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INTRODUCTION
1.1 ORGANIZATION
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To familiarize with the organization structure and its functioning
To familiarize with the different departments in the organization and their
functions and activities including documentation.
To understand how the key business processes are carried out in an organization.
To understand how information is used in organization for decision making at
various levels including data flow diagram.
To understand the extent of technology adoption including ICT, in the organization
for various functions/activities.
To understand the growth and diversification strategies, portfolio Structure of the
Organization
To study the Overall performance of the organization
To understand the performance measurements of employees and various employee
welfare activities, Training activities
To understand the steps taken to increase the productivity in the organization
To conduct a SWOT analysis of the organization
1.5 METHODOLOGY
The success of a research depends largely on the methodology used. The
appropriate methodology will improve the validity of the findings.
The following methodologies were adopted for the study.
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Identification of the Objectives
The specific objectives of the organization study was identified and listed out in
order of priority. This helped in conducting the organization study in a systematic and
effective manner.
Data collection
Both primary sources and secondary sources were used in this particular research.
1. Primary Data
Primary data were collected through observation, personal interview, discussion
with managers and employees of the various departments of the organization.
2. Secondary Data
Secondary data were collected through literature review which includes company’s
internal records, publications, annual reports, journal, statutory report, website
(official and others) etc.
Documentation
After the analysis and interpretation of collected data, the information is
documented in the form of organization study report, which gives an elaborate report on
the organization study.
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CHAPTER -2
Key Products
The key products that comprise the medical devices industry, include, surgical
appliances and supplies, surgical and medical instruments, electro-medical equipment, in-vitro
diagnostic substances, irradiation apparatus, dental and ophthalmic goods.
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"data liquidity" to facilitate information sharing, wireless telemedicine devices, systems
designed to track the cardiac activity of patients with implanted medical devices). Scientists
have used Nano sensors for the quick detection of cancers through blood tests, with Nano-
material also enabling the release of medicine at targeted organs.
Minimally invasive surgery has also seen major gains - an exciting example of this trend
is an endoscopic technique that integrates nontechnology and diagnostic imaging. Capsule
endoscopy, which involves swallowing a tiny wireless camera pill that takes thousands of
pictures as it travels through the digestive track, gives physicians more detailed information
about hard to navigate sections of the digestive tract compared with earlier endoscopic
technologies. The ability to navigate and detect conditions in the small intestine is the most
promising aspect of this new technology; providing physicians with greater ability to diagnose
conditions such as intestinal tumours and Chrohn’s disease.
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as an increased reliance on strategic alliances and outsourcing for marketing, distribution,
research and manufacturing activities.
(a) Medical Device Sector
Medical device sector is a highly diversified and export-oriented industry that
manufactures equipment and supplies. Purchasers include international hospitals, physician's
offices, laboratories, clinics as well as patients (through direct purchases).The sector is populated
with companies driven by product innovation.
The industry is able to draw on world-class innovative research being conducted research
institutes and hospitals, some of which has been spun-off into Indian medical device companies.
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(iii) Commercialization Initiatives
Sector initiatives to facilitate technology commercialization include efforts by
organizations such as the Health Technology Exchange (HTX), Biomedical Commercialization,
and Le Campus des Technologies de la Sante (CTS).Three Centres of Excellence for
Commercialization and Research (CECR) with focused specialties in medical device research.
Each CECR is a not for profit corporation created by organizations such as companies,
universities and research institutions to match research expertise with business needs for the
purpose of stimulating commercialization.
The three CECRs are:
1. Centre for Imaging Technology Commercialization.
2. Centre for Probe Development and Commercialization.
3. Centre for Surgical Invention and Innovation.
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Health care reform will have a wide ranging impact and will impose new mandates on
individuals, employers, medical service providers and health products manufacturers.
(e) Demographics
Marked increases in the average age and populations has already influencing the
direction of the medical device industry through the changing health needs of senior citizens and
shifts in thinking on how and where they will be treated. As pressures mount to contain costs,
expensive and/or extended stays in healthcare facilities will be discouraged and healthcare will
be increasingly delivered in alternative settings such as nursing homes, hospices, and, especially,
the patient’s own home. Home health-care is one of the fastest growing segments of the industry,
and is branching out into new areas. What used to be limited to only the lowest technology
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products is now encompassing a proliferation of high technology medical devices that are
intended to be used by unskilled health care workers or patients.
