesthetic mixture of pleasure and anguish de-
rived from identifying with central characters and scenes.
Even the tragic denouement – Lester’s murder by Colonel Fitts
– doesn’t suffice to break up the movie’s immanent argumentation.
In effect, Colonel Fitts murders Lester because he follows his liberat-
ing example – and is then disappointed to discover that Lester isn’t a
closet homosexual like himself. The problem is not that Colonels Fitts
is evil; it’s that he doesn’t find the right “fit” within the frame of the
movie’s world (his violent “fit” is the flip side of this disappointment).
American Beauty, like all performatist works I’ll be discussing in the
following pages, is set towards metaphysical optimism. Even though
crucial events in it may be violent or have an annihilating effect on
individual characters, both perpetrators and victims have the chance
of fitting into a greater, redemptive whole, even if the time and point
of entry may be deferred for certain characters.
Performatist Subjectivity
only in the subject’s elimination from the frame but also in its deifica-
tion, in its being made a focal point of identification and imitation for
other characters or the reader/viewer after it has been expelled from
the scene.12 Essentially, this is what happens to Lester. His “sense-
less” hedonist behavior is successfully imitated by Colonel Fitts – who
then makes Lester the scapegoat for their lack of sexual compatibility.
Shortly before his death, Lester himself transcends his original hedo-
nism by not seducing Angela; in death he becomes a narrating deity
at one with the outer frame of the movie as a whole.
I can’t emphasize enough that in performatism the subject’s new-
ly won opacity or denseness is constructed and doesn’t represent a
natural, pre-existing essence. Sometimes this constructedness is in-
tentional – as in the case of Lester, who deliberately sets out to act
like a teenager. However, it can also be completely involuntary, as in
the Russian movie The Cuckoo (Kukushka),13 where circumstances
throw together three people who speak three different languages. As
a result, they are unable to communicate with one another except
through ostensive signs, which is to say by pointing at present objects
and trying to arrive at a common projection or meaning beneath the
threshold of conventional, semantically organized language. In these
and other cases the constructed singularity is fairly trivial or even ac-
cidental – acting like a teenager or not happening to speak someone
else’s language are not positive traits in themselves. Performatism,
while reinstituting the subject as a construct, doesn’t ascribe it any
particular idealized or essential features before the fact. If the con-
ditions are however right – and the metaphysical optimism of the
new aesthetic tacitly ensures that they are – such subjects can become
figures of identification. This identification can appear in a multitude
of guises, but the structure of the ostensive scene suggests two basic
possibilities: the subject can be involved in a sacrificial act that tran-
scends the narrow frame of the self and invites emulation by others,
or the subject can transcend itself and enter into a reconciliatory,
amatory, or erotic relationship with another subject who reciprocates
that move in some way. This singular, identificatory performance, in
turn, invites others to emulate it at a later point in time and under
different circumstances.
10 Performatism, or the End of Postmodernism
although not stable points of reference are, however, more than just
the accidental, transient incisions in the stream of human discourse
envisioned by Derrida. In fact, you could say that they are anchored
in reality in a way comparable to Eric Gans’s notion of the originary
scene, which is based on a spontaneous agreement to defer mimetic
rivalry through the emission of an ostensive sign (also a kind of index
sign pointing to a concrete, present thing and surrounded by a mini-
mal frame of social consensus). Taken this way, the ostensive scene
would provide the originary ground missing from Goffman’s theory,
which does not try to explain how the “astounding complex” came
about in the first place, or why it is even a primus inter pares within its
own category.20 Conversely, Goffman’s theory and observations serve
to remind us that ritual and sacrality continue to play a key role in
everyday life.
Goffman’s notion of frames is also useful in thinking about perfor-
matist subjectivity and plot development. At first, Goffman’s subject
might appear to be purely postmodern – the mere effect of a multitude
of overlapping and shifting frames not reducible to one single kernel
or core. However, the “Goffperson” is never so consumed by the dis-
course it uses so much as to lose all sense of orientation or decorum.21
As Goffman dryly remarks at the beginning of Frame Analysis, “all
the world is not a stage.”22 Just because we slip in and out of complex
sets of overlapping roles doesn’t mean that we get hopelessly lost in
them, or that fact and fiction are really equivalent, or that the possibil-
ity that something can be fabricated means that our everyday faith in
it must be vitiated. Our ability to find a firm “footing” or “anchoring”
(Goffman’s terms) in social interaction is possible because, unlike the
poststructuralists, Goffman also sees social frames in a ritual, sacral
dimension.23 This is rather different from a commonsense, namby-
pamby trust in convention which a poststructuralist would have no
problem confirming as a fact of social life. Indeed, Goffman, follow-
ing Durkheim, goes so far as to say that social interaction hinges on a
tacit agreement in everyday interactions to deify individual subjects:
“Many gods have been done away with, but the individual himself
stubbornly remains as a deity of considerable importance.”24 Society,
in other words, is held together by individual subjects using frames
12 Performatism, or the End of Postmodernism
in a way that both enhance their own “divine” status and uphold the
decorum necessary to allow others to do the same. This Durkheimian
theme, which suggests that originary or archaic religion has a social,
rather than a cognitive, function, and that secular society’s functional
underpinnings are ultimately religious, can be found explicitly in mo-
nist thinkers like Gans and Sloterdijk and implicitly in many perfor-
matist narratives.25
By citing Goffman I don’t want to suggest that performatist plots
are more realistic or sociologically true to life than postmodern ones.
Performatist plots are however very often centered on breaches of a
frame that lead to a subject’s being deified either in the transcendent,
literal sense – as in American Beauty – or in a more figurative, so-
cial one. One interesting example of the latter is Thomas Vinterberg’s
Dogma 95 movie The Celebration, in which the main protagonist dis-
rupts the frame of a family gathering to accuse his father of having
molested him as a child. By sacrificing himself – by placing himself at
the center of attention and repeatedly causing himself to be expelled
from the family celebration – he eventually brings the other family
members over to his side; the father, by now himself demonized, is
forced permanently out of the family circle.26 These cases demonstrate
what I call a narrative performance: it marks the ability of a subject to
transcend a frame in some way, usually by breaking through it at some
point and/or reversing its basic parameters (in The Celebration the son
doesn’t replace the father at the center of power; having forced out the
patriarch, he opts to remain on the periphery of the family group). A
good formal definition of the “performance” in performatism is that it
demonstrates with aesthetic means the possibility of transcending the con-
ditions of a given frame (whether in a “realistic,” social or psychological
mode or in a fantastic, preternatural one).
At this point, a good deconstructionist would interject that if this
is so, then the ultimate proof of a performatist work would be its abili-
ty to transcend itself, i.e., to become something entirely dif ferent from
what it was to begin with. In purely epistemological terms this ob-
jection is irrefutable. However, it misses the point. For the new epoch
works first and foremost on an aesthetic, identificatory level, to create
an attitude of beautiful belief, and not on a cognitive, critical one. If
Performatism – American Beauty 13
the performance is successful, then the reader too will identify with it
more or less involuntarily – even if he or she still remains incredulous
about its basic premises. The reader is “framed” in such a way that
belief trumps cognition.
Theist Plots
Theist Narrative
The theist mode is not only active in narrative, but manifests itself
strikingly in architectonic structures suggesting that the omnipotent
hand of a higher being is at work – an architect playing God rath-
er than playing hard to get, as is the case in postmodernism. As in
22 Performatism, or the End of Postmodernism
Performatist Sex
of automatically equating the other with the marginal and the weak,
performatism takes otherness and plops it directly into the middle of
the interlocked frames I’ve already discussed above. Thus at the social
center of American Beauty we find the “two Jims” – a hearty, healthy,
happy gay pair who because of their unified, but plural, gendering can
be all things to all characters (they chat about cultivating roses with
Caroline and give tips on physical fitness to Lester). Many critics have
noted how this positive portrayal of a gay partnership amidst mani-
festly unhappy heterosexual marriages parodies middle-class subur-
ban values. However, from a performatist perspective it’s even more
important to emphasize that the two Jims also overcome the violent
tension inherent in what Girard calls mimetic rivalry. As doubles in
both name and sexual orientation, one would normally expect the two
Jims at some point to incur the wrath of the collective (in Girardian
thinking, twins and doubles embody the mimetic, contagious vio-
lence which society must constantly seek to assuage by victimizing
scapegoats). In this case, though, exactly the opposite is true: the two
Jims serve as a model not just for characters like Lester and Caroline
but also, it would seem, for Colonel Fitts; the success of their relation-
ship holds forth the promise of a successful “partnership” between the
Colonel and Lester.
American Beauty takes the sameness contained in homosexual
otherness and makes it the unified center of its metaphysical universe;
mimesis becomes a positive, reconciliatory mechanism and not a dan-
gerous, competitive one. Colonel Fitts doesn’t murder Lester because
of mimetic rivalry with someone else; he murders him because he is
a disappointed lover – the most believable extenuating circumstance
you can have in a metaphysically optimistic universe. By framing and
centering homosexual relationships in this way – by giving them a
“divine,” privileged position vis-à-vis heterosexual ones – American
Beauty suggests a world in which gender and sex can be transcended
entirely. Whether or not this will ever take place in the real world
is entirely another matter. However, the performance marking it is
centered for all to see, and its aesthetic mediation can make it palat-
able even to those who find the union of two same-sexed individuals
distasteful in real life.
26 Performatism, or the End of Postmodernism
end and enters into a higher, beautiful realm for which his multi-sexual
chasteness seems an entirely appropriate rite of preparation.
Another quick way of highlighting the differences between
postmodernism and performatism regarding sex is to key in on the
topic of hermaphroditism. While not exactly a pressing social issue
in itself, hermaphroditism has attracted the attention of such promi-
nent theoreticians as Foucault and Butler because it seems to embody
the main empirical premise behind postmodernism’s concept of gen-
der: namely, that our natural sexuality is a toss-up that a sinister set
of encultured norms consistently causes to land on the heterosexual
side of the coin. Foucault and Butler, to be sure, disagree on whether
Herculine Barbin’s hermaphroditism is the “happy limbo of non-iden-
tity”41 (Foucault) or just another example of one-sided sexuality being
forced on a hapless victim (Butler).42 However, the root idea remains
the same: the hermaphrodite is about as close as anyone can get to a
state of reified otherness exposing the arbitrariness of prevailing het-
erosexual norms.43
The most programmatic performatist reaction to the postmodern
concept of hermaphroditism has up to now been Jeffrey Eugenides’
widely acclaimed novel Middlesex.44 Eugenides, who is familiar with
Foucault’s arguments (and probably also Butler’s), switches the frame
of reference from one of undecidable, irreducible alterity to one of
decidable, albeit defective unity. Eugenides’ underage heroine makes
a conscious decision to become a male, basing this choice on scientifi-
cally founded anatomical data that has been concealed from her by a
typically postmodern doctor. Like Lester Burnham, she deliberately
becomes a male with a (this time permanently) retracted penis, a man
who by the end of the book is capable of loving without penetrating
the object of his desire. Additionally, the hero proves to be a person ca-
pable of ethnic reconciliation. Of Greek ancestry, he eventually moves
to Berlin where he lives amicably among the Turks who had once
slaughtered his ancestors and indirectly set off the incestuous relation
between his grandparents that led to his anatomical – but not intel-
lectual – dualism.
Rather than appealing to genetically encoded heterosexuality,
performatism seeks to transcend sexual difference by resorting to
28 Performatism, or the End of Postmodernism
Most scholars and critics today will readily admit that writing,
film-making, art, and architecture are different today than they were
back in, say, 1990, not to speak of 1985 or 1980. None of these ob-
servers, however, would dream of suggesting that these dif ferences are
epochal in nature – part of a massive paradigm shift fundamentally
changing the way we regard and represent the world around us. In-
stead, in discussions of cultural trends we invariably encounter a kind
of one-step-for ward, one-step-back attitude towards any thing lay-
ing a claim to innovation. Since in postmodern thinking every thing
New is by definition always already implicated in the Old, it’s easy
to dispose of performatism – or anything else promising novelty, for
that matter – by dragging its individual concepts back into the good
old briar patch of citations, traces, and uncontrollable filiations that
make up postmodernism. This posthistorical “yes,-but” attitude is so
entrenched in present-day criticism that even such vociferous monist
opponents of posthistoricism as Walter Benn Michaels in America
and Boris Groys in Germany haven’t been able to counter it with posi-
tive programs of their own. After introducing a promising monist
concept of the new in 2000, for example, Groys has not developed it
further.47 Michaels, for his part, ends a recent polemical book on a
note of complete resignation, stating that “history, as of this writing,
is still over.”48
Needless to say, I believe that history is nowhere close to being
over. At the moment, history is being energetically pump-primed by
writers, architects, artists and filmmakers who have – consciously or
unconsciously – switched to a monist mindset and are work ing with
frames and ostensivity to inaugurate a new, manifestly unpostmodern
aesthetic of temporality. This performatist switch is generating new
concepts of time in two crucial areas: in literary history itself and
in cinematography, where temporal experience is aesthetically most
palpable.
30 Performatism, or the End of Postmodernism
History
Cinematographic Time
the unity of static, framed time and the transcendent time in which
the deified Lester partakes – thus staking out a basic agreement be-
tween the outer and inner frame, between inner vision and super-
natural experience. Conversely, quotidian time in American Beauty is
framed in such a way that characters can transcend that time; the act
of transcendence in turn provides an emotional basis for identifying
with these characters. In Chapter Three, which treats performatist
cinema, I’ll go into more detail on the different ways that movies force
both characters and ourselves to experience transcendence as a quali-
tative shift in spatially demarcated, temporal “chunks.”
Summary
of some kind). The work is constructed in such a way that its main
argumentative premise shifts back and forth between these two ven-
ues; the logic of one augments the other in a circular, closed way. The
result is a performative tautology that allows the endless circulation
of cognitively dubious, but formally irrefutable metaphysical figures
within its boundaries. These metaphysical figures are in turn valid
only within the frame of a particular work; their patent constructed-
ness reinforces the set-apartness or givenness of the work itself and
coercively establishes its status as aesthetic – as a realm of objective,
privileged, and positive experience. Because they are easy to identify
and debunk, these metaphysical figures force readers or viewers to
make a choice between the untrue beauty of the closed work or the
open, banal truth of its endless contextualization. Performatist works
of art attempt to make viewers or readers believe rather than convince
them with cognitive arguments. This, in turn, may enable them to
assume moral or ideological positions that they otherwise would not
have. In terms of reader reception, a performance is successful when a
reader’s belief pattern is changed in some particular way, and when he
or she begins to project that new belief pattern back onto reality.
3. The human locus of performatism is the opaque or dense subject.
Because the simplest formal requirement of once more becoming a
whole subject is tautological – to be a subject the subject must some-
how set itself off from its context – performative characters consoli-
date their position by appearing opaque or dense to the world around
them. This opacity is in itself not desirable per se, but rather forms the
starting point for possible further development. This development is
best measured in terms of whether (or to what degree) a subject tran-
scends the double frame in which it happens to find itself. In narrative
genres, this ability of a human subject to transcend a frame is the
benchmark of an event or successful performance. In psychological
narrative this transcendence is necessarily partial; in fantastic narra-
tive it may be achieved totally. In architectonic and pictorial genres,
which are by nature static, we encounter paradoxical states of satura-
tion58 or impendency59 that impose the conditions for transcendence
on us without actually demonstrating how that transcendence is even-
tually consummated.
