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    Indian School of Technology and Management: An Iso 9001:2015 Certified International B-School

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    Jay Krishna
    The document is an exam paper for an EMBA course in Advertising. It contains 8 questions worth a total of 80 marks: Question 1 asks about the relationship between advertisers and agencies; Question 2 asks about factors influencing organizational features; Question 3 asks why developing countries like India need advertising; Question 4 asks about disadvantages of large advertising agencies; Question 5 asks about assumptions made in Cinema Model II; Question 6 asks about criteria for effective copy; Question 7 asks about features an effective advertisement must have; and Question 8 asks about explaining the AIDA model.

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    Indian School of Technology and Management: An Iso 9001:2015 Certified International B-School

    Uploaded by

    Jay Krishna
    7 views1 page
    The document is an exam paper for an EMBA course in Advertising. It contains 8 questions worth a total of 80 marks: Question 1 asks about the relationship between advertisers and agencies; Question 2 asks about factors influencing organizational features; Question 3 asks why developing countries like India need advertising; Question 4 asks about disadvantages of large advertising agencies; Question 5 asks about assumptions made in Cinema Model II; Question 6 asks about criteria for effective copy; Question 7 asks about features an effective advertisement must have; and Question 8 asks about explaining the AIDA model.

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    The document is an exam paper for an EMBA course in Advertising. It contains 8 questions worth a total of 80 marks: Question 1 asks about the relationship between advertisers and agencies; Question 2 asks about factors influencing organizational features; Question 3 asks why developing countries like India need advertising; Question 4 asks about disadvantages of large advertising agencies; Question 5 asks about assumptions made in Cinema Model II; Question 6 asks about criteria for effective copy; Question 7 asks about features an effective advertisement must have; and Question 8 asks about explaining the AIDA model.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    Download as pdf or txt
    7 views1 page

    Indian School of Technology and Management: An Iso 9001:2015 Certified International B-School

    Uploaded by

    Jay Krishna
    The document is an exam paper for an EMBA course in Advertising. It contains 8 questions worth a total of 80 marks: Question 1 asks about the relationship between advertisers and agencies; Question 2 asks about factors influencing organizational features; Question 3 asks why developing countries like India need advertising; Question 4 asks about disadvantages of large advertising agencies; Question 5 asks about assumptions made in Cinema Model II; Question 6 asks about criteria for effective copy; Question 7 asks about features an effective advertisement must have; and Question 8 asks about explaining the AIDA model.

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    of 1

    7/3/2019 ISTM

    INDIAN SCHOOL OF TECHNOLOGY AND


    MANAGEMENT
    AN ISO 9001:2015 CERTIFIED INTERNATIONAL B-SCHOOL
    Name : BASAVA PARAMESWARA RAO Marks : 80
    Course : Executive Masters in Business Administration(EMBA)
    Subject : Advertising

    Answer the following question.


    Q1. Relationship between Advertiser & Agency. (10 marks)
    Q2. Which factors influencing organizational features? (10 marks)
    Q3. Why does a developing country like India need advertising? (10 marks)
    Q4. Explain disadvantages of large advertising agency. (10 marks)
    Q5. Which assumptions are made in cinema model II. (10 marks)
    Q6. List out criteria for effective copy. (10 marks)
    Q7. Which type of features must have an effective advertisement? (10 marks)
    Q8. Explain about AIDA model. (10 marks)

    1/1

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