The weekly progress report discusses Starbucks' customer relationship management (CRM) strategies. It analyzes gender and age as key targets, shopping frequency as a goal, and shopping at other retailers as a sign of ineffective CRM. The report examines store selection trends, influential CRM aspects, and concludes with implications and references. It was submitted by Kanishka Mittal of the Amity School of Business to Mrs. Aditi Bhateja for the CRM of Starbucks project with targets analyzed for the week of February 6, 2017.
The weekly progress report discusses Starbucks' customer relationship management (CRM) strategies. It analyzes gender and age as key targets, shopping frequency as a goal, and shopping at other retailers as a sign of ineffective CRM. The report examines store selection trends, influential CRM aspects, and concludes with implications and references. It was submitted by Kanishka Mittal of the Amity School of Business to Mrs. Aditi Bhateja for the CRM of Starbucks project with targets analyzed for the week of February 6, 2017.
The weekly progress report discusses Starbucks' customer relationship management (CRM) strategies. It analyzes gender and age as key targets, shopping frequency as a goal, and shopping at other retailers as a sign of ineffective CRM. The report examines store selection trends, influential CRM aspects, and concludes with implications and references. It was submitted by Kanishka Mittal of the Amity School of Business to Mrs. Aditi Bhateja for the CRM of Starbucks project with targets analyzed for the week of February 6, 2017.
Findings and analysis of CRM: - Gender and Age Group as Core Target of CRM Strategy Frequency of Shopping as a Goal of CRM Shopping at other Retailers as an Indicator of Ineffective form of CRM implementation by Starbucks Key influential aspects of CRM: Store Selection as a Sign of Recent Trend of CRM by Starbucks Recent Trends of CRM Conclusions and implications References