7/11/2019 Digital Marketing - ICDL - International Computer Driving Licence

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DIGITAL MARKETING

THIS MODULE SETS OUT ESSENTIAL CONCEPTS AND SKILLS RELATING TO THE FUNDAMENTALS OF DIGITAL MARKETING, INCLUDING
CREATING A WEB PRESENCE, OPTIMISING CONTENT FOR SEARCH ENGINES, USING SOCIAL MEDIA PLATFORMS, CARRYING OUT
ONLINE MARKETING AND ADVERTISING ACROSS A RANGE OF SERVICES, AS WELL AS MONITORING AND IMPROVING CAMPAIGNS
USING ANALYTICS.

SYLLABUS

The Syllabus sets out the specific knowledge and skills that make up this module, as informed by input from a
wide range of expert input from the world's leading computer societies and independent subject matter experts.

Download the Digital Marketing Module Syllabus (PDF)

ON COMPLETION OF THIS MODULE THE CANDIDATE WILL BE ABLE TO:

Understand key concepts of digital marketing, including advantages, limitations and planning.
Understand various web presence options and how to select appropriate keywords for search engine
optimisation.
Recognise different social media platforms, and set up and use common platforms.
Understand how effective social media management assists in promotion and lead generation.
Use a social media management service to schedule posts and set up notifications.
Understand various options for online marketing and advertising, including search engine, e-mail and
mobile marketing.
Understand and use analytics services to monitor and improve campaigns.

WHAT ARE THE BENEFITS OF THIS MODULE?

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Covers the key skills and main concepts relating to digital marketing.
Certifies best practice in digital marketing.
Developed with input from computer users, subject matter experts, and practising digital marketing
professionals from all over the world. This process ensures the relevance and range of module content.

SYLLABUS OVERVIEW

CATEGORY SKILL SET

Key Concepts
Digital Marketing Concepts
Planning

Web Presence Options

Web Presence Website Considerations
Search Engine Optimisation

Social Media Platforms

Social Media Setup
Social Media Accounts

Social Media Management Services

Social Media Management Marketing and Promotion Activities
Engagement, Lead Generation and Sales

Online Advertising
Online Marketing and Advertising E-Mail Marketing
Mobile Marketing

Getting Started
Web Analytics
Analytics
Social Media Insights
E-Mail Marketing and Online Advertising Analytics

SAMPLE TESTS

ICDL Asia provides sample tests to enable potential candidates and employers to understand ICDL Digital
Marketing in more depth and prepare for testing.

Download the Digital Marketing Sample Test

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Please note: Answers are provided for the multiple choice questions of the sample papers, please refer to ICDL
training materials for information on practical tasks.

IN THIS SECTION...
ABOUT ICDL

Base Modules

Intermediate Modules

Presentation
Using Databases
Image Editing
Web Editing
IT Security

Project Planning
Online Collaboration
2D Computer Aided Design
Information Literacy

Digital Marketing
Computing
ICT in Education
3D Design

Advanced Modules

Introductory Programmes

ICDL Profile

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2019 ICDL Digital Challenge

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