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Taiwan and U.S, all of which are building up their domestic industries and beginning to complete
globally.
(c)Export Barriers
International Regulatory Environments
International Reimbursement Payment Environments
Harmonization Efforts
IPR and Counterfeit Medical Devices
2.1.5 Infrastructure
The healthcare Infrastructure of India has to keep pace with the economic growth. Some
key examples:
(1)Manufacturing incentives
The medical electronics industry is largely dependent on imports. Nearly three quarters
of India’s demand for medical devices is being met by imports. Most hi –tech Innovative
products and technologies originate from a well developed ecosystem and innovation cycle,
which needs to be developed in India. Incentives must be given to achieve an indigenous
manufacturing ecosystem which over a period of time will reduce our dependence on imports.
(3)Adoption
Major cities drive the demand for medical electronic devices however it is significantly
lower for smaller cities/town/rural areas. As identified in the WHO Priority Medical Devices
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Project, lower adoption is a result of 4A's - Affordability, Accessibility, Appropriateness, and
Awareness14. While some improvements have been observed in these areas, there are still major
challenges that need to be overcome.
(4)Affordability
The overall reach of healthcare in India can be increased by offering affordable
healthcare solutions to the end customer, keeping in mind the wide range of income levels
existing in the country. This challenge can be met by a joint effort from all stakeholders towards
innovative development of solutions that fit well into the economic conditions varying from
urban to rural India.
(5)Accessibility
Penetration of public health infrastructure in lower tier cities and rural India can be
increased by looking forward towards development of portable and easy to use, condition
friendly systems for diagnostics and point of care therapy. Distribution of medical equipment’s
and devices in harsh terrains and remote areas becomes challenging and the time to reach
increases.
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(c) Payers/ Insurance Firms
Growing attractiveness towards urban as well as rural coverage with tiered
offerings Increasing OPD and diagnostics coverage.
Rising offering of public insurance scheme increasing affordability for mass
(volume = scale economics).
Increasing insurance penetration enabling better accessibility.
(d) Patients
Increasing population and ageing mass.
Increasing disposable income.
Changing disease profiles.
Increasing awareness of healthy lifestyle and preventative healthcare.
Growing demand for diagnostic service.
Changing socio economic and cultural profile of population (rising tech savvies
and usage, increased literacy, modernization).
2.1.7 Key Technologies
(1) Patient-friendly Measurement
The patient's health and medical status are indicated by vital signs such
as ECG, EEG, body temperature, blood pressure and blood flow volume. Early detection and
accurate treatment require precise measurement of biometric data.
(a) Pulse oximeter
The principle of pulse oximetry was developed by ElimMeditech
researcher. Pulse oximetry measures blood oxygen saturation (SpO2) noninvasively with an
infrared sensor on the fingertip.
(b) CO2 sensor
ElimMeditech developed the world's first mainstream CO2 sensor that is
specifically designed for non-intubated patients. This sensor attaches to a disposable oral and
nasal adaptor and is placed directly at the point of expiration.
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(c) esCCO
ElimMeditech developed a new technology of estimated Continuous Cardiac Output
(esCCO) in collaboration with several universities. Cardiac output has traditionally been
measured by inserting a catheter into the pulmonary artery. Our new esCCO technology can
measure cardiac output continuously and painlessly by calculation from ECG and SpO2. We are
now working to commercialize this technology and focus on continued clinical research to
further improve it.
(d) Defibrillator and AED:
ElimMeditech is India’s only developer and manufacturer of biphasic type defibrillators.
We have also developed our own proprietary defibrillation technologies. ElimMeditech
introduced its first AED in 2009 and continues to promote the spread of AED in order to
contribute to increased survival from sudden cardiac arrest.