38 Performatism, or the End of Postmodernism
Performatism in Literature
Checking out of the Epoch: Hotel World vs. “The Hotel Capital”
Hotel World
effortlessly through her own book, haunting now one, now the other
character.
By contrast, the author’s treatment of space and order is easy to
pin down ideologically. At times, in fact, the book reads as if the au-
thor had cribbed straight out of something by Judith Butler or Michel
Foucault. The hotel is a spatial trap, a panoptic surveillance center in
which the employees are strictly monitored and punished according to
need. Loopholes in this hegemonic matrix arise only by accident – as
when the omnipresent surveillance cameras fail to work shortly after
Sara’s accident. The characters in the novel, who are equipped with
a quasi natural, spontaneous ability to resist à la Judith Butler, put
these flubs to immediate use. Lise, the mentally disturbed reception-
ist, takes advantage of the camera failure to sneak homeless Else into
a luxury suite. Else, who is traumatized by enclosed spaces to begin
with – some Christian missionaries once tried to convert her inside a
locked room – soon flees, but forgets to turn off the bathwater, caus-
ing a small deluge. The damage is however quickly repaired and the
costs fobbed off on an innocent chambermaid.
As this turn of plot suggests, resistance is both pointless and use-
less. It can occur only in the involuntary playing out of one’s own
dysfunctionality but not as a goal-oriented, willful act. Instead, we
are encouraged to imagine the possibility of such resistance from a
higher, constantly shifting vantage point. The authorially mediated
metaperspective allows us to experience ironic schadenfreude over the
small flood caused by Else and Lise even as we realize its accidental,
inconsequential character.
In view of the close connection between space and power, Sara’s
accidental death in the innermost, “dumbest” and most confining
space of the hotels carries a certain ideological weight after all. Sara’s
death and the barely concealed spatial violence emanating from the
hotel form a contingency relationship suggesting that something like
this must not take place but very well can. Sara’s senseless, accidental,
death-by-wager – the embodiment of the aleatoric per se – exposes
the reified essence of the hotel as a whole: its omnipresent structural
violence asserts itself even in the case of pure chance. Later on, Sara’s
sister will smash a hole in the wall of the hastily bricked up shaft
Performatism in Literature 43
and throw an alarm clock into it so that she may experience the time
span between Sara’s life and death on her own. By contrast, the hotel
tempts its visitors with a false temporality, a false experience of tran-
scendence: in the hotel’s brochure indeed promises that “a transcen-
dent time is waiting to be had by all.”2
That time is not transcendent, but instead depends on spatial re-
strictions and contractual obligations is demonstrated vividly in the
last part of the novel. Sara’s unrequited love for the salesgirl in a watch
repair shop is answered – but only belatedly and in a mode of perma-
nent deferral. The salesgirl, who had only fleetingly taken note of the
pining Sara and who knows nothing of her death, intuitively realizes
her affection ex post facto and – disregarding all regulations – puts
on the watch Sara had brought in for repair. Love, then, is possible
after all: you love without knowing the other, without wanting to do
so, and without having to invest your desire in a bothersome interper-
sonal projection. Although the salesgirl’s wearing of the wrist watch
marks a double reconciliation – it is a symbolic act both of loving
and of remembrance – this moment can ultimately only be enjoyed
from the cool, epistemologically remote vantage point of the authorial
metaposition – a position that undermines all lasting identifications
and does not stay attached to individual figures or positions for any
length of time.
At the very beginning of the novel the ghostly Sara begged the
reader to “time me” – to measure her time so that she doesn’t disap-
pear in différance, in the endlessly receding, arbitrary conditionality
of language. This “timing” – the translation of fluid temporality into
fixed spatiality – is achieved formally as soon as the salesgirl puts on
Sara’s wristwatch. Yet even this unwitting act of remembrance threat-
ens to go awry. On the book’s last page we find once more the lines
that the ghost, who is becoming ever more forgetful, uttered in the
book’s beginning chapter:
Were the narrator not being caressed by the room around her, one
could suppose that Lacan and his mirror stage were lurking some-
where in the wings. For the corporeal and narcissistic feeling of inse-
curity experienced by the chambermaid is further intensified by the
gaze of a guest that severs the chambermaid’s metaphysical bond with
the space around her. Thus “the established �literally: eternal] order
is inverted. My cleaning is no longer omnipotent, it becomes emptied
of meaning.”34
It could at first seem that the presence of the unashamedly gazing
guest shatters the Apollonian dreamspace of the chambermaid and re-
vives precisely that patriarchic order which in Hotel World could only
be overcome temporarily by accident and through deceit. Yet here, too,
space and the metaphysical service code offer a way out. As soon as
the chambermaid leaves the room she is able to recuperate in that very
depth of space which was the death of Sara Wilby: “I �...] stop in front
of the banister separating a stairwell two or three stories high. I look
down and see only the ground floor from here. And – as usual – not a
soul about. �...] This is the best relaxation: to look down to where every-
thing becomes progressively smaller and more distant, less clear, more
illusory.”35 The spatial haven of the theist perspective has been restored
– but with a built-in personal or human dimension of self-deception.
52 Performatism, or the End of Postmodernism
The foreign words act as small hollow enclosures into which human
memory breathes spiritual life; through her ritually mediated reading
the narrator experiences the possibility of an originary, linguistic and
sacral unity in the sense of Mircea Eliade’s illud tempus. In Eric Gans’s
terminology, this understanding of language is specifically ostensive.
This reading is neither a hermeneutic exegesis nor an act of inscribing
oneself in an already always existing network of signs. Rather, it is a
ritual making-present of a prehistorical moment in which the sign is
Performatism in Literature 53
who, though unable to reach a final conclusion regarding the facts, de-
cides to cite the beautiful, untrue story. And, if we flesh out the story
with more detail, things get odder still. For the hero is not just a wit-
ness to a tragic accident, but also an ardent practitioner of Hinduism,
Christianity, and Islam (in later years he also studies the Cabbala to
boot). When confronted with the contradiction involved in this kind
of multiple allegiance, he says simply, “I just want to love God.”41 The
point of the book is evidently to make us identify with and believe in
a hero who wants to worship a central, unified deity at all costs.
As my summary suggests, this popular and critically acclaimed
book presents something of a logical challenge to postmodernism.
Where postmodernism revels in skepticism, Life of Pi encourages be-
lief; where postmodernism offers competing, equally plausible worlds,
Life of Pi gives us a choice between what is false and what is most likely
true; and where postmodernism favors decentered, deceptive states of
knowing, Life of Pi focuses on unity, willpower, and love. While it’s
certainly possible to deconstruct the latter position, it really isn’t much
of a challenge to do so. The book itself makes clear that Pi’s belief is
based on willful self-deceit, and it makes sure that knowledge of the
true facts behind the accident will remain deferred forever. From a
critical postmodern or poststructuralist point of view, the book seems
to be pointless or trite. Why, after all, write a book making us identi-
fy with a metaphysical attitude that we know is demonstrably false to
begin with?
As I have suggested above, this sort of sensibility is not accessible
to the set of critical practices associated with poststructuralism. The
problem is not so much that Life of Pi resolutely resists deconstruction;
it’s that Pi deconstructs its own metaphysical conceit so completely
that there is hardly anything left for the canny poststructuralist reader
to do. This happens because Life of Pi shifts the framework of its
argumentation from an epistemological plane to an aesthetic one. The
book says, in effect: “given that we can never know for sure what is
true, isn’t it better to enjoy what is beautiful, good and uplifting rather
than dwell on what is ugly, evil and disillusioning?” The book does
not however just pose this question as an abstract postulate. Instead,
it forces it on us in terms of a concrete choice: we are given a long,
Performatism in Literature 55
beautiful story and a short, brutish one and asked to decide for one or
the other. And this choice, of course, is part of a larger aesthetic set-up
or trap. Readers opting for the more plausible, ugly tale will tire of it
quickly and let the whole thing drop. Readers choosing the beautiful,
untrue tale, by contrast, will continue to reflect on it while treating
its precepts as something that might be true. This type of novel elicits
a specific, aesthetically mediated performance from readers by forcing
them to believe in a character or event within the frame of the fic-
tional text. Indulging in this doubled suspension of belief might at
first seem incautious or naive. However, it is a necessary precondition
for all future acts of interpretation, which in themselves may be ironic,
intricate and subtle.
At the core of Pi is an inner frame, which is in this case is pre-
sented in the form of an originary scene. This scene, by reducing
human experience to a few simple givens, seems to bring us closer
to the very beginnings of humanness itself. In the case of Pi, the
originary scene is, of course, the lifeboat that he shares with a Bengal
tiger (or a murderous cook, depending on how you look at it). Please
note that these originary scenes are in no way authentic; they are
neither entirely natural nor are they prior to semiosis. Rather, they
expose characters to a radical, restrictive presence which they must
transcend in some way (Pi, for example, must overcome the presence
of the hungry tiger).
Within the text, the originary scene or inner frame causes readers
to identify in a certain set way with a character who is locked into a
situation at the center of our attention. Because of their radical fenc-
ing-in of presence, originary scenes tend to be marked by the use of
what Eric Gans calls ostensive signs.42 These are simple, name-like
signs that are used to designate present objects or states; in Gans’s
version of the originary scene the first ostensive sign creates belief and
beauty by wondrously deferring mimetic violence.43 In this particular
instance, the ostensive sign is a whistle sound that Pi uses to train the
tiger not to attack him (the whistle is made to stand for the rocking of
the boat, which makes the tiger seasick). In general, there has to be a
lock or fit between the inner frame and the text whole or outer frame
for the performatist plot to work.
56 Performatism, or the End of Postmodernism
preacher uses the oppor tunity to secretly court the wife; both then
run off together to Portugal. In this case, though, the joke is on the
two adulterers, as the father gets religion precisely because he has
been betrayed:59
“So that’s what they’re like, I thought. That’s what’s behind all
the sanctimony. The world’s that simple. I was an enthusiastic
masochist. But,” my father said, squinting again as if laughing
ahead of time at some joke, “do you know what, my boy? My
life was only beginning. All alone? Anything but! Jesus Christ
was never so close to me as in that moment! Who are we to be
offended by those who bring us the message?”60
husband, a Party functionary, who made her send back all letters and
packages from the father.62 The son notes this changed attitude in the
introduction to his narrative, although – once more in the starkly el-
liptical fashion typical of Carver – he doesn’t tell us why:
This insight is not acquired entirely after the fact. After the father
has told his Saul-to-Paul story, the son begins to tell how his wife was
killed in a bicycle accident. Suddenly, he is moved to confess his own
irrational complicity in her fate: “I wanted Andrea to die, and then
it happened.”64 Thereupon the father absolves him of his guilt (“You
probably never really loved her, or at least not long enough”65) and,
to make the ritual complete, passes him a cookie – a communion
wafer of sorts, which the son places in his mouth and swallows. Once
more, the situation in “Sacks” is reversed: instead of a string of self-
perpetuating empty confessions, we have two “true confessions” that
in spite of their trivial trappings allow a positive, symmetrical relation-
ship between father and son to develop. The ostensive insignia of this
relation – the bracket holding together the inner and outer frame – is
provided by the two potholders Martin hangs up next to his sink.
They stand not only for the human presence of the absent father,
but also the transcendent presence of the absent Father, as embodied
in the eight-pointed star. Whether we or the hero take advantage of
the one or the other – as in Life of Pi – is a question of free choice.
The posture of believing, however, has once more been thrust on us
through the imposition of an exterior, authorially determined frame.
The posture of disbelief – of thinking that all Martin has gotten out
of the reunion are a pair of lousy potholders – turns into a trap that
makes it well nigh impossible to read this part of Simple Stories in a
satisfying or productive way.
Performatism in Literature 63
Railing against the past will not heal us. History has hap-
pened. It’s over and done with. All we can do is to change its
course by encouraging what we love instead of destroying what
we don’t. There is beauty yet in this brutal, damaged world of
ours. Hidden, fierce, immense. Beauty that is uniquely ours
and beauty that we have received with grace from others, en-
hanced, re-invented and made our own. We have to seek it
out, nurture it, love it. Making bombs will only destroy us. It
doesn’t matter whether we use them or not. They will destroy
us either way.72
As he rose from the dark river and walked up the stone steps,
she saw that the world they stood in was his. That he belonged
to it. That it belonged to him. The water. The mud. The trees.
The fish. The stars. He moved so easily through it. As she
watched him she understood the quality of his beauty. How
his labor had shaped him. How the wood he fashioned had
Performatism in Literature 67
There is even something here that might, at least for a time, recon-
cile Marxists and Kantians. Unalienated beauty, it would seem, arises
on the borderline between nature and human work upon that nature,
just as the Kathakali Man – the ritual dancer of Kerala – is “the most
beautiful of men” because “his body is his soul”: it has been “polished
and pared down, harnessed wholly to the task of story-telling.”79 Some-
thing similar occurs with words, which both the narrator and her child
heroes agglutinate so as to dissolve standard grammatical boundaries
in a rhythmic, sensual way (“sourmetal smell,” “sariflapping,” “Or-
angedrink Lemondrink Man” etc.). Love, language-play, carpentry
and Kathakali are all performances erasing the secondary boundary
lines of culture, class, and caste and replacing them with a beautiful
presence which, under the right conditions, can transcend its world of
“small things” and reach up to the stars.80 The deferral of this dream
in “tomorrow,” the tragic last word of the book, isn’t meant as an ironic
put-down, but as a promise: it marks the possibility of projecting love’s
presentness into the future. The novel’s story shows that this projection
doesn’t work (it ends with the act of grievous incest); the novel’s plot
that it does (it ends with an act of sublime love). As always in performat-
ist works, we are given a clear choice as to what direction our attitude
can take. If we opt for chronology and the belatedness of the story, we
will be left with grief and desolation; if we choose the aesthetically me-
diated presence of the plot, we have the inspiration of love and a future
which we can act on in an affirmative way.
The problem of how to make history present and the future pal-
pable is something that fictional works are now also starting to recast
in performatist terms. Normally, the postmodern, posthistorical ar-
gument about writing history goes something like this: any attempt
to construct a unified history will prove illusory, since the historical
68 Performatism, or the End of Postmodernism
saved up, she does take the tin it was kept in (replacing a similar one
stolen from her in the camps and suggesting the symbolic undoing
of a past injustice). This ending suggests that two autonomous sub-
jects – a victim and a stand-in for a perpetrator – are larger than the
frames that seem to enclose them. The frame, however, remains a real,
indispensable means of symbolic communication between the two:
even if they can’t agree on the content of the frame – the survivor re-
jects the money inside it – they can tacitly agree on its mediating and
consolatory power. This transaction, though without intrinsic value,
confirms the originary mechanism of the ostensive and hence the pos-
sibility of a future, as yet deferred rapprochement.
