SEO Make sure your content is discovered on the web with these tactics.

CHECKLIST
for Content Promotion

You have at least 500 words of relevant and fresh

content free of misspellings and poor grammar.
Include your target search phrase in either the page
headline or sub headline.
Repeat your target search phrase 3 - 10 times within
body copy. Make sure your copy is reader-friendly.
Your page includes relevant images and captions
that help illustrate the target search phrase.
The content and resources on your page are so
informative or inspiring that visitors can’t help
themselves but to share and post elsewhere.
Your page includes user discussions or reviews, as active
Handy Tip
visitor interaction is scored higher than static pages. Don’t oversaturate your content
with your search phrase or you’ll be
URL: Your target search phrase is included in the page URL. downgraded to spam by Google.

Title page: Your HTML title copy includes your search

phrase and is less than 70 characters.
Meta Description Tag: Your page includes a meta description
with your search phrase and is no longer than 160 characters.

Image alt text: The image alt text includes your search phrase.

Links from copy: Your page includes relevant links to

other pages on your site

About LinkedIn Marketing Solutions:

With LinkedIn Marketing Solutions, brands build relationships with the world's professionals by using accurate targeting to deliver relevant
content and communications. As today's connected buyers seek ideas and insights from people and brands they trust, marketers use
LinkedIn to target advertising and publish relevant content in a professional context.

For more information visit marketing.linkedin.com Follow us on Twitter @LinkedInMktg