Professional Documents
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How To Protect Your Brand
How To Protect Your Brand
1 Medium
Registration Cost
Protection Level
High
4 6
5
2
1 Trade Mark 2 Trade secret 3 Copyright 4 Company name 5 Design 6 Patent 7 Domain name
8 Plant Varietal Did you know...
Use several forms of
The Muriel’s Muesli Muriel’s Muesli is made This family photo can’t registration Mrs Brown has registered Mrs Brown has patented registration Rights (PVR) protection to keep your
brand and logo are some using a secret recipe be reproduced without the special way her bottle the special way her intellectual property
Muriel’s Muesli is a Jones & Sons has a This new highly
of this business’ most that has been passed the photographer’s looks. It helps her stand bottle pours yoghurt. Her even safer.
registered company. website, which they use for nutritious variety of grass
valuable assets. down through the permission. out from the competition. customers love it, and she
marketing and to helps cows to produce
owner’s family. Your brand name is a big can charge a premium. Use ONECheck
For protecting your brands For ‘original works’, For new and different take orders. more milk.
asset. Think about using to quickly see if your name
in the marketplace. Most Best practice is to not tell including images, song visual appearance of a For inventions of is available for company
it as your registered Your name is a big asset. For new varieties of plant.
commonly a word or a anyone about your secret lyrics and digital content. product. How things look. functionality or process. name registration, domain
company name. Register Use it in a web address Register with IPONZ. Can
logo. Register with IPONZ. recipe or process. You don’t have to register Register with IPONZ. Can What things do, how they name licensing and trade
with Companies Office. so people can easily find protect for up to 23 years.
The protection can last it. Can protect for up to protect for up to 15 years. do it, or how they’re made. mark registration.
Renew annually. you. License through a
forever if you renew every 50 years after your death, Register with IPONZ. Can
private supplier. onecheck.business.govt.nz
10 years. Medium depending on the type protect for High High High
A registered trade mark of work. Low Low Low
Medium Medium Medium
up to 20 years.
is the best way to protect Helpful Hint: Low Low Low