Reviewing The Reader’s main features we can discern without dif-
ficulty two major fault lines running between it and the usual post-
modern treatment of the Holocaust. The first such break is marked by
the book’s metaphysical optimism. Schlink appears to see the world,
or, more precisely, the frame at hand, as something that is always open
to betterment, albeit in an incremental or incomplete way. The Reader
doesn’t necessarily present us with a less damning picture of German
complicity in genocide than postmodernism did – the book makes no
attempt to excuse Hanna’s crime or deny the suffering of her victims.
The Reader does however suggest that people – and in particular perpe-
trators – are enclosed in ritualized frames at least partially of their
own making, and that these frames can change (or be changed) for
the better over time. This contrasts starkly with the metaphysical pes-
simism of postmodernism, which would condemn us to simulate end-
lessly a victimary condition now lying three full generations behind
us. Using a fictional scenario, The Reader demonstrates the possibility
of framed, individually constructed historical change rather than the
Eternal Return of the Slightly Different.
The second radical break with postmodern norms is The Reader’s
insistence on framed identification with a perpetrator as well as on
the common origin (not the common moral status) of perpetrator
and victim. The Reader’s postmodern and/or psychoana lytic critics
were quick to point out that the book maneuvers us into identifying
with a perpetrator and her lover, who is in a sense both her accom-
plice and victim.92 From a postmodernist perspective, which allows
Performatism in Literature 73
Conclusion
Amélie sets up her little traps in which people “discover” small objects
that bring happiness to them. One of the most poignant such ethical
moments, in Lars von Trier’s Idiots, involves two Hell’s Angels, an
exposed penis, and an act of urination – you have to see it to believe
it.1 Depending on theme and plot, however, many other variations
are possible, including suspense and comedy. In David Fincher’s slick
Hollywood production Panic Room, for example, the primary frame
is a trap, with the designer of the safe room trying to break back into
his own creation. In Spike Jonze’s brilliant, bizarre comedy Being John
Malkovich the primary frame – John Malkovich himself – is patently
absurd, as are the magical principles governing its usage.
Inner frames in themselves do not necessarily lead to greater real-
ism, and certainly not to any sort of authenticity. The sex practiced by
the breathless, physically rather ordinary couple in Intimacy may ap-
pear “realistic” to us against the background of dreamily filmed Hol-
lywood sex scenes. However, there is nothing particularly authentic or
natural about their trysts, which are based on a kind of contractual
agreement (which dissolves anyway as the movie goes on). Similarly,
there is nothing intrinsically authentic about the digitalized movie
of a plastic bag whipping around in the wind in American Beauty or
about Amélie’s little pranks, which take place in an idealized Mont-
marte and are based on well-meant deceit. Artistic ostensivity involves
a performance that creates ethical beauty or sublimity and occludes
meaning. However, this is possible only because of a fit between an
inner scene and a higher, authorial will that causes that ethical beauty
or sublimity to occur, or that meaning to be shut out. There is noth-
ing at all authentic about this spontaneous agreement, and indeed it is
always accompanied by resentful suspicion – intrinsic to the ostensive
sign – that someone is benefiting from it more than he or she should.
Performatist art tries to frame and contain this resentment, to cre-
ate scenes or constructs in which viewers or peripheral characters can
identify with a central, often sacrificial experience to the point where
they can benefit from it themselves. The point of performatism is not
to restore the dogmatic authority of the center, but rather to return, if
only temporarily, to the originary scene as way of reviving the osten-
sive experience of love, beauty, and reconciliation.
Performatism in the Movies 83
but we identify with their ability to transcend all the same. The post-
modern moment of knowing is contained in the aesthetic gesture of
the movie; it is simply not intended to be the last word.
Just how the resentment arising out of a primary or ostensive scene
is dealt with in narrative is a problem of intermediate frames. These
frames “compete” in a certain sense with the primary frames estab-
lished by or around key characters. Examples of a fatal competition
would be that between the Samurai frame of Ghost Dog in the epony-
mous movie and the Mafia frame of his “master” Louie. Through
Ghost Dog’s self-sacrifice at the end of the film, however, it is clear
that the competition is one-sided. Although the Mafia code triumphs
in a purely physical sense, Ghost Dog’s samurai ethos is successfully
carried over to a little girl, who will presumably continue the struggle
in a non-violent, more spiritualized way. This sort of struggle is even
more intense in Cube, where seven differently “framed” characters
– an architect, an escape artist, a policeman, an autist etc. – help and
hinder one another trying to get out of an enormous, inexplicable
labyrinth. The beneficiary of this process is the person with the sim-
plest frame, the autist Kazan, who at the same time represents a new,
minimal origin. Once more, it is absolutely imperative that the inner
frame lock into the outer one, creating a coherent event or denoue-
ment within the work in question.
When postmodernists misinterpret performatist works it is almost
always because they think that there is only kind of legitimate frame:
the intermediate one. This corresponds, in effect, to the Derridean
notion of the parergon: it is that which mediates between inside and
out while being reducible to neither.2 The irreducible frame (a.k.a.
différance, pharmakon, hymen, trace, gramme etc.) becomes the focal
point of interest, even though (or, more likely, exactly because) it itself
does not represent anything in particular and fails to bring about the
closure it seems to promise. Performatist works of art, of course, also
allow contradictory and/or deceptive intermediate frames to develop.
However, if the work is to remain performatist, such frames must al-
ways be locked into a kind of full nelson between the primary and the
outer frame, which do stake out binding positions within the world
of the narrative. The existence of such a basic narrative lock or fit
Performatism in the Movies 85
“it’s not often you come across somebody who wants the same thing”
– a perfect formulation of the ostensive scene in an erotic mode). It’s
not clear what will happen to the protagonists – hence the openness
– but the movie does suggest that it is possible to love, even if the re-
alization comes belatedly.
Something comparable also happens in About Schmidt, in which
the widowed, retired hero is forced into conflicts with practically all
the conventional social frames surrounding him. Although he doesn’t
succeed in transcending these frames in a satisfying way, it would
seem that he nonetheless experiences a kind of epiphany at the very
end of the movie (Schmidt bursts into tears upon receiving a draw-
ing from his African foster child that shows two stick figures next
to one another holding hands). We’re not sure what will happen to
Schmidt after this, but it seems certain that this confrontation with an
originary, scenic affirmation of human love has moved him in some
fundamental way. The ostensive implication of the drawing – which
Schmidt appears to understand – is that a loving relationship is still
possible between humans anywhere, under any social circumstances,
and in spite of all conventional trappings.
Man Who Wasn’t There, the hero stumbles out into a blinding white
light suggesting the infinite openness and sublimity of experience be-
yond the outer work frame. The deification of the subject, though
hardly noticed any more in everyday life, is now being brought to the
fore in narrative arts like the cinema.
The performatist subject, like Goffman’s, is a constructed or
framed one. Unlike Goffman’s facile and highly adaptive social ac-
tor, however, performatist heroes and heroines are, at least at the be-
ginning of their development, locked into a tight “fit” with a single,
set frame. These fits can be more-or-less self-imposed, as in Idiots,
Ghost Dog and American Beauty or, as more usually seems to be the
case, involuntary, as in Amélie, Elling, The Celebration, Being John
Malkovich, The Man Who Wasn’t There, The Princess and the War-
rior, Dancer in the Dark, The Cider House Rules, Panic Room, Cube,
or About Schmidt. In these movies it is up to the subject to transcend
the constraining frame in some way, often with the aid of “fortu-
itous” happenings suggesting the handiwork of a theist creator (i.e.,
an omnipotent, but unreliable author intervening at odd times in the
plot). Almost always, the framed subject is forced to become a theist
creator itself, though always in a vulnerable, peculiarly human way.
Conversely, it is possible for theist creators to “fall” into a personal,
vulnerable mode. Panic Room, for one, uses these ironic switches very
effectively to create suspense. At first, the weak, seemingly powerless
mother and daughter reside in the powerful center frame, with the
designer of the safe room helplessly trying to get in; the roles of weak
and strong switch back and forth as the film progresses. As it turns
out, the true objects of identification in the movie aren’t the victims
– the edgy, vengeful Jodie Foster character Meg and her know-it-all
daughter; it’s the theist burglar Burnham, who combines the languid
spirituality of Forest Whitaker’s Ghost Dog persona with the invol-
untary self-sacrifice carried out by Burnham’s namesake in Ameri-
can Beauty. By the end of the movie, everyone left alive has been
redeemed through the Forest Whitaker character, albeit indirectly.
Meg’s unfaithful husband gets badly beaten up (by Burnham’s un-
wanted accomplice Raoul) while trying to help her, and Meg and her
daughter, seated on a Central Park bench, begin to look for an apart-
Performatism in the Movies 93
ment suited more to their modest living needs than to draining the
bank account of her by now redeemed ex.
In my original formulation of performatism, I suggested that the
prototypical performatist subject is dense or opaque.10 The former
quality must not be taken too literally – performatist characters don’t
necessarily have to be fools or play at being them. Performatist heroes
and heroines are, however, almost invariably opaque, since their initial
identity is the result of a too tight fit between their selves and a prima-
ry frame. Amélie, for example, is at first caught up in an isolated per-
sonal frame caused by her father’s mistaken diagnosis of a dangerous
heart condition. Cissy, the “Princess” in Tykwer’s movie, practically
grows up in the mental institution where her father is incarcerated
and has trouble interacting with men in non-institutional settings.
Homer Wells, of The Cider House Rules, who is reared in an orphan-
age, is a “creation” of the institute’s theistically inclined director, Dr.
Larch, who named him and later trains him as a doctor in his own
mold. Warren Schmidt in About Schmidt is trapped in a web of social
conventions that, at least until the end of the movie, prevent him from
expressing any open, heartfelt emotion. The simple display of tears at
the movie’s end is all the more effective because Jack Nicholson, who
plays Schmidt, transcends his own Hollywood persona by underplay-
ing it at the most crucial moment. Anyone familiar with Nicholson’s
characters from Five Easy Pieces, One Flew over the Cuckoo’s Nest, or
As Good as It Gets follows the movie expecting either a manic out-
burst or a cynical twist; Nicholson’s contorted facial expressions and
barely contained seething at his own impotence feed this expectation
throughout the film. In the end, though, Nicholson manages to find
an opening in his own screen persona that cannot be reduced to either
of these two extremes: he in effect transcends himself as an actor.
As in Goffman’s frame analysis, the problems inherent in this
“fit” between subject and frame usually become apparent only after
something goes wrong with or within the frame – hence the great
role played by theistically motivated “accidents,” which often have a
liberating effect on the subjects inside. In the case of the Princess,
it is a traffic accident that allows the Warrior to penetrate and liter-
ally breathe life into her by way of a tracheotomy – theist symbolism
94 Performatism, or the End of Postmodernism
doesn’t get much more explicit than this.11 For Amélie it is the death of
Lady Di, which through a series of small coincidences causes Amélie
to step into the role of a bevenolent theist prankster bringing happi-
ness to others. The break can however be brought about willfully.
Homer Wells, for example, leaves the orphanage and Dr. Larch after
a conflict over abortion – an especially drastic and ethically contro-
versial kind of theist intervention. After being faced with an serious
ethical dilemma of his own in the outside world (he carries out an
abortion on behalf of a woman impregnated by her father), Homer
accepts his theist responsibility and returns to take over the role of
the by now deceased Dr. Larch. With credentials faked by the good
doctor, Homer becomes the new director of an institution devoted to
turning out ever more opaque, constructed subjects. You don’t have
to have studied poststructuralist rocket science to figure out that the
whole theist, paternalistic order behind the orphanage is a giant, albeit
benevolent scam. In a typical performatist ploy, the movie affirms this
deceit while at the same time forcing us to identify with its two theist
heroes in spite of our better knowledge. In this way deconstruction is
given its due – and at the same time defused for good. The point is not
to know, but to identify with someone caught up in a frame that will
always be generating intractable ethical problems.
In comedy, there are many ways of playing around with this sort
of opaque character and its theist frame. In Being John Malkovich, the
whole idea of a framed personality is carried ad absurdum by making
John Malkovich himself into a “vessel” that can be entered for fifteen
minutes at a time (at one point the hero and heroine charge 200 dol-
lars a shot for this). The point is not that the characters involved expe-
rience continually unfolding alterity or multifarious shifts in gender,
as poststructuralist philosophy of self proposes. Instead, they enter
into an artificial, opaque mode of being, a frame which allows them to
transcend their own social positions and/or gender in one fell swoop.
Thus Maxine is able to have Lotte’s baby (conceived while the lat-
ter was in John Malkovich), and Craig, a talented but unsuccessful
puppeteer, is able to manipulate John Malkovich while inside him,
using Malkovich’s renown to make himself into the famous puppeteer
Craig always wanted to be. The point is not that Lotte or Craig are
Performatism in the Movies 95
Performatist Cinematography
is easier said than done. Bergson, for example, rejects film as a me-
chanical deceit because his radical intuitivism rules out any positively
defined semiotic mediation between mind and matter; for similar rea-
sons he is unable to make any coherent statements about aesthetics or
poetic method.
Deleuze, by contrast, is a good deal more flexible on this point, ar-
guing – quite plausibly – that consciousness and world can be thought
of as converging in the medium of film.16 Because Deleuze thinks of
film as either conveying something of the essence of fluid material-
ity (the “movement-image”17) or as the direct apprehension of time
caused by the disruption of coherence and teleology (the “time-im-
age”18), this leads to two basic types of movie, depending on what
kind of image is emphasized. In discussing film’s historical develop-
ment, Deleuze likes to speak of an “action-image” on one hand and
a “crystal-image” on the other. Stripped to its barest essentials, the
action-image can be thought of as a focal point capturing primary hu-
man emotions and the binary conflicts growing out of them; the lat-
ter, in turn, can unfold either in large, epic forms (as an integral) or in
small, ethical ones (as a differential). The action-image and its many
variants form the basis for the practices dominating pre-World War II
narrative cinema. The crystal-image, by contrast, breaks away from
the chronological, motivated representation of affect and conflict in
order to tap into the virtual Whole of the world (Leibniz’s God and
Bergson’s Time). This Whole is an endlessly open Other, the virtual,
constantly unfolding totality of all moving relations. The “crystal-
image” refracts and reflects, plays with sound and sensuality, causes
characters to be “swallowed up” in non-localizable relations.19 Deleuze
relates this convincingly to the techniques of postmodern cinema, be-
ginning with postwar cinema in Italy and the French Nouvelle Vague
of the 1960s. There is no doubt that these concepts lead to very subtle
and productive insights on film, and there is no doubt about their ba-
sic compatibility with postmodern and/or poststructuralist thought.
