DESIGN PRACTICES

PATHWAY VISUAL COMMUNICATION

Postgraduate Program 2019
Design Practices
PATHWAY VISUAL COMMUNICATION
Master of Arts (MA)
Degree awarded by the Bengaluru Central University
VISION The field of visual communication has expanded to integrate existing models
of thinking and making with emerging technologies and methods. The applied arts,
graphic design and visual communication design, all having strong foundations in this
field, have to meet new challenges in preparing practitioners to become meaningfully
resourceful, enhance their aesthetic sense and become more process oriented in the
field of visual communication.
NAVIGATE | NEGOTIATE | NURTURE
The Postgraduate Programs at Srishti are designed with the overarching theme of
Engage and Experience through which each student embarks on a journey that is
creative and well supported.
All programs have three driving lenses - Navigate, Negotiate and Nurture.
Students are expected to:
Navigate this program through self directed inquiries that are conducted either on
campus and in studios, or in the field.
Negotiate their learning through a choice-based system that includes a choice made
through learning units offered in the Learning Hub and/or Writing Centre.
Nurture, a mentor-led program gives students a choice of projects that are authentic
and transdisciplinary, wherein they can hone their skills and generate capabilities that
foster deeper understandings, developed in real-world or imaginary contexts.
Applicants to these programs of study must be capable of independent study and
research, and appreciate a studio-based learning culture.

CURRICULAR COMPONENTS SEMESTER

Studios, Workshops 1, 2, 3

Seminars 1, 2, 3

Projects 1, 2, 3

Independent Study 1, 2, 3

Internship Summer 1

Culminating Performances of Understanding 1, 2, 3

Interlude 2
DEANS
Capstone 4
NAGA NANDINI
nandini@srishti.ac.in
Recognised as a specified/specialised studies Portfolio 1, 2, 3, 4
institution u/s 66 of the Karnataka State Universities
Act, 2000 by Bengaluru Central University vide order KUMKUM NADIG Exhibition 4
no. BCU/RP/108/2018-19. kumkum@srishti.ac.in
© Srishti Institute of Art, Design & Technology 2019
POSTGRADUATE PROGRAM

