Professional Documents
Culture Documents
01 A Kid Again - Storytelling
01 A Kid Again - Storytelling
01 A Kid Again - Storytelling
stories. Stories can affect someone the way that statistics never could. A
Kid Again could list off all that the organization does and it may not mean
people that are already involved as well as attract new families and
donors. I will explore some of the best ways to tell stories and the most
effective ways to share them with the people that need to see them.
Think perspective
Stories don’t always have to be told from
the perspective of a family attending an
adventure. Maybe a story can be
compellingly told from the perspective of a
volunteer, A Kid Again employee, or even a
worker at King’s Island or the Newport
Aquarium.
!
Different Mediums
PHOTOS
Positives to using photos to tell stories
- Viewed quickly
- Shared easily (Facebook, Twitter, Pinterest, Instagram, email, etc.)
- Produced relatively easily and inexpensively
- Can capture ineffable emotion, and tell a story simply and beautifully
- Can be used to enhance written stories
Challenges
- The challenge of using photo to tell stories is that not just any picture snapped with an iPhone or
posed for Instagram will do the job of telling a story.
- A photo that tells a story needs to go more than skin deep.
- Make sure your photos reflect the action, emotion and excitement of what A Kid Again is trying to
accomplish.
- Here is a link to a website with some famous photos that tell stories
VIDEO
Positives to using video to tell stories
- Uses visual and auditory senses to engage audience
- Don’t need to be professional quality to be effective
- Interactive way for supporters to stay involved and perspectives to learn more
Challenges
- May be some learning involved with capturing and editing video
- Costs involved may include investing in camera equipment
WRITING
Blogs
- Blogs are addressed in an upcoming section and can be a powerful way to connect with
connected and prospective families and donors.
- Consider pairing blogs with photos and video clips.
Newsletters
- A Kid Again sends out a newsletter - this would be a great place to tell stories in writing to engage
with recipients.
- Newsletters might also include other media content or links to media content (photos and video).