Questionnaire: Q7. What Are The Features You Look For in A Product Before Making Purchase Decision? Give

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QUESTIONNAIRE

Q1. Name those companies which provide better telecom services now-a-days?

a. Airtel
b. Vodafone
c. Reliance
d. BSNL

Q2. Which mobile company services you are using now a days?

a. Airtel
b. Vodafone
c. Reliance
d. BSNL

Q3. Among them, which Brand you, prefer most?

a. Airtel
b. Vodafone
c. Reliance
d. BSNL

Q4. How long you have been using this Product?

a. 0-2 years
b. 2-5 years
c. 5-10 years
d. More than 10 years

Q5. Are you using other product instead of Airtel?

a. Yes
b. No

Q6. Do you collect any information search before making purchase?

a. Yes
b. No

Q7. What are the features you look for in a product before making purchase decision? Give
preferences (1-Highest, 6- least)

a. Brand credibility
b. Price and Discount
c. After sales services and parts, network
d. Value for money
e. Vehicle performance
f. Add on features or ergonomics of design

Q8. How is the service quality after purchase?

a. Excellent
b. Good
c. Satisfactory
d. Bad

Q9. Are you aware of various promotional activities being run by Airtel, if yes then how?
Are you satisfied with these promotional activities?

Very what satisfied Somewhat satisfied Not satisfied


Customer Care
By Ad films
By Camp
24hrs call center
services

Q10. Rate the following services on the basis of your satisfaction.

Services Excellent Very Good Fairly good Average Poor

Network

SMS rates

New schemes and offers

Customer Care

Recharge outlets

Call Rates

Value Added Services

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