A study of this kind helps to put theoretical aspects into the project and aims to give information.

Nature of the study methods used, findings of the investigation, conclusions, and

recommendations inferred from the findings aims to enable Vodafone to implement the

recommendations made at the end of the study.

The research is purely based on the survey conducted in Bangalore city and has been focused on

Vodafone subscribers. The number of respondents intervened is 100.The study covers

information about customer brand preference, brand awareness, service attributes, etc. Overall

scope of the study would be to enhance the services to the subscribers, in the city.