The Taste Of Tradition

Submitted By :
Arshia
Aishwarya
Ambika Malik
Aman Narula
Chaitanya Sood
 INTRODUCTION
❖ It is one of the best food industry flourishing all over the world.

❖ It was founded in Bikaner, Rajasthan, India.

❖ It is a major Indian sweets and snacks manufacturer based in Nagpur ,

Maharashtra , India.

❖ They has its own retail chain stores and a wide range of restaurants.

❖ They have International Memberships with :

a) Snack Food Association (SFA) , Virginia , USA
b) European Snack Association (ESA), London, UK
c) International Association of Amusement Park Attractions, Alexandria , USA
 History

❖ Haldiram’s was started in year 1937.

❖ Shivkisan Agarwal was the founder of Haldiram’s.
❖ First retail sweets and namkeen shop was started in Bikaner,Rajasthan.
❖ In year 1970 business was expanded and retail outlets were established in
Nagpur.
❖ By year 2014 Haldiram was ranked 55th among most trusted brands.
❖ It has also been awarded International award for food and beverages.
PRODUCT LINE
 Marketing Strategy Behind
Haldiram
❖Product and Packaging

❖Variety and Pricing

❖Birthplace

❖Loyalty among Rich and hence, the mouth publicity

❖Tagline

❖Advertisements

❖Distribution

❖Mobile App

❖Target Marketing

❖Reading the consumer’s mind

Don’t eat at home today: Always in good taste
 The Major 4Ps Of Marketing

MARKETING MIX
PRODUCT PRICE PLACE PROMOTION
• Wide Variety • Robust • Enhancing brand
• Competitive visibility
• Seasonal distribution
pricing strategy • Promotion
Products network
• Small packets through print
• Ready to eat • Attractive profit
• Penetration media and film
food margins to
pricing policy media
• Savoury snacks middleman
• Festival Packs • Distribution • Catch
• Attractive through Carrying punchlines
packaging & Forward • Focused on
• Namkeens long agents quality
shelf life • Partnered with standards
various websites • colourful
• Sale through hoardings and
SAFAL posters used
 SWOT ANALYSIS
STRENGTHS WEAKNESS
Strong brand Product promotion
Attractive packaging Outlets are confined to North
Innovative thinking India
Trusted for quality and hygiene Internal rivalry
Product line Limited no. of outlets
Global presence Customer service

OPPORTUNITIES THREATS
Expansion of outlets Increasing western taste
Enlarging the hotel business Bad reputation
Foreign market Unorganised market players
Youth oriented products Supirious products
Advertising and branding Family disputes
Haldiram’s: India’s answer to McDonald’s
REASONS Brands Reven
• Multi cuisine Indian fast food restaurants
• Personal supervision
ues
2016-17
• Menu limited to Indian cuisine Haldiram’s INR
• Vision to create their on markets 4224.8
• Customer behaviour plays vital role in decision making crore
• Correct positioning as India fast food restaurant
• Live packaging of sweets is done Dominos INR
2546.1
LIMITATIONS crore
• Lack of professionalism
• Expansion problems McDonald INR 1638
• Lack of food technologist crore
• Frozen food technology not used
 FUTURE GOALS
EGGLESS MEGA FUNG FRANCHISING
BAKERY ITEMS RAISING

INVESTMENT IN
R&D
STRONG
DISTRIBUTION
NETWORK
 Conclusion
❖ The brand awareness is quite high amongst the retailers

❖ They have vast market coverage

❖ It enjoys 8% market share overall of around 8 millions

❖ Thus , through hard work and correct marketing strategies : Haldiram has become
an integral part of each family

❖ Haldiram's – a place where Quality and Services a matter of habit.