MKT 630

Q 01: Why political stability is essential to attract foreign Direct Investment (FDI) 5marks.
Q 02: Differentiate b/w Brand equity and Brand energy 3 marks.
Q 03: Differentiate B/w demo-graphic and psycho-graphic segmentation. 5 marks.
Q 04: How can you Differentiate b/w personal marketing and sell promotion 5 marks.
Q 05: What is product management, and write its activities and functions marks.
Q 06: Differentiate b/w international marketing and global marketing 5 marks.
Q 07: What are the benefits of alliance strategy for an entreprice? 5 marks?
Q 08: New -to-the-worlds product wala tha, answer of this question you can find in lesson no: 41
under six product categories. ?
Subjective
s Maturity or growth pa note likhna ta,
Maturity or establishment
Joint venture
Market segmentation
Market positioning
Fifth world
Consumers play an important role in buying process. Explain this role. Marks 3

Explain what is the positioning. Marks 3

A company wants to do business of export of knitwear to Canada. Being a

marketing
consultant you are asked to develop a marketing mix. So what information are
required
for marketing mix. Marks 3

How can we improve the positioning of the product? (Kuch isi kism ka question
tha yad
nai ha sehi tra se) Marks 5 or may be marks 3

Explain the importance of the last three stages of a new product development.
Marks 5
or may be marks 3

A football manufacturing company of Sialkot makes a licensing agreement with

foreign
company. What kind of variables should its management keep in mind while doing
this
contract in order to secure its end? Marks 5

What is the difference between plat form markets and emerging markets with one
example? Marks 5

Explain the difference of direct marketing and sales promotion in international

marketing.
Marks 5

What information is required for decision making in the development of marketing

mix.
Marks 5