Professional Documents
Culture Documents
Internship Report
Internship Report
Internship Report
INTRODUCTION
MVM Ayurvedic Research Lab was established in 1991 by Sri. K M Babu with
the sole purpose of extending the healing touch of this ancient medicinal science.
It was incorporated under the name of his late father Sri. Mani Vaidyan, a
renowned Ayurvedic physician in South Kerala. Sri. KM Babu, while upholding
five generations of Ayurvedic family tradition aspired to bring out the age old
benefits of Ayurveda in a contemporary form by introducing own line of products
with the first product, Krishnathulsi Cough Syrup which eventually became a
household name in Kerala.Krishnathulsi Hair tonic followed this success which
also has received an amazing response from the people. MVM Ayurvedic
Research Lab is a GMP certified company using state of the art technology for
manufacturing and analysing its products.
Page 1
MVM Ayurvedic Research Lab
INDUSRTIAL PROFILE
ABOUT AYURVEDA
The term Ayus means duration or span of life, Veda means unimpeachable
knowledge. The common translation of the Ayurveda is science of life. The earlier
recorded knowledge about Ayurveda is found in the Rig-Veda and the
Atharvaveda, both of the second millennium BC. the Atharvaveda lists eight
divisions of Ayurveda; internal medicine surgery of head and neck,
ophthalmology, surgery, toxicology, psychiatry, pediatrics, gerontology or science
of rejuvenation and the science of fertility.
Page 2
MVM Ayurvedic Research Lab
Thulasi has been used for thousands of years in Ayurveda for its diverse
healing properties. It is mentioned by Charaka in the Charaka Samhita, an ancient
Ayurvedic text. Thulasi is considered to be an adaptive balancing different
processes in the body, and helpful for adapting to stress. Marked by its strong
aroma and astringent taste, it is regarded in Ayurveda as a kind of “elixir of life”
and believed to promote longevity.
Page 3
MVM Ayurvedic Research Lab
The key suppliers in Ayurveda are Dabur, Baidyanath and Zandu, which
together have about 85% of Indians domestic market. Various writers mention
these and a handful of other companies repeatedly about the Ayurvedic business in
India;a brief description is provided for them,arranged here from oldest to newest.
India’s largest Ayurvedic medicines supplier and the fourth largest producer of
FMCG. It was established in 1884, and had grown to a business level in 2003 of
about 650 million dollars per year, through only a fraction of that is involved with
Ayurvedic medicines. Last year, about 15% of sales volume was pharmaceuticals;
the remaining 85% were mostly non-medicine items such as foods and cosmetics
Daburs Ayurvedic Specialties Division has over 260 medicines for treating a range
of ailments and body conditions from common cold to chronic paralysis. These
materials constitute only 7% of Daburs total revenue. Dabur Chyawanprash has
market share of 70% and chewable Hajmola Digestive Tablets has an 88% share.
Other major products are Dabur Amla Hair Oil, Vatika and Lal Dant Manjan.
Page 4
MVM Ayurvedic Research Lab
of the products sales are in the cosmetic range. The company reports having over
700 ayurvedic products made at 10 manufacturing centers,With 1,600 employees.
Included items are herbal Teas, patent medicines, massage oil and Chawanprash.
It was incorporated in Bombay in 1919, named after and 18th century Ayurvedic.
The company focuses primarily on ayurvedic Products. However, today Zandu has
chemicals division and cosmetics division. Its total sales volume is about 45
million dollars. One of its current projects is to develop a dopamine drug for a
plant extract, applying for new drugs status in the U.S.
CHARAK PHARMACEUTICALS
Charak was founded in 1947, and currently has three distribution centers in India;
it produces liquid, tablets and veterinary supplies. It has gained a large advantage
with its new product Evanova, a preparation containing 33 herbs and minerals and
non-hormonal active ingredients used as menopause treatment alternatives to
Page 5
MVM Ayurvedic Research Lab
HRT. Soya is one of the main ingredients used in this product. The product also
contains Ayurvedic herbs that act like selective estrogen receptor modulators as
well as asparagus root, which reduces the frequency and intensity of hot flashes.
