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Branding Strategies: Prepared By-Taslima Mujawar
Branding Strategies: Prepared By-Taslima Mujawar
Prepared by-
Taslima Mujawar
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Contents
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What is a 'Brand'
A brand is a distinguishing symbol, mark, logo, name, word, sentence
or a combination of these items that companies use to distinguish their product
from others in the market.
'Brand Strategy’
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Multi-Branding Strategy
The marketing of more than two or more brands, belonging to the same or
related category, by a company is called multi-branding. In this case, the
brands are mostly subtitles of each other.
Example :
HUL has number of bathing soap brands, for instance Breeze, Dove,
Hamam, Lux, lifebuoy, etc.
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Fighting Brands
Example :
Detergents.
Surf excel v/s Ariel,
Nirma v/s Wheel,
Tide v/s Ghari, etc.
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Private Branding Strategy
Private brands are products that are controlled and marketed by retailers.
Most of the time they carry the name of the retailer on the products. Private
branding is popular because it typically produces high profits for
manufacturers and resellers.
Examples :
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Mixed Branding
Example :
Surf excel
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Attitude Branding
Examples :
Starbucks, Apple, Nike, etc.
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Iconic Branding
Example :
Harley-Davidson
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No Brand Branding
Examples :
1. Japanese company Muji-kitchen accessories
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Conclusion
Branding is crucial for products and services sold in huge consumer markets.
It’s also important in B2B because it helps you stand out from your
competition.
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THANK YOU
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