WORKSHOP IN ENGLISH LANGUAGE ON DISTRIBUTION SYSTEM

RUBEN DARIO NOGUERA TUMAY

SENA

MARKET MANAGEMENT (1749861)

ENGLISH

DUITAMA

2019
WORKSHOP IN ENGLISH LANGUAGE ON DISTRIBUTION SYSTEM

RUBEN DARIO NOGUERA TUMAY

INSTRUCTOR: GILBERTO JOSÉ GONZALEZ FABRA

SENA

MARKET MANAGEMENT (1749861)

ENGLISH

DUITAMA

2019
 WORKSHOP IN ENGLISH LANGUAGE ON DISTRIBUTION SYSTEM

- Descargue y lea el documento “Strategic Plan of Distribution”, que se

encuentra en la sección “Let’s listen”. Con base en la lectura, descargue el
documento dentro del objeto de aprendizaje y complete los párrafos que están
en él. Escriba los párrafos completos en el documento.

main
1. Distribution channel is the _______________ strategy that helps dealers to
target
penetrate the _________________ market.

2. A wide diversity of factors such as nature of the products, market, and

business
_________________, among others, requires to be analyzed to decide the
most convenient _________________
distribution channel.

3. Market is the interchange of _________________

product in which some people
pay
offer any merchandise and others buy it, _________________ a negotiated
price.

Consumers
4. _________________ obtain services or goods to satisfy their
_________________
needs

5. Companies get together people who have similar _________________

objectives and
expect them to _________________
satisfy the consumers’ needs.
 - Elabore un mapa conceptual de la lectura y agréguelo al documento.

DISTRIBUTION CHANNEL

means

The route thorough which goods

we find or services pass from the
producer to the en consumer

Marketing
process we find

Determining factors for selecting distribution

producer intermediary consumer channel

Market The future of product Other people who participate

in the process

They could be people They could be tangible or

or organizations which
have different kind of
necessities to be
satisfied.
intangible and also, could INTERMEDIARIES: It refers
have a variety of to those people or
attributes such as, color, companies who are
quality, brand, packaging placed between
and price. Additionally, producers and consumers
the customer service or end users such as
quality could affect wholesalers, distributors
positively the consumer´s and retailers.
mind.

COMPANY: they could be

organizations formed by
people, goods, common
goals and achievements
to satisfy customers.
-Lea y escuche las oraciones que se encuentran en el objeto de aprendizaje,
complételas y tome capturas de pantalla, tanto de las oraciones ya
completadas, como del resultado. Agregue las capturas al documento.
-Descargue y lea el texto “Distribution Channels” que se encuentra en la
sección “Let’s read”. Elabore un mapa conceptual de la lectura.

TYPES OF DISTRIBUTION CHANNELS

Se dividen en:

Direct channel Indirect channel

cc

is
Requires the participation
of different intermediaries
The shortest in order to accomplish the
connection between full process.
the fabricator or
producer and the end
consumer. Intermediaries

here are

People or companies
The manufacturer sells
that have an important
directly to the
role in the distribution
consumer without the
channel of the product.
need for intermediaries
Despite its mediation,
manufacturers deliver
their
theirproducts to final
functions are:
c customers.

collect information to finding and contacting They have to develop

create astrategic plan. potential buyer to sell and spread persuasive
them the product. messages about to
product.
-Desarrolle el ejercicio de responder verdadero o falso. Tome capturas de
pantalla tanto de las oraciones contestadas, como del resultado.
-Desarrolle el ejercicio de unir el vocabulario junto con su respectivo
significado. Tome capturas de pantalla, tanto del ejercicio realizado, como del
resultado.