Vicco Laboratories
Emami Group
Emami was founded in 1974, provides a diverse range of products, doing 110
million dollars of both business annually, through only a portion is involved with
Ayurvedic product, through its Himani line; the company is mainly involved with
toiletries and cosmetics, but also provides Chyawanprash and other health
products.
Page 6
MVM Ayurvedic Research Lab
a business level about 20 million dollars annually. Its wide range of Ayurvedic
herbal formulations, covering most therapeutic segments, was honored by the
Indian government’s National Award for Quality Herbal preparations and National
Award for R & D in the year 2002. It is known for its proprietary formulas for
hepatitis, diabetes, menstrual disorders, digestive disorders and urinary diseases.
Several small companies that have grown rapidly in recent years envision
themselves as primary players in the Ayurvedic market. As an example,
Viswakeerthy Ayurvedic medicines in India.
Page 7
MVM Ayurvedic Research Lab
COMPANY PROFILE
Brief History
The proprietor realizes the reasons for the failure and re-oriented the
business. They decided to introduce a new product called “Krishnathulasi cough
syrup”. The management formulated some new marketing techniques like giving
more importance to advertisement. As a result, the sales turnover went up and the
firm becomes profit.
The name MVM is derived from the name of their beloved father
Mani Vaidhyan. Mr. K.M BABU, the managing director is the backbone of the
organization. The initial investment of the company was only 6 lakhs. The
company commenced its commercial production during 1993 and with a short
span it has grown into dominant establishment. The company could provide
employment to more than 70 persons directly and they also provide opportunity to
the distributors.
Page 8
MVM Ayurvedic Research Lab
From a dream seen by a visionary, Mr. K.M BABU, MVM has come
a long way. Originated from a small makeshift research and developed center and
Clinic, the first product hit the market. From such a humble beginning to research
to the level of one of the Kerala’s largest Companies has been a saga of
dedication, commitment and application. Today Krishnathulasi has established an
overwhelming presence across the globe with a vast range of products and services
in Ayurvedic sector. The company has recorded a phenomenal growth rate during
the current year while totaling the sales more than Rs 5 core. Moreover
strategically sound marketing sense and techniques, employed by a talent pool of
professional has seen to the increasing presence of the company’s products in the
shop shelves around the world.
Page 9
MVM Ayurvedic Research Lab
INITIAL CAPITAL
The MVM Ayurvedic Research Lab established in the year 1991 and the
business commenced for Rs.600000. This unit was not profitable in its initial
stages.
PRODUCT PRODUCE
MEANS OF FINANCE
WAGE SYSTEM
The organization follows a time rate system of wage payment. They pay
remuneration to the workers on monthly basis. As production is carried out under
strict supervision, it does not give rise to idle time.
Page 10
MVM Ayurvedic Research Lab
Provident fund
Employers – 12%
Employees – 12%
ESI
Employer – 4.57%
Employee – 1.75%
Chairman : K M Babu
Place : Pooyappally
District : Kollam
Page 11
MVM Ayurvedic Research Lab
Vision
The company has an inspiring and ambition vision for future growth. The
vision targets the systematic popularization of Ayurveda so that by every human
being shall use Ayurveda at least for meeting a part of his or her general health
care needs.
Mission
The company is vowed to explore the vast Indian flora to bring out life
saving herbal preparations with no side effect and 100% efficiency. The Utmost
purity and superlative standards are maintained by conscientious research and
strict quality control measures for the people to enjoy the benefits of traditional
Ayurveda medicines.