(e) Patient monitor, BSM-3562:
Developed for use in ambulances, this patient monitor measures and displays ECG data,
respiration, SpO2, body temperature, blood pressure, and CO2. It features an internal recorder,
a large, easy-to-see screen, and slim, space-saving form only 17 cm in depth. The BSM- 3562
is more compact, rugged, and energy-saving than previous models.
Elim Meditech actively contributes to the advance of medical technology. Elim Meditech
researchers have published valuable research in some of the world's most prestigious medical,
engineering and scientific journals. Elim Meditech has significantly contributed to the
advancement of modern medical treatment with many innovative products and technologies.
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Pulse oximetry, the technology to non-invasive measure oxygen in the blood. In addition to
supplying the world with our own high quality medical equipment, Elim Meditech imports
outstanding overseas products. Our wide range of imported equipment includes cardiology,
urology, respiratory care, anaesthesiology, emergency care, sports medicine and rehabilitation.
Our extensive domestic sales network consists direct sales staff. Our mission is to improve the
quality of life through advanced medical technology.
He was struck by the wonder of biology and remarked. That “to measure part of a living
body requires several hundred times the sensitivity and At least two decimal places more than
the equipment developed by the leading electrical Engineering experts.” He wondered if it might
be possible to apply a higher level of engineering to the subtleties of biology and study the
human body. And furthermore, if this union of medicine and engineering could be used for
saving human life. With this powerful inspiration, he Studied medicine and founded Elim
Meditech. With the unshakable conviction that “curing disease is something that transcends
politics and national borders, and we will never have any regret putting all our energy into this
goal”.
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Elim Meditech produced a number of state of the art medical Electronic instruments. As
medicine evolved, Elim Meditech products branched out into many areas. However, the original
vision did not change and it still inspires The Company’s engineers. Elim Meditech will continue
growing as a company that contributes to the world by striving to use advanced technology based
on our experiences to fight disease and improve healthcare.
Mid-term Business Plan, Strong Growth 2017 (April 2013 to March 2017)
Elim Meditech mid-term business plan, Strong Growth 2017, is the second stage and the
coming four-year period is crucial for building a more solid foundation in order to realize
its long-term vision. Elim Meditech aims to achieve sustainable growth under the national future
vision to reorganize the medical and nursing care systems by 2025 and achieve strong growth
in international markets. The Company will also enhance its operating base to ensure its growth.
Basic Principles
Each and every employee will act autonomously and implement the following principles
aimed at realizing the Company’s long-term vision:
User oriented
Take all necessary actions for the customer.
Relationships
Strengthen relationships with customers and partners both inside and outside the
Company.
Global:
Enhance global communication skills as well as think and act with a global perspective.
Speed:
Strive to do everything with greater speed.
Key Strategies
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1. Pursue the highest level of quality in the world:
Ensure quality in every activity of every division across the entire ElimMeditech Group,
from development to production, logistics, sales and services
Corporate Governance
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(1) Basic Approach to Corporate Governance:
ElimMeditech recognizes that corporate governance is one of its most important
management tasks and it has established a management control system for improving
management soundness and efficiency in order to fulfil its basic management philosophy.
The number of corporate directors has been limited to 12 in order to help speed up
decision making, while directors’ terms have been set at one year to clarify the management
accountability of each director during the fiscal year. To enhance management transparency and
soundness, Elim Meditech appointed one outside director with no ties to the company in June
2010 and another in June 2012, for a total of two outside directors. As part of its efforts to
strengthen corporate governance, the company has also adopted the Operating Officer System
in order to clearly separate management’s decision making and management audits from
business execution.
Elim Meditech Audit & Supervisory Board consists of four audit & supervisory board
members, including two outside audit & supervisory board members.
Each audit & supervisory board member attends board of directors meetings,
Management Council meetings, and other important company meetings where they comment
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when appropriate on deliberations of resolutions. In accordance with the audit plan formulated
by the audit & supervisory board, auditors also investigate the status of business execution and
corporate assets as well as perform audits on directors’ execution of their assigned duties. In
order to execute strict and enhanced audit operations, audit & supervisory board members work
closely with the company’s accounting auditor and Internal Audit Department to perform audits
on Elim Meditech subsidiaries in India including on-site audits.