Unfortunately, Deleuze’s concepts have the same effect on cultural
history as do all other basic strategies of postmodernism: they choke
off any further attempt to describe cultural development above or be-
yond them. If you force the crystal-image still further, you will plunge
98 Performatism, or the End of Postmodernism
wife Doris are defined by nylons, lace underwear, perfume, and the
like; innocent girls like Birdie Abundas wear bobby sox and v-neck
sweaters. In terms of language the white, Anglo-Saxon culture sets the
tone: Japanese are “Nips,” Germans “heinies,” and Italians “wops”; a
Jewish lawyer and a fat Frenchman of color don’t come off too well
either. These two hegemonic orders – the white Anglo-Saxon one and
the male, heterosexual one – meet ideally in the form of Big Dave
Brewster, a ladies’ man who has made his reputation mowing down
“Japs” in World War II.
As in their previous movies, the Coen brothers expose the gro-
tesque inconsistencies and flagrant rule-bending peculiar to this order.
Big Dave, for example, gladly dons an apron on in order to spend
some time washing dishes with his mistress, Ed’s wife Doris. Doris,
who is herself of impeccable Italian lineage, hates “wops” and tries
to assimilate as much as possible. The teenage girl, Birdie Abundas,
proves to be anything else but innocent. And, as a hired detective later
discovers, Big Dave’s heroism in the war is a fabrication designed to
further his business career.
If the Coens were really only concerned with exposing the falsity
and hypocrisy of 1950s America or exhaustively citing noir norms,
the movie would hardly be very memorable. What in fact makes the
film remarkable is its focus on transcendence and the hero’s – and
our – gradual realization that such a transcendence might be possible
and desirable.
This can be better understood if you think of the whole movie as a
temporal frame. We experience this frame as a homogenous chunk of
concrete time, rather than as the diffuse garbling of virtual time pe-
culiar to postmodernism (as an example of this you could take David
Lynch’s Blue Velvet, which deliberately mixes up styles taken from the
fifties, sixties, seventies, and eighties to create a Deleuzian, vaguely
paranoid feeling of a Time existing outside of space and chronology20).
In addition to being homogenous, time in The Man Who Wasn’t There
is also depicted as both historical and obsolete: details like the wear-
ing of fedoras and the use of politically incorrect language mark it as
irrevocably passé. This historicity creates in us a feeling of distance
to the time frame: we, who neither wear fedoras nor verbally abuse
Performatism in the Movies 101
minorities, can easily feel superior to it. This is theist time, which at
first appears well-defined and set: like theist creators or authors we
stand outside of it looking in. At first, theist time would seem to stand
in simple contrast to Ed’s personal or human time, which is measured
by the heads of hair he cuts and the inexorable, step-by-set unfold-
ing of the plot. So far, these two types of time – the authorial and
the personal – are part of standard narrative procedure and not in
themselves noteworthy. What keeps The Man Who Wasn’t There from
being just another remake of a noir “action-image” plot is the way we
(and Ed) are made to reverse our apprehension of the two types of
time. In the course of the movie, our feeling of temporal superiority
to Ed gradually changes to one of identification, whereas Ed’s feeling
of living incrementally gradually becomes more and more expansive
and spiritual, until he disappears completely into the transcendental
whiteness of the screen.
This interplay of theist and anthropological time takes place in
several ways. Originally, Ed’s scheme to blackmail Big Dave in order
to co-finance a dry-cleaning franchise (run by a homosexual traveling
salesman) seems petty and emotionally almost unmotivated – he and
Doris carry on what appears to be a marriage of convenience, and he
isn’t all that perturbed by being two-timed (“I guess, somewhere, that
pinched a little, too”21). Gradually, however, we discover that Ed’s at-
tempts to escape his time frame are motivated by a vaguely felt kind
of spiritual quest. Dry cleaning, which is touted with preacher-like fer-
vor by Creighton Tolliver (“You heard me right, brother, dry cleaning,
– wash without water, no suds, no tumble, no stress on the clothes”
�12]), appears as the first step in a search for ways to achieve a spiritual
cleansing not possible in the cramped social setting of the late 1940s.
Here, our theistic superiority to Ed’s time frame helps provide a mo-
ment of involuntary identification: we know that dry cleaning is not a
scam, just as we know that there is a way out of the 1940s-style mindset
with its wops and pansies. We know, in other words, that we can tran-
scend.22 At the same time, the wall-to-wall noir cinematography causes
us to experience 1940s-style temporality as an inescapable, intuitive
fact. As spectators, we are outside the time frame intellectually but in it
emotionally and visually. This makes it possible for us to take Ed’s last
102 Performatism, or the End of Postmodernism
The question posed at the end of the movie is not so much “who
is Ed Crane?” but rather “who are we?” One, quite plausible answer
might be that we are postmodernists. That would mean that we are
stuck in an ironic bind of already always possessing partial knowledge
about the conditions necessary for achieving transcendence but never
quite being able to experience it ourselves. Taking this a step farther,
you might argue that Ed Crane died for nothing. Had he lived to
transcend his own time frame he would have wound up in ours, in
which a premium is placed on ironic reflection rather than on the
search for “things they don’t have words for here.” The movie, how-
ever, anticipates this argument and counters it using a split appeal to
our theist and human ways of identifying with Ed. The crucial scene
takes place in Doris’s cell (based on circumstantial evidence she has
been falsely accused of murdering Big Dave). Her attorney, a cyni-
cal, money-hungry, obviously Jewish lawyer named Freddy Rieden-
schneider, suggests a defense based on his version of the Heisenberg
uncertainty principle:
From our theist vantage point this sounds like a parody of post-
modern sophistry, as also does Riedenschneider’s later defense of Ed
(“He told them to look not at the facts but at the meaning of the
facts, and then he said the facts had no meaning. It was a pretty good
speech, and even had me going...”25). In terms of noir visual devic-
es, Riedenschneider is deliberately cast in a bad light: as he talks, he
moves in and out of sunbeams flooding in starkly from above the cell;
in the moment that he ends his speech he turns away from the light,
his face utterly black and no longer visible. With Riedenschneider,
the Coen brothers use the incarnation of an anti-semitic stereotype
to debunk the notion of posthistoire – i.e., the idea that “there is no
‛what happened.” However, this kind of ad hominem argumentation
remains completely acceptable because we experience it as having been
set in a time frame we have transcended – thus proving that “some-
thing has happened” after all. Placed in the proper theist frame, any
form of ugliness can become ethically good, aesthetically appealing,
and sublime.
The noir cinematography in The Man Who Wasn’t There is quite
obviously a gimmick – an effective, though one-time thing.26 Gim-
mickry of this sort is not absolutely necessary, but it does seem to
crop up frequently as a side-effect of performatist attempts to make
transcendence visible and palpable. The most famous such gimmickry
is, of course, enshrined in the Dogma 95 manifesto. Widely misun-
derstood in postmodern circles as a misguided attempt to return to
authenticity, the Dogma 95 credo is really nothing more than a theist
frame set up so that humans may transcend it or, alternately, so that
theist moviemakers may be humbled by having to assume a crude-
ly human perspective. Lars von Trier’s Idiots takes the latter route:
until the very last scene of the movie, which makes everything fall
into place, you may have felt yourself in the presence of an “idiotic,”
literally unfocused director. In truth, of course, the sloppy camera
104 Performatism, or the End of Postmodernism
ible narrator; the camera is said to move in a way that is “not so linear
and sequential, and often wavers in an undecided and aporetic tempo-
ral and spatial opening.” Viewed through a glass darkly, this may all
be true. However, it doesn’t seem to me to grasp the main, dominat-
ing effect of the unified long shot, which is quite simply to make the
camera vision and its movements dreamily anthropomorphic. Tilman
Büttner’s floating, gently panning camera doesn’t have the net effect
of frightening or chilling us. Instead, it acts, relative to cut film, like
the totality of a constructed human gaze. The tone for this is set in
the opening scene, where the camera’s unnaturally wide, indifferently
focused vision is for several minutes rendered almost identical to a
human one by having it pass through a crowded, dark corridor (as
Natascha Drubek-Meyer, writing in the same internet issue, aptly ob-
serves, the scene “emanates warmth and privateness”28). Unless you
really expect the camera to blink and reproduce saccadic eye move-
ments, this is about as close as you can get in mechanical terms to the
human experience of seeing – the catch being that this all depends on
a severely inhibiting frame or mise en scène that cannot be upheld for
all too long. And, indeed, once you have been drawn into the space of
the museum this particular effect recedes. However, as Drubek-Meyer
points out, the anthropomorphic effect continues in other ways. The
complete lack of montage causes the viewer to pay more attention to
the tactile and auditive elements of the mise en scène, which we experi-
ence in the continuously unfolding, uncut presence of real time. This
also explains the occasionally “aporetic” movements of the camera
within the film: the cameraman is pretty much on his own within
his own real time, and the director has no way of belatedly “cutting
back” to a previous position or “cutting forward” to a future one. In
this movie, we are all made to feel the cutting edge of presence – even
as we realize later that it is an epistemological illusion.
It is easier to understand the logic of the long take in The Russian
Ark if you compare it with Dogma cinematography, which may pos-
sibly have influenced it directly. The original Dogma directors – most
notably Lars von Trier and Thomas Vinterberg – used grainy film and
wobbly, hand-held cameras to convey a specifically personal (human)
feeling, even as their movies – Idiots, The Celebration – turn out to
106 Performatism, or the End of Postmodernism
cepts don’t quite hit the mark is that in The Russian Ark we are dealing
with an entirely different, theist or spatially demarcated concept of
time: it’s the time you need to transcend the space confining you (the
time of the shot, the time you’re in the space of the museum, of the
world). This goes for the narrative situation, too. The movie recapitu-
lates the basic theist plot, which plunks people into an inhospitable
environment to see if they can overcome it while remaining spiritually
whole (the basic deist plot, by contrast, is that of the infinite regress
and alienation experienced when you search for Sophia, the durée,
epistemological truths, or what have you not).
The use of theist time in The Russian Ark also creates problems for
Kujundzić, who is intent on assimilating it to Deleuze’s notion of the
time-image. According to Kujundzić, “what the film represents is the
very moment of keeping of a tradition by means of the ‘live’ gaze of
the camera. The live gaze sees an entire epoch obliterated and in ruins.
It is precisely this tension between the utmost visibility and the ruin-
ation of representation that creates the most interesting effects...”35
Unlike many of Kujundzić’s deconstructive moves, which are clever
and instructive, I don’t find this especially convincing or even very
precise. The “live” gaze of the unbroken long shot is quantitatively
and qualitatively much more limited than in a normally cut film with
its richness of quickly shifting times and perspectives. Filmic visibility
isn’t here at its utmost; its about as restricted as you can get. Also, I
fail to see how the representations involved are “ruined” – if anything,
they’ve been made to come alive in the most banal sense of the word.
The movie, after all, magically revives Pushkin, Catherine the Great,
Anastasia, and a whole bevy of Russian aristocrats and places them
in front of the camera for us to see. And, if that isn’t enough, the
museum is also filled with some of the world’s most highly valued
representational paintings, which by all appearances seem to be in
pretty good shape. In some trivial sense, I suppose, you could speak
of a “rupture between the camera and the object of representation,”
as Kujundzić does, but it’s hard to imagine how it would get under
anyone’s skin – after all, the movie can hardly be mistaken for an
authentic attempt to film the contents of the Hermitage or provide
a comprehensive review of post-Petrine Russian history. What does
Performatism in the Movies 111
of faith ourselves. What is more to the point is to realize that the sacral
– the possibility of transcendence – can be experienced best within a
secular, constructed aesthetic frame such as Van Dyk’s painting, the
institution of the Hermitage, or the unified long shot of Sokurov’s
Russian Ark. Indeed, you could say that the real point of such frames is
their specific ability to transcend life-threatening unbelief (the Soviet
era) by preserving higher or sacral value in representational aesthetic
signs in closed settings. The positive set towards these signs as bearers
of future salvation is ultimately more important than their literal reli-
gious content, which is open only to “blind,” dogmatic believers. The
framework enabling belief to be represented in the future, in other
words, is more crucial to culture’s survival than belief itself – or to
knowledge about the conditions of that belief gained ex post facto.
That is why I think that the basic attitude of the movie is aimed to-
wards the future and not towards the past. The Russian ark is not the
Titanic: it swims on instead of sinking.
While I disagree with Kujundzić’s pessimistic and occasionally
downright morbid assessment of the movie, I would like to emphasize
that the movie itself is not a completely consistent example of what I
have identified as the performatist paradigm. One major difference
between The Russian Ark and “classic” performatist movies like The
Celebration, Amélie, Ghost Dog, or Kukushka is that while The Rus-
sian Ark contains a striking, no longer postmodern cinematographic
performance, it lacks an event, a crucial moment of individual re-
demption and identification focused on a whole, usually opaque or
simple person. The central figure of identification in The Russian Ark
is in fact almost from the beginning a double one (Custine and the
voice-over), and Kujundzić is entirely justified in stressing the tensions
between the two; theirs is a dynamic, unstable relationship that gnaws
at the heart of the movie, as well as of Russian culture as a whole. Also,
as Kujundzić aptly puts it, The Russian Ark “leaks”: it stuffs so many
historical allusions into the mise en scène that you can’t but help want-
ing to pursue them further outside the confines of the movie. All this
notwithstanding, though, The Russian Ark is not just immersed in the
past. Rather, through a specific, one-time conflation of shot and mise
en scène, it catapults itself into a no longer posthistorical future.
Performatism in the Movies 113
Memento
whom Leonard decided to make the scapegoat for his wife’s murder.
Leonard, who is stuck in a hellishly limited personal time, becomes
the self-appointed executor of an impersonal vengeance that will al-
ways be seeking new victims or scapegoats. In a way, Leonard is the
prototype of all participants in mimetic rivalry. He embodies a kind
of minimal human consciousness programmed to seek revenge over
and over again – the acts of vengeance being his performances, his
way of transcending what he experiences as one, severely limited time
frame or present.
This view of human consciousness, though limited and pessimistic,
could at least be considered the ground of a primary, monist frame.37
Nolan, however, complicates things still further by adding a second set
of frames to his movie: he intersperses the backtracking color frames
recounting the murder story with backtracking black-and-white
frames in which Leonard recalls a character named Sammy Jankis,
who suffers from the same mental condition as he. Without going into
all the details, it will suffice to say that Sammy kills his diabetic wife
without being aware of it and then falls apart; we seem him sitting in a
mental institution – and for a split second we see in his place Leonard
Shelby. What at first seemed to be a neurophysiological, monist origin
becomes a psychoanalytical, double one. Just as we think we are about
to get the hang of Leonard Shelby’s original motive, we are told that
he is, psychologically speaking, someone else. Whether or not this
basic confusion about who Leonard is makes Memento a better movie
is a matter of some debate.38 Memento, however, remains interesting
as a case study because the dividing line separating postmodernism
from performatism runs right through it. As long as the frame has an
ontological, anthropological ground it is performatist; as soon as the
ground is made into an undecidable double origin the frame becomes
postmodern.