Motto
Page 12
MVM Ayurvedic Research Lab
ORGANISATIONAL STRUCTURE
Page 13
MVM Ayurvedic Research Lab
Organizational Chart
Managing director
Assistant Stores
Assistant Personnel Assistant Accounts
manager keeper
marketing Assistant production manager
manager manager
Production Packing
supervisor supervi Accountant
Assistant Assistant
sor
Office Office
assistant assistant Production Packing
assistant assistant
Assistant Assistant
Production Packing
workers workers
Page 14
MVM Ayurvedic Research Lab
PRODUCT PROFILE
OTC PRODUCTS
COMPOSITION
Page 15
MVM Ayurvedic Research Lab
Dosage:
Page 16
MVM Ayurvedic Research Lab
Hair Tonic is a highly effective remedy for falling hair and premature
graying. Use it and rejuvenate your hair from the root up. A Heritage passed on to
generations… Krishnathulsi Hair Tonic is a novel product from the marvel of
Indian traditional medicinal system – Ayurveda, used for the relief of headache,
alopecia, dandruff and fungal infections on the scalp. The unique traditionally
approved Ayurvedic green herbs and natural oils in Krishnathulsi hair tonic act
directly on the hair roots and follicles to improve blood circulation and hair
growth to impart a strong lustrous black hair with continuous use.
COMPOSITION
Page 17
MVM Ayurvedic Research Lab
Page 18
MVM Ayurvedic Research Lab
DEPARTMENT PROFILE
Page 19
MVM Ayurvedic Research Lab
The R&D department is well equipped to carry out any type of research in the
field of ayurveda. It is the core area for MVM as all products are developed there
under the keen supervision of Dr. Vincent. Mrs. Leelamma Babu is the chief of
R&D department. Under R&D department there are five departments- Department
of Pharmacology, Dept. of Quality control Dept. of Chemistry and Dept. of
Botany. Dept of Chemistry has two divisions- Dept of Biochemistry and Dept. of
Analytical Chemistry.
PURCHASE DEPARTMENT
The purchase departments make all purchase for the company. The purchasing
function has emerged as a specialized organizational activity. Mr.Isac is the head
of purchase department. The company makes all the purchases only after obtaining
purchase requisition from the stores department. Purchase department has
appropriate store coding for all of its raw materials and for packing materials.
Cartoons and wrappers are purchased on job order basis.
Packing materials are purchased from Sivakasi in Tamilnadu and plant was
purchased from Thankasi. Most of the raw materials are purchased from outside
Kerala, especially from Tamilnadu. Some are cultivated in the Company’s own
garden.
PRODUCTION DEPARTMENT
Page 20
MVM Ayurvedic Research Lab
STORES DEPARTMENTS
MARKETING DEPARTMENTS
Page 21
MVM Ayurvedic Research Lab
FINANCE DEPARTMENT
Page 22
MVM Ayurvedic Research Lab
PERSONNEL
MANAGER
ASSISTANT
PERSONNAL OFFICER
OFFICE OFFICE
ASSISTANT ASSISTANT
transport facilities are made available to the workers. The organization follows a
time rate system of wage payment. They pay remuneration to the workers on
monthly basis. Personnel department manage the recruitment, selection and
training of personnel. Selection of candidates is made through interviews and on-
the job training.
Page 24
MVM Ayurvedic Research Lab
SELECTION PROCESS
Most of the companies follow different process of selects a person. Following
are the important process of selection
• Inviting application
• Screening of application
• Interview
• Final selection
PERFORMANCE APPRAISAL
Performances of the employees are appraised on the basis of their
commitment toward the work, their regular attendance and the quality of work
done.
Page 25
MVM Ayurvedic Research Lab
Organizing ability
Leadership
Judgment
Physical and Mental stamina
Discipline
Attendance
Punctuality
Motivation
Integrity
FINANCIAL BENEFITS
Company provides various financial assistance for its workforce. It
includes educational benefits for family members and financial benefits in case of
emergency situation.
FRINGE BENEFITS
They provide Employment provident fund to their employees and
also provides bonus to their employees. The following benefits are
• Traveling allowances
• Annual leaves
• Compensation leave
• Medical benefits
Page 26
MVM Ayurvedic Research Lab
GRIEVANCE HANDLING
In MVM if an employee is not satisfied with the decision of the
head of the department we can approach straight the general manager. Again if he
is not satisfied with the decision of the general manager he can approach to the
managing director.
Page 27
MVM Ayurvedic Research Lab
Page 28
MVM Ayurvedic Research Lab
Page 29
MVM Ayurvedic Research Lab
CONCLUSION
Page 30