ELIGIBILITY SEMESTER 1 – ODD TRANS-DISCIPLINARY PROJECT

Published on the Srishti website admissions page (http://srishti.ac.in/admissions/) THE LEARNING HUB Studio
(DISCIPLINARY STUDIES) Project 02
MEDIUM OF INSTRUCTION Theory and Understanding Units
English (All our transactions and transcripts will be in English) Studio
Visual Primer Practice
DURATION Design Thinking and Processes in WRITING CENTER
4 semesters / 2 years (Must be completed within 4 years from the start of the course Professional Practice Studio
of study) Elements of Visual Design for Print Theory and Understanding Units
DESCRIPTION OF CURRICULUM COMPONENTS Elements of Visual Design for Screen
Typography SELF-DIRECTED INQUIRY
STUDIOS encourage active, contextual INDEPENDENT STUDY is self-led Seminar
Historical and Contextual Studies in
learning where students develop core and enables the pursuit of deeper Independent Study
Visual Communication
disciplinary skills and knowledge. Studios understanding as a supplement to taught Practice
Theory and Understanding Units
facilitate collaborative and creative units. Portfolio
Knowledge Enhancement (Ability or
design solutions to complex, open- PORTFOLIOS involve the development Skills) Units
ended problems. Disciplinary studios of a reflective and curated body of work, SEMESTER 3 – ODD
Workshop
are learning spaces where students which represents professional practice Print / Production Techniques THE LEARNING HUB
develop core disciplinary capabilities, over a time period that is cumulative from Media Exploration: Photography (DISCIPLINARY STUDIES)
while navigating a trans-disciplinary semester to semester and is evidence of Studio
environment. practice, research and inquiry. TRANS-DISCIPLINARY PROJECT
Advertising Strategy and Vision
WORKSHOPS provide intense learning Studio
INTERLUDE or the in-between is an Branding and Identity Design
experiences in making and doing, across Project 01
experimental space for pause, reflection, Design Thinking and Processes in
the different disciplines. Theory and Understanding Units
discussion, and an active, performative Professional Practice
Practice
Seminars are a space for investigating engagement. The vision is to create Design Project
a particular idea, topic, praxis, etc. by a space that lies in the intersection WRITING CENTER Social Communication Design
discussion and/or dialogue, and may also between academic learning and the Studio Packaging Design
involve critiques, pin-ups, presentations, commons, where diverse modalities are Theory and Understanding Units Theory and Understanding Units
etc. of either works-in-progress or encouraged. Through presentations, Knowledge Enhancement (Ability or
completed works for feedback. workshops, performances, interventions, SELF-DIRECTED INQUIRY Skills) Units
and art, postgraduate students from Seminar Workshop
SELF DIRECTED INQUIRY is continuous Independent Study
through each semester and allows Srishti and participating institutions come Information Visualisation
together for a critical exchange on the Practice
articulation of personal lines of inquiry Portfolio TRANS-DISCIPLINARY PROJECT
through the term. This culminates various aspects of issues that is of crucial
Studio
each semester in a performance of public importance.
SEMESTER 2 – EVEN Project 03
understanding that allows for the PROJECTS facilitate collaborative and Theory and Understanding Units
INTERLUDE
demonstration of this continuous creative design solutions to complex, Practice
engagement in research / inquiry or open-ended problems in specific THE LEARNING HUB
design. contexts. They provide intense learning (DISCIPLINARY STUDIES) WRITING CENTER
experiences in making and doing. Studio Studio
INTERNSHIP/APPRENTICESHIP
Theory of Typography Theory and Understanding Units
involves working in an industry or a FIELD WORK/PRACTICE involves
Text & Image
design studio/ artist or art studio for a experiential, embodied, field practice SELF-DIRECTED INQUIRY
Expressive Typography
prescribed period of time. including that in the workplace. Practice Seminar
UX-UI Design and Basic Coding
CAPSTONE is the culmination of the includes self-study and reflective Independent Study
Modern Visual Culture
research, capabilities and knowledge documentation (for example, journaling Practice
Cross-cultural Design Research to
gained over the last three semesters. and maintaining reflective blogs) Portfolio
Concepts
Students are required to submit their Theory and Understanding Units
design output and a mandated thesis SEMESTER 4 – EVEN
Knowledge Enhancement (Ability or
document. Students are mentored CAPSTONE
Skills) Units
during this final project and go through Workshop
Workshops
seminars to get feedback from faculty Framing the Capstone
Calligraphy & Letterform Design
and peer groups. Project
Illustration: Form, Technique and
Communication
© Srishti Institute of Art, Design & Technology 2019
POSTGRADUATE PROGRAM

UPON SUCCESSFUL COMPLETION OF THIS COURSE GRADUATES WILL HAVE

DEVELOPED THE FOLLOWING CAPABILITIES:

»» Understand design process and employ the tools and principles of visual
communication design to formulate creative and meaningful design solutions.
»» Awareness and knowledge about historical contexts as well as latest
developments and concerns in the practice of visual communication design
and ability to add to these developments and concerns his/her own voice
within the context of his/her own practice.
»» Demonstrate autonomy and proficiency to become a critical creator.

»» Ability to work against prescribed notions of design practice thus setting new
standards and novel approaches to design research / processes / ideation /
production.
»» Apply principles of cognition and perception and fundamentals of visual design
to create meaningful, desirable & appropriate visual messages and experiences
that are empathetic to cultures, contexts and environment.
»» Work with diverse media and materials rapidly to create visual/experiential
solutions.
»» Communicate compellingly the design process to invite critique & develop a
community of stakeholders for the work.

For more information

on the programs & courses
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© Srishti Institute of Art, Design & Technology 2019