Elim Meditech have two outside directors and two outside audit & supervisory board
members report to Stock Exchange as independent directors/auditors that have no conflict of
interest with general shareholders. Elim Meditech Corporate Planning Department is charged
with providing business communication and assistance to the company’s outside directors and
outside audit & supervisory board members. The Corporate Planning Department also provides
information to the company’s outside directors and outside audit & supervisory board members
on a regular basis by circulating monthly business reports compiled by business divisions and
subsidiaries, distributing meeting documents for board of directors’ meetings and Management
Council meetings in advance, and offering explanations where necessary.
Elim Meditech has also established an internal audit system in order to strengthen
internal control. The Internal Audit Department (staff of seven) has four main tasks. It regularly
performs internal audits on the appropriateness and efficiency of operations as well as on the
status of compliance at Elim Meditech and its subsidiaries. It collaborates with audit &
supervisory board members to help strengthen oversight of accounting and business execution.
It reports internal audit results to the president as well as audit & supervisory board members as
they become available. It reports quarterly on internal audit results and the progress of
implementing changes to the company’s directors, audit & supervisory board members and
operating officers at Management Council meetings.
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Type of Business: Development, production, and sales of medical electronic
equipment.
Paid-in Capital: 7 cores (as of March 31, 2017).
Net Sales: 15 cores (year ended March 31, 2017).
Workforce:
Elim Meditech Group: 200 employees (as of March 31, 2017).
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We comply with applicable laws, regulations, restrictions and company internal and
external rules as well as social norms, and conduct fair and legitimate business activities.
While maintaining a sound relationship with politics and government, we engage in fair,
transparent and free competition and appropriate transactions.
We take a firm stand against anti-social forces, such as organized crime groups, that
threaten the order and safety of civil society, and have no relationship with them.
In all aspects of our business activities, we respect the human rights of all people and we
do not commit unreasonable discrimination or any act which infringes on the personality
and dignity of an individual.
We communicate with the public extensively as well as shareholders, and disclose
corporate information properly and fairly, and carry out highly transparent management.
We are aware of our responsibility as a corporate citizen in the international community,
and respect the culture and customs of each country and region, and actively carry out
social contribution activities.
We are mindful of environmental issues as a global citizen, and address those issues
voluntarily and proactively to leave for our posterity a healthy global environment.
We ensure a safe and comfortable working environment and create a fulfilling life for
our employees.
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A workplace conducive to drawing out the skills and abilities of each and every
employee is essential to continue contributing to the world as a truly global company in today’s
turbulent times marked by a declining birth-rate, aging society, diversification of values and
globalization.
Elim Meditech offers a positive workplace environment and employee development
programs, while also promoting diversity and striving to hire a broad range of human resources.
Elim Meditech also advocates a work-life balance to encourage employees’ motivation and
sense of worth.
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The procurement, allocation and control of the financial resources of a business
organization are the important areas of concern of financial management. Following are the
important objectives of the financial management.
1. To guarantee the expected and enough supply of resources to the business concern.
2. To ensure satisfactory earnings to the shareholders.
3. To make sure the maximum utilization of funds available.
4. To guarantee safety on investment.
5. To maintain balance between debt and equity capital
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of shares and debentures. The decision of a financial manager about the distribution of
dividend is also the one of his important functions.
4. Planning of Profit: The main motto and function of business organization is profit
earning. Profit earning is essential for the survival. Profit planning means appropriate
handling of the profit earned by the business organization.
1) Forecasting the requirements of the production in order to achieve the production target.
3) Minimizing ‘throughput time’ and ‘work in process inventory’. This can be achieved by
systematic production planning and also by very efficient execution of the plans.
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4) One of the most important responsibility of a production manager deals with reducing
material handling cost, which generally is achieved by the use of efficient material handling
system and also by using plant layouts which must be developed in a proper or correct way.
5) Reducing the quality cost with the help of analysis of non conformances on periodic basis
and also by following suitable actions (both corrective and preventive).
6) Building team spirit among the workmen and also motivating by means of personal
involvement. This task of motivation can also be achieved by designing and implementing
suitable financial incentive schemes.
