Professional Documents
Culture Documents
Kingfisher School of Business and Finance: B. Marketing Mix
Kingfisher School of Business and Finance: B. Marketing Mix
freshness of guyabano juice with sweet blend taste. This pure guyabano
juice has the unique taste of pleasant blend of sweet and sub-acid flavor
using sugar as its sweeteners for it will make the drink more palatable
The target markets of the business are the municipalities of Lingayen,
and enhances fruit flavours. The sweetened variant is especially
Binmaley, Dagupan City, Calasiao, Urdaneta City and San Carlos City. The
designed for the ones considered youngsters or the so-called
business will distribute the product to the school canteens, hospital
millennials.
cafeterias, mini groceries and other interested retailers in the said
Agpoon, C.P., Cancino, A., Castillo, M.,Cerezo, S.,Estrada, R.J., Lincod J.J., Mercado, J.M., Serran, A. 1
Kingfisher School of Business and Finance
to public health concerns. On the other hand, hospital cafeterias are chosen Price
to be part of the distribution channels, since people out there are more The company uses cost plus mark-up method in pricing the product.
concern about their health and it will be recommended by the physicians for In pricing the sweetened guyabano juice, the proponents add up a little value
its nutritional value. Lastly, mini groceries are considered to be one of the to consider the increasing price of sugar. The table below shows the
distribution channels to give to people convenience in buying the product different prices for the different sizes that are to be offered:
and acquire it in almost the same price from supermarkets. 250 mL 500 mL 1L
Sweetened 42 65 110
Based on the survey conducted by the proponents last November 30,
2018 to December 1, 2018 consumers frequency of buying the product Unsweetened 40 60 100
results in two to three times a week, so the proponents decided to deliver the
Mini Groceries
School
Canteens
BINMAL
CALASIAO EY
LINGAY
SAN EN DAGUP
CARLO AN
S CITY CITY
Agpoon, C.P., Cancino, A., Castillo, M.,Cerezo, S.,Estrada, R.J., Lincod J.J., Mercado, J.M., Serran, A. 2
Kingfisher School of Business and Finance
Promotion company will allocate an amount of Php 20,000.00 for the rent
Tarpaulins and Posters expense and for the costs necessary for the operation of the trade
The business will be using tarpaulins and posters to promote and expos. Through this, product will gain its popularity and will raise
the product that will be distributed and posted to the areas where can awareness to the consumers about the nutritional value of guyabano
be easily seen by the consumers. This is done to increase product fruit. Three staffs will be operating and representing the company in
and brand awareness of the buyers and to attract more potential the said expo and trade fairs: Jhanna Jhessel Lincod, Sandra Cerezo
buyers. The company will allocate an amount of Php 1,500.00 for this and Mygiel Castillo. The company will also conduct free tasting and
promotional cost with a length of 6 feet and a width of 5 feet. free orientation about the product.
Flyers
sales. The flyers will be distributed in malls, expos and trade fairs and
other public places. The flyers will contain the information about the
product, where to buy the product and how much will it cost. This is
products that are not usually offered in the market, the company
decided to join expos and trade fairs. This is to introduce the product
Agpoon, C.P., Cancino, A., Castillo, M.,Cerezo, S.,Estrada, R.J., Lincod J.J., Mercado, J.M., Serran, A. 3