Memento reminds us that we are still in a transition period from
postmodernism to performatism. There are movies that start off with a
seemingly firm performatist premise but then fade back into postmod-
ern murkiness, and there are movies that have a primary, “grounded”
frame but hide it in what at first seems to be an undecidable tangle of
double attributions. As an example of the first type of movie you could
Performatism in the Movies 115
unrequited love. Open Your Eyes also confronts us with the interplay
of two seemingly undecidable perspectives: it concerns a handsome
young Spaniard and his grotesquely disfigured alter ego, who con-
tinuously, and seemingly senselessly, replace one another as the film
rolls along. Just before the confused hero (and the viewer) are about
to give up in despair, the movie provides a watertight, reconciliatory
explanation. The hero, it seems, has died, but a futuristic society has
developed a process allowing him to dream his own life through again
even in death. The disconcerting appearances of his disfigured self
can be willed away in the next cycle of the dream, which begins with
the hero jumping from a rooftop and landing unscathed below. The
character, in other words, has the power to be both theist and human;
he can frame his own life-after-death in the transcendent reality of
the dream.
I don’t pretend to have described the transition from postmod-
ernism to performatism in film in a comprehensive way. There are
dozens of other contemporary movies that fit the performatist bill,
and there are numerous films that in the early and mid 1990s were al-
ready edging away from the postmodern mode – Eric Gans has noted
this development in several of his internet Chronicles.40 However, I
believe that the broadly drawn borderline of 1997-1999, which in my
view marks the beginning of performatism in film, will hold up to
further scrutiny. The thematic and cinematographic innovations in-
troduced by the films in this period have not only caught on, but are
also being constantly reapplied and renewed. There is little doubt in
my mind that the performatist devices and themes just described will
continue to develop in exciting new ways in the coming few years,
even as the tried-and-true postmodern ones wither and fade. Much
less easy to predict is when film critics and theorists will begin to
jettison their increasingly unworkable poststructuralist concepts and
begin to apply more fitting, monist ones to the new epoch. But that,
of course, is where an already well-developed performatist theory can
lend a helping hand.
Chapter 4
Performatism in Architecture
In the originary ostensive scene, the human arises when two sub-
jects intuitively agree to dematerialize a desired object by replacing it
with a sign. At the same time, the reconciliatory power of the ostensive
act creates an outer frame separating the human from the transcendent
(or, more properly, from the Unknown, to which the reconciliation is
ascribed). Conceived in the simplest terms, performatist architecture
consists of a spatial scene highlighting a spatial relationship that seems
to overcome its own involvement in the material world. This scene, in
turn, creates a palpable, visualized tension between the immanent and
the transcendent or, alternately, between the human (the observer)
and a theist creator (the architect). Based on my perambulations in
Berlin I have identified nine basic devices of performatist architecture,
arranged roughly in order of importance:
2. Transparency (dematerialization)
3. Triangulation (destabilization)
of the Lord and awe of the architect into the viewer at the same time.
This device, which I have found in several cases in Berlin, has certain
equivalents in modernist architecture, as, for example, in Frank Lloyd
Wright’s elegantly cantilevered Fallingwater House or Mies van der
Rohe’s National Gallery in Berlin, whose massive steel-and-concrete
roof seems to float on air. The difference between modernism and
performatism can be defined most simply as the difference between
transcendence mediated by technical rationality and transcendence
mediated by simple, wondrous configurations. In impendent modern-
ist structures like the ones named, we are supposed to be aware that
technical wizardry such as reinforced concrete or high-tension steel is
keeping the precipitously hanging structures in place. In performatist
ones, we are deliberately made to experience how a building seems to
overcome the drama of imminent collapse that it itself is staging for
us. This sublime drama is human, and not technical: it is an expres-
sion of the architect’s will or wilfulness, rather than a demonstration
of technical prowess. Postmodernist, particularly deconstructivist,
buildings also thematize collapse and dysfunctionality. However, they
do this without the metaphysical optimism of performatism, which
plays out the non-rational, faith-based possibility of overcoming ma-
teriality, gravity, or functionality per se.
6. Wholeness (closure)
7. Framing (dissociation)
8. Ostensivity (Centering)
to center them and point at them. I have found a few odd examples
of this, although it seems a minor, hard-to-implement device. Post-
modernism, obviously, eschews all centrification; modernism centers
things by way of symmetrical arrangement but does not point at them
(modernism does not allow the suggestion of any sort of higher ration-
ality external to its own principles).
9. Generativity
and aft parts of the building, which are linked only by a catwalk; the
jaggedly running juxtaposition of glass (above) and stone (below)
along the building suggests a wilful, if uneven, transition from solid
earth to immaterial sky.
Also centrally located near, and visible from, Bahnhof Zoo. The
extreme acute angle of the transparent, triangulated facade “wastes”
space in an extravagant, visible way incompatible with any quotidian
function (figure 3). Paradoxically, this grand display of ornamental ex-
cess is derived from the Euclidian axiom that two non-parallel planes
in space must converge. The true function of this rationally motivated
ornamentation would indeed appear to be to direct the observer’s gaze
upwards in the most radical possible way (figure 4). As in many other
structures, the half-built transparent roofing and the
132 Performatism, or the End of Postmodernism
incomplete frames (figure 5.) suggest that the heavens above are the
real, ultimate roof of the work of art (designed either by a theist, per-
sonal God interested in building a shopping mall, or a theist, incom-
pletely omnipotent architect, in this case Helmut Jahn).
The usual line on the DG Bank (figure 10.) is that an overly re-
strictive building code for the area around the Brandenburg Gate
caused Frank Gehry to design a run-of-the-mill facade, while the real
focal point of the building is the bizarre “Horse’s Head” conference
room tucked away inside. In performatist terms, however, I find that
the facade, in its own way, is no less remarkable or complex than the
Bilbao museum or any of Gehry’s other crumply, amorphous metallic
structures. The massive, cut-off columns, which simultaneously frame
oversize, movable windows, suggest a powerful upward surge which
is paradoxically intensified by being chopped off at the top (that’s the
theist architect at work again) and by the triangular incline of the
transparent window-become-balcony (which suggests overcoming the
need for a horizontal frame). The building as a whole is dramatic
juxtaposition of upwardly bound, self-transcending transparency and
crude, earthbound materiality. On the one hand, Gehry creates a mas-
sive, uncompromising frame; on the other, he tries to get rid of it in a
series of incompletely realized, irregular, staggered steps (note how the
balconies on the second floor create a slightly protruding step or plane
setting up the massive, dramatic removal of volume further above) .
Lying between the Federal Chancellery and the Reichstag, the Paul
Löbe Building (figure 11.) has the thankless task of linking the massive,
brooding Reichstag and the swirling, effervescent Federal Chancellery.
Be that as it may, it is still a textbook example of performatist technique.
The large chunks cut out of the roof make a transcendent, ineffable
frame – the sky – an intrinsic part of the entire architectural statement.
This is a common, but very effective performatist device. The spindly
pillars of the roof (figure 12.) look as if they could be knocked over
with one swift kick (in the aftermath of September 11th, one wonders
if the architect, Stephan Braunfels, has had any second thoughts about
this impendent feature). The large cuts made in the side of the building
are huge theist incisions supposed to make it possible for passers by to
observe, at least superficially, just what their elected representatives are
up to. After decades of postmodern distrust of visual evidence, perfor-
matism – as exemplified in Gans’s notion of the ostensive – suggests that
truth can be made present and visible in terms of a specifically framed,
artificial scene, even as this scene is always open to resentment over
what it cannot depict (in this case the abstract or cognitive aspects of
thee. Not visible in the picture is the incision made in the earth, into
which the theist creator has, as it were, laid the Crematorium itself
(the actual cremating, which is done by a computer-guided mecha-
nism, takes place underground). Inside, the twenty-nine light-tipped
columns arouse universal wonder (figure 20). The columns, which
seem to stand around helplessly, like real-life mourners, actually sup-
port the roof; the functional brackets at their tips are however made
invisible by the light streaming in from on high. It is hardly necessary
to comment on how they simultaneously transcend functionality, ma-
teriality, and “mere” ornamentation.
An at first curious, but on second thought absolutely characteristic
feature is the egg suspended from a barely visible wire hung from the
ceiling above a round pool (figure 21). Here, Schultes and Frank are
evidently citing pagan symbols of originary unity.16 The mourner will
have no trouble deciding what is more important: the performative,
magical representation of that unity or the derivative, ironic fact of its
citation. Also striking are the curiously tiered walls of the Crematori-
um with their regular rows of holes and casket-like incisions with sand
piles at their base. The holes contain lights which, when lit, perfor-
matively suggest the dispersion of matter from within; the sand piles
suggest the dissolution of matter into dust. These and other devices
Figure 17.
150 Performatism, or the End of Postmodernism
Figure 18.
Figure 19.
Performatism in Architecture 151
Figure 20.
Figure 21.
152 Performatism, or the End of Postmodernism
recipient within the bounds of a single frame. Signs only mean things
because human subjects intend them so for other people; interpret-
ations by those other people, for their part, can only seek to recon-
struct those intentions through the signs provided by the work. All
three elements meet in a unified performance that cannot be reduced
to any one of its parts. Attempts to isolate and favor any one part of
this unity – be it the mark or trace after the fact (poststructuralism)
or the author before the fact (hermeneutics) lead to logical absurdities
in the way interpretation is defined and practiced. For example, by
radically separating human intention from the sign, poststructuralists
like Paul de Man wind up positing the existence of signifiers that
“mean nothing” – a definition suggesting, in effect, that they are mere
sounds and no longer even signifiers at all.3
With their concept Knapp and Michaels establish an airtight pri-
mary frame that would choke off all “theory” – all attempts to inter-
vene one-sidedly in the basic semiotic relation linking author, sign,
and recipient. As such, interpretation acquires a distinctly performa-
tive, rather than an epistemological, cast. Dif ferent people interpret
what they believe is someone else’s intent, and the best or most con-
vincing interpretations of the signs conveying that intent compete for
acceptance. Individual subjects constitute themselves by expressing
intentions in which they necessarily believe; their beliefs make their
own selfness accessible to others, who in turn make their own selfness
available through the act of interpretation. Belief, rather than knowl-
edge, becomes the motor of interpretation, and the subject, rather than
the signifier, its agent; the benchmark of historical criticism becomes
pragmatic and performative.
Unfortunately, Knapp and Michaels never moved beyond this first
argumentative step. The fatal flaw of their monist scheme – at least
from the performatist perspective – is that it lacks an outer frame relat-
ing the act of interpretation to human culture on some higher level. If
Knapp and Michaels’ neo-Peircian, pragmatic concept really were ope-
rative, culture would consist of endless clusters of unified interpretative
performances jostling one another until one or the other comes up on
top. The poststructuralist notion of culture as endlessly proliferating
textuality would be replaced by a pragmatic, anti-theoretical notion of
164 Performatism, or the End of Postmodernism
improve itself in the face of the provocation that is the outside.”19 Unlike
generative anthropology, Sloterdijk’s argumentation lacks any causal
explanation of the originary spherological scene; he simply posits it as
a universally empirical given, using as he does the biologically sugges-
tive metaphor of the immune system and stressing its creative, artificial
nature with evocative terms like “innenhaft” �having the character of
interiority], “Schöpfung” �creation], “erschlossen” �opened up for use,
made accessible], or “bilden” �to form]. God, rather than being an
outside entity, is the emotive froth atop this creative, bubble-blowing
performance: “God is an ecstasy arising out of the idea of competency,
which encloses the world and the subjectivities embedded within it.”20
For Sloterdijk, our own secular, technological striving is the one, ratio-
nalized side of a much older unity of outwardly directed ecstasy and
creative competence. Sloterdijk does not, of course, wish to concoct a
crypto-theological justification for modern science. However, he does
note that the most spectacular areas of research in the “living sci-
ences” – the brain, the genome, and the immune system – can hardly
be reconciled with intensified self-reflection on what is human. With
the “becoming explicit” of these and similar implicit relations, might
we not, as Sloterdijk asks, be confronted with “something completely
idiosyncratic, alien, different, something that was never implied or ex-
pected, and that can never be assimilated to our thinking?”21 In such
a case we would be dealing with a technological, object-based newness
that could not be routinely assimilated into either what traditional
phenomenology calls self-reflection or what poststructuralism calls
discourse. For Sloterdijk, the transcendent returns again as a promise
and problem through the medium of scientific discovery.
As this line of thinking makes clear, Sloterdijk is less interested in
aesthetic framing – in bracketing knowledge to bring forth beautiful
belief – than in what might be called technical framing – a way of
making things explicit by means of a creative, spatially delineated per-
formance that continually redefines the boundaries of the phenom-
enal world while invigorating our perception of it. Here, Sloterdijk is
evidently following in the antique philosophical tradition that stresses
technē and subordinates the experiencing of beauty to a way of know-
ing (a predecessor of sorts is Heidegger in his essay “The Origin of the
Performatism in Theory: The New Monism 171
symbols into each one of them.”36 For similar reasons, Sloterdijk sees
his “erototope” operating according to René Girard’s pre-semiotic no-
tion of erotic, triangular mimesis.37 Eros is accordingly not “a dual-
libidinous tension between an Ego and an Other, but a triangular
provocation.”38 Projected onto a global stage, this sort of erotic and
social jealousy comes to resemble the problem of resentment as out-
lined by Gans. Sloterdijk sums this up in the following way: “If the
cultural theory were to pose a question to the twenty-first century, it
would be this: whether modernity can bring its experiment with the
globalization of jealousy under control.”39
The distinction between spherology and Gans’s generative anthro-
pology resides not only in the lack of a semiotic perspective, but also
in Sloterdijk’s assumption of a postcapitalist, mimetic exchange mech-
anism that would, as it were, submerge both traditional contractual
and naturalistic explanations of human coexistence in a gigantic bed
of foams.40 This is, obviously, not the proper place to stage a High-
Noon-style showdown between Gans’s neo-Kantian semiotics and
Sloterdijk’s neo-Leibnizian energetics. It is, however, interesting to ob-
serve how two major lines of poststructuralist thought are extended and
corrected in the new monist thinking. Gans clamps a unifying frame
around the Derridean concept of sign to make it monist; Sloterdijk
does the same to Deleuze and Guattari’s rhizome.
Sloterdijk’s spherology, although unable or unwilling to address
its own temporality, offers a rich grab bag of themes, topics, projects,
and perspectives for the coming performatist epoch. The first, most
notable project is a massive revision of cultural history from a mo-
nist perspective. This revision applies in particular to postmodernism,
which Sloterdijk assimilates to his notion of spheres without so much
as batting an eyelash – or engaging in the withering sort of analytical
criticism practiced in anti-theory. Another innovative move vis-à-vis
postmodernism is the revival of science as a revelatory technē rather
than as mere fodder for translation into discourse. And, Sloterijk’s
off-the-wall, “round” sociology of foams or anthropogenic islands
offers an alternative to the “square,” Durk heimian tradition that is
more attuned to the analysis of social convention. From the literary
or cinematic point of view, the theme of spatially conditioned hu-
Performatism in Theory: The New Monism 175
ion’s sense. The only figure even vaguely reminiscent of the icon is,
arguably, Ricky Fitts, whose own gaze, as mediated by the video cam-
era, is anything but unreturnable and unendurable. In fact, the me-
dium of video itself makes his gaze readily accessible both to us and to
various characters in the movie (the Colonel and Jane). If anything,
Ricky is an intermediary for the icon: he has the ability to gaze back
at the Other through the medium of the dead Face, which he makes
memorable by capturing it on film.97 (Interestingly enough, when
looking at Lester’s face after the latter’s death, Ricky participates in
pictorial anamorphosis literally: he must slant his head in an unnatu-
ral way in order to look eye to eye with Lester.)