7) To device accurate methodology involving method study of manufacturing, along with the
other engineering economic principles.
8) Improving the productivity level of the workers on continuous basis by workmen’s training
and by bringing into use the standards of the performance derived from work measurement
studies etc.
It's the people in an organization that carry out many important work activities. Managers
and HR professionals have the important job of organizing people so that they can effectively
perform these activities. This requires viewing people as human assets, not costs to the
organization. Looking at people as assets is part of contemporary human resource management
and human capital management.
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employees, coordinating employee benefits and suggesting employee training and development
strategies. In this way, HR professionals are consultants, not workers in an isolated business
function; they advise managers on many issues related to employees and how they help the
organization achieve its goals.
Collaboration
At all levels of the organization, managers and HR professionals work together to
develop employees' skills. For example, HR professionals advise managers and supervisors how
to assign employees to different roles in the organization, thereby helping the organization adapt
successfully to its environment. In a flexible organization, employees are shifted around to
different business functions based on business priorities and employee preferences.
Commitment Building
HR professionals also suggest strategies for increasing employee commitment to the
organization. This begins with using the recruiting process or matching employees with the right
positions according to their qualifications. Once hired, employees must be committed to their
jobs and feel challenged throughout the year by their manager.
Building Capacity
An HRM team helps a business develop a competitive advantage, which involves
building the capacity of the company so it can offer a unique set of goods or services to its
customers. To build an effective human resources, private companies compete with each other
in a "war for talent." It's not just about hiring talent; this game is about keeping people and
helping them grow and stay committed over the long term.
2.6 MARKETING
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Marketing management is the organizational discipline which focuses on the practical
application of marketing orientation, techniques and methods inside enterprises and
organizations and on the management of a firm's marketing resources and activities.
The duty may lie with a single member of the team, or it could be a group responsibility.
The great thing about a small team is the ability to quickly instill a marketing led ethos which
can become the operational soul of your business. Larger companies may require more work!
Depending on budget availability and the skills of the team, you may choose to outsource
certain elements of the marketing process (such as market research) or decide to do these jobs
in-house. Key responsibilities of the marketing manager / director vary according to the business
but can include:
Managing agencies
Measuring success
Managing budgets
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Ensuring timely delivery
Writing copy
Approving images
Developing guidelines
Marketing managers are focused mainly on the practical application and management of
an organization's marketing operations. For marketing managers to be efficient and effective in
performing their functions, they should have excellent communication and analytical skills. In
small organizations, the marketing manager is in charge of the organization's entire marketing
activities and therefore handles formulating, directing and coordinating marketing activities so
as to influence customers to choose the organization's products over those of competitors.
Marketing managers carry out market research to gain a clear understanding of what an
organization's customers really want. Marketing research enables these managers to identify new
market opportunities, helping the organization create a market niche for its products or services.
Market research also involves studying the organization's competitors so as to develop superior
products and employ efficient marketing techniques. Companies conduct market research using
questionnaires, face-to-face interviews or analyzing the buying habits of consumers.
Marketing managers are responsible for developing marketing strategies for their
organizations. These strategies outline clearly how an organization will promote its products and
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services to its target market with an aim of increasing its sales volumes and maintaining a
competitive edge over its competitors.
Employee Management
Marketing managers are in charge of the marketing department and therefore are
responsible for employees within their department. They assign duties and set targets for
departmental staff. It is also the function of marketing managers to perform periodic
performance evaluations of the staff working for them.
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Quality assurance is a function that exists in the manufacturing and engineering sector
as well as the service industry sector and can be described as that part of quality management
focused on providing confidence that quality requirements will be fulfilled.
Quality management, on the other hand, can be described as all those coordinated
activities that are required to direct and control an ORGANIZATION with regard to quality.
In reality, managing for quality is all about recognising who your customers are and what
they need from you both now and in the future. It is about identifying potential customers and
markets and how they might be persuaded to use your services or product. And it is about how
you deliver your service or product to your customers in accordance with their expectations of
quality, delivery and budget. Not forgetting, of course, that you have to make a profit and plan
to meet the expectations of tomorrow’s customers.
