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Lazada Case Study
Lazada Case Study
ID: 1311250024
Class: TMAE306.3
In June 2013, Lazada announced it had raised an additional $100 million, and it launched mobile
applications for Android and iOS devices. In December 2013 it raised an additional $250 million
from Tesco PLC, Access Industries, and other existing investors.
In 2014, the total Lazada had raised to approximately $647 million. For 2014, Lazada's net
operating losses were $152.5 million on net revenues of $154.3 million. However its percentage
of losses relative to its Gross Merchandise Volume - the value of all the products sold through the
site - was smaller in 2014 than in 2013 due to growth in its GMV from $95 million in 2013 to $384
million in 2014, driven by marketplace sales.
- Take advantages of advance online marketing: Google Search, Google Display Network,
Facebook, Criteo, MicroAd and any popular online marketing platform has Lazada a client. Once
the company has targeted potential customers, the extensive partner network will help them reach
potential customers quickly and easily.
- Focus properly on the image: Creating an attractive webpage with impressive image,
scientifically design, compelling editorial content and design various versions suitable for every
device.
- Offer attractive policy for customer: Good customer service, purchases with cash on delivery,
14 days free return and free shipping policy.