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Brew Mobile Platform Thy
Brew Mobile Platform Thy
By Mahesh Moorthy
1
The Origins of Brew —The Virtuous Cycle
EVERYBODY WINS
OEMs | Operators | Qualcomm | Developers | Consumers
Brew Evolution: 2002 - 2008
The BDS
A revenue sharing negotiation
BREW marketplace and downloader for
Distribution carriers, developers, and Qualcomm
System
MORE
THAN 250M+
1400+
$3B+
70+ BREW
BREW-
ADDRESSABLE
DEVELOPER
-ENABLED
DEVICE
HANDSET
BREW
PARTNERS
EARNINGS
DEVICES
MODELS
The Wireless Market Has Changed
8
The Wireless Market Has Changed
Qualcomm
Brew Mobile is focused(Brew
Platform on proliferating
MP) enables 3Gmanufacturers
devices and
andtechnology
operators toand Brew
offer MP robustlyexperiences
differentiated supports that
on all
tiersmission
of devices
How Is BMP Different from Brew?
10
Brew MP Unification of Products and Roadmap
2009 Manufacturers
are building entire UI
and device families on
becomes a
viable platform
for Open
Brew MP Market
Devices
Qualcomm Proprietary
Brew MP: A Fully Realized OS
Platform Overview
Brew MP Architecture
• Modular and scalable across tiers Keypad and Touch UIs Lua
• Flexible and extensible by 3rd parties Flash Widgets
Phone Social
Games
Apps Networking
• Signed code and secure execution Java WinMgr
Media
• Broad and deep APIs span the OS Apps
Browser Store Messaging WebKit Fonts
• Improved standards-based
MM framework Application Framework (AEE)
Increasing
Functionality
• Identifies a minimum set of required Brew MP
– Interfaces and classes
– Supported set of metadata
• Additional functionality allowed
– Considered device/carrier specific API Level 1
Classes
• Qualcomm certifies compliance level Interfaces
MetaData
2 3
Contacts
Calls
• Leverages 3Pre partner solutions Multi Media
Music Player
engines Brew
Reduced Cost
• Pre-licensed components
come with Brew MP
• Reduced integration cost (NRE)
For more details and demos, please visit Brew MP booth at this summit
Keypad UI
Multi Media
Music Player
Games
Brew / Brew MP SDK support
File Manager
Brew
Support for additional Brew apps
Touch UI
Market competitive
• Pushes beyond basic
smartphone features
• Preserve ability to retain
low cost profile
• WYSIWYG UI Customization
• Supports keypad and touch UIs
• Drag ‘n Drop widgets
• Customizable properties
• Extensible for new widgets
• Preview and simulation support
For more details and demos, please visit Brew MP booth at this summit
Brew MP: A Fully Realized OS
SDK & Tools
Recently Introduced Tool Features
• Multi-touch simulation
• File system of device represented
on local drive of PC
• Flash based device skins for
better interactive simulation
• Simulates specific device
version of Brew MP
• Operator and OEM extensible
The Brew MP Simulator allows developers to switch between versions without switching tools
Brew MP Developer Site
28
Brew MP Work Across All Device Types
80% of market
Smartbook/ Latest top HW Low-cost Feature-rich Low-cost,
Mid-tier
Netbook Smartphone Smartphone Mid-tier handset Low-tier
Win Mobile
Android
Brew MP: A Fully Realized OS
Ecosystem Support
Ecosystem and Marketplace
33
Bringing Great Apps to
Mass Market Devices
Brew MP 3Pre Strategy
• The unique approach taken with Brew MP is to work with key partners in order to
offer commercial quality applications that are pre-integrated, pre-optimized and
pre-distributed
3PrePre-
Model Pre- Pre-
integration optimization distribution
OEM
36
Sample of current 3Pre Brew MP partners
Brew MP & India