But, perhaps most importantly, managing for quality is about performance improvement.
This means improving the quality, delivery schedule and price of your product or service,
improving the systems and processes that deliver them and all the resources that support these
processes.
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changes and how to implement them and provide training, tools and techniques to enable others
to achieve quality standards.
Responsibilities
Quality managers use a variety of measures and management systems, such as total
quality management.
Their work is specialized and the exact tasks carried out vary depending on the nature of the
employing organization. They may be involved in some or all of the following:
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Working closely with purchasing staff to establish supplier quality performance criteria
and monitor supplier performance
Assessing suppliers' product specifications and quality plans
Supervising the programme of supplier audits
Liaison activities
Liaising with other managers and staff, particularly in areas such as design, production
and purchasing
Persuading sometimes experienced and reluctant staff to change their way of working to
incorporate quality methods
Acting as key contact with customers' auditors and being responsible for ensuring the
execution of corrective actions and ongoing compliance with customers' specifications
The difference between manufacturing and service organizations is much less distinct
than it used to be.
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PROFILE OF THE DEPARTMENT
Financial Functions
Marketing Functions
Human Resource Management
Production Functions
Quality Management
The “ELIM MEDITECH PVT LTD” is a developing company so it contains only limited
functional departments at present.
FINANCIAL FUNCTIONS
Financial activity carried out in the organization is
This is the foremost function of the financial manager. Business firms require capital for:
a. purchase of fixed assets,
b. meeting working capital requirements, and
c. Modernization and expansion of business.
The financial manager makes estimates of funds required for both short-term and long-
term.
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Once the requirement of capital funds has been determined, a decision regarding the kind
and proportion of various sources of funds has to be taken. For this, financial manager has to
determine the proper mix of equity and debt and short-term and long-term debt ratio. This is
done to achieve minimum cost of capital and maximise shareholders wealth.
4. Procurement of Funds:
The financial manager takes steps to procure the funds required for the business. It might
require negotiation with creditors and financial institutions, issue of prospectus, etc. The
procurement of funds is dependent not only upon cost of raising funds but also on other factors
like general market conditions, choice of investors, government policy, etc.
5. Utilization of Funds:
The funds procured by the financial manager are to be prudently invested in various
assets so as to maximize the return on investment: While taking investment decisions,
management should be guided by three important principles, viz., safety, profitability, and
liquidity.
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7. Management of Cash:
Management of cash and other current assets is an important task of financial manager.
It involves forecasting the cash inflows and outflows to ensure that there is neither shortage nor
surplus of cash with the firm. Sufficient funds must be available for purchase of materials,
payment of wages and meeting day-to-day expenses.
8. Financial Control:
Evaluation of financial performance is also an important function of financial manager.
The overall measure of evaluation is Return on Investment (ROI). The other techniques of
financial control and evaluation include budgetary control, cost control, internal audit, break-
even analysis and ratio analysis. The financial manager must lay emphasis on financial planning
as well.
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3.2 MARKETING DEPARTMENT
COMMERCIALIZATION
Samples
Coupons
Free gifts
Discounts
Offers
To retain customer
To increase number of customer
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ACTIVITIES OF CRM
Sales person will offer a sheet of paper to get customer feedback and then feedback
of customer will be communicated to the production department to recognize the opinion
of customer about the product.
CHANNEL MANAGEMENT
MARKETING ZONRALS
Kanyakumari
South India
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3.3 PRODUCTION DEPARTMENT
MATERIAL PROCUREMENT
Materials are purchased from other states like Gujarat and also imported from
Japan.
It will be transported through roadways, railways and airways.
Heavy purchase will be made in case of material procurement.
LAYOUT
Layout of plant is located in an area with all infrastructure needed for the
production.
Machines are placed in firm as per process layout where material will be
transferred from one machine to another for final production.
INVENTORYCONTROL TECHNIQUES
Inventory control technique used by the firm is FIFO (FIRST IN FIRST OUT)
MAINTENANCE IN ORGANIZATION
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3.4 HUMAN RESOURCE DEPARTMENT
Human Resource activity in the organization is to take care of the employees in the
organization.