This moment of reciprocity with the supposedly unbearable gaze
of the Other is, obviously, alien to Marion’s theologically justified
phenomenology. For what Ricky perceives or intuits in the face of the
Other is not the window to pure, blinding transcendence, but a mix-
ture of sublimity and beauty: it is the gift of God back to the viewer.
American Beauty, in other words, “recycles” the spiritualized aesthetic
givenness that in Marion’s theology is simply the first, transitory step
towards receiving a gift that is so totally saturated as to defy any rep-
resentation whatsoever. American Beauty seeks to intensify saturation
in the here and now (hence the paradoxical title); Marion would defer
its completion to the hereafter.
A final note is in order on the similarities between the phenom-
enology of givenness and Eric Gans’s concept of ostensivity that I’ve
been using throughout this book. In Marion’s phenomenology, as we
have seen, the saturated phenomena work to subvert, occlude, and ex-
ceed all conceptuality, finality, and intentionality. As such, the saturat-
ed phenomena may be thought to send out what Marion characterizes
as a “call” to a particularly receptive post-metaphysical subject that he
names “the gifted.” Rather than realizing metaphysical goals such as
the preser vation of discrete self-identity,98 the gifted subject “is com-
pletely achieved as soon as he surrenders unconditionally to what gives
itself – and first of all to the saturated phenomenon that calls him.”99
In its originary mode, the call and the “responsal”100 of the gifted
bear a striking resemblance to the ostensive ur-scene outlined by Eric
Gans. Here Marion’s version of the originary moment:
Performatism in Theory: The New Monism 191
For every mortal, the first word was always already heard before
he could utter it. To speak always and first amounts to passively
hearing a word coming from the Other, a word first and always
incomprehensible, which announces no meaning or significa-
tion, other than the very alterity of the initiative, by which the
pure fact gives (itself) (to be thought) for the first time.101
Summary
tological fata morgana. While all three monist theories allow for the
possibility of deceit, resentment, or abuse after the fact, they all agree
that these aspects are secondary to the logic of the original founding
scene. And, in normative terms, all three theories agree that it is now
imperative to tap into this originary or primary scene again so that we
may renew and revitalize our attitude towards art, ethics, religion, and
reality in general. The result is a paradoxical, oxymoronic, or saturated
return to metaphysics using postmetaphysical means. This means that the
grand metaphysical postulates – presence, center, love, beauty, truth,
God etc. – all return, but only insofar as they can be apprehended as im-
manent relations. To adhere to this proof of immanence in the most
rigorous way possible is a common goal of all three theories.
The second move crucial to the new monism is the revitalized no-
tion of performance, or the move from immanence to transcendence.
The anamorphotic upsurge (Marion), the creation of new bubbles,
globes, and foams (Sloterdijk), or the leap from a horizontal to a ver-
tical plane in the originary scene (Gans) mark the transcendent striv-
ing of the human forces inside the frame, their attempt to extend their
apprehension of givenness, their creative intimacy, or their reconcilia-
tory scene to the entire world around them. The goal of performatism,
stated most simply, is to analyze this transcendent striving in the realm
of culture after the fact.
Chapter 6
Performatism in Art
Anyone following the international art scene for the last ten years
or so will have no trouble identifying developments that are difficult
to reconcile with the practice and theory of postmodern art. These
include a renewed interest in beauty and the discipline of aesthetics,
a new seriousness or lack of manifest irony, a renascence of paint-
ing (as opposed to performance art and installations) as well as the
imposition of unified authorial intent on the represented world. As
in other branches of culture, however, no critic and no artist up to
now has been willing to connect the dots, as it were, to form the
picture of a whole epoch that is opposed to postmodernism and that
is gradually beginning to replace it. In the follow remarks I would
like to show that art – no less than literature, philosophy, film, and
architecture – has entered into a stage that can best be understood
using the monist, no longer poststructuralist or postmodern concepts
of performatism.
Here as elsewhere in this book it isn’t possible to provide any-
thing resembling an exhaustive, step-by-step description of how per-
formatism took hold in the world of art. To keep the discussion to
the point, I have limited myself to five well-known artists working
in three different kinds of media: Vanessa Beecroft in performance
art, Andreas Gursky and Thomas Demand in photography, and Neo
Rauch and Tim Eitel in painting. All the artists are important figures
in their fields; all belong to a generation that came to prominence in
the mid-to-late 1990s. These artists, in spite of their seeming diver-
sity, are not pursuing idiosyncratic, unrelated styles or concepts, and
they are not merely new twists in the endlessly unfolding field of post-
modernism. Rather, they are part of a broader pattern of innovation
that is entirely in keeping with the move towards monism in the
other arts as well as in theory.
196 Performatism, or the End of Postmodernism
especially clear why the net result is a discourse of depression. The rea-
son for this curious diagnosis lies in Ross’s definition of depression as
a “dimensional state”24 rather than as a category. Although Ross con-
cedes that Beecroft’s performers “cannot be designated depressed”25
and are not “represented in a state of pathological depression,”26 she
nonetheless maintains that they “enact key scientific symptoms of de-
pressive disorders”27 in spite of this. In Ross’s typically poststructural-
ist thinking, “being depressed” is a shifting set of external symptoms
rather than a categorical state that you are “in” (baring oneself in pub-
lic in a group is presumably the last thing a clinically depressed person
would want to do). However, being “in” something – the closed work
of art – is precisely the situation of Beecroft’s performers.28 Postmo-
dern criticism of this type is still possible, as these examples show, but
it is unable to grasp these performatist performances in positive terms
or – what is even more telling – to get inside of them at all.
When you do get inside the performance – and you have to do
so to appreciate it fully – you are exposed to a specifically authorial
or theist will. This opaque, genderless will confronts viewers with a
uniquely constructed originary situation for which there is no con-
cept – no norms or previously established rules of conduct.29 As Dave
Hickey notes, “in these tableaux �i.e., in the performances, R.E.] we
are denied both the privacy of contemplating a representation and the
intimacy of participating in a real encounter.”30 In effect, the frame
of the performance forces both male and female viewers to oscillate
between a direct, physical appreciation of the women and the spon-
taneous search for a socially acceptable attitude within the frame that
is not offensive or threatening to others. This intuitive impetus, in
conjunction with the particular givens of the performance, creates a
specifically aesthetic experience, rather than an erotic or merely social
one. In daily life, this sort of thing occurs only when we are con-
fronted with what Erving Goffman calls breaking frame, which is to
say a massive breach of protocol in conventional, normed situations.31
In Beecroft’s art, by contrast, the “break” is internalized and becomes
an aesthetic paradox: it acts as an autonomous norm forcing us in-
tuitively and spontaneously to work out norms of our own that are
binding only in one particular context.32 This context, in turn, forces
Performatism in Art 205
disuse or being torn down; the pictures came to document the slow
decline of an entire industrial region. The photographer was in any
case no longer a creative individual taking artsy pictures of odd or per-
haps even beautiful objects, but a kind of performance-artist-with-a-
lens organizing and presenting us a deliberately drab visual discourse
with socially critical implications.40
This discursive, anti-aesthetic approach was given a more explicit
ideological spin by Thomas Struth, a pupil of the Bechers, who in his
Unconscious Places (1987) photographed cities in the early morning
to look as if they were entirely unlived in, if not to say unlivable. It is
no accident that the vanishing lines in some of his bleak urban scenes
lead towards distant, diminutive church spires, which seem unable
to compensate in iconic terms for the desolation that the receding
perspective is coldly thrusting toward them. The dour irony of this
and similar projects by Becher pupils41 made one of the richest coun-
tries in the world appear economically stagnant and spiritually barren.
The point is not, of course, whether this pictorial analysis was true in
strict empirical terms. It did, however, reflect a widespread disaffec-
tion among intellectuals with what was perceived as a repressive state
and a self-satisfied, morally indifferent postwar society.
All this began to change sometime in the mid-to-late 1990s. In hind-
sight it seems obvious that two separate developments worked together.
First, postmodernist anti-art was beginning to exhaust what seemed like
an unlimited plurality of possibilities for sawing off the branch upon
which it was sitting. Although there was no dearth of concepts to sub-
vert, the ironic gesture involved in doing so was becoming increasingly
predictable and easy to duplicate. While conceptual art did not simply
disappear overnight, there has been a noticeable tendency – particu-
larly in Germany – towards the “classic” medium of painting and away
from jumbled installations and crudely provocative performance art. Se-
condly, the rapid, revolutionary switch to a market economy in Eastern
European countries and the globalization process in general made capi-
talism – whatever one happened to think of it in political terms – into a
universal, inescapable economic and cultural reality.42
The results of both these developments converge in the pho-
tography of the West German Andreas Gursky (b. 1955). Gursky,
208 Performatism, or the End of Postmodernism
their titles, which function in much the same way that the inscriptio and
subscriptio did in Baroque emblems: they ascribe meaning to what is
otherwise an inexplicably constructed, rather arbitrary looking scene. If
you did not have the subscriptio provided by Demand in his interviews,
Lady Di’s tunnel could be anyone’s tunnel; Jeffrey Dahmer’s corridor
anyone’s corridor; and the looted Stasi office anyone’s act of vandal-
ism anywhere. Demand’s constructive technique evidently disturbs the
causal connection leading from reality to the photograph so much that
it must be artificially supplemented with outside discourse58 (even the
generic titles, which in conventional terms are indisputably part of the
photograph’s presentation, don’t help much in figuring out what his
pictures are about).59 Demand’s photographs, in other words, create dis-
crete aesthetic spaces accessible primarily, if not exclusively, to intuition;
like Beecroft’s performances, they are far enough below the threshold
of concept that they must be reconnected to the practical world around
them artificially. If anything, in fact, the photographs act as indices not
of reality, but of categorical experience: the tunnel is a scene prefiguring
all threats emanating from tunnels, the corridor is any lonely person’s
corridor, the looted office any retributive act of destruction. Demand
isn’t providing us with failed representations forcing their failure upon
us after the fact; instead, he’s supplying us with a set of ostensive aes-
thetic categories that can be used by us a priori to construct or approach
quotidian reality anew. This category art is, in effect, the opposite of,
and successor to, the concept art that has dominated our aesthetic expe-
rience for the last thirty years or so.
My assessment of Demand’s art as a positive act of creation is not
alone. As Michael Fried has pointed out in an important recent ar-
ticle in Artforum, Demand’s photographs aren’t about lack or failure;
they’re about imposing the intention of the artist on the spectator. As
Fried writes, Demand tries
“reality,” have all been constructed by the artist throws into con-
ceptual relief the determining force (also the inscrutability, one
might say the opacity) of the intention behind it.60
Performatist Painting
Arthur C. Danto’s After the End of Art (written in 1995) ends with
a discussion of the end of original style in postmodern painting. In his
remarks on the American Russel Connor and on the Russian emigré
duo Komar and Melamid, Danto notes that the task of the artist is no
216 Performatism, or the End of Postmodernism
longer to paint in any new style (since everything has presumably al-
ready been tried out) but to ironically juxtapose already known, mutu-
ally exclusive codes. The result is a comic art practiced by what might
best be described as highly gifted pranksters; in the case of Komar
and Melamid, for example, the performance surrounding the work
of art (“America’s Most Wanted”64) is more important than the work
itself. Faced with the imminent dissolution of art into what looks like
a running series of practical jokes, Danto retreats to an essentialist,
above-the-fray Hegelian position affirming the continued existence of
art in different historical settings. Art, which is always “about some-
thing” and always “embodies meaning”65 no matter how mundane
or trivial its subject matter may be, can do so in completely different
ways under completely different historical conditions, in accordance
with the prevailing zeitgeist. Although Danto several times invokes
the name of Heinrich Wölfflin – the scholar virtually synonymous
with an epochal concept of art history – he understandably makes no
attempt to speculate on how and when the end of art could actually
end. Art in 2005 will no doubt be completely different from what we
imagine it today, he continues, but the main thing is that it will still
be identifiable as art.66
Some twelve years later the situation in art has indeed changed in a
way that would hardly have been imaginable in 1995. There has been
a massive resurgence of paintings that are no longer comic, ironic, or
composed entirely of self-conscious citations of other styles. The most
talked-about younger artists are painters or photographers rather than
performance artists, and the art they have been producing has a feel to
it that is not readily captured using the terminology of postmodern-
ism. This development has, of course, not been lost on art critics, who
have begun to use heretofore suspect words like “ontology,” “imme-
diacy,” “beauty” or “totality” to describe the new works in a positive
way. Obviously, I have no quarrel with these assessments. However, I
would insist that the changes they describe must be treated as epochal
in nature, and not simply as incremental innovations or yet another
new proof of postmodernism’s sheer endless mutability.
This epochal perspective is Hegelian in the sense that it assumes
that art can be said to progress in diametrically opposed leaps and
Performatism in Art 217
bounds, and that certain types of art can appear only in certain times
or epochs. It is, however, non-Hegelian in the sense that the motor of
this progress is located in a basic, insoluble conflict between semiotic
monism and semiotic dualism and not in the zeitgeist, in shifts in
concept or style, or in a particular mode of argumentation “acciden-
tally” always favoring one side of the equation. In this regard there
can be no end of history in the Hegelian and/or postmodern sense.
The seeming “triumph” of one semiotic mode over the other inva-
riably causes its methods to congeal into conventional norms that in
time would choke off the free space that makes art what it is. The
only way out of this trap is to break with normative convention as it
stands and adopt the position of its semiotic Other. The problem we
are facing today is that art has intuitively taken this step some time
ago but art criticism has not. It is still caught up in a discourse that
can only conceive of art in terms of differential shifts within the
Same, but not in terms of a leap towards an intuitively experienced
unity of artist, work, and observer that transpires on the level of the
sign and not on the level of concept. The case of Danto shows that
even a moderate Hegelian with a soft spot for Kant isn’t going to get
us out of this posthistorical bind. For to do so, we are all going to
have to in some way become neo-neo-Kantians and semiotic monists
– at least until that posture, too, ex hausts its creative and analytical
possibilities.
stripe of the far riverbank, and a flat, grayish-white sky above it. As
in Bulatov’s painting, we have difficulty deciding whether the photo
is entirely natural, though for different reasons. The neatly horizontal
bands of land, water, and sky appear so perfectly composed as to be
unreal, and critics have in fact associated the photograph with works
by abstract artists like Barnett Newman and Agnes Martin.72 In Gur-
sky’s case, though, the effect is not one of ironic undecidability but of
a paradoxical unity prior to all concept; the viewer has little choice but
to oscillate between these two potentialities imposed on them by the
frame of the photo. The two undecidably fused poles of the natural
and the artificial are in turn augmented and intensified by the other
factors noted earlier: the sublime size of the picture; the set towards
form and order; the imposition of categorical intuition on the viewer;
and the possibility of transcending the frame of the individual picture
and reapplying its givens to other works of art or to nature itself.
