Professional Documents
Culture Documents
How To Prepare For The Uber Interview
How To Prepare For The Uber Interview
How To Prepare For The Uber Interview
Writing assignments
Excel Analytics tests
Challenging case interview questions
To help you succeed, Joe Watabe, the author of How to Ace the Uber Interview, and I
have put together our thoughts on what you can expect for the interview process and
some tips in how to prepare:
Phone interview
Timed Analytic Test or Creative Writing Test
Happy Hour
In-Person Panel Interview
Final Presentation
If are applying for the following roles, Uber will likely give you their Excel analytics test:
Marketing Manager
Community Manager
Candidates receiving the Excel analytics test will get an email with 2 .CSV files to
download and given a 2 hour timed online test to take using Microsoft Excel.
My Uber driver turned a 1 mile trip into a 10 mile trip. Uber sucks. I want a full refund or else I
will blog about this experience.
I was leaving Sydney and a hostage crisis situation. I got SURGED. Are you kidding me?
I ordered an UberBLACK for a special engagement proposal. The driver never showed up. I
will never use UBER again.
Alternatively, some candidates report that, instead of a happy hour, they were invited to
a second phone interview with similar questions and objectives as the first one.
IN-PERSON PANEL INTERVIEW
The in-person interview can last for 2 to 5 hours. They're also usually in panel format,
ranging from 2 to 4 people per panel.
Numerous candidates have shared that they rarely have an opportunity to make
personal connections before tackling challenging case or technical questions.
FINAL PRESENTATION
At the last panel interview, candidates are often asked to:
Choose a topic
Create a PowerPoint presentation
Email it to the panel within 24 hours
Operations
Strategy
Public Relations
Marketing
Data Analysis
As a result, the case interview questions can span all of these domains, making Uber's
interview process one of the more challenging and feared processes around.
MARKETING
Uber probes for marketing aptitude by looking for candidates with tactical creativity and
strategic thinking. Example questions include:
An Uber competitor opens with unlimited cash capital. If you were them, how would you steal
Uber’s customers? If you were Uber, how would you convince drivers not to leave?
If we ask you to find us 100 new drivers this month, describe what steps you would take?
PUBLIC RELATIONS
Uber test candidates' ability to handle tricky PR situations by evaluating communication
skills and ability to propose plans that minimize negative consumer reactions. Example
questions include:
If there is a hostage crisis and Uber surge pricing kicks-in, users are angry as they are
charged extra - what would you do?
How should you respond to the city official claiming that Uber disadvantages older drivers
unfamiliar with technology?
ANALYTICAL: ROI
Uber is looking for candidates ability to identify vital metrics, calculate numbers, explain
results, and have suitable recommendations. An example question:
An Uber driver makes $20/ride with a 20% commission. How do you convince him to
upgrade to a new made-up service with a 25% commission? What costs will the driver incur
in upgrading? How much more will he have to make each week?
ANALYTICAL: METRICS
Uber wants candidates who can understand the success of a product, interpret test
results and make decisions. Example questions include:
Which of the following metrics would be most valuable for determining demand?
What are the most important metrics for determining supply?
STRATEGY
Uber is looking for candidates who have the ability to make proposals backed by
evidence, use specifics and details that stay factual. Example questions include:
What would you do if a competitor undercut Uber’s pay split with the drivers? Hypothetically,
Uber’s is 80/20 and theirs is 90/10.
What obstacles do you expect to experience if you bring Uber to your city? What are your
proposed solutions?
BEHAVIORAL QUESTIONS
These types of questions are the best predictors for employee success. Uber is looking
for candidates credibility, likeability and their ability communicate clearly An example
question:
Provide an example of when you processed data via Excel and what the outcome was?
What data were you processing?
SITUATIONAL QUESTIONS
By asking these types of questions, Uber is looking for how candidates knowledge of
how to deal with a certain situation, have they dealt with it before, and how well do they
deal with it. Example questions include:
PRODUCT DESIGN
Uber is looking for the candidates ability to successfully answer product design
questions and come with with creative and insightful solutions. I recommend using
the CIRCLES Method™ to answer product design questions. Here's an example
question:
GO-TO-MARKET
Uber is testing the candidate’s ability to create a plan and communicate that plan
effectively. For instance, Uber might ask you the following:
Uber drops you in a new market (i.e. Oklahoma City) and you have two weeks until you open
- go! What do you do?
ODDBALL
Some questions may seem to out of left-field, but really uber is looking for the
candidates ability to communicate effectively, think quickly on their feet, and develop
creative and interesting answers. Here's an example question:
How would you find the words that become obsolete in the English language between the
16th and 17th Century?
TRIVIA
Uber is testing the candidates knowledge of company and the products. Here's an
example Question:
MARKETING
For the marketing case interview, I'd recommend developing a marketing plan using
The Big Picture Framework. It has nine different parts, but to simplify, we can condense
the Big Picture Framework into three main categories.
This framework works, whether it's for Uber, or as one of the question's listed here
denotes, for Uber's competitor.
Goals (I). What are the business and marketing goals? Is it to increase profits or more likely,
to drive market share? How much time do you have to achieve the goal, and what are the
core competencies to emphasize? Thinking in terms of the marketing funnel, should the
marketing plan focus on awareness? Or is it to drive trial?
Customer Strategy (II). What are the possible customer segments? Which segment is
ideally suited for us? And what value proposition will resonate with them?
Marketing Tactics (III). What are optimal channels to target the customer? Online or offline?
What advertising and promotional ideas should we consider? Do we have any say in the
product pricing or product offering?
If you're looking for more marketing case practice questions or more information about
the Big Picture marketing framework, I'd recommend this book, The Marketing
Interview.
PR INTERVIEW QUESTIONS
For PR interview questions, your response must cover the basics:
ANALYTICAL: ROI
For analytical ROI questions, they revolve around breakeven analysis. We've included
the breakeven formula here. If you're looking for more breakeven practice problems,
check outInterview Math: Over 50 Problems and Solutions for Quant Case Interview
Questions.
Breakeven Analysis
BEHAVIORAL QUESTIONS
Lastly, for behavioral interview questions, you can use the popular STAR method.