Assignment # Six

Assigned date 4th March 2019

Name Syed Urooj Fatima
Student ID 19sMBAbs04
Submission Date 7th March 2019
Research Problem#

Evaluate the factors that influence level of

Impluse Buying Behavior; Evidence from
Hyderabad Region.

Objectives:
 To examine the impact of Impulse Buying Behavior on
customers of Hyderabad Region
 Main objective is to identify which factor triggers the most,
impulse buying.
Sr. Author Title Summary Researc Variables Year
No h
Method
1. Consumers Dependent
are more variable
likely to -consumers
-Rizwan buy -impulse
Raheem impulsively Descriptive buying May
Ahmed when they see Analysis behavior, 2013
FACTORS free product Correlation Independent
-Vishnu INFLUENCIN and price variables
Parmar G IMPULSE discounts -promotional
BUYING offers by a approaches
BEHAVIOR store. The -store
income level environment,
and visual -window
Merchandisin display,
g has highly -Income level
and - credit card
significantly
influence on
consumer’s
impulse
buying.
2. Factors If store -Store
Affecting atmosphere is atmosphere
-Anmol Impulse neat, point of Descriptive -Point of
Rasheed Buying purchase statistics, purchase
Behaviors in display is Frequency display
-Rana Shopping attractive, Distribution, -Payment 2017
Muhammad Malls: promotional Correlation facility
Shahid Evidence from activities are and -Impulse
Yaqub Bahawalpur influencing Regression buying
Region, and payment behavior
-Fahad Pakistan facilities are -Promotional
Javaid Baig provided then activity
it will promote
more impulse
buying.
Hypothesis

 Consumer’s Impulse buying behavior is significantly different

depending on gender, ages, education levels, income level and
maritial status.

 Sales Promotions (Sample, Discount) is positively related to impulse

buying.

 There is positive relationship between credit card usage and impulse

buying.

Variables

 Independent
Gender, Age, Education Level, Income Level, Life Style, Maritial
Status, Sales Promotions Credit Card Usage.

 Dependent
Impulse Buying Behavior