Unlike the work of Friedrich and Bulatov, there is no reflection
on reflection in Gursky’s picture: nature, art, and the observer are all
bound together in a framed unity that seems to transcend, rather than
undercut, the individual premises upon which that unity is based.
And, even if we are aware that Gursky manipulated this scene (he in
fact digitally excised a factory that would probably have warmed the
hearts of the Bechers73), the effect of this epistemological insight on
our appreciation of the photograph is nil. Like gender in Beecroft’s
nude performances and media events in Demand’s architectonic pho-
tos, the building has simply been bracketed out of existence; it leaves
no traces for us to interpret. We know it is out there somewhere, but
have no way of connecting it to the photograph without the explicit
intervention of the theist artist, who “positions” us along a particular
phenomenological axis that in turn forces us to perceive the world
anew. The “suspicious” Groysian viewer must either reject the paint-
erly photo’s sublimity and beauty out of hand or try vainly to imagine
something that isn’t there – the factory that would effectively rein-
scribe the picture in “the real,” and ultimately in a particular, identifi-
able context. Suspicion without concept is, however, nothing more
than belief, and it is precisely that effect that the picture achieves: it
converts skeptics into believers whether they like it or not.
Performatism in Art 221
A second tendency is what Hal Foster has called “the return of the
real,”79 and which is often thought to be typical of postmodern art in
the 1990s. In the Russian context, this applies to anti-artists like Alex-
ander Brener, Oleg Kulik, and the photographer Boris Mikhailovich.
These artists may be said to take the materiality of the art work liter-
ally; they destroy other people’s art works (Kulik), physically attack
observers during performances (Brener), or present the real as abject
and debased (Mikhailovich). This kind of art rubs our noses in the
material existence of the real while conceptually confirming the im-
possibility (or undesirability) of actually ever appropriating it. In Groy-
sian terms, these artists, driven by an intense, conceptually guided sus-
picion of the motives of art in general, deliberately try to destroy the
materiality of art to “get at” its submedial or ontological source, which
(as they are well aware) is reducible neither to materiality nor to con-
ceptuality. Unfortunately, an art that can only approach the real by
destroying it or highlighting its repellant character remains trapped
forever in the dualism of late postmodernism, which derives a kind of
perverse, endless pleasure from experiencing the proximity of the real
on the one hand and the impossibility of ever appropriating it on the
other. And indeed: the pro forma recognition of the real achieves noth-
ing if the real cannot be experienced as a unity with the sign that rep-
resents it. Only this performatist, monist framing, which necessarily
takes place below all concept, can in the long run renew today’s art.
There are, however, also specifically performatist, non-conceptual
reactions to the disappearance of socialism. The best example of this
can be seen in the work of Neo Rauch (b. 1960), who is a product of
the academic East German art system and came to prominence only
after the fall of Communism. Unlike the many East European art-
ists who juxtapose two or more readily identifiable, but incompatible
cultural codes in a state of undecidable conceptual irony, Rauch has
developed a representational mode of painting that operates entirely
below the threshold of concept and cannot be reduced to an ironically
conceived stand-off between Eastern and Western discourses.
Rauch’s work however also differs from the other performatist art-
ists discussed above because he strives neither for thematic unity nor
does he work with simple, intuitively recognizable categories that are
Performatism in Art 225
Concluding Remarks
Notes to Chapter 1
the stable imaginary structure of resentment, where the self on the pe-
riphery is definitively alienated from the desired object at the center”
(118-119).
7. The deconstructionist argument about language origin only works
if you assume the existence of binary categories prior to language.
Compare Jonathan Culler’s explanation of this in his On Deconstruc-
tion. Theory and Criticism after Structuralism (Ithaca: Cornell Univer-
sity Press, 1982): “If a cave man is successfully to inaugurate language
by making a special grunt signifying ‘food,’ we must suppose that the
grunt is already distinguished from other grunts and that the world has
already been divided into the categories ‘food’ and ‘non-food’” (96).
�The italics are my own.] Culler’s explanation suggests two models of
language origin. In the first, which is absurd, language would origi-
nate through a process of infinite regress. Originary language would
be preceded by a still more originary language and so on and so forth.
In the second, which is entirely plausible, the dif ferentiation already
exists in human cognition, where it so to speaks sits around waiting
for a linguistic correlate to express itself. Unfortunately, this argument
is no longer deconstructive, since it assumes the existence of a sig-
nified already existing in human consciousness before the signifier.
What is really undecidable here is not the origin of the sign itself
(which cannot be known) but whether there is a pre-existing “set” in
human consciousness towards treating signs and things as unities or
dualities. The entire history of culture suggests that both, in fact, are
possible, and that the competition between both possibilities is the
basis of cultural history.
8. For paleoanthropological arguments see Gans, Chronicle No. 52,
“Generative Paleoanthropology,” 27 July, 1996 (www.anthropoetics.
ucla.edu/views/view52.htm). Gans’s hypothesis is also compatible with
Mircea Eliade’s more general observation that religions must be found-
ed in a sacred, holy place at the center of the world. See his The Sacred
and the Profane. The Nature of Religion (San Diego: Harcourt, 1987).
9. Alan Ball, American Beauty (New York: Newmarket Press), 60.
10. Ball, American Beauty, 60 and 100, respectively.
11. Ball, American Beauty, 60.
12. For more on how the victimary mechanism operates in a religious
context see Girard, Things Hidden, esp. Chapter 1, “The Victimage
Mechanism as the Basis of Religion” (3-47).
232 Performatism, or the End of Postmodernism
40. For more on these terms as used by Jean-Luc Marion, see Chapter
5, 175-193.
41. Michel Foucault, Herculine Barbin. Being the Recently Discovered
Memoirs of a Nineteenth-Century French Hermaphrodite (New York:
Random House, 1980), XIII.
42. See the discussion in her Gender Trouble: Feminism and the Sub-
version of Identity (New York : Routledge, 1990), 23-24.
43. In postmodern literature, this principle is exemplified best in
Sasha Sokolov’s hilarious novel Palisandriia (Ann Arbor: Ardis,
1985), in which the hero, after a life of wild sexual and social trans-
gressions, discovers at the end of the book that he was really a her-
maphrodite all along.
44. New York: Farrar, Strauss and Giroux, 2002.
45. Evanston: Northwestern University Press, 2003 �Polish orig.
1998].
46. New York: Knopf, 2000.
47. See his Topologie der Kunst (Munich: Hanser, 2003), where he
ducks the issue completely.
48. Michaels, The Shape of the Signifier (Princeton: Princeton Uni-
versity Press, 2004), 182. For a further discussion of Michaels’ anti-
theory see Chapter Five, 162-164.
49. Margins of Philosophy (Chicago: University of Chicago Press,
1982), 20.
50. See in particular Derrida’s “Some Statements and Truisms about
Neologisms, Newisms, Postisms, Parasitisms, and Other Small
Seisms,” in The States of ‘Theory’: History, Art, and Critical Discourse,
ed. by David Carroll (New York: Columbia University Press, 1990),
63-94; here 65.
51. See his “No Apocalypse, Not Now (Full Speed Ahead, Seven
Missiles, Seven Missives),” Diacritics 2 (1984), 20-31.
52. See his Is There a Text in this Class? (Cambridge, Mass: Harvard
University Press, 1982).
53. First introduced in Chronicle Nr. 209, 3 June 2000, “The Post-
Millennial Age” (www.anthropoetics.ucla.edu/ views/vw209.htm).
Gans develops a systematic epochal concept of history prior to post-
millennialism in Part Two of his Originary Thinking, 117-219.
54. The flflip
ip side of the coin is that deist time can also end apocalypti-
cally – see Derrida’s “No Apocalypse, Not Now” or Leibniz’s asser-
Notes 235
Notes to Chapter 2
with the sacred center and, through its mediation, with our fellow
members of the human community” (344).
14. “Hotel Capital,” 36/11.
15. See the classic phrasing in § 22 of his Critique of Judgment. Kant,
of course, suggests that this “necessity” is an expression of absolute
cognitive freedom and does not consider the force that the text exerts
upon the reader.
16. “Hotel Capital,” 39/16.
17. “Hotel Capital,” 39/16.
18. “Hotel Capital,” 40/17.
19. “Hotel Capital,” 40/17.
20. “Hotel Capital,” 40/28.
21. “Hotel Capital,” 44/29.
22. “Hotel Capital,” 45/25.
23. “Hotel Capital,” 45/31.
24. Sphären I, 40.
25. Sphären I, 42.
26. Sphären I, 46.
27. In the last volume of his philosophical trilogy Sphären �Spheres]
Sloterdijk uses the ungrammatical metaphor of “foams” (“Schäume”)
to describe the inner experience of a modern life “developing in a
multi-focal, multi-perspectival and heterarchical way” (Sphären III.
Schäume �Frankfurt a.M.: Suhrkamp, 2004], 23). “Foams” serve as
a post-metaphysical emblem of heterogeneous interiority and dyadic
bonding as it occurs in modern and postmodern culture. For more on
Sloterdijk see also Chapter Five in this book, 168-175.
28. In the case of Tokarczuk, these regulations are almost certainly
derived from C.G. Jung’s teachings on dreams and archetypes as well
as from Mircea Eliade’s studies on religion; readers familiar with Pol-
ish can check up on this for themselves in Tokarczuk’s essay Lalka
i perła �The doll and the pearl] (Cracow: Wydawnictwo Literackie,
2001) and her interview in Stanisław Bereś’s Historia literatury polskiej
w rozmowach XX-XXI wiek �A history of Polish literature of the 20th
and 21st centuries in interviews] (Warsaw: WAB, 2002), 493-526. In
the former book, an essay on Prus’s realist classic The Doll, Tokarczuk
borrows the concept of a higher quasi-divine ego or “observer” from
Jung; the observer encompasses the authorial ego and influences it in
a symbolic way that cannot be reconstructed rationally (16-18). The
Notes 237
God creates the world and retracts back into Himself (the Japanese
ship carrying Pi and his family is named “Tsimtsum” and Pi himself
studies the Cabbala). The doctrine suggests that there is a single ori-
gin but that we simply have no way of corroborating it anymore.
45. In this sense performatism reverses the basic procedure of the phe-
nomenological epokhē: a situation is bracketed so that we experience
beauty instead of acquiring knowledge. For more on Jean-Luc Mar-
ion’s new monist use of bracketing in phenomenology, see Chapter
Five, 193-194.
46. While performatism is an epochal, and not a general theory of
literature, it is in keeping with the growing relevance of theories con-
cerned with aesthetics, ethics, and positive reader response rather than
with linguistic or epistemological misprision. For more on this turn in
literary theory see Winfried Fluck, “Fiction and Justice,” New Literary
History 34 (2003), 19-42.
47. In other words, it does the opposite of the Derridean frame, which
mediates in an undecidable way between inside and out. For a further
discussion of the frame in performatism, see Chapter One, 2-8.
48. As Eric Gans points out in his “Originary and/or Kantian Aes-
thetics,” “the pleasure in the moment of sharing exists only against
a constantly renewed background of ‘painful’ desire that Kant does
not mention”; hence the aesthetic experience “can best be conceived
in Kantian terms as an oscillation between the pleasure of beauty and
the pain of sublimity” (343). Performative texts in effect guarantee
this oscillation by placing around a beautiful center coercive, “pain-
ful” frames that remind the reader of the limits of beauty while at
the same time making the experience of beauty possible in the first
place.
49 London: Picador, 1999; German original: Simple Storys (Berlin:
Berlin Verlag, 1998). Page numbers refer respectively to the English
and German editions.
50. In What We Talk About When We Talk About Love (New York:
Vintage, 1989), 37-45.
51. This applies above all to stories written before the collection Ca-
thedral, which is widely thought to mark a turn towards optimism in
Carver’s work.
52. This apprehension of menace is in fact often mentioned in con-
nection with reader reactions to Carver’s fiction, and it would seem to
Notes 239
account for a good deal of its success with upscale readers; see in this
regard Adam Meyer, Raymond Carver (New York: Twayne, 1995), 22-
23.
53. Presumably, Schulze was aware that “Sacks” is a heavily trimmed-
down version of Carver’s story “The Fling,” which uses the same plot
but supplies much more detail. In “The Fling,” for example, we learn
that the cuckolded husband committed suicide in a particularly pain-
ful way.
54. What We Talk About, 37.
55. Simple Stories, 86/102.
56. Simple Stories, 89/104.
57. Simple Stories, 90/105.
58. Simple Stories, 90/105.
59. In Carver’s story, it is the adulterous wife who gets religion at an
expedient moment: “She got down on her knees and she prayed to
God, good and loud so the man would hear” (45); in “The Fling,” the
cuckolded husband goes so far as to commit suicide.
60. Simple Stories, 93/109.
61. Simple Stories, 95/111.
62. Simple Stories, 201/220.
63. Simple Stories, 86/101.
64. Simple Stories, 91/106.
65. Simple Stories, 91/106.
66. London: Flamingo, 1997.
67. See such polemical non-fiction works as The Cost of Living (Lon-
don: Flamingo, 1999), Power Politics (Cambridge, Mass.: South End
Press, 2001), and War Talk (Cambridge, Mass.: South End Press,
2003).
68 Spivak fifirst
rst used the concept in her article “Deconstructing His-
toriography,” (orig. 1985); cited according to The Spivak Reader (New
York: Routledge, 1996), eds. Donna Landry and Gerald MacLean,
203-235, esp. 214-215.
69. Spivak, who mixes Marxism and deconstruction, eventually
stopped using the term herself, which she said “simply became the
union ticket for essentialism” (see the interview with her in Boundary
2, 20:2 �1993], 24-50; here: 35). As Boris Groys points out in his
witty essay Unter Verdacht �Under suspicion] (Munich: Hanser 2000)
this poststructuralist obfuscation of subjectivity eventually leads to its
240 Performatism, or the End of Postmodernism
86. The museum, which was open to visitors while it was still empty,
proved to be a popular attraction solely on the basis of its architectonic
effects.
87. New York: Pantheon, 1997; German original: Der Vorleser (Zu-
rich: Diogenes 1995).
88. See in particular Omer Bartov, “Germany as Victim,” New Ger-
man Critique, 80 (2000), 29-40; J.J. Long, “Bernhard Schlink’s Der
Vorleser and Binjamin Wilkomirski’s Bruchstücke: Best-Selling Re-
sponses to the Holocaust,” in German Language and Literature Today:
International and Popular, eds. Arthur Williams, Stuart Parkes and
Julian Preece (Oxford: Peter Lang, 2000), 49-66; Helmut Schmitz,
“Malen nach Zahlen? Bernhard Schlinks Der Vorleser und die Unfä-
higkeit zu trauern,” �Painting by numbers? Schlink’s The Reader and
the inability to mourn] German Life and Letters 3 (2002), 296-311;
and Ernestine Schlant, The Language of Silence. West German Litera-
ture and the Holocaust (New York & London: Routledge, 1999), 207-
216.
