Global Fairs. Global Business.
Tips for Making Your Trade Fair
Participation More Effective.
For more attractive event and more visitors
Contents:
Before The Show
During The Show
BEFORE THE SHOW
Stand
Your products and services presentation are
important to emphasize your company in fair.
For a better stand decoration, you should
use simple details and avoid unnecessary
designs to make it visually charming. The
interactivity is very important for your stand.
The customers should be able to test your
products in the stand.
You can find some tips that you can take
advantage of in order to attract more visitors.
■ Good and right illumination
■ Warm colors excite visitors, and attract
their attention. The power of colors will
help you reinforce the image you want
to create in the eyes of visitors. (Green-
natural, red-excitement, yellow-optimism,
black-authority, white-purity, blue-peace)
■ Remove all the physical and psychological
obstacles that prevent visitors from
stopping by your stand, and create an
open area that makes your stand inviting.
■ Moving things attract attention, and make
people turn that way. Placing a moving
product in your stand or continuously
moving in it will probably be attractive.
Invite Costumers (Post mailing,
eMailing, social media)
Assuming that you’ve already made the right
choice, the fair organizer would do his best
to attract the target audience to the trade
show. However, you still have some tasks
to do on your part and include some other
cost items in your budget plan as follows:
If you invite your customers and potential
visitors to the fair, this could be
of a positive opinion for your
company and as a result it may
be more attractive for them. You
can make it via mass mailing, post
mailing or social media channels.
For the next step, you should give
Product and services Catalogs
You should have online and offline
catalogs for your products and services
prepared for multiple languages on your
stand and it should have contents about
detailed information regarding on your
company.
DURING THE SHOW
■ Recording visitor registrations and ■ The promotion of products and services,
exhibitor’s statistics properly
■ You should have information desks for
visitors
■ Announcement, advertisement and
introduce events on fairground.
■ Highlight new products
■ Interactive presentations will increase
the impact on the audience and the
permanence of new goods and services.
In order to promote, you can publish them ■ Put the press releases into the press
at the fairground and also on internet.
Also, if possible, press conferences
should be organized
AFTER THE SHOW
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After The Show
■ Appeal to senses; odors may remind of
nice memories. Vanilla and flower odors
spreading out from different points of your
stand as well as a hot snack smell will
invite visitors to your stand for you.
■ Defining a corporate uniform for all the
stand staff will also make you distinctive
both on the fairground and at your stand.
■ The last but not the least; appoint your
happiest, the most communicative and
sociable employees at your stand.
Regardless of his/her position, a
communicative and talkative employee will
contribute a lot.
Training and Skills of Personnel &
Technic personnel
The personal must be well-trained for
technical and detailed information about
your products and services. In addition they
should have a good communication skills,
knowledge for general information about
the area, fair statistics, participation options,
regional conditions, etc.
informations to visitors about your
innovations, news, the location of
your stand, products and services.
Also you can organize seminars for
associated partners and customers.
Press Releases
Share your press releases with
organiser for push your products. You
should prepare & press your company
brochure in english or other languages
which country is your target. You can
follow and use the exhibition’s social
media channels for promotion of your
company. You should organize your
company’s VIP buyers travel plan
experienced and multilingual staff should
be selected. As for the question where
visitors stand personnel must be able
to communicate with business officials
via telephone or computer. Exhibition
stand staff to give information about
the effectiveness and proper sales and
marketing techniques, improve the staff's
fairs and individual communication skills
room. Also connect with press members
which are in the press room
■ Sending a thank you-letter to the visitors
■ Planning and implement appointments
for trade relations with your partners and
visitors
■ Keeping records of visitors; determined to
ensure the return of the appointment date,
by measuring the degree of satisfaction
that meet the expectations of the fair.