Recruitment
Training
Compensation & benefits
Welfare facilities
Rest room
Seating
Drinking water
RECRUITMENT
In case of recruitment the management people will identify the need and company
will hire their employees through Human Resource consultancy.
TRAINING
The company will train its employee to operate and handle the machine through on
the job.
COMPENSATION
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Compensation will be given as
BONUS
LOAN
BATTA
WELFARE FACILITIES
The labor welfare is defined as anything done for the intellectual physical, moral
and economic betterment of the workers.
REST ROOM
Rest rooms are provided for the workers to take rest during the interval time.
Employees can keep their belonging in the rest room.
The company is providing mask to prevent the workers from dust and turbans are
provided to protect workers hair from machines.
Machinery Packing
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Cleaning the surrounding
Waste disposal management
Cluster sampling test will be done in order to improve quality of product and to
remove the waste or damaged good.
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3.6 ORGANIZATION CHART
MANAGING
DIRECTOR
MANAGER
ASSISTANT
MANAGER
QUALITY SUPERVISOR
ANALYSERS
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EMPLOYEE
CHAPTER – 4
Strength, weakness, opportunity and threat are the internal and external factors
which affect the company. SWOT helps the organization for its self-analysis to find out
their own position in the business field. Through self-analysis we found out the SWOT of
“ELIM MEDITECH PVT LTD”.
SWOT analysis is a tool for auditing an organization and its environment. It is the first
stage of planning and helps marketers to focus on key issues. SWOT stands for strengths,
weaknesses, opportunities, and threats. Strengths and weaknesses are internal factors.
Opportunities and threats are external factors.
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4.3 WEAKNESS
Transportation charges are very high
Lack of upgradation in technology
4.4 OPPORTUNITY
Capture more market area
Chance for more new product development
Can be a leader in sale of spices
4.5 THREAT
Tough competitors are the threat
Quality of raw material
Material life span
4.6 FINDINGS
Working as an Internship for ELIM MEDITECH PVT LTD has been a very fruitful and
enlightening experience that helped me face the practical working scenarios of the corporate
world. I am now clear with the roles and importance of training and consultancy services for
higher effectiveness for an individual and organization. Strategic importance of brochures, slide
presentations and of course the cold calls done by me had improved my marketing skills. How
to use promotion strategies to do effective marketing is what I learnt during the training tenure.
Based on my eight week term as an intern, I realized that I was successful to gather a lot of
significant learning experiences which would be helpful in my future career. ELIM MEDITECH
PVT LTD offered me ample space and opportunities, not only to learn but also to exhibit my
skills as the company representative. My contributions were well recognized by the
organization. I successfully completed all the assigned duties and handed them over to the senior
supervisor at the end of the internship with the best of my knowledge.
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CHAPTER – 5
5.1 SUGGESTIONS
5.2 CONCLUSION
This organizational study was conducted in the “ELIM MEDITECH PVT LTD” the
purpose of study is to understand about the functions of organization (ELIM MEDITECH
PVT LTD) and also to analyze about the Strength, Weakness, Opportunity and Threat of
the organization. It was analyzed carefully and the outcome of study is given in form of
Suggestion. This study helped in improving practical knowledge. The organization study
was beneficial as it helped to gain confidence and awareness. To conclude that the study
was useful to get the knowledge regarding the practical application of theoretical aspects.
It also help to know about actual functioning of the organization
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BIBLIOGRAPHY
Aswathappa K., Human Resource & Personnel Management, Tata McGraw Hill
Publishing Co. Ltd., 2002 Edition.
Chary S. N, Production & Operations Management, Tata McGraw Hill Publishing Co.
Ltd., 1999 Edition.
Prasanna Chandra Financial Management Theory and Practice, Tata McGraw Hill
publishers, (2004).
Kothari C.R., Research Methodology Methods and Techniques, New Age Publishers,
(2004)
Website Address
www.elimmeditech.com
http://test.plexconcil.co.in/directory/index.php?alpha=M-N
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www.ebook/factorieact.com
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