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    Assignment Submission

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    Drashti Gupta
    The document provides responses to three assignment questions. For the first question, it recommends three steps to increase traction on a Facebook page: running a contest with hashtags, offering loyalty points for reviews after purchase, and partnering with similar businesses. For the second question, it proposes five marketing campaigns for a brand consulting company: free consultations, an ad campaign with hashtags, promoting availability on social media, guerrilla marketing, and designing logos and posters on current issues. For the third question, it suggests three taglines for a logistics brand that focus on speed, delivering smiles, and tracking packages anytime anywhere.

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    Assignment Submission

    Uploaded by

    Drashti Gupta
    7 views2 pages
    The document provides responses to three assignment questions. For the first question, it recommends three steps to increase traction on a Facebook page: running a contest with hashtags, offering loyalty points for reviews after purchase, and partnering with similar businesses. For the second question, it proposes five marketing campaigns for a brand consulting company: free consultations, an ad campaign with hashtags, promoting availability on social media, guerrilla marketing, and designing logos and posters on current issues. For the third question, it suggests three taglines for a logistics brand that focus on speed, delivering smiles, and tracking packages anytime anywhere.

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    The document provides responses to three assignment questions. For the first question, it recommends three steps to increase traction on a Facebook page: running a contest with hashtags, offering loyalty points for reviews after purchase, and partnering with similar businesses. For the second question, it proposes five marketing campaigns for a brand consulting company: free consultations, an ad campaign with hashtags, promoting availability on social media, guerrilla marketing, and designing logos and posters on current issues. For the third question, it suggests three taglines for a logistics brand that focus on speed, delivering smiles, and tracking packages anytime anywhere.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    7 views2 pages

    Assignment Submission

    Uploaded by

    Drashti Gupta
    The document provides responses to three assignment questions. For the first question, it recommends three steps to increase traction on a Facebook page: running a contest with hashtags, offering loyalty points for reviews after purchase, and partnering with similar businesses. For the second question, it proposes five marketing campaigns for a brand consulting company: free consultations, an ad campaign with hashtags, promoting availability on social media, guerrilla marketing, and designing logos and posters on current issues. For the third question, it suggests three taglines for a logistics brand that focus on speed, delivering smiles, and tracking packages anytime anywhere.

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    © All Rights Reserved
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    of 2

    ASSIGNMENT SUBMISSION

    Q 1. How would you increase the traction on the Facebook page: https://www.facebook.com/AbreezeIndia/.

    Mention at least three steps that you will take?


    • Facebook contest with a hashtag

    ‘Prepare your favourite summer dish with the ingredient honey as a part of the dish. Share the
    post on Facebook with #AbreezeIndia. The post with the maximum number of likes, wins the
    contest!’

    • Loyalty points for the next purchase on posting reviews on Facebook, once the purchase
    is made.

    • Partnering with similar business provider on Facebook

    We can partner with a business provider who has different set of customers and convince them
    to share each other’s business on the Facebook page we own. This will surely increase the
    traction of our page as people feel reliable when the product is recommended by someone they
    trust.

    Q 2. Create at least 5 campaigns to promote the services of BrandzGarage in a unique way?


    • Free consultation for marketing solution
    A free consultation to small companies can help create brand identity for BrandzGarage. This
    will also build trust in the brand as the companies can avail good solutions for their marketing
    problems

    • Ad Campaign with hashtag #LiftTheBusiness


    Ad campaign on TV commercial where the business clients can review about BrandzGarage in
    a sequence with a silent music in the background!

    • BrandzGarage availability through linked in and Social Media shares.

    • Guerilla marketing as a marketing campaign

    Flyers & outdoor marketing showing the comparison or the growth percentage of companies
    before & after consulting/availing BrandzGarage Solutions

    • Designing LOGOs and Posters relevant to current issues.

    This type of campaigning is used by AMUL to create a brand presence in the minds of the
    customers as soon as a news is released. This can help BrandzGarage in creating a space in
    target customers through the type of solutions that it provides.
    Q 3. Suggest three taglines for a logistic brand like FedEx?
    • The best three taglines that reflect the USP of FedEx are as below

    ➢ FedEx, faster than your thought.

    ➢ Delivering Smiles Overnight!

    ➢ Track your package, Anytime, Anywhere…

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