Christin Gillespie

Dr. Orr
CIED 1003: Technology in Education
4 July 2019
Assignment 4: Research Tools Using Mullins Library

The theme for my search was Marketing in the Automotive Industry.

Journal Articles

The name of the journal article is “Electric Car Brand Positioning in the Automotive Industry:
Recommendations for Sustainable and Innovative Marketing Strategies.”

The author(s) are Etienne Musonera and Carol Cagle.

The year of the journal article is 2019.

This journal article was about Tesla, as well as the Electric Vehicle’s Industry. To begin, it is
significant to recognize that Tesla is the front-runner in the market and the most well-known
electric car brand in the market today. This article examines specifically Tesla’s and their
marketing methods. Additionally, in this article, it implements and suggests changes to the
company in order to correct the existing problems in the firm. They applied a case analysis
approach in order to examine the Electric Vehicle’s Industry and Tesla’s marketing strategies.
Also, the authors achieved a detailed assessment through utilizing the Michael Porter’s Five
Forces. After, the authors then adjusted and proposed other approaches that would pertain to
Tesla’s ultimate goals.

Theses and Dissertations

The name of the dissertation is “Exploring the affects of transformative change on successful
company performance in the automotive industry.”

The author is Ayoola T. Alabi.

The year of the dissertation is 2015.

This dissertation was about the automotive industry and how making adjustments impacts the
company’s performance. In this study, they gathered detailed interviews from several workers
within the automotive industry to find out about the influence on effective company performance.
Factors such as, customer satisfaction and effective marketing play a vital role to the workers
within the automotive industry. When there is a change within the company, employees in the
automotive industry do not get the opportunity to give their opinion. Though, this study found that
automotive industry leaders are informed of the setting that workers are experiencing. Ultimately,
the leadership in the automotive industry needs to be transformed in order for company
performance to be successful.
Books

The name of the book is “Making and selling cars: innovation and change in the
U.S. automotive industry.”

The name of the author is James M Rubenstein.

The year of the book is 2001.

This book identifies how marketing and manufacturing are imperative to how the automotive
industry started, the processes for producing cars, and the market of the automotive industry.

Video

The name of the video is “Automakers Scramble to Sell Surplus Cars.”

The name of the author(s) are Tom Brokaw and Jim Avila.

The year of the video is 1998.

The name of the genre would be news reporting.

Reference

The name of the reference is “The Global Automotive Industry.”

The name of the author are Paul Nieuwenhuis and Peter Wells.

The year of the reference is 2015.

This reference incorporated how marketing and labor practices responded to some of the
problems in automotive manufacturing.