89. Schlink, who is a professor of law and a practicing attorney,
“frames” his heroine in a very deliberate way. Hanna’s guilt is made
explicit by confronting her with an extraordinary situation requir-
ing an easily made act of free choice; the crime is however mitigated
somewhat because it is unpremeditated and passive. Also, it remains
unclear whether Hanna was simply doing her duty or whether she was
“cruel and uncontrolled” like another guard called the “Mare” (see
The Reader, 118-119). The weak circumstantial evidence of Hanna’s
brutality is evidently meant to make us decide in dubio pro reo.
90. This initiation is symbolically sanctioned by his mother, who
sends him to “Frau Schmitz” so that he may thank her for helping
him after he was sick in public.
91. The Reader, 196.
92. See in particular Long, “Best-Selling Responses”: “By accepting
the proffered identification with Hanna, the reader can abdicate re-
sponsibility for engaging with the vexed moral questions that any seri-
ous discussion of the Holocaust necessarily raises” (55).
93. See Bartov, “Germany as Victim”: “�...] metaphorically, Michael
becomes the Jewish victim, both by virtue with his association with
Hanna as the reader, and thanks to the grace of his late birth, which
prevented him from becoming a perpetrator. Yet, even as he tilts
Notes 243
whose members he helps “have at least for the time being foregone
their egoism and have become parts of a perfectly functioning whole”
(393). Realizing that his avenging function is superfluous, the hero
allows himself to be violently and ritually sacrificed for the good of
the green cause – something entirely in keeping with the tenets of an
archaically founded Kantianism.
Notes to Chapter 3
Notes to Chapter 4
tig nehmen” �The Republic must take itself seriously], Der Spiegel,
Nr. 17, April 2001, 200-206 (also available at www.spiegel.de/spiegel/
0,1518,130871,00.html).
18. Hanno Rauterberg, “Enthusiast des neuen Raums” �Enthusiast
of the new space], Die Zeit Nr. 42, 12 October 2000, 51 (also avail-
able at www.zeit.de/2000/42/Kultur/200042_schultes.html).
19. The mainstream press’s reaction to the Chancellery has been mixed.
A positive view can be found in Rauterberg’s “Enthusiast des neuen
Raumes.” For more on the standard criticism directed at the building
see the above-cited Spiegel interview “Die Republik muss sich wichtig
nehmen.”
20. In Gans’s reckoning, post-millennialism starts with the reunifi
reunifica-
ca-
tion of Central Europe and the victory of capitalism, rather than with
the year 2000.
21. See “Die Republik muss sich wichtig nehmen.”
22. See Jaeger, Architektur für das neue Jahrtausend, 68.
23. Mathias Oswald Ungers, “Der Entwurf für die Badische Landes-
bibliothek in Karlsruhe” �The plan for the State Library of Baden in
Karlsruhe], Buch. Leser. Bibliothek. Festschrift der Badischen Landesbi-
bliothek zum Neubau, �Book. Reader. Library. Festschrift celebrating
the completion of the State Library in Baden], ed. by Gerhard Römer
(Karlsruhe, 1992), 63-69.
24. “Entwurf,” 68.
25. “Entwurf,” 68.
26. “Entwurf,” 68.
misguided, illusion.
71. Being Given, 193.
72. See Being Given, 194-195.
73. Being Given, 195.
74. Being Given, 195.
75. Being Given, 195.
76. Being Given, 198.
77. Critique of Judgment, § 57.
78. Being Given, 228.
79. Being Given, 229.
80. Being Given, 229.
81. Being Given, 229.
82. Being Given, 230.
83. Being Given, 230.
84. See the Critique of Judgment, § 22.
85. Being Given, 231.
86. Being Given, 232.
87. In other words, the dualist way of dealing with the body propa-
gated most prominently by Judith Butler. For more on this in regard
to performatism see also Chapter One, 23-29.
88. Being Given, 232.
89. Being Given, 232-233.
90. Being Given, 233.
91. Being Given, 233.
92. See, respectively, Chapter One, 24-25 and Chapter Two, 58-63 in
this book.
93. See in particular Chapter 3 in Sphären I, “Humans in the Magic
Circle: An Intellectual History of the Fascination with Proximity,” 211-
268.
94. Being Given, 285.
95. Ball, American Beauty, 96.
96. American Beauty, 100.
97. See Chapter One, 16 in this book.
98. In this regard Marion calls Kant’s transcendental I “the counter-
model of the gifted” (278).
99. Being Given, 282-283.
100. Being Given, 282.
101. Being Given, 270.
256 Performatism, or the End of Postmodernism
sky. Photographs from 1984 to the Present, ed. by Mary Luise Syring
(Munich; Schirmer/Mosel, 1998) �no pagination]. Greg Hilty goes
even farther: he says the bridge “resembles a giant Japanese Shinto
gate which frames the otherwise diminutive human subject. The man
is miniscule, but potentially heroic; the image is minimal and mun-
dane, but suggests a nodal point of infinite perspectives.” See his arti-
cle “The Occurrence of Space” in Andreas Gursky. Images, 15.
47. As quoted in Rupert Pfab, “Wahrnehmung und Kommunikati-
on. Überlegungen zu neuen Motiven von Andreas Gursky,” in An-
dreas Gursky. Photographs from 1984 to the Present �no pagination].
48. “I generally let things develop slowly…,” in Andreas Gursky. Fo-
tografien 1984-1988, ed. by Toby Alleyne-Gee (Ostfildern: Cantz,
1988), IX.
49. Andreas Gursky, “I generally let things develop slowly…,” in An-
dreas Gursky. Fotografien 1984-1988, ed. by Toby Alleyne-Gee (Ost-
fildern: Cantz, 1988), VIII.
50. This manipulative grounding of the sublime in beauty avoids the
metaphysical problems arising in Kant’s own argumentation when he
defines the sublime as immeasurable and incomparable – and is then
forced to introduce terms of comparison into his argument all the
same. For a critique of this see Derrida’s The Truth in Painting, esp.
the section “The Colossal,” 119-148.
51. Andreas Gursky. Fotografien 1984-1988, X.
52. In Thomas Ruff. Fotografien 1979 – heute �no pagination].
53. In Thomas Struth. 1977-2002 (Munich: Schirmer Mosel, 2002),
35.
54. Gursky’s treatment of space has a direct parallel in performatist
architecture’s techniques of dematerialization and transparency; for
more on this see Chapter Four, 122-123.
55. For a discussion of narrative centering, see Chapter One in this
book, 17-18 and 24-26.
56. Susanne Gaensheimer, “Second-Hand Experience,” Thomas De-
mand (Munich: Schirmer/Mosel 2004), 70.
57. Roxana Marcoci, “Paper Moon,” Thomas Demand (New York:
Museum of Modern Art 2005), �no pagination].
58. The inevitable poststructuralist objection – that Demand’s sup-
plementary outside explanations are as much a part of the photograph
as its supposedly discrete inner space – makes sense in epistemologi-
262 Performatism, or the End of Postmodernism
About Schmidt, xi, 80, 89, 92, 93 authorial narration, x, 7, 13, 47,
aesthetic mode, x, xi, xii, 37, 57, 81, 82, 106, 233; definition of
176, 187, 199; and categories 19-21; and time 34, 101, 113;
214; Derrida’s critique of 1; see also theist mode
and dogma 13; and ethics 91; authorial perspective, (in art)
and identification 3, 8, 12; and 204, 209, 214
interiority 23; and framing 2,
19, 36, 39, 48, 86, 112, 170, Ball, Alan, 231, 232, 253
187, 188, 189, 202, 204, 211; Bartov, Omer, 241, 242
Gans’s definition of 196-197, Baudrillard, Jean, 49, 69
199, 205, 235, 237; and Holo- beauty, in architecture 22; in art
caust 69-70, 76; and intuition x, 23, 195, 210, 215, 216, 220;
205, 214; and Kant 48, 57, and closure 56, 57, 199, 200;
91, 173, 185, 197; and Marion and coercion 212; in Danto
175, 176, 183, 185, 188, 193; 198; ethical 81, 82; formal
and metaphysical optimism 206; as immanent relation
9; monist 2, 13; and paradox 194; in Marion 175, 177-
222; and performance 12, 178, 182, 185; metaphysical
46; postmetaphysical 22; and 30, 197; as quid pro quo 57;
sacrality 148, 190, 215; and and ostensivity 6, 55, 82, 91,
simplicity 120; temporal 29, 196; as otherness 239; and
33; as a trap 55, 221, 222; and phenomenological bracketing
work 226 237; in Roy 65-67, 239; in
Alleyne-Gee, Toby, 258, 260 Sloterdijk 170; and the sub-
Amélie, 14, 81, 82, 92, 93, 94, lime 237, 258; unified 40; as
104, 112 untruth 37; will to 200, 205;
Amenábar, Alejandro, 115 see also the aesthetic
American Beauty, xi, 3, 6, 8, 12, Becher, Bernd und Hilla, 206-
16, 19, 21, 25, 26, 35-36, 79, 207, 208, 209, 257
81, 82, 85, 92, 231, 232, 233, Beecroft, Vanessa, xii, 23, 195,
244, 253; analyzed in terms 201-206, 214, 220, 255, 256,
of Marion’s phenomenology 257, 260
188-190 Being John Malkovich, 28, 82, 87,
Amis, Martin, 70 88, 92, 94, 95
anti-art, x, 23, 197, 198, 201, Benigni, Roberto, 69
207 Bereś, Stanisław, 236
264 Performatism, or the End of Postmodernism
Marion, Jean-Luc, xii, 168, 175- the sign ix, x, xi, xii, 6, 36,
194, 237, 244, 251, 252, 253 193; in Tarde 173; untenabil-
Martel, Yann, vii, xi, 15, 40, 53 ity of in poststructuralism ix;
Marxism, 32, 63, 64, 67, 238, see also new monism
257 Morissette, Alanis, 232
Mauss, Marcel, 168, 178-180, Mulholland Drive, 115, 247
232
McEvilley, Thomas, 212, 254 Nancy, Jean-Luc, 68, 242
McHale, Brian, vii Neumeyer, Fritz, 247, 248
Memento, xi, 80, 96, 113-114, new monism, ix, x, xii, 161-194,
115, 247 227; and anti-theory 164; in
metaphysical optimism, 8, 9, 16, art 198, 219; and centering
50, 72, 75, 126, 175, 188, 211 17; in Gans 4; and Kant 182;
metaphysical pessimism, 60, 72, and performance 194; see also
79, 111, 159 monism
metaphysics, ix, 44, 89, 169, 172, Nietzsche, Friedrich, 232, 260
179, 180, 182, 192, 194, 247 Nietzscheanism, 52, 64, 68, 73,
Meyer, Adam, 238 74, 196, 197, 198, 212, 218,
Michaels, Walter Benn, ix, xii, 29, 223, 227, 258, 260
162-164, 168, 233, 234, 249 Niven, Bill, 240, 242
Mies van der Rohe, Ludwig, 122, Nolan, Christopher, 114
126, 127, 146, 203, 247, 248 Nünning, Vera, 229
Mikhailovich, Boris, 223
Mitchell, W.J.T., 249 opaque subject, x, 8, 37, 80, 93,
Mitscherlich, Alexander and 94, 95, 96, 202, 203, 204,
Margarete, 73, 242 215, 221, 22
monism, vii, aesthetic 2, 13; in Open Your Eyes, 115
anti-theory 163; in architec- originary scene, 5, 6, 8, 11, 55,
ture 188, 128; in art 195, 197, 65, 82, 115, 126, 191, 192,
198, 224, 227; and culture 32; 194, 196, 232, 253; definition
and deification 12; Derrida’s of 3-4; see also inner frame,
critique of 179, 192; and his- outer frame, double framing
tory 30-31; in Groys 167-168, ostensive sign, x, xi, xiii, 9, 11,
182; in “Hotel Capital,” 44, 15, 29, 36, 50, 52, 55, 56, 62,
48; in Marion 185, 193, 237; 72, 75, 77, 81-85, 89, 91, 118,
in Memento 114; in Pelevin 120, 121, 123, 124, 127, 140,
18; and performatism 36; 162, 167, 205, 210, 214, 222,
radical 76-77; in Russian Ark 227, 230, 248, 254, 257; aes-
108; in Sevenchurch 77-78; in thetic character of 196-200;
Sloterdijk 168, 172, 174; and definition of 4-7; comparison
268 Performatism, or the End of Postmodernism
presence, 9, 11, 34, 35, 36, 49, 55, Sherman, Cindy, 202
61, 66, 67, 71, 75, 76, 95, 105, Simple Stories, xi, 16, 21, 33, 40,
108, 114, 124, 140, 162, 179, 58-62, 238
181, 194, 226, 257 Sloterdijk, Peter, xii, 12, 45, 47,
Princess and the Warrior, The, 87, 49, 76, 168-175, 176, 189,
88, 92, 93 193, 194, 235, 236, 244, 250,
251
Rapaport, Herman, 229 Smirnov, Igor, 229
Rauch, Neo, xii, 23, 195, 222- Smith, Ali, 40, 452
226, 261. Sokurov, Aleksandr, 34, 80, 94,
Rauterberg, Hanno, 249 106, 107, 108, 111, 112, 118,
Reader, The, xi, 18, 21, 33, 40, 67- 246
76, 239, 241 Spieker, Sven, 245
Ross, Christine, 203-204, 255, Spivak, Gayatri, 64, 238
256 Stallabrass, Julian, 257-258
Rowe, Colin and Slutzky, Robert, Stanzel, Franz, 233
122, 247 Stegmann, Markus, 260
Roy, Arundhati, 32, 40, 63, 65, Stierstorfer, Klaus, 229
66, 239, 240 Struth, Thomas, 207, 211, 212,
Ruff, Thomas, 211, 212, 257, 258 257, 258
Run, Lola, Run, 79 sublimity, 59, 61, 66, 67 81, 82,
Russian Ark, xi, 15, 34-35, 80, 85, 88, 92, 103, 190, 219, 200,
104-112, 246 215, 220, 221, 239; in archi-
tecture 22, 121, 123, 125-126,
Sander, August, 143; in Kant 183, 185, 237,
saturation 22, 183, 185-188, 191, 258; in Marion 183-185; and
194, 226; in American Beauty terrorism 33, 40, 76-78; and
189-190 theism 200, 209-210
Sauerbruch, Matthias, 155 Syring, Marie Luise, 258
Schindler’s List, 70
Schlant, Ernestine, 241 Tarde, Gabriel de, 173
Schlink, Bernhard, 33, 72, 73, Tarkovsky, Andrei, 107
75, 241, 242 theist mode, x-xi, 38, 227; in
Schmitz, Helmut, 241, 242 architecture 21-23, 121-122,
Schultes, Axel xi, 148-150, 153, 129, 131-132, 136, 137, 138,
249 139, 140-141, 142, 148-151,
Schulze, Ingo, 61, 238 152, 154, 159; in art 200,
Schwenk, Bernhart, 225 204, 209, 210, 213, 215, 220,
Sevenchurch (Sedmikostelí), xi, 33, 221, 225, 226, 257; and Bud-
40, 77-78, 243 dhism 244; in film 89, 89-96,
270 Performatism, or the End of Postmodernism