EFFECTIVE BUSINESS COMMUNICATION

Communication defined

Communication is the process of sending and receiving messages. OR Communication is the

process of exchanging information, data, ideas and opinions.
-In plain words “just to convey the message”
- To give signals or messages through sounds, gesture or written symbols
Business Defined
Any legal activity undertaken for the sake of generating profit and satisfaction is called business.
OR BUSSINESS is the activity of making, buying, selling or supplying of goods and services for
money.
Business Communication defined
Business Communication is the communication that facilitates business deals/activities in and
out side of the organization. OR Business communication is the communication required in order
to make business deals.
Effective Business Communication defined
The Communication which is used within formal business environment and produces desired
results and outputs is called effective business communication. OR effective business
communication is the act of influencing and inducing others to act in the manner intended by the
speaker or writer/speaker.
Importance of effective business communication
 Life blood of every organization
 Achieving Career Success through Effective Communication
 Effective Communication enables organizations to function successfully.
 It helps you anticipate problems, make decisions, coordinate work flow, supervise others, develop
relationships, and promote products
Elements of communication

 Who
Communicator
 Whom
Receiver
The Process of Communication

Feed
back
NOISE
Sender travel Receiver
Sender Sender
Sender Receiver
Receiver Receiver
s to
has
has encodes
encodes Channel carries decodes
decodes “understands”
“understands”
send
idea
idea message message er message message
message
message message
Possible additional
Possible additionalNOISE
feedback
feedback to
to
receiver
receiver

Evolution of communication